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Smartico Develops a Rockstar AI Predictive Tool for CRMs

Published

3 years ago

August 13, 2021

George Miller

Reading Time: 3 minutes

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post.

Shortcomings of One-size-fits-all Strategy

Oftentimes, CRM executives resort to a one-size-fits-all strategy. Take the email campaign as an example. They push their mails over the night so that the job is done by the next day. That is one neat tick on the box of weekly tasks.

But does it get the job done? The job of making the customers read the mail and follow the call for action?

Well, a no has to be the answer here. Different customers have different reading habits and different routines. The mail, for example, may not reach them at the exact time when a user engages most on the internet.

How would a CRM executive know this? That’s why we are back again to the ABBA song of the seventies: Knowing me, knowing you … There’s nothing we can do.

But not quite so now. This is 2021. And there has to be a way.

Enter Smartico’s AI Model

Smartico’s new AI tool automatically customizes the communication schedule of each and every customer, based on the real-time data on the online habits of the customer.

If X is most active during the mornings for the last six months or so, and is most likely to make a bet on that time on Sunday, it is a no brainer that the CRM executive must push the mail and social media posts on Sunday mornings.

The new module of Smartico CRM does exactly this. The AI tool analyzes the real-time data on customer behavior and predicts the optimum timings for communication.

Let’s look briefly into how it is done.

How It Works

The Smartico AI model relies on machine learning. It can make accurate predictions from large data sets. It will be of great use in customer retention. The model predicts the best time of the day to send email communication to the customers.

The model uses the user data on the existing CRM. It predicts the best time for sending communications to the user. Communications can be

Emails
Push messages
Short messages
Social media posts

The next step is to define the best time. Is it mornings, evenings or later nights? Smartico’s model uses a 24-hour time frame.

The model analyzes the past activities of a customer in the CRM database to predict the best times. Customer activities can be any of the following:

Just being online – opening mails or seeing social media posts
Engaging with the message – reading mails, clicking links on messages or interacting with social media posts
Doing business – making deposit, posting a bet, or signing up

This is not a plug-and-play AI model. It needs active involvement of a CRM operator for best setup. Smartico offers a smooth interface that allows the operator to set up the tool. While it could take some hours to set up the campaign initially, the tool will provide results within much more quickly once perfected.

During the setup, the operator can perform any of the following tasks:

Finding optimum timings for communication – The tool will offer multiple optimum timings during the 24-hour period. Human intervention is required to identify the best timing among them.
For short term campaign – The model will predict the nearest best timing for sending a communication.
For long term campaign – The tool will offer a range of best timings over a week for scheduling a campaign.

Simplifying AI

Smartico’s team spent long hours to create a working AI model that could improve the CRM platform’s customer retention and conversion rate. The team tried and discarded several models, and tried again, found and improved the present prediction model. It has the proven capability to improve the conversion rates.

AI is going to change the way a CRM system works, especially for highly competitive segments like betting and gaming. It is here to stay. It’s like a sweeping wave. The smart way is to harness its power to improve your CRM and enhance customer retention.

The AI systems do not come often with a low entry point. It’s high-end engineering. Smartico’s AI model is perhaps the one with the lowest entry level. It simplifies the human tasks so much so that the user does not need to worry about the architecture or data processing. Just follow the interface and see the results.

Knowing all these things, this is the best you can do – for your CRM that is.

Latest News

Everything you need to know ahead of ESL Pro League Season 19

Published

17 hours ago

April 19, 2024

George Miller

Reading Time: 3 minutes

The ESL Pro League (EPL) returns to St. Julian’s, Malta, for Season 19 on April 23 – May 12, 2024. The world’s biggest Counter-Strike league will see teams from around the world arrive on-site for three weeks of non-stop action, and only one team will emerge victorious as Champions.

Here is all you need to know about ESL Pro League Season 19

The 19th Season of the ESL Pro League will see the 32 best Counter-Strike teams compete for a total prize pool of $750,000, a win in the race to secure Intel® Grand Slam V, and a spot at IEM Cologne 2024. Commencing on April 23, contenders from around the globe will face off in Malta for a spot in the Playoffs. There, the six best teams will compete live in front of an intimate live audience at the InterContinental Malta on May 10 – 12, 2024.

Starting with the upcoming season, EPL will see some improvements to its schedule. While the number of teams and the tournament structure remain the same compared to recent seasons, the duration of the tournament has been adjusted to three weeks instead of five. To accommodate this change, two groups will be played simultaneously during the Group Stage, resulting in a more intense story for fans to follow.

Schedule and Format

Group Stage (April 23 – May 5):

Four groups of eight teams will compete in separate triple-elimination brackets
- All matches are best-of-three
The top four teams from each group will advance to the Playoffs
- Group Stage winners advance to the Quarterfinals
- The Group Stage runner-ups advance to the Round of 12
- The Group Stage third and fourth-place teams advance to the Round of 16

Playoffs (May 7 – 12):

The top sixteen teams will compete in a single-elimination bracket
- All matches will be best-of-three, excluding the Grand Final which will be best-of-five
- The third and fourth Quarterfinals, as well as both Semifinals and the Grand Final will be played out live on stage in front of an audience

Teams Attending

Astralis (Partner Team)
BIG (Partner Team)
Complexity (Partner Team)
ENCE (Partner Team)
FaZe Clan (Partner Team)
Fnatic (Partner Team)
FURIA (Partner Team)
G2 Esports (Partner Team)
HEROIC (Partner Team)
MOUZ (Partner Team)
Natus Vincere (Partner Team)
Ninjas in Pyjamas (Partner Team)
Team Liquid (Partner Team)
Team Vitality (Partner Team)
Monte (ESL Challenger Jönköping winner)
Virtus.pro (ESL Challenger Atlanta winner)
SAW (ESL World Ranking)
Team Falcons (ESL World Ranking)
GamerLegion (ESL World Ranking)
BetBoom Team (ESL World Ranking)
Eternal Fire (ESL World Ranking)
3DMAX (ECL S46 Europe winner)
FORZE (ECL S46 Europe runner-up)
M80 (ECL S46 North America winner)
BOSS (ECL S46 North America runner-up)
The MongolZ (ECL S46 Asia-Pacific winner)
TYLOO (ECL S46 Asia-Pacific runner-up)
Imperial Esports (South American Qualifier winners)
Sharks Esports (South American Qualifier winners)
Pera Esports (European Conference winner)
Bad News Kangaroos (Oceanic Qualifier winner)
FlyQuest (ANZ Champs winner)

Prize Money (USD)

TOTAL	$750,000
1st	$170,000
2nd	$80,000
3rd-4th	$45,000
5th-8th	$32,000
9th-12th	$23,500
13th-16th	$17,500
17th-20th	$12,000
21st-28th	$7,000
29th-32nd	$3,500

Broadcast Talent

Hosts
- “Tres “stunna” Saranthus
- Freya “Freya” Spiers
A Stream
- Jason “moses” O’Toole
- Janko “YNk” Paunović
- Mathieu “Maniac” Quiquerez
- Harry “Harry” Russell
- Hugo “Hugo” Byron
- Henry “Henry” Greer
- Chad “SPUNJ” Burchill
- Alex “Machine” Richardson
B Stream
- Neo “Ne0kai” Caine
- Harvey “Skriv” Rodgers
- Lucy “LucyLuce” Eastwood
- Brandon “BDog” Rawlings
- Travis “Trav” Landaw Mott

Where to Watch

The live broadcast will be available on FACEIT Watch, ESL FACEIT Group’s premier esports viewing platform created by esports fans for esports fans and open for all.

Featuring a unique multi-perspective view selector where users can watch their favorite player’s perspective directly next to the main event stream, a live chat, a kill cam, live-generated replays of key moments, a sound mixer, a rewards program, and more, FACEIT Watch revolutionises esports streaming by putting fans in control of their viewing experience.

Fans can also watch the action on the ESL Counter-Strike Twitch and YouTube channels. For those unable to tune in live, all matches will also be available to watch on-demand for free via YouTube.

For more information about ESL Pro League Season 19, and the latest updates on the event, please visit the official website, and follow ESL Counter-Strike on X, Facebook, and Instagram.

The post Everything you need to know ahead of ESL Pro League Season 19 appeared first on European Gaming Industry News.

Latest News

New Market Alert! Hacksaw Gaming Touch Down in Portugal with Solverde.pt

Published

17 hours ago

April 19, 2024

George Miller

Reading Time: 2 minutes

Another incredible new market launch for Hacksaw Gaming, this time we’re taking a trip to Portugal with Solverde.pt. Exclusively showcasing our content until the 30th of April, this new partnership looks to be one with an exciting journey ahead.

Fan favourites Wanted Dead or a Wild, 2 Wild 2 Die, R.I.P City, Le Bandit and many more are now featured on the Hacksaw exclusive section of the Solverde.pt platform. At long last, Portuguese players can now immerse themselves in the Hacksaw experience, exploring a large catalogue of our games that demonstrate our creative mechanics and stunning visuals.

“Hacksaw has been a top request from Portuguese casino players and we always aim to know the market preferences and deliver what the customers want” says Américo Loureiro, Solverde.pt Director “We’re very proud to bring this groundbreaking studio to Portugal for the first time and have no doubt it will be a success”

Part of Solverde Group, which boasts more than 50 years of history, Solverde.pt was launched in 2017.

They strive to offer the widest casino portfolio in Portugal, prioritising all the fun of casino games with the top quality and safety that SolverdePT users have come to know them for.

Marcus Cordes, Hacksaw Gaming CEO is certain that Hacksaw enthusiasts in Portugal will be ecstatic with this new launch – “Being able to bring yet another growing market our games is what drives us forward! Saúde to a promising future partnership and to the teams who made this happen.”

With this latest launch marking our third new market entry in the past month alone, Hacksaw Gaming’s quest to introduce our collection to players worldwide is rapidly becoming reality. Are we setting the tone for even more groundbreaking ventures in the months ahead? Stay tuned, as we’re on a mission to grow our Hacksaw Community far and wide.

The post New Market Alert! Hacksaw Gaming Touch Down in Portugal with Solverde.pt appeared first on European Gaming Industry News.

Latest News

Week 16/2024 slot games releases

Published

1 day ago

April 19, 2024

George Miller

Reading Time: 5 minutes

Here are this weeks latest slots releases compiled by European Gaming

Habanero, is introducing the Reel Rewards feature in its new 6×3 reel slot Golden Taj Mahal. Paying homage to Indian culture, the game sees tigers, candles, precious gemstones, the prince and princess as well as the magic lamp Wild fill the grid as the slot’s symbols. At the top of the board, there are six empty spots which can be filled by the Reel Rewards mechanic on any spin, awarding a prize ranging from 2x, 3x or 5x multipliers to a Wild, which transforms all symbols below it.

After releasing the frenzy of a slot game that was Brick Snake 2000, the award-winning slot provider is now set to release Tombstone No Mercy an upgraded refresh of its 2019 hit slot, Tombstone. The 2024 refresh stays true to the original game and introduces Nolimit Bonus Buys and Nolimit Booster into the mix. With the introduction of Nolimit Bonus Buys, players can buy right into the bonus rounds; Justice Spins, Gunslinger

Games Global exclusive studio PearFiction Studios has unveiled its latest release, Cerberus Gold, incorporating three engaging LockNWin bonuses that can be combined for great win potential. This mythological title boasts an exciting triple collection mechanic that sees each collection pot protected by a head of the fearsome guardian of the underworld, Cerberus, who precariously sits above the reel set.

4ThePlayer in collaboration with Yggdrasil is unveiling its new release, 4K Ultra Gold MoneyWays, through the YGG Masters platform. This game evolves 4ThePlayer’s popular MoneyWays mechanic as seen in the top-performing 4 Fantastic series where cash on the reels is won by forming ways wins without the need for additional symbols or features. In 4K Ultra Gold, every cash symbol is boosted when it lands on the reels, creating additional excitement and anticipation.

Push Gaming has released the second in its series of DJ games, DJ Cat, which brings a range of new features to amp up engagement. Following the success of DJ Fox, this new follow-up retains the easy-to-understand, win-what-you-see gameplay, adding in larger win multipliers. Lining up CD symbols helps players to build big prizes while VIP icons grant access to spin the decks and feed the Multiplier Meter. Arrow symbols crank the volume and unlock more reels using the iconic Push-Up feature.

Inspired Entertainment is thrilled to announce its latest slot game, Spin 2 Riches™, now available the UK B3/LBO market. Offering players an unparalleled gaming experience filled with mystery symbols and Fortune Spins. Spin 2 Riches invites players to embark on a thrilling adventure where every spin brings the promise of untold riches.

PG Soft, a world-class digital mobile games company, is on target again with its latest fun-filled game release, Piñata Wins. Set against a vibrant fiesta backdrop, Piñata Wins is a five-reel and three-row title offering players a colourful gaming experience with plenty of features with an opportunity to make big returns from multipliers up to x100. The reels are brought to life with symbols that celebrate Mexican culture including tacos, maracas, skulls, sombreros and chillies.

Endorphina, has announced the release of its latest slot game, Moon Tiger, on April 17th. Featuring 5 reels, 3 rows, 25 fixed paylines, and cool bonuses, the slot will soon join Endorphina’s portfolio of over 150 games. Inspired by Chinese mythology, this slot embodies the legendary White Tiger, a creature born from a rare occurrence in the heavens.

Blueprint Gaming is inviting players to live like royalty and reign over Phrygia in its latest scatter-pay release, the Greek mythology-themed Midas King of Gold. Players attempt to turn every touch into gold in this 6×5 scatter pays title, with the King himself appearing in symbols on the game’s richly coloured board alongside royal pillars and ancient artifacts.

Playson, the fast-growing digital entertainment supplier, has combined the striking themes of its most successful games in its latest title Energy Joker: Hold and Win. With coins, electricity and a grinning joker, this fast-paced release has lightning running through its reels. The blue Collect feature strikes the cells and gathers all values, including the Mini, Minor and Major jackpots and Bonus symbols.

Spinomenal has released its new hit, Queen of the Amazon. Set amongst the lush rainforest, this 5×4 slot welcomes players on an adventure where treasure awaits intrepid explorers. A majestic Amazon headdress, tiger, gorilla, and snake, make up the Medium symbols on the reels. At the heart of the story stands the queen herself, representing the Wild symbol.

Embark on a thrilling journey across continents in 80 Day Escapade, the dramatic new slot from Boldplay that offers multiple features for endless excitement and rewards. With its 5×3 reels and 243 ways to win, players will enjoy a world of adventure and fortune but the real excitement begins with the set of exciting bonus features.

The post Week 16/2024 slot games releases appeared first on European Gaming Industry News.