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Wondering ‘who moved my customer’? Try Smartico
Reading Time: 4 minutes
Most businesses deal just with customers. Plural and generic.
Great businesses, on the other hand, strive to deal with the customer. Singular and unique.
It is not an industry secret as such. But it is easier said than done, or ask any CEO of a mid-level company. Conventional customer relationship management (CRM) hasn’t yet progressed beyond the clusters of customers, or what is known as buckets in CRM jargon.
The need to deal with each and every customer in a customized manner is also vital in the gaming and gambling industry, where the customers are getting smarter, more diverse and – let’s admit it – spoilt for choices.
Enter Smartico
Smartico, a Ukraine-based technology company offering innovative new online solutions in CRM and gamification, does not promise to solve this problem explicitly. But its products could help in understanding what a customer – every singular, unique customer – expects and needs from a business.
So what does Smartico do to disrupt the existing CRM and marketing scenario in the gaming sector?
Let’s hear directly from Sergey Kobitskiy, CEO at Smartico:
“Our CRM automation, enriched with a comprehensive Gamification Platform, together they create a winning combination. We also know how to personalize and optimize the communication to the user based on his or her brand or any other parameters, for example, VIP level or favorite games.”
He further elaborates that the idea is to create a one-stop shop that offers modern marketers all the handy tools they need in real time. He goes on to list the details of his CRM one-stop shop:
- It will have the ability to engage in real time
- It manages all marketing resources in one place
- It will have the ability to analyse data in real-time on the sport
- It maintains a secured solution, which does not need to store any personally identifiable information (PII).
Origins of the Company
Smartico was founded in 2018. Over the last three years, it has built a robust technological platform and a clear business model. Apart from Ukraine, it now has offices in Bulgaria and Israel as well. Here Mr. Kobitskiy tersely summarises the company’s origins:
“An unpredicted sequence of events brought the right people with the right technical skills, product and operational knowledge together and an idea was born to make Smartico a reality. After a short time a seed investment was in place to start the development process that took more than a year before we could accept the first customers. Now, when we have well established products and a clear business model, we’re opening a race for round A fundings to extend our operations to different verticals.”
In a nutshell, Smartico offers a unique CRM and marketing product with built-in Gamification module, affiliate marketing system, and real time business intelligence (BI) tool. The product can be integrated into any online gaming or gambling platform.
Since it involves working with multiple platforms, who will take care of the legal aspects? Here Mr. Kobitskiy quickly clarifies the company’s position:
“We only offer the extension for the client’s platform. We don’t offer games, or odds for sports. But the operator can promote any of these through Smartico. Our Gamification module allows the end customers to buy free bonuses, free spins or anything the operator might want to offer. We don’t offer any bonuses or free spins, but the operator does. We work with brands that are under the strict regulations of the UK, and consulted compliance lawyers and passed their audit. But we don’t have any limit on jurisdictions…. That being said, it is of course the operator’s responsibility to follow the guidelines of the corresponding regulator and comply with the criteria and rules of the jurisdiction when producing creative materials or providing bonus offers.”
What Works for Smartico
The engines that drive Smartico CRM are the Gamification module and real-time BI tool. Any online CRM platform across industries will benefit from the gamification module. It focuses on an important, but often-overlooked aspect: reducing pressure on the customer support staff.
Mr. Kobitskiy explains further.
“The Gamification Platform that we offer is not limited to any industry and can be applied in iGaming, Ed-tech, Fin-Tech, Banking, Retail and any other online business. We have successfully created many setups for our customers with Online Casino and Sportsbook operations, including Missions and Achievements, Leveling, Tournaments for Casino & Sport, Shops etc. It makes players interact more with the features, self service in the shop and thereby relieve pressure from the support teams.”
The Smartico team take pride in their technological acumen and the quality of the product. It is quite visible in the CEO’s words about the BI tool. He goes long into the technological details of the software. Here is a quick summary of his version:
“Our BI is based on a very innovative technology called Apache Druid, and it is tightly connected with every asset and every module we offer across the platform. The Druid provides low latency (real-time) data ingestion, flexible data exploration, and fast data aggregation. All of which empower the BI is to provide the operator with quick analysis of the data from the campaigns, gamification or other modules in the platform.”
Here comes the original question back again. How does Smartico help online gambling and gaming businesses to handle every single customer in a unique way?
The CRM automation by Smartico, backed by Gamification module and BI tool, will come very close to it, if not completely achieve the objective.
To put simply, it helps the businesses to approach the customer with the right kind of message, in the most likely format that he or she engages with, at the most optimal timings and with the most suitable offers.
Well, it is in fact much more complex than putting simply like this. With Smartico, perhaps it is easier done than said.
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Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2
From 26 July, all GG.BET users can get involved in the new MEGA BLAST Competition with a €10,000 prize fund. The winner will receive two tickets to the BLAST Premier Fall Final CS2 tournament, taking place from 27-29 September in Copenhagen. To enter, you need to place bets on Counter-Strike 2 matches.
BLAST Premier Fall is a major series of Counter-Strike 2 tournaments which draws in millions of viewers from all over the world every year. The series consists of three stages: Groups, Showdown, and Finals. The Groups stage sees 16 Tier-1 teams duke it out. Only 6 of these can go on to compete in the final, while the rest will battle it out in the Fall Showdown for two additional spots in the final. BLAST Premier Fall Finals will be the concluding stage of the Fall series, and fans can look forward to electrifying action, heart-stopping twists and turns, and an epic $425,000 prize fund.
From 26 July to 4 August, as the Groups stage rages on, GG.BET will be holding its MEGA BLAST Competition. The winner will get their hands on two tickets to attend every day of the BLAST Premier Fall Finals. As well as these tickets, the bookmaker is also giving away a whopping €10,000 prize fund to the top 40 participants in the MEGA BLAST Competition.
How to take part in the MEGA BLAST Competition:
- Register an account with GG.BET or log in to an existing account.
- Go to the tournament page and press “Participate”.
- Place bets on Counter-Strike 2 matches. Every bet you place will earn you a certain number of points, based on the odds.
- Rack up points, keep an eye on the leaderboard, and wait for your winnings to roll in.
Bet on your favorites and get ready for some unforgettable fun! Head over to GG.BET right now so you don’t miss your chance to enjoy a festival of Counter-Strike action in Copenhagen.
The post Win tickets to the BLAST Premier Fall Final: GG.BET is running a MEGA BLAST Competition for fans of СS2 appeared first on European Gaming Industry News.
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MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE
Manchester City has today announced a new multi-year partnership with leading global online betting and gaming brand, Betway.
As part of the club’s pre-season tour of the United States, and to mark this significant deal, leading figures from Manchester City and Super Group will be on-site for the iconic NYSE bell-ringing ceremony later today. Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, will ring The Opening Bell at 9:30am EDT.
The agreement will see Betway become the club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.
Manchester City and Betway will also work together to provide all players, coaches, management and staff in-depth, industry leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in this area.
The Opening Bell ceremony can be viewed live.
The post MANCHESTER CITY TO MARK GLOBAL PARTNERSHIP WITH SUPER GROUP-OWNED BETWAY AT THE NEW YORK STOCK EXCHANGE appeared first on European Gaming Industry News.
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Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed
The “Acquiring a Curacao Online Gaming License, 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed” report has been added to ResearchAndMarkets.com’s offering.
This report includes valuable insights into the financial and procedural aspects, including detailed information on costs and timelines associated with acquiring a Curacao license.
In 2023, Curacao introduced the “Landsverordening op de kansspelen” (Ordinance on Games of Chance) to modernize and regulate gambling legislation. Since March 2020, the Gambling Control Board (GCB) has been authorized to regulate offshore gambling games and oversee the issuance of Curacao licenses. As of 2023, there are 16 companies providing legal services for registration and licensing in the territory of Curacao. The license fee, as per GCB regulations, is 36,000 ANG or 19,800 USD, payable upon license issuance.
Research Timeline and Data Relevance
The research was conducted in two stages. The first stage, studying the regulator and Open Data Search, took place in December 2023. The second stage, writing the report and partially updating the data from the first stage, took place from the end of April to the end of May 2024.
Goals and Objectives
- Describe the information about the Curacao license and the issuing regulator.
- Describe the requirements and conditions for obtaining a Curacao license.
- Describe the costs and timelines for obtaining a Curacao license.
- Briefly study the market, find and suggest the following lists:
- Legal companies offering services for company registration and obtaining a Curacao license;
- Communication agents and integrators working with the Curacao license;
- Suppliers and vendors working with the Curacao license;
- Payment systems working with the Curacao license.
Key Topics Covered:
1. Goals and Objectives
2. Research Timeline and Data Relevance
- Document Markup
- Raw and Combined Data
- Terms & Glossary
3. General Information
- The Regulator
- Registration of Operators With Sublicense
- Application for an Online Gaming License
4. Requirements and Conditions for Obtaining a License
License Conditions
- General Prohibitions
- Safe and Secure Environment
- Equipment and Application Software
- Player Registration
- Payment Transactions
- Games
- Terms of Use
- Resolution of Complaints
- Administrative Responsibilities
- Publicly Available Information
- Reports
- Policies and Procedures
- Suspension and Revocation of License
- Additional Conditions
- Supervision
Recommendations or Minimum Requirements for the Business Plan
5. The Cost of the License
6. Decision Term and the Validity of the License
7. Application Method and Forms
8. Contact Information
9. Companies for Registration and Licensing
10. Integration Companies
11. Suppliers and Vendors
12. Payment Systems
13. META
14. Appendix: Terms & Glossary
For more information about this report visit researchandmarkets.com/r/izeo6g
The post Acquiring a Curacao Online Gaming License in 2024: Comprehensive Analysis of Financial & Procedural Aspects with Costs & Timelines Detailed appeared first on European Gaming Industry News.
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