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Kalamba Games: enhancing growth through data analysis, with Andy Sekula, Head of Games at Kalamba

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Kalamba calls itself a data-driven company, what does that mean in detail?

In order to remain not only competitive but to be a leading company in the igaming space we need to understand our players. Our industry is rather fortunate in that its products are, by their very nature, online, so there’s a huge amount of data and metrics that we can use to analyse performance and identify areas for improvement.

With each and every release we scrutinise the available data from day one of launch and it has proven invaluable. Such focus allows us to identify potential pain points that players may be experiencing. To give an example, you can have players quitting a game immediately after browsing through the available bets, which can indicate that there is a certain sub-sector that expects to be able to bet below €0.50. You then adapt and benefit.

Close attention is consistently paid to key metrics like retention, session length and average bet for given jurisdictions, meaning we are better able to make conscious and informed choices about targeting our gaming toward specific demographics.

We also experiment a lot with volatility, hit rates and other significant parameters to see what resonates better with our audience. All this work helps us improve what we put out there to players and, ultimately, supports our commercial growth ambitions.

 

How can data collection and analysis help a supplier improve its products?  Is this utilisation of available data currently neglected by developers?

It’s essential to perform this kind of R&D in any enterprise and ours is no different. Understanding your customer base and what their preferences are is a key driver for forward thinking, successful business.

From experience, it seems that a lot of key indices, analysis and experiments in igaming are lagging far behind what some of us saw in social casino, for example, where constantly optimising products to enhance the user experience is a key requirement to stay competitive. I suppose it can only help Kalamba if some of our competition neglects this vital area but as long as we continue to perform our due diligence during development and post-launch, then we’ll continue to thrive.

 

How much more do you think data and AI will be integrated into game development going forward?

From a supplier perspective, demographic classification, identifying possible exploits

in a game or pain points in the player’s conversion funnel are just some of the examples of the practical application of AI and the real data insights it provides. Even though the data is anonymised, we can learn a lot about aggregated player behaviours. Being able to tell what works well and what doesn’t means examining many different aspects of the numbers and feedback at the same time and that’s where AI can greatly help.

 

What can we expect from Kalamba in this area?

Kalamba has always championed a creative, data-informed, experimentation approach to

game design and production. Taking it to the next level, we’ve recently initiated our StarGazer project, which we believe will revolutionise the way data is handled and the results we get from it. We will be revealing more in due course!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Playnetic strengthens European presence with licence to operate in Sweden

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Playnetic, the new immersive B2B iGaming provider has announced that it has been granted a Swedish licence, following regulatory approval from the Swedish Gambling Authority, Spelinspektionen. 

The licence allows Playnetic to launch its catalogue of innovative iGaming titles in Sweden, enabling the company to finalise partnerships with prominent operators across the country. 

This significant milestone marks a major step forward in supporting Playnetic’s ambitious growth plans, which include increasing its foothold in other European markets, as well as continued expansion in regulated markets across the globe. 

Dan Phillips, Playnetic CEO said: “Since launching in early 2023, Playnetic has been exploring expansion opportunities in Europe to penetrate new markets and we are thrilled with achieving this milestone.  

“Thanks to our experienced compliance team, we were able to obtain this licence promptly, which is a huge positive as the market entry lines up perfectly with our regulatory roadmap for 2024. We are looking forward to launching our innovative suite of games which feature captivating themes and mechanics to players and operators in Sweden.” 

The post Playnetic strengthens European presence with licence to operate in Sweden appeared first on European Gaming Industry News.

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Wazdan adds to Croatian presence with SuperSport tie-up

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.

As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 CoinsGrand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.

Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.

With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.

The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.

Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.

“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”

Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.

“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”

The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.

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Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto

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A brand-new online lottery portal built on blockchain technology is shaking things up in the world of chance. Metalottery, the first-ever decentralised blockchain lottery platform, officially launched, introducing a new era of transparent, thrilling and rewarding lottery gaming. By combining cutting-edge blockchain technology with the excitement of lotteries, Metalottery offers players unprecedented fairness, security and the potential to win life-changing prizes.

“Metalottery is not just another lottery; it’s a paradigm shift. We’re giving power back to the players by offering a transparent, secure, and exciting lottery experience that’s built for the web3 age,” Dioni Bouropoulos, COO of Poollotto Finance, said.

Unlike traditional lotteries, Metalottery uses Chainlink’s Verifiable Random Function (VRF) to ensure provably fair and unbiased results for every draw. And with new lottery rounds starting every 8 hours, players can enjoy the thrill of winning more often than ever before.

At the heart of Metalottery is the PLT token, the fuel of the platform’s ecosystem that players can use to purchase tickets. Metalottery makes purchasing Pool Lottery Token (PLT) available and straightforward on their website. Players can also spin the “Wheel of Fortune” for additional rewards as well as participate in a growing community of lottery enthusiasts on Telegram and Discord.

Bouropoulos added: “Our platform is designed to be inclusive and accessible to a global audience. By combining innovative technology with a user-friendly interface, we empower players to take control of their lottery journey. We are charging no fees for participation and all proceeds from tickets go towards the jackpot. Our goal is to build the biggest lottery community in the world.”

The post Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto appeared first on European Gaming Industry News.

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