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Smartico Develops a Rockstar AI Predictive Tool for CRMs
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Knowing me, knowing you … There’s nothing we can do …
Goes the famous ABBA song of the 1970s.
Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.
But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.
Shortcomings of One-size-fits-all Strategy
Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.
But does it get the job done? The job of making the customers read the mail and follow the call for action?
Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.
How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.
But not quite so now. This is 2021. And there has to be a way.
Enter Smartico’s AI Model
Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.
If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.
The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.
Let’s look briefly into how it is done.
How It Works
The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.
The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be
- Emails
- Push messages
- Short messages
- Social media posts
The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.
The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:
- Just being online – opening mails or seeing social media posts
- Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
- Doing business – making deposit, posting a bet, or signing up
This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.
During the setup, the operator can perform any of the following tasks:
- Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
- For short term campaign – The model will predict the nearest best timing for sending a communication.
- For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.
Simplifying AI
Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.
AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.
The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.
Knowing all these things, this is the best you can do – for your CRM that is.
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Third quarter: July – September 2025
· Total revenues amounted to mSEK 9.6 (11.8), a decrease of 19%
· B2B revenues amounted to mSEK 7.7 (8.4), a decrease of 9%
· B2C revenues amounted to mSEK 1.6 (1.7), a decrease of 7%
· Other revenues amounted to mSEK 0.4 (1.8), a decrease of 80%
· Expenses related to write-down of receivables amounted to mSEK -1.1 (0.0)
· EBITDA amounted to mSEK -3.9 (0.1)
· Net result amounted to mSEK -4.7 (-0.1)
· Earnings per share amounted to SEK -0.02 (0.00)
Interim period: January – September 2025
· Total revenues amounted to mSEK 33.8 (30.9), an increase of 10%
· B2B revenues amounted to mSEK 25.5 (23.2), an increase of 10%
· B2C revenues amounted to mSEK 4.9 (4.6), an increase of 6%
· Other revenues amounted to mSEK 3.5 (3.1), an increase of 12%
· Expenses related to write-down of receivables amounted to mSEK -1.1 (0.0)
· EBITDA amounted to mSEK -5.1 (-3.6)
· Net result amounted to mSEK -7.4 (-5.0)
· Earnings per share amounted to SEK -0.03 (-0.02)
Events after quarter end:
No events after quarter end.
The post SCOUT Gaming Group : Interim report Q3 2025 appeared first on European Gaming Industry News.
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Led by the seasoned IGL Pahadi, alongside Mr. Jay, Hasan, Adeeb, and Arman, the new S8UL Elite lineup is ready to make its mark and reign supreme in Free Fire MAX
S8UL, a global powerhouse in gaming and esports content, has officially announced the acquisition of Team Elite’s Free Fire MAX roster, forming its new team – S8UL Elite. This reflects the organization’s continued commitment to achieving excellence through championship-winning teams across multiple esports titles.
Spearheaded by in-game leader Lokesh Karakoti (Pahadi), S8UL Elite’s roster features some of the most prominent names in the Free Fire circuit, including Jayesh Yadav (Mr. Jay), Hasan Haider (Hasan), Adeeb Ansari (Adeeb), and Syed Arman Ali (Arman).
Naman Mathur aka Mortal, Co-founder of S8UL Esports said, “We are delighted to onboard some of the most promising players from the Free Fire MAX scene. Each of them brings a unique skill set and a deep understanding of the game, making this roster an exciting addition to our esports family. S8UL’s commitment has always been to compete at the highest level across every game we enter, and S8UL Elite marks an important step in that direction. We look forward to seeing the team make its mark in the upcoming tournaments.”
As one of India’s most celebrated Free Fire MAX athletes and creators with over 1.63 million YouTube subscribers, IGL Pahadi has been a dominant force in the scene. The 22-year-old was a key part of Team Elite’s championship-winning run at the Free Fire India Championship 2021 Fall, where the team secured over INR 41.3 lakh in prize money. He also received the Best Sniper of the Year award from the game’s publisher, Garena, earlier this year. His teammate, Mr. Jay, who clinched the Rusher of the Year award at the same event, brings equal experience and firepower to the team, having represented top Indian lineups and led his side to victory at the Free Fire Tri Series 2021. Alongside Hasan, Adeeb, and Arman, the roster forms an explosive unit determined to make its mark in the Indian Free Fire MAX circuit.
“Joining S8UL is a dream come true. It’s the home of India’s biggest gaming icons and a brand that has redefined what it means to be a professional gamer and creator in this country. With S8UL’s support, our goal is to compete and perform at the highest level in upcoming tournaments, ” commented Lokesh Karakoti aka Pahadi, IGL of S8UL Elite.
Earlier this year, S8UL Esports created history by representing India at the Esports World Cup in Riyadh, which featured a record-breaking prize pool of over INR 600 crore. Alongside its competitive success, the organization continues to lead the gaming content revolution, earning four nominations at the Esports Awards 2025, where S8UL Esports, its Co-founder Animesh Agarwal, and creators Payal Dhare and Raj Varma have all been recognized for their contributions to the global gaming community.
With the addition of S8UL Elite, the organization reinforces its mission to empower Indian gamers and creators while setting new benchmarks in esports excellence. As S8UL continues to expand its footprint across multiple titles, it remains dedicated to shaping the future of Indian gaming and taking its success stories to the global stage.
The post S8UL Esports acquires Team Elite’s Free Fire MAX roster to form S8UL Elite appeared first on European Gaming Industry News.
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GoldenRace, leading provider of Virtual Sports and betting solutions, today announced the release of three significant platform enhancements: Rotating Display, Fast Ticket Checker and the Jackpot Viewer.
These updates are designed to optimise retail operations, improve player engagement, and provide greater operational flexibility for business partners.
The new Rotating Display feature allows operators to dynamically manage content across their retail screens. This enhancement moves beyond static displays by enabling the continuous cycling of selected GoldenRace V5 products, with Virtual Football currently integrated and additional games to follow soon.
- Optimised resource allocation: This functionality allows a single display unit to showcase multiple products, potentially reducing the necessity for additional hardware and complex installation setups.
- Increased visibility: By maintaining a fresh and dynamic content stream, the Rotating Display is intended to maximise player attention and encourage broader engagement with the product portfolio.
GoldenRace also introduces the Fast Ticket Checker, a self-service solution aimed at resolving in-store congestion and streamlining the ticket validation process.
- Operational efficiency: This feature empowers players to check the status of their betting slips instantly via their personal mobile devices by scanning a designated QR code and then the ticket barcode. This redirects validation traffic away from cashiers, allowing staff to concentrate on sales activities.
- Real-time status: Players receive immediate, server-verified updates on their ticket status, significantly reducing wait times and elevating the overall customer experience within the retail environment.
Last but not least, the enhanced Jackpot Viewer has been upgraded to offer superior flexibility in prize presentation, centralised management and increased display capacity.
- Maximum visibility: The update enables the simultaneous display of up to four different Jackpot prizes, ensuring greater exposure for top-tier rewards.
- Branding control: A new background colour configuration has been integrated into the back-office management system, allowing operators to seamlessly align the Jackpot Viewer’s aesthetics with their corporate branding.
- Simplified management: All configuration settings are now centralized within the back-office, simplifying the management process. The update also includes the addition of critical entity name information on the screen for player context and specialist URL parameter configurations for advanced customisation.
These three platform updates reflect GoldenRace’s commitment to delivering technologically advanced, high-performance solutions that simplify operations for betting businesses while enhancing the experience for the end-user.
The post GoldenRace announces three key enhancements to virtual betting retail platforms appeared first on European Gaming Industry News.
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