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CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaign

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CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaign
CoppaFeel! zone in on young female gamers with ‘In-Play’ ad campaignReading Time: 2 minutes

Charity gets in the game to educate 18-24 year old women about breast cancer –

Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.

The campaign will feature CoppaFeel!’s standout ad creative, which will be ‘digitally injected’ by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!’s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!’s research shows that just over half of young women are confident to start checking their boobs.

CoppaFeel! In-Play ads will appear across highly popular hits among female gamers including the likes of: Equestriad, Cat Simulator, Beat Blader and Ultimate Car Simulator. This is all geared towards raising awareness for the charity’s core mission: to ensure all breast cancers are diagnosed early and correctly by encouraging young people to regularly check their chests and understand that they know their body better than anyone else.

Gaming is a fast-growing, global industry that’s worth over $159 billion USD annually, three times the audience of film and music combined with women making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ advertising solution empowers brands like CoppaFeel! to reach highly engaged mobile gaming audiences at scale, in brand safe environments.

Harri Lowndes, Marketing Manager at CoppaFeel!, commented:

“All the work we do at CoppaFeel! aims to speak to young people in their natural habitat and we’re always on the lookout for new and innovative ways to remind all young people that knowing their bodies could save their lives. We are really excited to be working with Admix to reach a new, engaged audience in the mobile gaming world and hope that this ad campaign will help to spark conversations amongst young people about the importance of checking their chests regularly.”

Nina Mackie, Global Agency Partnerships Director, Admix, commented:

“We’re absolutely thrilled about our collaboration with CoppaFeel!, a charity that is really close to my heart. Gaming audiences are largely untapped by brands so this partnership offers CoppaFeel! the chance to spread their message to a young & highly engaged audience in a non-disruptive way using our native in-play ads.

Awareness raising campaigns like this current one from CoppaFeel! show that mobile gaming serves as an invaluable media channel not only to educate, but to foster positive brand interaction and engagement. Now, thanks to our recent partnership with IAS, Admix’ ad inventory is measured and verified by a trusted, independent partner making for a brand safe environment for all. We hope to continue working with CoppaFeel! long term and will continue to support their awareness campaigns in the future.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ELA Games Announces New Slot Game – Big Wave Delight

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ELA Games, an innovative slot provider in the iGaming industry, is thrilled to announce the release of its latest slot machine game, Big Wave Delight. This new game features an advanced design, original mechanics, and a unique “Bonus Purchase” feature, setting a new standard in the gaming industry.

“Dive into the ultimate Hawaiian surf adventure with Big Wave Delight,” says Mike Cini, Business Owner of ELA Games. “Our latest slot machine offers players a thrilling gaming experience with every spin. The unique ‘Bonus Purchase’ feature and the ‘Wild Wave Respin’ feature, where every Wild landing triggers a respin and summons a massive surfing board as a Wild symbol on the reel, are sure to keep players engaged and entertained.”

Players can also hit the waves with Free Spins, scoring 10 thrilling spins with random multipliers (up to 10x) on each whirl. With up to 3 Wild Surfboards on every spin, players can expect epic wins!

The ELA Games team has just returned from SIGMA Americas in Sao Paulo, which took place from 22-24 April. The team is now preparing for the CasinoBeats Summit 2024 in Malta, where Mike Cini will be participating in a discussion panel titled “Navigating niche – mainstream opinion on alternative games“ on 22nd May.

The post ELA Games Announces New Slot Game – Big Wave Delight appeared first on European Gaming Industry News.

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CasinoBeats Summit, Headlined by ‘Doom Guy’ John Romero, to Draw 4,500 Delegates to Malta

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From May 21st to 23rd, 2024, InterContinental Malta will host the highly anticipated CasinoBeats Summit. With 4,500 delegates expected, the event will once again be the hub for all things casino, featuring insightful discussions on innovation and providing a firsthand look at the hottest products in the casino world.

A highlight of the event is the keynote address by John Romero, renowned game programmer and designer behind classics like ‘Doom,’ ‘Wolfenstein 3D,’ and ‘Quake.’ Romero will also join returning host Trudy Kerr to co-host the Game Developer Awards on Thursday evening.

The educational component of the event, featuring over 150 experts, will provide in-depth insights into various aspects of the gaming industry, ranging from slot games and live casino experiences to alternative game types. Special attention will be given to areas such as game design, mechanics, creativity, and innovation. Additionally, stages will cover advancements in the industry, leadership topics, marketing, and affiliation.

Notably, SEO will be a focal point across multiple sessions, including the return of the three-part SEO chatshow led by Ivana Flynn, SEO Director at Betinia and Campobet. These sessions will explore the intersection of SEO with AI and the latest updates from Google, among other relevant topics.

SEO will also be highlighted in a workshop led by International SEO Consultant Aleyda Solis, tackling the audience’s ongoing challenges in the SEO field. Another workshop will focus on grey hat SEO tactics. Additionally, SEO will be a key feature in a hackathon led by technical SEO experts Batuhan Sasi (Medier) and Héctor Izurrategui (888/William Hill). They will demonstrate how tools like ChatGPT can enhance the efficiency of SEO professionals, offering a practical overview of their capabilities.

Workshops and hackathons will be key features of this year’s event, offering more intimate and practical settings for learning about various topics. Workshops will cover areas such as the impact of brand design, led by Philip Sultana (Head of Design/Brand & UX/UI, PressEnter Group), building successful VIP programs with Gali Hartuv (CEO, WarriorLab), ESG with Floris Assies (CEO, Better World Casinos) and harnessing HR technology for strategic excellence. Additionally, hackathon-style sessions will provide opportunities to engage with regulators, including representatives from Curaçao and the UKGC.

Over 50 exhibitors will enliven the exhibition floor, creating a dynamic environment filled with product showcases. The show floor will also host various networking activities, including the Women in Gaming Breakfast and IMGL meet-ups. Special features will include a slot tournament led by casino streamers testing new game releases from the studios debuting their games at the event, as well as a dedicated women in gaming poker tournament.

The poker tournament is just one of the many activities at the event tailored for women in gaming. Female attendees can expect a variety of sessions, including yoga and meditation classes for stress relief, empowerment and leadership workshops, and sessions where real-life experiences of women in the industry will be shared by industry leaders.

Another exciting event highlight will be the abundance of roundtable discussions to join, totalling 19 on Day 1. These intimate discussions, lasting for one and a half hours each, will delve into the regulatory landscape and explore challenges and opportunities in various markets, including the UK, Italy, Malta, Spain, Brazil, and more.

During the evenings, attendees can enjoy networking in relaxed settings at the networking events. These include the CasinoBeats Malta Opening Party at SKYBEACH on Tuesday, 21st of May, the Official Networking Party at Infinity by Hugo’s on Wednesday, 22nd of May, and the Official Closing Party at Sky Club on Thursday, 23rd of May.

Additional evening networking events comprise the Game Developer Awards, a celebration honouring successful teams and individuals in the casino industry at Hilton (a separate ticket is required) on Thursday, 23rd of May. There are also invite-only VIP Dinners for C-level SBC Leaders at Caviar & Bull on Wednesday, 22nd of May, and for Affiliate Leaders at Sole by Tarragon on the same day.

The post CasinoBeats Summit, Headlined by ‘Doom Guy’ John Romero, to Draw 4,500 Delegates to Malta appeared first on European Gaming Industry News.

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BOS: “Of course the minister is right when stating that the state should not operate casinos”

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The Swedish Trade Association for Online Gambling (BOS) expresses itself in an op-ed, published today in Sweden’s largest newspaper Aftonbladet, about financial market minister Niklas Wykman’s statement that “It should not be a politically ordered task for a state company to operate casinos”. The minister made the statement in an op-ed in Aftonbladet due to his announcement that the government intends to close Sweden’s last land-based casino, located in central Stockholm.

In a response from BOS, Secretary General Gustaf Hoffstedt welcomes the minister’s principled statement about the inappropriateness of running state casinos. Hoffstedt also reminds the minister that the state continues to do exactly that online and that the same principled stance should also apply online.

-We welcome this principled firm stance on the part of the minister and foresee that a winding down of the state as a commercial operator in the casino market can take place during the mandate period, which extends until 2026, says Gustaf Hoffstedt.

The post BOS: “Of course the minister is right when stating that the state should not operate casinos” appeared first on European Gaming Industry News.

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