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Jagex celebrates best of British talent by partnering with design school Central Saint Martins

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New line of limited-edition Jagex inspired merchandise and products to include
consumable, tech and convenience items

Leading UK games publisher and developer Jagex, has joined forces with graduates from world-renowned arts and design college Central Saint Martins, University of the Arts London, to create a new line of limited-edition Jagex inspired merchandise and products.

Best known for RuneScape and Old School Runescape, two of the world’s most successful and legendary online games, Jagex has partnered with Central Saint Martins to add a new spin to its own brand as it continues to scale, and to show its support for both the British design industry and for its international graduates.

The brief challenged graduates of the Central Saint Martins BA Product Design course to create a range of products that are in-line with the company’s core values of community collaboration, scientific creativity and courage for change while simultaneously leveraging the iconic Jagex logo as inspiration. Graduates were offered the opportunity to submit ideas across a range of consumables, clothing, tech, convenience and vanity items.

Six products were chosen from the four designers who were invited to pitch their ideas, with those designs ultimately moving into production. These included the Choc Bloc, a chocolate selection cast in the style of colourful building blocks to assemble into playful architectural combinations; a coffee dripper and jug designed to evoke a computer loading symbol and the Jagex logo; the Infinite Light decorative candle and incense holder; an articulated lamp; and a wireless phone charger.

Jagex CEO Phil Mansell said: “Jagex has a long history in game design, and so we are thrilled to have been able to partner with Central Saint Martins, especially at a time when the arts have been severely impacted by the pandemic. Not only does this collaboration allow us to champion the British design industry, it gives us a platform to communicate the strength of two well-known and respected globally iconic brands which, independently, continue to move the needle in their respective sectors. We are really impressed with how these extremely talented graduates approached this challenge, helping Jagex to evolve in a fresh, new way which marries perfectly with the strategy we have adopted to develop our community-driven core games.” 

BA Product Design Course Leader Paul DeAth added: “Working with Jagex has provided a unique opportunity to see into the changing nature of the wider games industry, and how the values held there can inform design beyond the usual gaming merchandise. As the games industry continues to grow in prestige, we hope to see more opportunities like this, which offer an emerging generation of engaged students a better chance to engage with the space.”

The full details of the range will be revealed soon, with a selection from the range of chosen designs made available for general purchase in limited numbers via Jagex’s own store page from 2022, starting from £12 per unit. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Game Lounge Injects Kawaiiness to Flagship Japanese Website

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Malta-based Game Lounge rebranded and redesigned its Japanese online casino affiliate website to target the local audience better and stay ahead of competitors.

The rebranding saw the brand name change from JapaneseCasino to JAPACASI as a commitment to Japanese users’ tendency towards word blends.

Japanesecasino .com was first launched in Japan in 2016 with the vision of a European product embedded in Japanese ideas. Following a market growth spurt, it was apparent to the company that the current Eurasian UI/UX of the website had to undergo an extensive redesign to stay ahead of its competitors in this ultra-competitive market.

Game Lounge’s Team Japan, consisting of seven native Japanese nationals, felt the new design should capture the overwhelming sensory experience that Japanese consumers are accustomed to with animated banners, clashing colours, vivid images, and a more central focus on the current Kawaii characters.

Jonas Cederholm, CEO of Game Lounge, said: “Localisation is crucial for any international company operating in a variety of countries. While this has always been at the forefront of our approach, we felt we could go further by rebranding and redesigning.

“At Game Lounge, we are privileged to have seven Japanese working for the company, and it made sense for us to listen to the team and work on how we should adapt to attract more local punters with our understanding of the nuances of the market.”

Rika M., Site Manager for Japan, said: “I received much intimate feedback from our partner casinos about the type of advertising they want for their brands in this unique market, which has allowed us to create a new website that has better conversion elements in this market.”

The website already has an established collection of Kawaii characters, which have become recognisable mascots for the brand in Japan. With the new JAPACASI, these characters are further developed with more affluent personalities and more prominence to resonate with the local culture.

JAPACASI is a testament to the chemistry between the Japanese team and the brilliant European and international minds of Game Lounge’s Malta office.

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Update of the Danish Gambling Authority’s guide on responsible gambling

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The Danish Gambling Authority’s guide on responsible gambling has been updated on 6 December 2022 to version 1.4. The changes primarily include information for players and the duty to pay attention. In addition, there are minor changes to the general information on responsible gambling, for example figures from the latest prevalence survey on gambling have been added.

Information for players

The guide on the Danish Gambling Authority’s labeling scheme and on the information licence holders must provide to players has undergone an update. For online casinos and online betting, the information on deposit limits is detailed and for land-based casinos there is, among other things, additional guidance on information for players and marketing in case of self-exclusion from the casino.

Duty to pay attention

The section on the duty to pay attention and interventions towards players has also been updated, among other things the guidance on VIP programs and use of bonus offers has been expanded.

Finally, the guidance has undergone a general revision.

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Esports Entertainment Group Announces Leadership Changes and Business Update

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Esports Entertainment Group, Inc. announced the departure of Grant Johnson from his position as Chairman and Chief Executive Officer, effective December 3, 2022. The Board of Directors has identified several candidates to be the Company’s next CEO, and these candidates are currently going through the evaluation process. The Company has identified a preferred candidate for interim/acting CEO, and we will make a formal announcement naming this individual in the coming days pending a formal approval by the Nominating and Corporate Governance Committee. The Company has also announced Jan Jones Blackhurst as Chair of the Board of Directors.

“Grant recognized the value of esports and online gambling and founded EEG on that basis. On behalf of the Board, we wish him well,” said Ms. Jones Blackhurst. “The Company is looking forward to bringing in new leadership to work with Board to realize the full potential of our acquired esports businesses.”

Sale and Restructuring in the iGaming Business

The Company has made significant progress in recent months reducing costs and considering strategic options for iGaming assets that do not contribute to profits and cash flow. The progress includes:

  • Sale of the Company’s online casino business in Spain. The sale of the online casino business in Spain is expected to close on December 12, 2022. The proceeds from the sale, net of commissions, will be used primarily to pay down the principal on the Senior Convertible Note.
  • Closing of the Argyll iGaming operations in the United Kingdom and Ireland on December 7, 2022, due to high costs to operate in these markets and an inability to generate profits.
  • Initiation of a process to evaluate the strategic options for the iGaming business, including exploring a sale of iGaming assets due to increasing regulatory burdens and competition. Our new CEO will be tasked with assessing the value of the iGaming assets and determining next steps.

Other Key Announcements

The Company continues to execute on its plan to be publicly listed on Nasdaq, while restructuring its debt and capitalizing on its esports assets:

  • The Company announced that it obtained approval for continued listing on the Nasdaq. The Company’s continued listing on Nasdaq is subject to evidencing compliance with Nasdaq requirements by March 31, 2023.
  • The Company is in discussions with its debt holder to restructure its payment obligations, including but not limited to eliminating the derivative liability on its consolidated balance and addressing the Company’s default status under the debt. The Company is optimistic that an agreement can be reached to the benefit of both parties in the near term.
  • The Company recently received a non-binding letter of intent from a third party that offered to merge its assets, including intellectual property, with that of the Company. The combined company would focus on growing esports revenues. The proposal is currently under consideration by the Company.
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