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SIS launches new South African 24/7 Live Betting Channel with Marshalls World of Sport

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has launched its new South African 24/7 Live Betting Channel with sportsbook operator Marshalls World of Sport.

The new 24/7 Live Betting Channel, a tailored solution for the South African market, includes a range of SIS’s market-leading numbers betting products, such as the established, ever popular twice-daily 49’s draw, as well as a new regular 39’s draw – created to provide even more betting opportunities for 49’s customers.

The South African channel also consists of premium greyhound racing, with up to 38,000 events – depending on province – as well as horse racing from around the globe, to ensure profitable short-form content is available throughout the day.

The broad content-based 24/7 service has been delivered to Marshalls as a full end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices including SIS Trading Services, which provides betting operators with the most comprehensive range of markets and pricing for live racing covering the entire betting lifecycle of a race.

SIS’s new 24/7 Live Betting Channel is now live within Marshalls’s retail outlets across South Africa, as well as its online operation, and the tailored channel demonstrates SIS’s commitment to provide localised and bespoke products to its operator partners globally, ensuring that bettors worldwide are provided with relevant betting content that meets their needs wherever they are, and at times suited to them.

Joe Andrews, Digital Sales Manager at SIS, said: “It’s an exciting step for us to be partnering with Marshalls to deliver our new South African 24/7 Live Betting Channel, which has been tailored for the South African market and now features our revamped 49’s offering.

“Numbers betting is hugely popular in South Africa, where there is a strong affinity to the 49’s brand, and Marshalls’s customers will enjoy the refreshed 49’s draws and new products that are now on offer. Alongside horse and greyhound racing, Marshalls has a comprehensive live betting channel that will help drive customer engagement across all hours of the day.”

Jeremy Marshall, Owner of Marshalls World of Sport, said: “We have been hugely impressed with SIS’s new 24/7 Live Betting Channel since launching it to our customers and it will no doubt help us to increase engagement and provide incremental revenues.

“Having access to a bespoke channel specifically tailored for the South African market is of huge value to us as a company, with this partnership proving that SIS understands local market needs and requirements perfectly, wherever you are in the world.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming

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Women in Gaming Africa (WiG) proudly announces its strategic partnership with the All-in Diversity Project, a globally recognised organisation dedicated to advancing diversity, equity, and inclusion (DEI) within the gaming sector. This collaboration marks a significant step forward in fostering greater representation and empowerment across the industry, particularly within the African continent.

As leaders in their respective domains, Women in Gaming Africa and the All-in Diversity Project share a common mission: to drive positive change by promoting diversity and inclusivity in all aspects of the gaming sector. By joining forces, they aim to amplify their impact and reach, ensuring that underrepresented voices and perspectives are heard and valued within the global gaming community.

Reflecting on the partnership, Kelly Kehn, Co-Founder of All-in Diversity Project remarked, “We are thrilled to partner with Women in Gaming Africa in our ongoing pursuit of fostering diversity, equity, and inclusion within the gaming industry. This collaboration not only extends our reach across the globe but also underscores our belief in the mutual benefits of partnering. By joining forces, we have a unique opportunity to learn from each other, share insights, and elevate the dialogue surrounding DEI in Africa and beyond.”

Empowering diversity in gaming isn’t just a vision; it’s a commitment. Our collaboration with All-in-Diversity is a powerful stride towards inclusivity, diversity & empowerment; fostering a vibrant community where every voice thrives. Together, we pave the way for a stronger, more diverse future in gaming. I encourage those reading this to join us in shaping tomorrow’s industry today!

Through this partnership, Women in Gaming Africa and the All-in Diversity Project will leverage their combined expertise, resources, and networks to drive meaningful change and create a more inclusive gaming ecosystem. By championing diversity and empowering individuals from all backgrounds, they aim to cultivate a culture of belonging where everyone can thrive and contribute to the industry’s success.

The post Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming appeared first on European Gaming Industry News.

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HIGHLIGHT GAMES ANNOUCES RENEWAL OF TURKISH SÜPER LIG RIGHTS

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has renewed its exclusive worldwide rights to access video archive footage from the Turkish Süper Lig. The deal was facilitated by beIN.

Highlight Games’ SOCCERBET game featuring archive Süper Lig footage is the most popular virtual sports game in Turkey via both retail and online channels.

‘The renewal of these exclusive rights is a key milestone in Highlight Games’ roadmap for growth and also testament to the continued popularity and success of our Turkish SOCCERBET game,’ said Steven Holmes, CEO, Highlight Games.

‘This product is also an important piece of content in our other key markets, including Italy, where its popularity continues to grow both in retail and online. In addition to the Süper Lig, Highlight Games now holds exclusive rights to archive footage from European soccer brands including LaLiga, Serie A, Ligue 1, SPFL, English football and the Greek Super League. We are also working with MotoGP and ATP tennis to develop a whole new suite of compelling new products – it’s an exciting time of growth and innovation for the business,’ he added.

The post HIGHLIGHT GAMES ANNOUCES RENEWAL OF TURKISH SÜPER LIG RIGHTS appeared first on European Gaming Industry News.

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30 Esports Clubs Join the Esports World Cup Foundation’s Club Support Program!

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 Esports World Cup Foundation (EWCF) today announced that 30 esports Clubs from across the globe have been accepted into its debut EWCF Club Support Program. The full lineup of Clubs includes 100 Thieves, Blacklist International, Cloud9, FaZe Clan, Fnatic, Furia Esports, G2 Esports, Gaimin Gladiators, Gen.G Esports, Guild Esports, Karmine Corp, KOI, LGD Gaming, LOUD, OG, Natus Vincere, Ninjas in Pyjamas, NRG Esports, Spacestation Gaming, T1, Talon Esports, Team Falcons, Team Liquid, Team Secret, Team Vitality, TSM, Tundra Esports, Twisted Minds, Virtus.pro and Weibo Gaming.

The EWCF Club Support Program is a pioneering initiative designed to promote the creation of sustainable infrastructure for multidisciplinary esports Clubs. Furthermore, the program empowers esports Clubs to expand their investment across more games, providing impactful career opportunities and competitive support to athletes around the world.

As members of the EWCF Club Support Program, these esports organizations can receive six-figure funding to enter into new esports titles at the highest level, diversifying their competitive footprint and providing more opportunities for esports athletes. The funding has already enabled esports Clubs to:

  • Re-enter esports titles in which they previous established long histories of involvement, and enter new gaming genres with strong grassroots resonance

  • Expand into new international markets by signing athletes and rosters outside their home region, fueling stronger global esports infrastructure

  • Create novel content verticals to engage fans with compelling athlete narratives, along with hiring the staff needed to support those efforts

In response to the significant interest in the Program from Clubs all over the world, the Program increased the number of available slots from 28 to 30. Of the 30 Clubs, eight were selected through an open application period in February 2024, during which the EWC Foundation received more than 150 applications. Applications were judged on three core criteria: a Club’s esports pedigree, its forward-looking competitive strategy and goals, and its creative approach to content and fan engagement. The 30 Clubs hail from five major esports regions — Europe, Asia, North America, South America and the Middle East — making the EWCF Club Support Program a truly global endeavor.

“The Club Support Program is critical to the EWC Foundation’s vision of building a stronger esports ecosystem and elevating esports as global sports,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Because we received so many high quality applications, we expanded our original allocation of 28 Club Support Program slots to 30, a testament to the strength of our program as it supports some of the world’s best esports Clubs. I’m excited to cheer on these Clubs as they work to qualify for the Esports World Cup and its life-changing prize pool of more than $60 million.”

A Club’s acceptance into the EWC Club Support Program does not guarantee their participation at the Esports World Cup. All Clubs and athletes must seek to qualify on their own merits for each title. The prize pools in each Game Championship, along with the cross-game EWC Club Championship, are available to all EWC competitors. Regardless of their qualification to the Esports World Cup, all members of the EWC Club Support Program will be eligible for annual financial rewards based on their ability to drive viewership and fan engagement to the EWC.

The Club Championship, an innovative cross-game competitive format unique to the EWC, will award a total of $20 million to the top 16 Clubs based on their cross-game performance. At the event’s conclusion, the Club with the best performance across various game championships will be crowned the world’s first Esports World Cup Club Champion. Additionally, each of the 20 Game Championships will have their own prize pool with a combined total exceeding $33 million. A standout participant in each competition will receive a $50,000 MVP Award.

The post 30 Esports Clubs Join the Esports World Cup Foundation’s Club Support Program! appeared first on European Gaming Industry News.

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