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Adverty partners with Smart to further facilitate access to its seamless in-game inventory

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Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally.

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while respecting the user experience.

Smart is a global advertising technology company, created in 2001, that offers ad serving, programmatic monetisation and buying solutions to both publishers and advertisers. This integration will increase Adverty’s programmatic reach for brands and advertisers looking to enter the increasingly influential world of gaming. Publishers will benefit from direct access to greater demand, allowing them to better leverage and optimise the monetisation of their in-game advertising formats.

The move strengthens Adverty’s mission to be the leading in-game advertising platform to associate with the very strongest SSPs – making it easier for ad buyers to access the latest in-game advertising inventory, at a time when the market is waking up to the critical importance of gaming within media.

Tobias Knutsson, CEO of Adverty, explains: “With this integration, we are adding a new, best-in-breed vertically integrated SSP to our programmatic infrastructure, further cementing our position in the market. With all the talk of the Metaverse in the market right now, we are on the front foot and delighted to offer the most compelling advertising inventory in this burgeoning media frontier. Furthermore, we are resolved to ensuring that every brand and every agency in every corner of the world can access our market-leading, innovative and non-intrusive in-game ad inventory.”

Pierce Cook-Anderson, Country Manager Northern Europe at Smart, adds: “Our advanced programmatic solution gives buyers first look at premium inventory, on every screen and for every format. This enables them to create personalised deals according to their communication strategy and campaign KPIs. We are well aware of the importance of the gaming environment and are delighted to partner with Adverty to widen access to its powerful gaming technology. We look forward to watching ground-breaking campaigns take shape within the gaming environment and have buyers explore, measure and leverage these formats whilst providing customers with a non-intrusive ad experience.”

Adverty helps brands to deliver unobtrusive advertising which engages audiences in immersive environments, thanks to its revolutionary and patented technology, built specifically for gaming. Its In-Play and In-Menu formats enable highly contextual and unobtrusive brand communications and the in-game advertising specialist was recently awarded its third US patent for its viewability technology BrainImpression; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. This covers every screen used in traditional gaming and the ‘Metaverse’ – from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affilka by SOFTSWISS Launches an Affiliate Program With The Clubhouse Casino

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Affilka by SOFTSWISS expands its partner list by signing a partnership agreement with a new casino, The Clubhouse Casino. The affiliate program launched as a result of the collaboration is The Clubhouse Affiliates. This will allow The Clubhouse Casino to strengthen their position on the gambling market and bring target players to the casino.

The Clubhouse Casino operates on the SOFTSWISS Online Casino Platform. The connection to Affilka was therefore a logical step in the casino’s development. The brand operates under a Curacao licence and offers a huge selection of games from well-known iGaming providers. 

With the launch of its own affiliate program, The Clubhouse Casino will be able to effectively promote its brand, attracting gaming traffic and increasing profits with affiliates’ help. Among the Affilka benefits that influenced The Clubhouse Casino to sign the agreement are built-in payment processing, detailed reports on affiliate and campaign performance, a flexible commission constructor, S2S postbacks, and media management tools. 

The Affilka affiliate marketing platform spun off into a standalone product in the SOFTSWISS solution portfolio in 2018. Prior to that, it was part of the SOFTSWISS Online Casino Platform. Affilka currently powers more than 120 affiliate programs. 

“I am delighted to welcome The Clubhouse Casino to our large client family. I am sure that the partnership with Affilka will bring many benefits to the company and open up prospects for growth and development. For our part, our team will do everything possible to make this partnership as successful and fruitful as possible!” commented Anastasia Borovaya, Product Owner of Affilka. 

“As a new casino on the market with a premium offering, we believe this partnership with Affilka will help The Clubhouse Casino continue to disrupt the igaming industry and show not just our members, but our affiliate partners, that there is a better way to approach an online casino business. As a young, innovative company, it is great to work with a team who also want to adapt and push the boundaries of service and offering,” said a Clubhouse Casino representative.

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

About The Clubhouse Casino

The Clubhouse Casino is the most premium brand on the market, and likes to do things a little differently. We don’t have users, we have members, and they will be treated as such. Rewarding Loyalty is our mantra, but we also know that we have to earn members’ loyalty, putting excellent service at the heart of everything. Our team’s vast experience has taught us what players want, and we are dedicated to delivering that. Fast withdrawals, great game selection, and an elegant, easy to navigate website. We have built a casino that matches our ambition, to be the best. 

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From Lara Croft to Thor, personal trainer re-creates the fitness regimes of iconic gaming characters

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  • Ebuyer have teamed up with expert PT Mike Harle to create week-long diet and workout plans tailored to popular gaming characters.
  • If you’re wondering what it would take to get lean Lara Croft style or attain the body of a literal god (Thor), here is what it could take to maintain their physiques.

New year is here, and therefore it’s time to sign up for that annual gym membership you are probably, rarely, going to use. But have you ever sat at your console and wondered “how would they keep in shape” when it comes to gaming characters?

Well, Ebuyer have taken matters into their own hands to discover just that – not without a little help of course. Teaming up with expert PT and owner of the Frontrow gym in Yarm, Mike Harle, Ebuyer have created a week-long diet and workout plan specifically tailored to your favourite gaming characters.

So, if you’re wondering what it would take for Lara Croft to stay lean, or to maintain the body of a literal god (Thor), look no further.

Mario (Super Mario)

Although the live-action Super Mario movie is set to arrive in December 2022, the potbellied plumber’s short stature doesn’t exactly scream the Hollywood image of fitness. He’s not ripped, he’s not chiselled, but he’s stocky and my God can that plumber jump. And as it turns out, you don’t have to look far to find capable athletes of a similar build.

The workout and diet of a rugby prop fit Mario’s mould nicely. Bulky but physically fit, and fully capable of sudden spurts of speed, the use of weights and cardio workouts will help Mario build the muscle his body needs to jump into every pipe.

Of course, Mario will need to cut back on the heavy breakfast foods in favour of something healthier. However, given his proclivity for mushrooms, this means he can eat a huge variety of meal options by substituting meat for a tasty mushroom-based meat alternative.

Lara Croft (Tomb Radar)

Dodging the lethal traps of tombs and scaling ancient ziggurats is no simple feat. Lara Croft needs to be strong yet flexible, with plenty of athletic and gymnastic prowess to overcome her foes. That means developing a healthy level of muscle without bulking up.

Lara’s workout is all about Calisthenics, bodyweight training that works large groups of muscles simultaneously without the use of additional weights and exercise machines. This allows her to strengthen all the muscles in her body but leave herself slim enough to easily swing between ledges and squeeze through crevices.

As for diet, Lara is spoilt for choice. With her vast pockets of wealth, she can afford the best food from around the world, meaning she’ll have no trouble eating well while tailoring her diet to perfectly compliment her workout.

Thor (Thor: God Of Thunder)

With the Thor: Love and Thunder movie dropping on the 8th of July, Thor’s going to have to do quite a bit of work to shift his beer belly and regain his thunder post-Endgame. And in order to attain the body of a literal god, you need to do some pretty intense workouts and diet adjustments. So, what better place to turn to for inspiration than the fittest man on Earth, CrossFit champion Matt Fraser.

CrossFit is all about constantly varied, high-intensity weight and cardio movements that work the entirety of the body. Combine this with a diet designed to shed as much fat as possible and Thor will be well on his way to rebuilding his eight-pack in no time.

Of course, there are a few things even the God of Thunder can’t live without. There’s no keeping Thor off the beer, which is why his diet accommodates for a litre of the frothy beverage each day.

“New Year is here, and so are our annual resolutions to get fitter. So, it got us thinking over at Ebuyer – just what would it take for our favourite gaming characters to keep their shape and save the world” says Andy Roberts, E-Commerce Director of Ebuyer.

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Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now

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SuperGaming, one of India’s leading game development companies announced its mobile multiplayer shooter MaskGun has crossed 60 million players. January also marks the game’s third anniversary.

To celebrate this, MaskGun gets a new update known as the 3rd Anniversary Update. It brings a revamped user interface, fresh skins, and hotly-requested 1v1 mode. It’s out now via the App and Play Store.

“The MaskGun anniversary update is our biggest one yet,” says Roby John, CEO and co-founder. “1v1 in particular has been the most requested feature from the community. It aims to be a test of true skill to show off the best talent from MaskGun’s 60 million plus players as there won’t be a team to make up for your lapses or carry you in a match.”

As the name suggests, 1v1 pits one player against another in a no-holds barred contest to see who is the best. Select from three weapon types — assault rifle, shotgun, and sniper rifle and square off against your friend (or enemy) and settle rivalries once and for all. You can check out what to expect from 1v1 in this handy trailer:

Beat your rivals consistently and you could find yourself a spot on MaskGun’s leaderboard and win unique in-game rewards too. You can access the mode from the Rumble section of the game’s menu. Other additions include new female agents and dragonborne weapon skins. You can download MaskGun for free right now on the App Store and Google Play.

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