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Wondering ‘who moved my customer’? Try Smartico
Reading Time: 4 minutes
Most businesses deal just with customers. Plural and generic.
Great businesses, on the other hand, strive to deal with the customer. Singular and unique.
It is not an industry secret as such. But it is easier said than done, or ask any CEO of a mid-level company. Conventional customer relationship management (CRM) hasn’t yet progressed beyond the clusters of customers, or what is known as buckets in CRM jargon.
The need to deal with each and every customer in a customized manner is also vital in the gaming and gambling industry, where the customers are getting smarter, more diverse and – let’s admit it – spoilt for choices.
Enter Smartico
Smartico, a Ukraine-based technology company offering innovative new online solutions in CRM and gamification, does not promise to solve this problem explicitly. But its products could help in understanding what a customer – every singular, unique customer – expects and needs from a business.
So what does Smartico do to disrupt the existing CRM and marketing scenario in the gaming sector?
Let’s hear directly from Sergey Kobitskiy, CEO at Smartico:
“Our CRM automation, enriched with a comprehensive Gamification Platform, together they create a winning combination. We also know how to personalize and optimize the communication to the user based on his or her brand or any other parameters, for example, VIP level or favorite games.”
He further elaborates that the idea is to create a one-stop shop that offers modern marketers all the handy tools they need in real time. He goes on to list the details of his CRM one-stop shop:
- It will have the ability to engage in real time
- It manages all marketing resources in one place
- It will have the ability to analyse data in real-time on the sport
- It maintains a secured solution, which does not need to store any personally identifiable information (PII).
Origins of the Company
Smartico was founded in 2018. Over the last three years, it has built a robust technological platform and a clear business model. Apart from Ukraine, it now has offices in Bulgaria and Israel as well. Here Mr. Kobitskiy tersely summarises the company’s origins:
“An unpredicted sequence of events brought the right people with the right technical skills, product and operational knowledge together and an idea was born to make Smartico a reality. After a short time a seed investment was in place to start the development process that took more than a year before we could accept the first customers. Now, when we have well established products and a clear business model, we’re opening a race for round A fundings to extend our operations to different verticals.”
In a nutshell, Smartico offers a unique CRM and marketing product with built-in Gamification module, affiliate marketing system, and real time business intelligence (BI) tool. The product can be integrated into any online gaming or gambling platform.
Since it involves working with multiple platforms, who will take care of the legal aspects? Here Mr. Kobitskiy quickly clarifies the company’s position:
“We only offer the extension for the client’s platform. We don’t offer games, or odds for sports. But the operator can promote any of these through Smartico. Our Gamification module allows the end customers to buy free bonuses, free spins or anything the operator might want to offer. We don’t offer any bonuses or free spins, but the operator does. We work with brands that are under the strict regulations of the UK, and consulted compliance lawyers and passed their audit. But we don’t have any limit on jurisdictions…. That being said, it is of course the operator’s responsibility to follow the guidelines of the corresponding regulator and comply with the criteria and rules of the jurisdiction when producing creative materials or providing bonus offers.”
What Works for Smartico
The engines that drive Smartico CRM are the Gamification module and real-time BI tool. Any online CRM platform across industries will benefit from the gamification module. It focuses on an important, but often-overlooked aspect: reducing pressure on the customer support staff.
Mr. Kobitskiy explains further.
“The Gamification Platform that we offer is not limited to any industry and can be applied in iGaming, Ed-tech, Fin-Tech, Banking, Retail and any other online business. We have successfully created many setups for our customers with Online Casino and Sportsbook operations, including Missions and Achievements, Leveling, Tournaments for Casino & Sport, Shops etc. It makes players interact more with the features, self service in the shop and thereby relieve pressure from the support teams.”
The Smartico team take pride in their technological acumen and the quality of the product. It is quite visible in the CEO’s words about the BI tool. He goes long into the technological details of the software. Here is a quick summary of his version:
“Our BI is based on a very innovative technology called Apache Druid, and it is tightly connected with every asset and every module we offer across the platform. The Druid provides low latency (real-time) data ingestion, flexible data exploration, and fast data aggregation. All of which empower the BI is to provide the operator with quick analysis of the data from the campaigns, gamification or other modules in the platform.”
Here comes the original question back again. How does Smartico help online gambling and gaming businesses to handle every single customer in a unique way?
The CRM automation by Smartico, backed by Gamification module and BI tool, will come very close to it, if not completely achieve the objective.
To put simply, it helps the businesses to approach the customer with the right kind of message, in the most likely format that he or she engages with, at the most optimal timings and with the most suitable offers.
Well, it is in fact much more complex than putting simply like this. With Smartico, perhaps it is easier done than said.
Latest News
R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch
Franco Digital, the Spanish gaming provider, is to power the launch of new Spanish casino TikiTaka Play, after the operator selected the supplier’s IRIS platform to launch and manage its new online gaming operation.
This strategic partnership, which reinforces R. Franco Digital’s commitment to delivering cutting-edge technology to regulated markets, means TikiTaka Play will be provided with a fully integrated, scalable, compliant platform.
IRIS will centralise essential operational functions for TikiTaka Play, including player account management (PAM), KYC/AML, payments, product administration, promotions, CRM, affiliate activity, fraud prevention, and real-time analytics. This will ensure TikiTaka Play begins its digital journey with strength, reliability, and support to optimise its growth in Spain.
This latest deal is a new milestone in R. Franco Digital’s technological roadmap as the company continues to reinforce its successful presence in regulated markets globally.
Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “We are proud that TikiTaka Play has selected our IRIS platform to underpin its new online gaming operation.
“This partnership reinforces our growth in our home market and is a testament to the platform’s power, security, and scalability. It marks a solid beginning for what is set to be a highly successful collaboration.”
Jesús Muñoz, CEO and founder of Tiki Taka Games group, added: “The choice of platform was paramount for launching our new online operation, and R. Franco Digital’s IRIS solution stood out.
“It provides us with a fully integrated and regulation-ready environment, ensuring we enter the market with confidence and efficiency.”
The post R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch appeared first on Gaming and Gambling Industry Newsroom.
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Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria
Wazdan, the gain-focused developer, has partnered with WINBET to launch its acclaimed Jackpot Rain feature in Bulgaria for the first time, alongside 10 of its top-performing titles.
The agreement marks a major step forward for Wazdan’s growth in the Bulgarian iGaming market, bringing a mix of innovation and proven performance to one of the country’s leading operators.
Through the partnership, players at WINBET can now enjoy a host of Wazdan player favourites, including Burning Sun Extremely Light, Mighty Wild: Panther, 9 Coins Grand Platinum Edition, 15 Coins, Hot Slot: 777 Coins, 20 Coins, Hot Slot: 777 Crown, 12 Coins Grand Gold Edition, Black Horse Cash Out, and Mighty Symbols: Diamonds.
In addition to the slot lineup, Jackpot Rain will make its long-awaited debut in Bulgaria, bringing with it a new layer of excitement. The feature gives players the chance to trigger four progressive jackpots, adding a dynamic and rewarding dimension to gameplay across multiple Wazdan titles.
WINBET, the leading Bulgarian operator, offers a premium online experience with more than 300 casino slot games, live casino options, and a comprehensive sportsbook. Known for its generous promotions, seamless mobile experience, and variety of payment methods, WINBET continues to set new standards in the Bulgarian market.
This latest collaboration underscores Wazdan’s commitment to expanding its footprint in regulated territories by delivering next-generation features that enhance both player satisfaction and operator performance.
Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, said: “This collaboration marks another exciting milestone as we continue expanding our presence in regulated markets across Europe.
“WINBET has built a strong reputation for quality and player engagement, and we are confident that our portfolio, together with the excitement of Jackpot Rain, will deliver outstanding results.”
Henrieta Nikolova, Head of Casino at WINBET said: “Partnering with Wazdan allows us to enrich our online casino offering with a series of titles known for their innovation and entertainment value.
“The exclusive launch of Jackpot Rain in Bulgaria is a great addition to our portfolio, and it is exciting to become the first operator in the country to deliver this experience to our players.”
The post Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria appeared first on Gaming and Gambling Industry Newsroom.
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Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network
‘Rising Star’ provider integrates retention-driving portfolio with flexible branding capabilities
Hub88 has broadened its network of studio partners by integrating InOut Games’ full suite of high-converting crash, instant and slot titles.
InOut Games has carved out a niche with its rapid-cycle gameplay and internationally appealing titles, including Chicken Road Race, Squid Gambler, Forrest Arrow and many others. Each game is built using HTML5, supports multiple currencies and crypto, and is localised into more than 15 languages – ensuring operators can cater to their target markets with ease.
Hub88’s operator network has now gained access to more than 47 InOut Games releases, which are developed to boost retention with an average user lifetime of up to 12 months. The provider offers high levels of flexibility with its complimentary branding service, while an automated onboarding system allows for seamless integration.
The addition of InOut Games represents an injection of creativity, energetic mechanics and lively themes into Hub88’s line-up, delivering adaptable titles designed for commercial success.
Ollie Castleman, Managing Director at Hub88, said: “InOut Games brings a distinctive energy to fast-play, with a portfolio built on punchy mechanics, vibrant characters and easy-to-understand concepts. Their ability to combine rapid-fire gameplay with expert localisation makes them a natural fit for operators seeking to capture attention quickly.
“As we continue prioritising partnerships that help brands stand out, integrating a studio as versatile and ambitious as InOut Games is a major win for our network.”
Ilya Rybasov, Head of AM Department at InOut Games, said: “Joining forces with Hub88 is a pivotal leap for us. Their success in putting innovative content in front of leading operators at scale gives us the perfect basis to accelerate our global ambitions.
“Hub88 understands the power of instant-play entertainment as much as we do, and we’re thrilled to deliver a new calibre of instant games to their network.”
The post Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network appeared first on Gaming and Gambling Industry Newsroom.
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