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New Study Shows Online Gambling Soared During Lockdown, Especially Among Regular Gamblers

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New Study Shows Online Gambling Soared During Lockdown, Especially Among Regular Gamblers
New Study Shows Online Gambling Soared During Lockdown, Especially Among Regular GamblersReading Time: 3 minutes

 

According to a new research, regular gamblers were more than six times more likely to gamble online compared to before the COVID-19 pandemic.

The study, led by the University of Bristol and published on May 17 in the Journal of Gambling Studies, showed regular male gamblers were particularly prone to gambling more often online during the public lockdown in the UK, compared to their previously reported gambling habits.

Although overall men and women gambled less frequently during the lockdown, partly due to betting shops being closed, some forms of gambling increased. For instance, usage of online gambling, including poker, bingo, and casino games, grew six-fold among regular gamblers. Respondents who gambled occasionally were still found to be more than twice as likely than before to gamble online.

Lead author Professor Alan Emond, of the University of Bristol’s Medical School, said: “This study provides unique real time insights into how people’s attitudes and gambling behaviour changed during lockdown, when everyone was stuck inside and unable to participate in most social activities. The findings reveal that although many forms of gambling were restricted, a minority of regular gamblers significantly increased their gambling and betting online. As with so many repercussions of the pandemic, inequalities have been exacerbated and particularly vulnerable groups were worse affected.”

The comparative research used two online questionnaires during the first lockdown in 2020, which surveyed the same group of adults, aged 28 years on average, who had previously been asked similar questions about gambling before the pandemic as part of the renowned Children of the 90s study, also known as the Avon Longitudinal Study of Parents and Children (ALSPAC).

More than 2600 adults responded and results revealed that during lockdown men were three times more likely than women to gamble regularly, defined as more than once a week. Drinking heavily, defined as more than six units in a session (equivalent to more than three pints of beer) at least once a week, was strongly linked to regular gambling among men and women. These trends are likely to be much greater in reality, as the majority (70%) of respondents to the surveys in lockdown were women.

Professor Emond, a public health expert, said: “The strong link between binge drinking and regular gambling is of particular concern, as they are both addictive behaviours which can have serious health and social consequences. With the wider availability of gambling through different online channels, vulnerable groups could get caught in a destructive cycle. A public health approach is needed to minimise gambling harms.”

Online advertising expert and co-author Agnes Nairn, Professor of Marketing at the University of Bristol’s School of Management, said: “The results of this study and trends being reported more widely are quite alarming. As gambling habits shift online, vulnerable groups including children and adults who drink heavily may be more easily sucked into these channels. The increased prevalence of home working is also an important consideration for future policy making, as the temptation to gamble online, amplified by clever advertising, is always there. Children are also falling prey to this advertising, especially for esports, on social media and could get locked into addictive habits from an early age. Stricter regulation is needed in this growing field to protect unwitting consumers.”

Alison Clare, Research, Information and Knowledge Director at GambleAware, said: “We know that gambling is part of the daily lives of children, young people and vulnerable adults and this research sheds further light on the impact Covid-19 and lockdown has had on gambling habits for young people. GambleAware is committed to ensuring all those affected by gambling harm have access to the necessary information and advice. All organisations, including National Health Services and charities need to work together to reduce stigma and raise awareness of the help and support that is available via the National Gambling Treatment Service.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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