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Wondering ‘who moved my customer’? Try Smartico

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Most businesses deal just with customers. Plural and generic.

Great businesses, on the other hand, strive to deal with the customer. Singular and unique.

It is not an industry secret as such. But it is easier said than done, or ask any CEO of a mid-level company. Conventional customer relationship management (CRM) hasn’t yet progressed beyond the clusters of customers, or what is known as buckets in CRM jargon.

The need to deal with each and every customer in a customized manner is also vital in the gaming and gambling industry, where the customers are getting smarter, more diverse and – let’s admit it – spoilt for choices.

Enter Smartico

Smartico, a Ukraine-based technology company offering innovative new online solutions in CRM and gamification, does not promise to solve this problem explicitly. But its products could help in understanding what a customer – every singular, unique customer – expects and needs from a business.

So what does Smartico do to disrupt the existing CRM and marketing scenario in the gaming sector?

Let’s hear directly from Sergey Kobitskiy, CEO at Smartico:

“Our CRM automation, enriched with a comprehensive Gamification Platform, together they create a winning combination. We also know how to personalize and optimize the communication to the user based on his or her brand or any other parameters, for example, VIP level or favorite games.”

He further elaborates that the idea is to create a one-stop shop that offers modern marketers all the handy tools they need in real time. He goes on to list the details of his CRM one-stop shop:

  • It will have the ability to engage in real time
  • It manages all marketing resources in one place
  • It will have the ability to analyse data in real-time on the sport
  • It maintains a secured solution, which does not need to store any personally identifiable information (PII).

Origins of the Company

Smartico was founded in 2018. Over the last three years, it has built a robust technological platform and a clear business model. Apart from Ukraine, it now has offices in Bulgaria and Israel as well. Here Mr. Kobitskiy tersely summarises the company’s origins:

“An unpredicted sequence of events brought the right people with the right technical skills, product and operational knowledge together and an idea was born to make Smartico a reality. After a short time a seed investment was in place to start the development process that took more than a year before we could accept the first customers. Now, when we have well established products and a clear business model, we’re opening a race for round A fundings to extend our operations to different verticals.”

In a nutshell, Smartico offers a unique CRM and marketing product with built-in Gamification module, affiliate marketing system, and real time business intelligence (BI) tool. The product can be integrated into any online gaming or gambling platform.

Since it involves working with multiple platforms, who will take care of the legal aspects? Here Mr. Kobitskiy quickly clarifies the company’s position:

“We only offer the extension for the client’s platform. We don’t offer games, or odds for sports. But the operator can promote any of these through Smartico. Our Gamification module allows the end customers to buy free bonuses, free spins or anything the operator might want to offer. We don’t offer any bonuses or free spins, but the operator does. We work with brands that are under the strict regulations of the UK, and consulted compliance lawyers and passed their audit. But we don’t have any limit on jurisdictions…. That being said, it is of course the operator’s responsibility to follow the guidelines of the corresponding regulator and comply with the criteria and rules of the jurisdiction when producing creative materials or providing bonus offers.”

What Works for Smartico

The engines that drive Smartico CRM are the Gamification module and real-time BI tool. Any online CRM platform across industries will benefit from the gamification module. It focuses on an important, but often-overlooked aspect: reducing pressure on the customer support staff.

Mr. Kobitskiy explains further.

“The Gamification Platform that we offer is not limited to any industry and can be applied in iGaming, Ed-tech, Fin-Tech, Banking, Retail and any other online business. We have successfully created many setups for our customers with Online Casino and Sportsbook operations, including Missions and Achievements, Leveling, Tournaments for Casino & Sport, Shops etc. It makes players interact more  with the features, self service in the shop and thereby relieve pressure from the support teams.”

The Smartico team take pride in their technological acumen and the quality of the product. It is quite visible in the CEO’s words about the BI tool. He goes long into the technological details of the software. Here is a quick summary of his version:

“Our BI is based on a very innovative technology called Apache Druid, and it is tightly connected with every asset and every module we offer across the platform. The Druid provides low latency (real-time) data ingestion, flexible data exploration, and fast data aggregation. All of which empower the BI is to provide the operator with quick analysis of the data from the campaigns, gamification or other modules in the platform.”

Here comes the original question back again. How does Smartico help online gambling and gaming businesses to handle every single customer in a unique way?

The CRM automation by Smartico, backed by Gamification module and BI tool, will come very close to it, if not completely achieve the objective.

To put simply, it helps the businesses to approach the customer with the right kind of message, in the most likely format that he or she engages with, at the most optimal timings and with the most suitable offers.

Well, it is in fact much more complex than putting simply like this. With Smartico, perhaps it is easier done than said.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi

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Tokyo, Japan. December 12th, 2025-Led by Toshihiro Nagoshi, Nagoshi Studio unveiled the first teaser trailer for its upcoming title GANG OF DRAGON at The Game Awards 2025, held on Thursday, December 11 in Los Angeles.
Teaser Trailer: youtu.be/KX2pzle9dkE?si=r591Kz3ZbPfdCzMH
Steam page: store.steampowered.com/app/4146000/

GANG OF DRAGON

 is a new action-adventure game set in Kabukicho, Shinjuku, Tokyo’s iconic nightlife district. Protagonist Shin Ji-seong is a high-ranking member of a Korean crime syndicate, and is portrayed by celebrated Korean actor Ma Dong-seok (Don Lee).

Players will engage in visceral hand-to-hand combat showcasing Shin’s overwhelming physical strength, while also wielding swords, firearms, and unleashing a wide range of combat techniques. Additionally, players can race through the vibrant streets of Shinjuku, experiencing exhilarating high-speed car chases. Lastly, the game’s scenario and overall direction are led by Toshihiro Nagoshi, who is widely recognized for his emotionally rich, character-driven storytelling.

This new story will engage players in an exciting way and showcase increadible graphics for an action packed adventure. Viewers of The Game Awards were the first to get a look at the new footage!

“I’m both relieved and deeply focused as we finally reach the day to unveil GANG OF DRAGON. This project depicts, with unwavering honesty, the lives of outlaws who inhabit the real streets of Kabukicho. Through gameplay, my team and I are committed to delivering a powerful new human drama born from this world. What is shown in this teaser represents only a small part of what G.O.D. truly has in store, and we look forward to sharing much more with you in the future.” Said Toshihiro Nagoshi.

About Toshihiro Nagoshi

Toshihiro Nagoshi is a veteran game creator and President of Nagoshi Studio. Since joining SEGA in 1989, he has worked on many titles including Daytona USA. In 2005, he launched the Yakuza (Like a Dragon) series, serving as General Director for the mainline entries up through Yakuza: Like a Dragon. He founded Nagoshi Studio in 2021 and now leads the development of GANG OF DRAGON.

The post Nagoshi Studio Unveils GANG OF DRAGON, a New Action-Adventure Game from Director Toshihiro Nagoshi appeared first on Gaming and Gambling Industry Newsroom.

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Blask & Gamblers Connect Enter A New Media Partnership

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Gamblers Connect, the award-winning iGaming affiliate and media platform, is proud to announce a new media partnership with Blask, a leading AI-powered analytics ecosystem dedicated to the iGaming industry.

This collaboration marks a pivotal step in the company’s mission to provide the most accurate, transparent, and data-backed content. Under the terms of this agreement, Blask will provide Gamblers Connect with complete access to its cutting-edge market intelligence platform.

This suite includes the Blask Index and real-time data tracking across more than 100 jurisdictions, allowing for granular analysis of market dynamics, brand performance, and player behaviour. By integrating these professional-grade tools into the editorial process, Gamblers Connect will elevate the depth and precision of its industry reporting.

The cornerstone of this partnership is a commitment to sharing knowledge with the wider iGaming community. Gamblers Connect will produce four exclusive case studies throughout 2026. Released once per quarter, these comprehensive reports will utilise Blask’s advanced analytics to uncover emerging trends, benchmark operator performance, and provide actionable insights for industry stakeholders.

This alliance represents a shared vision for a more transparent iGaming sector. By combining Blask’s technological prowess with Gamblers Connect’s editorial expertise, the aim is to set a new standard for data-driven journalism.

Max Tesla, Blask CEO, commented: “Partnering with Gamblers Connect is a natural step for Blask. We are building an ecosystem of transparent analytics that empowers the industry, and GC is one of the few media partners that truly values data and knows how to work with it. I’m confident this collaboration will strengthen both sides and deliver more accurate, trustworthy, and insight-driven content to the iGaming community.”

Gjorgje Ristikj, Founder & CEO at Gamblers Connect, added: “Partnering with Blask allows us to combine their strong analytical framework with our media expertise. It’s a collaboration grounded in trust and mutual respect, with the shared goal of delivering meaningful and measurable results to the industry.”

The post Blask & Gamblers Connect Enter A New Media Partnership appeared first on Gaming and Gambling Industry Newsroom.

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Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine

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The law enforcement agencies of Kazakhstan have effectively eliminated the organized criminal group created by Vadim Gordievsky from Ukraine and his accomplices, Larisa Ivchenko and Alyona Suvorova. Even though the law enforcement agencies managed to block accounts and payments of the Marginplus Company, key employees and management are still hiding.

According to the media, just a few days ago, the Financial Monitoring Agency of the Republic of Kazakhstan revealed a large-scale shady scheme of cross-border transfers that involved numerous payment organizations and providers. The funds were disguised as legal transactions and withdrawn to the accounts of online casinos. The total volume of illegal transactions exceeded more than $1 billion.

According to law enforcement authorities in the Republic of Kazakhstan, the key organizer of the miscoding scheme, which involved bookmakers, online casinos, payment organizations, and bank employees, is Vadim Ivanovich Gordievsky from Ukraine, who was born in 1974. He was the leader of the organized criminal group and used the local Marginplus Company for these purposes (official website: marginplus.kz). In addition to companies from Kazakhstan, Gordievsky also worked with illegal Russian online casinos while helping them to facilitate illegal payments.

According to new information from law enforcement agencies in the Republic of Kazakhstan, banks and bookmakers, including the local PIN-UP bookmaker, have already terminated all cooperation with Gordievsky’s Marginplus company.

According to informburo.kz, the local licensed Pin-Up.Kz bookmaker (legal entity: Bonami LLP) declares that it has nothing to do with transactions carried out by individual payment organizations. Judicial and criminal proceedings have already been initiated against these structures, and the company itself is fully cooperating with law enforcement agencies to establish all the circumstances and identify fraudulent, shady schemes.

According to unofficial information, the Pin-Up management provided the law enforcement agencies of the Republic of Kazakhstan with all the data related to the Marginplus company belonging to Vadim Gordievsky.

As of today, all financial activities of Marginplus have been paralyzed. In addition, large amounts of money have been blocked in its bank accounts. This money should have been paid to partners, contractors, and providers, including the local Parimatch betting company. Ordinary employees of Vadim Gordievsky’s company are already looking for new work while its management, including Larisa Vladimirovna Ivchenko (listed as the head of Gordievsky’s FC Alta Capital from Ukraine), is still hiding. Alyona (Elena) Suvorova has already closed and renamed her social media profiles a few days ago. In addition, she does not respond to messages and is trying to evade responsibility.

We would like to remind the audience that Alyona Suvorova positions herself “as an entrepreneur, investor, and a crypto trader with 5+ years of experience.” According to Suvorova herself, she has been developing payment technologies in the field of FinTech for 10 years. In 2021, she opened her own business for international crypto transfers. In addition, she is the founder of the Lemoncoin Crypto Academy.

According to investigators, Gordievsky’s partner, Mikhail Kovalev (Mykhaylo Kovalov), who is a citizen of both Ukraine and Israel, as well as an owner of a number of companies in the EU, in particular, in Poland, and who has a residence permit in Spain, was closely working with Gordievsky. By using the STABLEX SOLUTION Sp. z o. o fictitious company (official website: solvexs.pl) in Poland, he was engaged in illegal payments and withdrawal of cryptocurrencies into fiat money.

At the same time, as the source notes, the mentioned management and the people involved in the money laundering of Marginplus Company will be added to the wanted list of Interpol in the nearest future. The National Security Committee of the Republic of Kazakhstan has also announced that it’s going to closely monitor this case. According to local laws, participants of this shady scheme face up to nine years in prison. Information on Vadim Gordievsky’s companies and connections in other countries is also being checked.

After the initiation of criminal cases for financial crimes, fraud, and the announcement of his wanted list by the Ministry of Internal Affairs, Vadim Gordievsky left Ukraine on forged documents. Before diving into the world of financial fraud, he was involved in land and property issues in the Kyiv region. As of today, numerous criminal cases have been initiated.

The post Law enforcement officers from Kazakhstan eliminated the organized financial criminal group organized by Vadim Gordievsky, Larisa Ivchenko, and Alyona Suvorova from Ukraine appeared first on Gaming and Gambling Industry Newsroom.

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