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Exclusive interview: Lucksome director Bryan Upton

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Lucksome, the new games studio powered by Blueprint Gaming, has launched its first ever slot with the release of Divine Links. In this exclusive interview with European Gaming, Lucksome director Bryan Upton discusses the studio’s ambitions to deliver games that hand further control over to the player, as well as it plans over the coming months
Tell us more about Lucksome, how do you intend to differentiate yourselves?
Bryan Upton (BU): We intend to provide players with better game information, communicating clearly on how our games will feel to play and what they can expect from each Lucksome title. This gives the end user a more informed choice about our games. With Divine Links, the first release from Lucksome, players will find that there are options on how they want to play, which enables them to drive the action across the gameplay.
In addition, we’re localising games in key markets to provide more attuned gaming experiences, with translated game names for more familiarity for those players. Clean graphics, along with strong and bold presentation, are key characteristics of our slots for players to enjoy without feeling overwhelmed.
The first release includes new features Lux Reels
and Lucksome Locks
. What was the inspiration behind these new concepts and how do they work? Will they feature in future releases?
BU: Lux Reels
is a tweak on a popular mechanic, where we’ve added those nice and unique Money Scatter Wilds and that exciting feeling of landing either x2 Cash Upgrades, Extra Money Scatters or Free Spins Scatters. We wanted that never ending feeling from linking features, having them launching from each other for ultimate excitement. We’ll keep iterating on mechanics like these and taking them forward, ensuring players are receiving something new and interesting with each game.
Lucksome Locks
, if liked by players, will feature in most of our upcoming games. We wanted to introduce a cheaper cost alternative to a feature buy where there is still some excitement about triggering a hero feature or the bonus. Lucksome Locks
absolutely achieves that, as there’s still some suspense as to whether the bonus will be activated or not.
Are there any particular markets you are targeting with Divine Links and future Lucksome games?
BU: The ambition of Lucksome is target global markets with our content, but some of our games will be aimed at specific markets or market clusters. We see differing tastes from Eastern to Western and Northern to Southern European countries, as well as further flung countries. You can be sure to expect games coming from us looking at clusters of countries with commonalities.
For a new games studio, how important is the support of Blueprint Gaming in elevating the reach of your content?
BU: It’s huge for us. Blueprint Gaming and the team have done an absolutely cracking job with their distribution, the technology and capabilities of the games development system. Small studios need strong distribution and support in order to achieve success. Blueprint has all of this with its ever growing network of operators.
They’ve been great people and partners to work with, as well as being incredibly supportive and understanding about the need for studios to have their own brand, identity and approach to game design. They’ve given us a playground to innovate within, so expect some great things to come!
What kinds of new games and features can we expect from Lucksome for the rest of the year?
BU: We only kicked off in September 2020 as a studio, so we’re just getting our first games under our belt and are really picking up steam and have come a very long way already.
Expect the quality within our games to increase, as well as the functionality and features to more innovative. We’re working on something very special at the moment. I can’t really say too much but with the support and collaboration of the Blueprint team, we’ll be announcing something truly unique, innovative and big this year.
Latest News
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
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ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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