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Exclusive interview: Lucksome director Bryan Upton

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Exclusive interview: Lucksome director Bryan Upton
Exclusive interview: Lucksome director Bryan UptonReading Time: 3 minutes

 

Lucksome, the new games studio powered by Blueprint Gaming, has launched its first ever slot with the release of Divine Links. In this exclusive interview with European Gaming, Lucksome director Bryan Upton discusses the studio’s ambitions to deliver games that hand further control over to the player, as well as it plans over the coming months

Tell us more about Lucksome, how do you intend to differentiate yourselves?

Bryan Upton (BU): We intend to provide players with better game information, communicating clearly on how our games will feel to play and what they can expect from each Lucksome title. This gives the end user a more informed choice about our games. With Divine Links, the first release from Lucksome, players will find that there are options on how they want to play, which enables them to drive the action across the gameplay.

In addition, we’re localising games in key markets to provide more attuned gaming experiences, with translated game names for more familiarity for those players. Clean graphics, along with strong and bold presentation, are key characteristics of our slots for players to enjoy without feeling overwhelmed.

The first release includes new features Lux Reels™ and Lucksome Locks™. What was the inspiration behind these new concepts and how do they work? Will they feature in future releases?

BU: Lux Reels™ is a tweak on a popular mechanic, where we’ve added those nice and unique Money Scatter Wilds and that exciting feeling of landing either x2 Cash Upgrades, Extra Money Scatters or Free Spins Scatters. We wanted that never ending feeling from linking features, having them launching from each other for ultimate excitement. We’ll keep iterating on mechanics like these and taking them forward, ensuring players are receiving something new and interesting with each game.

Lucksome Locks™, if liked by players, will feature in most of our upcoming games. We wanted to introduce a cheaper cost alternative to a feature buy where there is still some excitement about triggering a hero feature or the bonus. Lucksome Locks™ absolutely achieves that, as there’s still some suspense as to whether the bonus will be activated or not.

Are there any particular markets you are targeting with Divine Links and future Lucksome games?

BU: The ambition of Lucksome is target global markets with our content, but some of our games will be aimed at specific markets or market clusters. We see differing tastes from Eastern to Western and Northern to Southern European countries, as well as further flung countries. You can be sure to expect games coming from us looking at clusters of countries with commonalities.

For a new games studio, how important is the support of Blueprint Gaming in elevating the reach of your content?

BU: It’s huge for us. Blueprint Gaming and the team have done an absolutely cracking job with their distribution, the technology and capabilities of the games development system. Small studios need strong distribution and support in order to achieve success. Blueprint has all of this with its ever growing network of operators.

They’ve been great people and partners to work with, as well as being incredibly supportive and understanding about the need for studios to have their own brand, identity and approach to game design. They’ve given us a playground to innovate within, so expect some great things to come!

What kinds of new games and features can we expect from Lucksome for the rest of the year?

BU: We only kicked off in September 2020 as a studio, so we’re just getting our first games under our belt and are really picking up steam and have come a very long way already.

Expect the quality within our games to increase, as well as the functionality and features to more innovative. We’re working on something very special at the moment. I can’t really say too much but with the support and collaboration of the Blueprint team, we’ll be announcing something truly unique, innovative and big this year.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HAPPYBET OFFICIAL REGIONAL PARTNER OF FC INTERNAZIONALE MILANO

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A new partnership that will see the German and Austrian operator become the Nerazzurri’s Official Regional Partner

FC Internazionale Milano, the 2020-2021 Serie A champions, and HAPPYBET, a brand of the Snaitech Group, are pleased to announce a new partnership that will see the German and Austrian operator become the Nerazzurri’s Official Regional Partner.

The HAPPYBET brand stands for reliability and expertise in German and Austrian markets. In 2017, the company was acquired by the Playtech group, a leading gaming company operating in 24 different countries that has also controlled Snaitech since 2018.

A predilection for innovation is the key value that links the two brands and seals the partnership, as proven by the visibility that the HAPPYBET brand will receive in selected European countries on the Virtual Cam Carpets and on LED boards around the pitch during Inter’s home games at the Stadio San Siro thanks to the innovative Digital Overlay®️ geolocation technology adopted by the club.

The new partnership also includes further exclusive initiatives that will be launched throughout the season that will promote the HAPPYBET brand to the large fan base of one of the most iconic clubs at an international level.

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Microgaming Enters the Ring with “WWE Legends: Link&Win”

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Microgaming, All41 Studios and WWE announced a partnership that will showcase WWE icons in WWE Legends: Link&Win.

Bringing together WWE’s immense global brand with classic slot features, this action-packed game combines WWE Hall of Famers “Stone Cold” Steve Austin, “Macho Man” Randy Savage, Eddie Guererro and Booker T with the popular Link&Win and HyperSpins mechanics.

In the Link&Win arena, players will have the opportunity to bring home the Champion Jackpot, claiming a colossal 5000x their bet when all 15 symbol positions are filled.

Three mighty scatter symbols landing anywhere on the reels in the base game will award five free spins, where the three middle reels merge into one larger-than-life symbol for epic win potential. Furthermore, three more scatters landing during the feature will extend the action with another three free spins.

HyperSpins will also allow players to re-spin any reel individually at a cost for another chance at completing a winning combination, as well as the potential to trigger the free spins or Link&Win features sooner.

WWE Legends: Link&Win is available now exclusively to operators on the Microgaming platform.

“In WWE Legend: Link&Win, two epic entertainment worlds collide in dramatic fashion, bringing all the excitement you’d expect from the legends of WWE. The Link&Win once again proves its power, with a maximum prize of 5000x up for grabs, while HyperSpins delivers another interactive element to excite and reward players. All41 Studios have succeeded in creating a brilliant, branded slot that will appeal to WWE and slot fans alike,” Andrew Booth, Director of Games at Microgaming, said.

“What an honour for the All41 Studios team to work with one of the world’s biggest and boldest names in entertainment, as well as gaming mechanics. In WWE Legend: Link&Win, we set out to make everything larger-than-life: superhero-style characters, huge win celebrations, atmospheric arena-style sounds, and of course that Champion Jackpot, ensuring the player can enjoy being immersed in a massive event,” Bradley Johnson, Head of Game Design at All41 Studios, said.

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Betsson AB’s New Board of Directors Has Decided to Withdraw Decision to Replace the CEO, Pontus Lindwall

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The new Board of Directors of Betsson AB has decided to withdraw the decision to replace Betsson AB CEO Pontus Lindwall.

Based on Betsson’s near time to mid future priorities such as the mitigation of the unexpected Dutch decision and the US entry, the newly elected Board of Directors has decided to revoke the decision communicated on September 19 to replace Pontus Lindwall as CEO of Betsson AB.

“We have had several discussions with Betsson’s main stakeholders, the Betsson management team, Betsson employees, as well as many of the largest shareholders. Based on those discussions the current Board does not believe that it would be good to change leadership now. The company need to focus on all important work that lays ahead, such as for example the unexpected Dutch situation,” says Johan Lundberg, Chairman of the Board of Betsson AB.

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