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Yuvin Esports ropes in Tata Motors, the auto major as Title Sponsor of Yuvin Valorant Invitational
Yuvin Esports, a leading Indian Esports organisation, has announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5, 2021.
This partnership also marks the entry of the country’s biggest automobile manufacturing company Tata Motors into the Esports domain which has seen rapid rise in the recent past.
While welcoming Tata Motors to the Esports family, Sharang Naicker, CEO & Founder of Yuvin Esports Pvt. Ltd., said, “One of the most premier and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is perfect time for the grand entry into ‘e’sports.”
Founded by the ex-pro gamer Naicker in 2018, Yuvin Esports Pvt Ltd has been focussing on building and grooming talent from India, South Asia and Southeast Asia for competitive international arena. The exciting competition will feature India’s top eight Valorant teams battling it out in a single elimination format for a prize pool of INR 1 lakh. The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on September 5.
Yuvin Esports’ this invitational Valorant Tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG. “Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy Esports enthusiasts. We are extremely proud and excited that Tata Motors have partnered with us to promote Tiago NRG through a modern medium of Esports. This is the first of many events we have planned for the massive Esports enthusiasts’ community. With your love and support, we are sure to build an immensely respected brand,” Sharang Naicker further added.
India’s one of the most popular and trusted brands, Tata Motors has been contributing to the growth of the Indian sporting industry with its support to many sports over the past many years and through this association, the brand will look to encourage the Indian Esports ecosystem.
“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.” Nikhil Kurian, Head – Digital Marketing, Tata Motors, PVBU commented.
RedBull is an official Energy Drink Partner of Yuvin Valorant Invitational Tournament. Released in June last year, the FPS game Valorant has been one of the most popular esports titles not only in India as well as across the globe.
Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.
Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.
As part of this collaboration, they have co-created specialist educational resources for schools. Developed with Ygam’s expertise and delivered by TSB Bank staff as part of their school’s programme which runs throughout the UK, the module aims to provide young gamers with practical guidance on managing their money and understanding potential financial risks while gaming.
A recent Censuswide survey of over 2,000 young gamers, commissioned by TSB, found that while the average initial cost of a game is £32, gamers spend an average of £540 annually on in-game purchases and subscriptions. Nearly half (47%) of those who spend money in-game feel they have little or no control over their spending while playing.
Linda Scollins Smith, Director of Programmes at Ygam, said: “Gaming now plays a central role in young people’s lives, offering significant benefits. However, it is always important to safeguard against the risks, and the increasing sophistication of game monetisation through microtransactions and in-game purchases underscores the need for education on this issue. We are delighted to be working with TSB to support their school programmes, combining financial education with gaming education, to help young gamers develop healthy habits and navigate the digital world safely.”
Kate Osiadacz, Head of Responsible Business, TSB, said: “Gaming is often one of young people’s first interactions with spending or managing their money digitally; so we’re pleased to be working with Ygam to reach young people with targeted advice. Our Money Confident schools programme greatly benefits from Ygam’s insight – and we’re keen help empower the next generation to make informed decisions for their financial lives ahead.”
According to a 2024 Mumsnet survey commissioned by Ygam, 88% of parents in the UK believe schools should provide education on gaming, despite only 35% reporting that their children currently do. Furthermore, 99% of these parents think this education should begin by the end of Key Stage 2.
Alongside developing educational resources, Ygam and TSB Bank will collaborate on a range of initiatives throughout 2025 to raise awareness of this issue and support families in avoiding unexpected costs from gaming.
For more information about Ygam and our portfolio of education programmes, please visit our training pages or email [email protected].
The post Ygam team up with TSB Bank appeared first on European Gaming Industry News.
MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.
Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:
- Blask Index – a general signal of overall brand activity in the market
- BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
- APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
- CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment
“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”
The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.
This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.
The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.
Ygam team up with TSB Bank
Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming
Blask expands Market Overview dashboard with 10 new countries
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