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MGA Games accelerates its internationalization with its new action plan for 2022

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  • The company is working on launching more than 50 international products, all of them featuring a well-known celebrity character.
  • Together with the Spanish, Colombian and Portuguese Celebrities series, famous personalities will also be introduced to Italy, Holland, Germany, Sweden, and Denmark.
  • MGA Games reveals its agreement with Recreativos Franco to distribute several of its most international and emblematic products, such as Santa Fe and Gnomos.
  • In 2022, MGA Games will also be launching “Magic Red Roulette”, an online version of the popular land-based game currently installed in more than 6,000 locations around the world.

Today, MGA Games presented its strategic plan for 2022, a roadmap marking the company’s route to becoming the international benchmark for the production and distribution of localised slot games for global operators. A plan that includes: the launch of more than 50 products next year, international strategic alliances, global exclusivity agreements, promotional actions, localised and imported land-base rules, and much more.

Joan Sanahuja, founder and CEO of MGA Games, opened the second edition of the online event MGA Games Day by welcoming attendees to the new MGA Games offices in the province of Barcelona – “A space that enhances the values and DNA of our company: innovation, professionalism, a vocation for service and teamwork.”  Joan also emphasised that “at MGA Games, we will work to demonstrate that regulated gaming is both safe and prosperous, and we will equip all our operators with advanced tools and the best, localised content ”.

José Antonio Giacomelli, General Director of MGA Games, introduced the new products planned for 2022 and everything that the company has prepared to help operators continue growing with their products.

The plan for next year is to create and certify more than 50 international titles with world-class IPs (Intellectual Property), as we’ve done this year with celebrities Paolo Futre and Sylvia Geersen. What’s more and together with the Spanish, Colombian, and Portuguese Celebrities series, we will also be bringing famous personalities to Italy, Holland, Germany, Sweden, and Denmark.

“We have taken the product a step further with games such as Golden Throne, The Last Gladiator and Cleopatra, and our strategy is to localise all the games for each of the markets we are going to penetrate,” said Giacomelli.

In 2021, MGA Games landed in Portugal, where they signed agreements with 75% of operators and where the company’s Portuguese Celebrities such as Paulo Futre, Anna Catharina, Chef Jackal, among others, are already live with one of the leading operators, Pokerstars.

According to Sara Gómez, MGA Games Sales Manager, the next destination is the Netherlands, “where we have everything ready to launch with Microgaming, Pariplay, Oryx and Leander, among others.” In parallel, we are also working on the documentation necessary to bring the MGA Games product to Italy, where agreements have already been signed with 5 major operators. We are also working to achieve the same for Sweden, Denmark and Germany.

“We will be working with the strategy that has helped us succeed so well in Spain and will continue our expansion by replicating this success in all regulated countries in Europe, starting with the certification of more than 30 games for these new jurisdictions,” said Sara Gómez

All this without forgetting the Spanish market where MGA Games stands out as the leading content provider with more than 95% of national online casinos featuring their slot games. In 2022, the company will be increasing its commitment to the national market with 26 new 3-reel Spanish Celebrities products, compared to 18 in 2021. And are delighted to be featuring new celebrities such as Eugenio, Poli Díaz, Sevilla and Mario Vaquerizo, among many more.

Another part of the product strategy presented at MGA Games Day was the commercialisation of the new table game, the “Grand Croupier Roulette”, with its own 3D engine, and whose first international versions are to feature 5 digitally recreated well-known celebrities.

The launch of “Magic Red Roulette” was also announced. Originally developed by the company SMI, manufacturers of the land-based version, and currently installed in more than 6,000 locations around the world, this roulette game will be made available online through the MGA Games platform.

“With these two games and all the additional versions that we have prepared, we are sure that our international roulette line will be an ideal complement for casino operators”, said José Antonio Giacomelli.

During the session, MGA Games also revealed one of the collaboration agreements that will come to fruition in 2022 with the company Recreativos Franco, which recently merged with the Orenes Group. This alliance will allow MGA Games to exclusively distribute six of its iconic and most international land-based products: Gnomes, Santa Fe, Neopolis, RF Angels, Bowling and Burlesque.

The MGA Games account management team, in charge of personalised customer service, and represented by Belén Serano and Gerard Martínez, presented the actions and promotions that the company will carry out from next year. Actions centralised via the new website, which the company has designed as a practical and useful tool for operators.

In the last part of MGA Games Day, Roberto Ayala, R&D Director OF MGA Games, and his team explained in more detail the expansion of the slot game catalogue with Megaways – a high-performance international product. MGA Games will be personalising the game with its celebrities and including it in their 5-reel casino slot game offering.

The day was brought to an end with words of thanks from Joan Sanahuja, who said: “At MGA Games, we continue to innovate and place the user at the center of all we develop. I cannot be more proud of our games and of our team who, with their effort and enthusiasm, have made all of this possible.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Innovation Group – Mandatory notification of trade

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Mikael Riese Harstad, Chairman of the Board and primary insider of Gaming Innovation Group Inc.

(GiG), has today transferred 864,403 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with himself as the sole policy holder.

In addition, Helena Riese Harstad, a close associate of Mikael Riese Harstad, has today transferred 477,733 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with herself as the sole policy holder.

After these transactions, Harstad and close associates owns no shares directly, but hold 1,342,136 shares through life insurance policies with SEB Life International Assurance Company DAC.

For further information, contact:
Tore Formo, Group CFO, [email protected] +47 916 68 678

This information is subject to the disclosure requirements pursuant to Section 5-12 of the Norwegian Securities Trading Act.

 

The post Gaming Innovation Group – Mandatory notification of trade appeared first on European Gaming Industry News.

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Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming

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Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025 establishing a roadmap of activities in partnership with the senior team at ExCeL London which will host the leading global event.

The latest meeting between the two organisations featured:

  • iGB L!VE Portfolio Director Naomi Barton,
  • Clarion Gaming Managing Director Stuart Hunter,
  • Head of Operations Richard Logan and
  • Head of Marketing Jody Frost with the senior team from ExCeL led by the venue’s
  • Chief Commercial Officer Simon Mills.

Expanding on the meeting Naomi Barton said: “This was the second senior level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the igaming community to a city which is the heart of the igaming industry in a country which is igaming’s largest market.

“The roadmap is being created in order to anticipate industry needs, address pain points and to exceed the expectations of customers. The migration of what is already a top performing Tier One igaming event is set against the backdrop of iGB L!VE’s 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.

“Our vision is to harness the tremendous momentum created by the iGB L!VE brand and to take the event to a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London.

“ExCeL London has a fantastic track record of helping events to fulfil their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.

She added: “Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.

“We will be using July’s edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam, but also enable our vendors and customers to secure their presence at ExCeL London in 2025.”

 

The post Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming appeared first on European Gaming Industry News.

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Paf’s results for 2023

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The Nordic gaming company Paf’s annual report for 2023 shows that it has been a good year which means a good sum of Paf funds for society. Paf’s published customer segments show more sustainable revenue in the past year. The Paf board gets a new member.

The Paf Group’s revenue for 2023 increased from €165.7 million to €177.1 million, an increase of 7%. The growth in revenue results in an increase in profit from €44.8 million to €55.1 million, which is a record for Paf.

“We can be happy and proud with the past year. We have gained a larger customer base and the number of active customers has increased by 27%, which explains some of it, but we are also well aware that the temporarily low gaming taxes in Finland have helped the result,” says Christer Fahlstedt, CEO.

Paf’s result is the best result in Paf’s 57-year history and an increase of 23% compared to the previous year. However, gaming taxes in a number of countries will be increased in 2024, which will create different conditions going forward. In Finland, the temporary reduction of the lottery tax has increased from 5% to 12%, in Sweden the gambling tax will increase from 18% to 22%, in Estonia from 5% to 6% and in Latvia from 10% to 12%.

“The trend of increasing gaming taxes will continue, and we expect to see more much-needed demands for increased responsible gaming measures. The changes will result in reduced profitability and many operators will find it more difficult. But Paf is well prepared for the times ahead,” says Christer Fahlstedt.

31.4 million euros in Paf funds
The annual distribution of Paf funds will be €31.4 million. Paf funds are used for the benefit of society, including a number of third sector organisations that work to promote society in social activities, culture, youth work, sports, environmental activities and more.

“It’s undeniably great that Paf is achieving a great result, allowing us to distribute a total of €31.4 million in the form of Paf funds. The employees have done a phenomenal job over the past year, and the Board would like to thank all Paf employees who have made this possible,” says Jan-Mikael von Schantz, Chairman of the Paf Board.

Sustainable entertainment
In 2023, Paf chose to invest heavily in responsible gaming, and the loss limit for all customers was lowered to EUR 17,500 per year. In addition, in spring 2023, Paf introduced a specific loss limit for young players aged 18–19, €1,800 per year. In spring 2024, Paf chose to lower the loss limit for young people aged 20–24. Young people of that age already had a lower loss limit at Paf but it was further reduced from €10,000 to €8,000 per year.

“This is an important continuation of the direction we are striving to take at Paf for our responsible gaming. Now young customers can only gamble with us for sums that are at more sustainable levels and within the framework of the customer segment we have defined ourselves as the green segment,” says Christer Fahlstedt.

Paf’s customer segments 2017–2023
The published table shows the development of gaming in different customer segments from 2017 until 2023. The red segment for customers who have lost more than €30,000 in one year is at zero in recent years, as Paf’s loss limits stop large losses. The white segment shows the number of players who ended the year in profit.

“It is encouraging to see that we have once again increased the green revenues with more sustainable revenues by a full 7.6%. It is possible to change an outdated business model in the industry and we will continue our strive to be a gaming company that provides sustainable entertainment in everyday life,” says Christer Fahlstedt.

The figures for Paf’s customer segments have been reviewed by auditors as part of the audit of the financial statements.

“Our published and open customer segments show what our investments in responsible gaming measures have achieved over the years. The publication gives credibility to our efforts at a level that no other gaming company has been able to show,” says Christer Fahlstedt.

Daniela Forsgård new on the board
Paf gets a new board member when Daniela Forsgård takes a seat on the board. At the same time, Birgitta Eriksson is stepping down after many years on Paf’s board.

“I really want to thank Birgitta for the solid contribution she has made to Paf’s Board over the years.”

“Daniela Forsgård’s merit-based knowledge of finance, combined with the international experience she possesses, will fit in well with the Board. In addition, Daniela has personal experience of Paf as she previously worked at Paf,” says Jan-Mikael von Schantz.

The Paf Board now consists of Chairman Jan-Mikael von Schantz, Board members Gunnar Westerlund, Denise Johansson, Roger Nordlund and Daniela Forsgård.

The post Paf’s results for 2023 appeared first on European Gaming Industry News.

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