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HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS? THE SMARTICO METHOD
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Pass it to Maradona! It was an incredibly successful football strategy in the 1980s. Sometimes, even the God apparently lent a hand to the strategy’s success!
Similarly, ‘pass it to the machine’ must be an equally fruitful marketing strategy of our times. It basically means to automate the whole customer relationship management (CRM) process.
But how do you actually pass it to the machine?
Well, here is how it works. If you are not quite well-versed with the CRM and marketing activities, first let us quickly have a run down on how the marketing process works in a betting company’s CRM division. Then we will see how it is automated with Smartico’s platform.
A word about the platform before we begin. It has three major parts:
- Real time marketing application
- Gamification tool
- Real time business intelligence (BI) module
Sportsbook Operator’s Conventional Promotional Method
The CRM division of every major Sportsbook works super efficiently to attract maximum players to punt on the games that they promote.
Let’s take a look at how the CRM division works before a major game of European football. The CRM division sends all sorts of promotions and intimations to players in their databases.
Promotions can be in the form of any format, mainly the following:
- Emails
- SMS on their phones
- Messages on their social media feeds like Facebook or Twitter timeline
- Push notifications to the app users
- Pop-ups on the website
The operators have to get the text needed for emails and message notifications, videos and graphics for social media promotion for each game separately and schedule their sending on appropriate timings on CRM software.
Then there are the categories of players, or buckets as they are sometimes called. For example,
- one bucket of regular, loyal customers,
- another comprising occasional customers,
- yet another having only newly joined customers,
- another bucket comprising dormant customers and so on.
For each bucket, the promotional feature has to be customized. That is, different versions of emails, social media graphics and messages are ideally required for each category of players. Some clusters of customers will also need some kind of bonuses or offers to spur them into punt for this game. So the CRM operators have to add information about such bonuses manually too.
As you can see, it involves cumbersome manual work and there is a good chance that the intended message still may not reach the right player.
Automation can make the process easy and ensure that each player receives exactly the right kind of messages and intimations.
Inside the Automation Process with Smartico
Smartico’s three-pronged software application makes life easy for CRM operators.
The operators need to get the various kinds of creatives done as previously – text, graphics, video and all that. They have to create at least one template for each mode of communication too: for email, SMS push notification, social media posts and so on.
That’s all. The software will take care of the rest.
It uses special dynamic tags to deliver the right kind of content about the right match to the right players through the right channel by leveraging the real time BI module that churns live player data.
The CRM operators can select the games from a list of upcoming games across leagues that they want to promote. The software will initiate an automated marketing campaign at a scheduled time before each match.
One of the software’s most useful features is the Campaign flow builder, which allows the operators to create the flow and order of sending various modes of communication. For example, first send emails, then push notifications or SMS, then social media promotions and and finally show a popup when the player logs in to the website or app of the sportsbook.
Each of the communication will contain two kinds of creatives:
- Fixed
- Dynamic
Fixed communication will be the text, graphics and video that are intended to persuade the players to sign in and place bets.
Dynamic communication refers to the text and graphics that provide the information that keeps on changing from match to match: such as the names of the competing teams, the league, stadium, date and time of the match and such like. If the communication offers bonuses or special offers, the text and graphics depicting the bonus or offer are also will be part of the dynamic communication.
The software will automatically populate the dynamic elements in each communication based on the real time data of player behavior data and preferences. For this the software makes use of something called dynamic tags.
To sum up, the work flow of the operator changes as follows:
- Create the templates of email, messages, graphics and videos
- Choose the matches that need to be promoted
- Select with the targeted population of customers (That is, the operator can opt for promoting Bundesliga matches just to the players who routinely bet on Bundesliga matches only)
- Set the starting time for the campaign – how many day, weeks or even months before the match (even if matches are postponed or get cancelled for some reason, the software will alter the communication schedule accordingly)
- Insert bonus offers, wherever needed.
- Pick the order of communication modes through Campaign flow builder
- Sit back and watch the results
This way, the operators can think about improving the overall quality of the marketing campaigns and look for innovations, rather than running hurriedly to tick each boxes of the communication mix.
The software saves time, delivers better results and better streamlines the operations.
So, pass it to the machine!
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The Philippine Amusement and Gaming Corporation (PAGCOR) has expressed full support for the ongoing World Surf League (WSL) Challenger Series in Baler, Aurora for boosting sports tourism and the country’s position as a premier surfing destination.
PAGCOR Chairman and CEO Alejandro H. Tengco said the agency is proud to sponsor a global league that brings elite surfers to iconic waves across the world, including celebrated Philippine surfing sites such as Siargao, La Union and Baler.
“We proudly support the WSL Series, which showcases emerging surfing talents and shines a global spotlight on the world-class waves of the Philippines,” Mr. Tengco said of the event, which started on November 17 and will run until November 23.
“This competition provides Filipino surfers with a bigger stage to showcase their skills while helping promote sustainable coastal development in surf communities,” he added.
“We look forward to a successful WSL Challenger Series and to seeing more Filipino surfers make a mark on the international surfing scene,” Mr. Tengco said.
The WSL is the leading global platform for professional surfing, staging top-tier competitions throughout the year in celebrated surf destinations.
The Challenger Series serves as the crucial qualifying arena for athletes aspiring to join the elite WSL Championship Tour, attracting a field of seasoned professionals and rising stars from across the world.
The Philippines has long been part of the WSL map, with Siargao hosting league-sanctioned events for the past 29 years.
The country’s consistent presence in the global surfing event has helped elevate local shores – particularly Cloud 9 in Siargao, as well as surf hubs in Baler and La Union –into key destinations for both athletes and adventure tourists.
The post AGCOR backs WSL Challenger Series to boost PH sports tourism appeared first on European Gaming Industry News.
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PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS
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Omni-channel turnkey provider Pronet Gaming is the first internationally-licensed B2B company in the gaming sector to establish an SCBPO-accredited operation in the Philippines via Claymore Solutions.
Claymore Solutions is accredited by the Philippine Amusement and Gaming Corporation (PAGCOR) as a Special Class BPO (SCPBO), which authorises them to provide employer of record & serviced office space to internationally licenced gaming operators enabling them to establish operations in the Philippines without taking bets or payments.
Pronet Gaming will now build out IT and Trading teams in Manila, further strengthening its operational presence and technical capabilities in the region.
Pronet Gaming CEO Alex Leese said: “Establishing an SCBPO-accredited presence in the Philippines is a milestone that aligns perfectly with our long-term strategy of expanding our footprint in Asia, in a fully compliant way. We’re happy to have made this possible through the collaboration and support of our trusted partner, Claymore Solutions.”
Paul Fox, Chairman and Co-Founder of Claymore Solutions, said: “We’re honoured to be working with Pronet Gaming, providing EoR and serviced office space solutions for their operations which underlines the quality of local staff and further boosts the Filipino economy.”
PAGCOR Chairman Al Tengco commented: “We’re delighted to have B2B operators such as Pronet Gaming establish their Trading and IT operations here through Claymore Solutions. I hope that more companies follow given the wealth of readily available Filipino talent in this sector.”
Claymore will announce additional client partnerships in the near future.
The post PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS appeared first on European Gaming Industry News.
Fairspin Casino presents the Fairspin Royale Run Tournament, an event designed to offer participants access to high-value rewards. The circle of privilege is introduced as a thematic element of the tournament and is presented as part of the overall concept.
From November 15 to December 25, gameplay is structured as a progression-based format, with rewards that include a luxury car, a premium motorcycle, and a branded watch.
The Fairspin Royale Run Tournament combines entertainment with measurable advancement through Fairspin’s transparent Play to Earn system. Each action contributes to overall progress, bringing participants closer to the available prizes.
Royale Run Tournament Prestige Overview
The Fairspin Royale Run Tournament is presented as a competitive event within the platform, featuring rewards intended to highlight its premium positioning. The tournament links in-game activity with defined outcomes, offering items such as a car, a motorcycle, and a watch as part of the prize structure.
By combining an incentive-based format with these rewards, Fairspin outlines its approach to transparent, activity-driven gaming. The Fairspin Royale Run Tournament reflects the platform’s emphasis on structured progression and measurable results.
Tournament Participation Details
The Fairspin Royale Run Tournament follows a Play to Earn format in which each bet contributes to advancement on the leaderboard. A total prize pool of $50,000 USDT will be allocated among 100 winners.
Participation is outlined as follows:
- Users can join the event by selecting “Participate” on the tournament page.
- Users can engage in any preferred games* — each bet boosts overall ranking.
*All games are eligible for the tournament, except those listed in Section 7.1.2.
Results are determined by the number of TFS tokens accumulated during the event. TFS is Fairspin’s digital asset used to reflect activity within the platform. Higher token totals correspond to higher positions on the leaderboard.
The winners will receive the following prizes:
- 1st place: 20,000 USDT or a car certificate
- 2nd place: 10,000 USDT or a motorcycle certificate
- 3rd place: 6,000 USDT or a watch certificate
- 97 finalists will share 14,000 USDT in additional rewards
Each action recorded during the tournament contributes to overall standing and eligibility for the listed prizes.
TFS Token Usage Overview
TFS tokens are used within the Fairspin ecosystem beyond the tournament period. They function as a mechanism for in-platform utility, as accumulated TFS can be converted into game currency, staked for defined returns, or exchanged in the Fairspin Store for items such as bonus funds, free spins, free bets, and selected technology products.
The platform outlines its token mechanics, withdrawal processes, and loyalty structure as part of its overall operating model, with each action contributing to measurable activity within the system.
About Fairspin Casino
Since its inception in 2018, Fairspin Casino has been at the forefront of innovation, combining a rewarding gaming experience with unparalleled blockchain transparency. With more than 10,000 games from over 100 top-notch developers, fast withdrawals, and enticing promotions, Fairspin continues to set the gold standard in the online casino industry.
The introduction of Fairspin’s TFS token has adjusted engagement dynamics on the platform. TFS is accumulated through rakeback and progression within Fairspin’s 10-level loyalty program. Tokens can be staked for defined returns or exchanged for a range of available benefits, including additional gameplay options and platform rewards.
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