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“The industry needs a matchmaker that can identify each company’s potential”: Exclusive interview with Betbazar CEO

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Exclusive interview with Betbazar CEO
Exclusive interview with Betbazar CEOReading Time: 5 minutes

 

Alexandr Iaroshenko, CEO of the industry’s matchmaker, Betbazar, discusses the importance of choosing the right partner, as well as the key trends shaping supply and demand in the industry right now. Hint – Esports is set to do particularly well!  

To introduce Betbazar to our readers, can you tell us a bit about yourself and what you do?

The idea for Betbazar came to me after working with BetGenius for eight years, I gained a great deal of insight into the needs of the modern sports betting company.

Quite often, the real challenge for suppliers is to understand feedback from the operator and it was our vision to be a company that can solve those issues by connecting the right operators and the right suppliers together. The industry needs a matchmaker that can identify each company’s potential and connect them to their mutual benefit. Our aim is to be a go-to expert on what suppliers are on the market, what products are available and what can be found beyond the face value.

Our supplier partners have everything operators need to hand. We span engagement, odds feeds, KYC processes and platforms with a view to expanding on this, all with unmatched efficiency from our vast understanding of the sector. The potential for synergy with this business model is limitless.

How does Betbazar fit into the overall gaming ecosystem? What can you bring to the table for suppliers and operators as a ‘matchmaker’?

We dig deep into what a company offers and identify its pain points. We figure out where it could be stronger and present a solution that is actually relevant for them. When a business has been working with the same product for a number of years it can be easy to get complacent and not try different approaches that could work better. There is so much noise in the industry with everyone offering solutions, but more often than not these aren’t the right fit for your company and its challenges. We cut through the noise and hand over the correct partner for a specific solution. You can never underestimate the power of having an outside consultant’s view on how to improve your processes.

When we first got started, it actually surprised us to learn that this isn’t just a problem for small companies, but for big ones too. It is easy for a business of any size to fall into this kind of rut. Our success, especially in the last year has inspired a strong sense of trust from our partners. This has been essential for growing our business and has allowed us to forge reliable long-lasting business relationships between operators and suppliers.

Take us through the Betbazar process – how does the process work and how can you help generate true operational success for your partners?

Our process has a two-pronged approach, with the first being situational. If we take last year as an example, when COVID hit there was a definite need for an eagle eye of the industry and we were prepared to offer this. We helped companies to adapt and scale quickly and get back to innovating rather than being stagnant during that period. What became clear was that amid so much uncertainty, there was a great deal of opportunity given the quality of the research and data that we had to hand. As a result, Betbazar grew 400% during this period.

The second approach is geographical. We analyse regions and locations based on what’s needed in those specific locations. We have had a lot of success in CIS and Europe, but we’ve also identified markets that are of strong interest including LatAm and the US. As well as that, we’re keeping an eye on Asia and looking forward to seeing more regulation there.

We then assemble a portfolio of products that work for each region and liaise with our international network of experts who help identify challenges and advise on rollout. All the while, we are in constant contact with our clients to finetune the offering so we’re able to propose a real silver bullet solution.

Given the last 12 month’s events – how essential do you see it to have companies like yours that can truly match interested parties together?

When the pandemic started, operators needed solutions fast. We had our understanding and perception of how sports punters would react to the lack of sport. With this in mind, we immediately identified products that could work and solve those issues, including Esports.

We knew Esports would be a great performer with high-velocity action that could keep the excitement going and filling the sports gap. Many clients were toying around with the idea of Esports for years but not really getting anywhere. We saw the Esports phenomenon coming and when our clients decided that was the route they wanted to go down, we were able to set them up with Esports solutions immediately. We made sure that revenue kept coming in and this challenging time became a very lucrative one for our clients.

While I obviously can’t say too much about exact operations, it is fair to say that we were key to the rise in Esports over last year. So much so, it’s one of the reasons we enjoyed a record-breaking 400% annual growth and why so many of our clients see us as a true guiding light now.

What are you seeing in terms of trends and demand for products? With the industry evolving so rapidly at this time, what’s key for supply and adoption?

Well, given what we have seen in the last year, I think that Esports is here to stay. In fact, I think it will be key in many corners of the industry. There is plenty of room for development and growth.

As we are committed to diversifying our products, Esports will certainly play a big role in that development as we branch out. We are also assembling a new armoury of products that power engagement and retention – and which I believe will offer a serious boost to any operator looking to capitalise on this summer’s action.

Looking to the future – our vision is to cover the full sports betting ecosystem, applying different platforms to our offering and payments, in particular, will be integral to that expansion. Start-ups and industry disruptors are one area we find especially interesting. Helping these businesses to scale their product and taking their vision to the market is an exciting prospect for us.

How much is the changing regulatory environment across Europe going to affect how operators procure and integrate third-party products?

Esports is still in its infancy so we’re expecting to see enhanced regulations around that area and looking out for ways that we can upgrade. Regulators are still only starting to understand how it works from a betting perspective. There is yet to be a great deal of evolution in this market and our products will help our partners navigate restrictions will engaging players.

Ukraine is a good example of how Esports has already evolved, as it was recognised as an official sport. This development with federated teams allows us to approach whole new areas where we can offer solutions – and I’m very excited by the scope that can be achieved.

Another challenge we are investing plenty of energy into at the moment is that live-betting is being restricted in France and Spain with punters being unable to bet on the next 15 minutes of live-action. We’re working hard to put together a list of engaging products that circumvent that given how profitable high-velocity and instantaneous betting are becoming – while also ensuring we stay regulation-friendly.

Last but not least, what products do you see being in hot demand this summer and beyond by your operator partners? What should our readers be keeping an eye on?

From what I can see, the market has passed the COVID challenge. We’re now past the reaction stage and now it’s time to find new ways to engage and excite customers this summer.

My advice would be to look for suppliers that can make you agile, more engaging and faster. Our supplier Betegy is a good example of this. They’re able to deploy AI to completely automate global marketing campaigns, which saves the likes of Parimatch days in operational time. Such actions can truly revolutionise a company’s operations and make them a market leader.

KYC is another area that is important to invest in. No customer wants to wait days before they get their winnings. The end customer will only ever be satisfied with instant payment in this case so we’re working hard to ensure payments can be processed in 15 mins at the latest. This will always help companies to prosper.

 

 

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HAPPYBET OFFICIAL REGIONAL PARTNER OF FC INTERNAZIONALE MILANO

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A new partnership that will see the German and Austrian operator become the Nerazzurri’s Official Regional Partner

FC Internazionale Milano, the 2020-2021 Serie A champions, and HAPPYBET, a brand of the Snaitech Group, are pleased to announce a new partnership that will see the German and Austrian operator become the Nerazzurri’s Official Regional Partner.

The HAPPYBET brand stands for reliability and expertise in German and Austrian markets. In 2017, the company was acquired by the Playtech group, a leading gaming company operating in 24 different countries that has also controlled Snaitech since 2018.

A predilection for innovation is the key value that links the two brands and seals the partnership, as proven by the visibility that the HAPPYBET brand will receive in selected European countries on the Virtual Cam Carpets and on LED boards around the pitch during Inter’s home games at the Stadio San Siro thanks to the innovative Digital Overlay®️ geolocation technology adopted by the club.

The new partnership also includes further exclusive initiatives that will be launched throughout the season that will promote the HAPPYBET brand to the large fan base of one of the most iconic clubs at an international level.

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Microgaming Enters the Ring with “WWE Legends: Link&Win”

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Microgaming, All41 Studios and WWE announced a partnership that will showcase WWE icons in WWE Legends: Link&Win.

Bringing together WWE’s immense global brand with classic slot features, this action-packed game combines WWE Hall of Famers “Stone Cold” Steve Austin, “Macho Man” Randy Savage, Eddie Guererro and Booker T with the popular Link&Win and HyperSpins mechanics.

In the Link&Win arena, players will have the opportunity to bring home the Champion Jackpot, claiming a colossal 5000x their bet when all 15 symbol positions are filled.

Three mighty scatter symbols landing anywhere on the reels in the base game will award five free spins, where the three middle reels merge into one larger-than-life symbol for epic win potential. Furthermore, three more scatters landing during the feature will extend the action with another three free spins.

HyperSpins will also allow players to re-spin any reel individually at a cost for another chance at completing a winning combination, as well as the potential to trigger the free spins or Link&Win features sooner.

WWE Legends: Link&Win is available now exclusively to operators on the Microgaming platform.

“In WWE Legend: Link&Win, two epic entertainment worlds collide in dramatic fashion, bringing all the excitement you’d expect from the legends of WWE. The Link&Win once again proves its power, with a maximum prize of 5000x up for grabs, while HyperSpins delivers another interactive element to excite and reward players. All41 Studios have succeeded in creating a brilliant, branded slot that will appeal to WWE and slot fans alike,” Andrew Booth, Director of Games at Microgaming, said.

“What an honour for the All41 Studios team to work with one of the world’s biggest and boldest names in entertainment, as well as gaming mechanics. In WWE Legend: Link&Win, we set out to make everything larger-than-life: superhero-style characters, huge win celebrations, atmospheric arena-style sounds, and of course that Champion Jackpot, ensuring the player can enjoy being immersed in a massive event,” Bradley Johnson, Head of Game Design at All41 Studios, said.

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Betsson AB’s New Board of Directors Has Decided to Withdraw Decision to Replace the CEO, Pontus Lindwall

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The new Board of Directors of Betsson AB has decided to withdraw the decision to replace Betsson AB CEO Pontus Lindwall.

Based on Betsson’s near time to mid future priorities such as the mitigation of the unexpected Dutch decision and the US entry, the newly elected Board of Directors has decided to revoke the decision communicated on September 19 to replace Pontus Lindwall as CEO of Betsson AB.

“We have had several discussions with Betsson’s main stakeholders, the Betsson management team, Betsson employees, as well as many of the largest shareholders. Based on those discussions the current Board does not believe that it would be good to change leadership now. The company need to focus on all important work that lays ahead, such as for example the unexpected Dutch situation,” says Johan Lundberg, Chairman of the Board of Betsson AB.

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