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Wondering ‘who moved my customer’? Try Smartico
Reading Time: 4 minutes
Most businesses deal just with customers. Plural and generic.
Great businesses, on the other hand, strive to deal with the customer. Singular and unique.
It is not an industry secret as such. But it is easier said than done, or ask any CEO of a mid-level company. Conventional customer relationship management (CRM) hasn’t yet progressed beyond the clusters of customers, or what is known as buckets in CRM jargon.
The need to deal with each and every customer in a customized manner is also vital in the gaming and gambling industry, where the customers are getting smarter, more diverse and – let’s admit it – spoilt for choices.
Enter Smartico
Smartico, a Ukraine-based technology company offering innovative new online solutions in CRM and gamification, does not promise to solve this problem explicitly. But its products could help in understanding what a customer – every singular, unique customer – expects and needs from a business.
So what does Smartico do to disrupt the existing CRM and marketing scenario in the gaming sector?
Let’s hear directly from Sergey Kobitskiy, CEO at Smartico:
“Our CRM automation, enriched with a comprehensive Gamification Platform, together they create a winning combination. We also know how to personalize and optimize the communication to the user based on his or her brand or any other parameters, for example, VIP level or favorite games.”
He further elaborates that the idea is to create a one-stop shop that offers modern marketers all the handy tools they need in real time. He goes on to list the details of his CRM one-stop shop:
- It will have the ability to engage in real time
- It manages all marketing resources in one place
- It will have the ability to analyse data in real-time on the sport
- It maintains a secured solution, which does not need to store any personally identifiable information (PII).
Origins of the Company
Smartico was founded in 2018. Over the last three years, it has built a robust technological platform and a clear business model. Apart from Ukraine, it now has offices in Bulgaria and Israel as well. Here Mr. Kobitskiy tersely summarises the company’s origins:
“An unpredicted sequence of events brought the right people with the right technical skills, product and operational knowledge together and an idea was born to make Smartico a reality. After a short time a seed investment was in place to start the development process that took more than a year before we could accept the first customers. Now, when we have well established products and a clear business model, we’re opening a race for round A fundings to extend our operations to different verticals.”
In a nutshell, Smartico offers a unique CRM and marketing product with built-in Gamification module, affiliate marketing system, and real time business intelligence (BI) tool. The product can be integrated into any online gaming or gambling platform.
Since it involves working with multiple platforms, who will take care of the legal aspects? Here Mr. Kobitskiy quickly clarifies the company’s position:
“We only offer the extension for the client’s platform. We don’t offer games, or odds for sports. But the operator can promote any of these through Smartico. Our Gamification module allows the end customers to buy free bonuses, free spins or anything the operator might want to offer. We don’t offer any bonuses or free spins, but the operator does. We work with brands that are under the strict regulations of the UK, and consulted compliance lawyers and passed their audit. But we don’t have any limit on jurisdictions…. That being said, it is of course the operator’s responsibility to follow the guidelines of the corresponding regulator and comply with the criteria and rules of the jurisdiction when producing creative materials or providing bonus offers.”
What Works for Smartico
The engines that drive Smartico CRM are the Gamification module and real-time BI tool. Any online CRM platform across industries will benefit from the gamification module. It focuses on an important, but often-overlooked aspect: reducing pressure on the customer support staff.
Mr. Kobitskiy explains further.
“The Gamification Platform that we offer is not limited to any industry and can be applied in iGaming, Ed-tech, Fin-Tech, Banking, Retail and any other online business. We have successfully created many setups for our customers with Online Casino and Sportsbook operations, including Missions and Achievements, Leveling, Tournaments for Casino & Sport, Shops etc. It makes players interact more with the features, self service in the shop and thereby relieve pressure from the support teams.”
The Smartico team take pride in their technological acumen and the quality of the product. It is quite visible in the CEO’s words about the BI tool. He goes long into the technological details of the software. Here is a quick summary of his version:
“Our BI is based on a very innovative technology called Apache Druid, and it is tightly connected with every asset and every module we offer across the platform. The Druid provides low latency (real-time) data ingestion, flexible data exploration, and fast data aggregation. All of which empower the BI is to provide the operator with quick analysis of the data from the campaigns, gamification or other modules in the platform.”
Here comes the original question back again. How does Smartico help online gambling and gaming businesses to handle every single customer in a unique way?
The CRM automation by Smartico, backed by Gamification module and BI tool, will come very close to it, if not completely achieve the objective.
To put simply, it helps the businesses to approach the customer with the right kind of message, in the most likely format that he or she engages with, at the most optimal timings and with the most suitable offers.
Well, it is in fact much more complex than putting simply like this. With Smartico, perhaps it is easier done than said.
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NODWIN Gaming Announces Strategic Partnership with Exceed Entertainment for NH7 Weekender
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The happiest music festival, NH7 Weekender, is back, and NODWIN Gaming, a leader in new-age youth entertainment, gaming, and e-sports, has announced a strategic partnership with Exceed Entertainment to lead sponsorship led monetization for the upcoming edition of the longest-running multi-genre music festival in India.
For more than 15 years, NH7 Weekender has built a powerful cultural legacy, becoming a definitive space for music discovery, youth expression, and unforgettable shared moments. NODWIN Gaming acquired the NH7 Weekender music festival and other intellectual properties from OML Entertainment in September 2021, marking a significant strategic move that deepened its footprint in live entertainment, music, comedy, and gaming. Under NODWIN’s stewardship, NH7 Weekender continues to thrive alongside youth-focused experiential IPs such as Comic Con India and DreamHack, strengthening the company’s position in multi-genre youth entertainment across India.
As NH7 Weekender prepares for its next edition, NODWIN continues to lead festival programming, creative direction, production, and long-term vision. Exceed Entertainment will focus solely on sponsorship sales, brand partnerships, and commercial expansion, enabling brands to tap into NH7’s highly engaged and culturally influential youth audience.
The partnership is rooted in shared values of youth culture, creativity, and brand-first experience design. Together, NODWIN Gaming and Exceed Entertainment bring complementary strengths, that is NODWIN’s expertise in large-scale live IPs like NH7 Weekender, Comic Con India, and DreamHack, and Exceed’s deep network in celebrity management, influencer programming, and experiential brand partnerships. This synergy enables richer sponsor-driven activations, curated talent integrations, and innovative monetization models that blend music, gaming, and pop culture, offering brands and audiences a more immersive, culturally resonant festival experience.
“NH7 Weekender has always been about music, culture, and the joy of shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while we continue to build the authentic, high-energy festival experience our fans love.” Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming
“At Exceed, we don’t just follow the curve, we chart the course. Partnering with NODWIN Gaming on NH7 Weekender is not about another transaction; it’s about pioneering the next evolution of India’s live experience economy. The aim is to be laser-focused on bringing unprecedented brand partnerships and unique commercial monetization blueprints to this iconic IP. We will join the dots and unlock revenue streams for Weekender like we always do” Afsar Zaidi, Founder, Exceed Entertainment
The post NODWIN Gaming Announces Strategic Partnership with Exceed Entertainment for NH7 Weekender appeared first on European Gaming Industry News.
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The post SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release appeared first on European Gaming Industry News.
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Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas
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Evoplay, the award-winning game development studio, has added a seasonal touch to one of its popular titles with the launch of Blackjack Lucky 7s Xmas.
Reimagining the classic casino game, Blackjack Lucky 7s Xmas blends traditional play with a touch of festive magic, inviting players to face the dealer for big wins under the glow of Christmas lights.
Similar to the original version, players can compete with up to three hands, aiming to reach a total as close to twenty-one as possible without exceeding it.
Setting the bet, selecting active hands, and pressing ‘Deal’ begins the game, straightforward, intuitive, and immediately recognisable for blackjack enthusiasts.
Adding a twist to the traditional experience, the game includes the Lucky Sevens Bonus, where drawing three cards worth seven triggers an extra reward of 1.5x the original stake.
With its festive theme, sleek interface, and accessible gameplay, Blackjack Lucky 7s Xmas offers a refreshing take on one of the world’s most iconic card games.
Ivan Kravchuk, CEO at Evoplay, said: “Blackjack Lucky 7s Xmas blends the classic charm of blackjack with festive cheer, offering a seamless and captivating experience for all players.
“It’s a simple yet rewarding title that fits perfectly with the atmosphere and energy of this time of year.”
The post Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas appeared first on European Gaming Industry News.
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