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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board

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Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory Board
Twitter UK’s Dara Nasr to support digital evolution of lotteries by joining Allwyn Advisory BoardReading Time: 2 minutes

 

Allwyn is pleased to announce Dara Nasr, Managing Director of Twitter UK, as the latest appointment to its high profile advisory board providing support to Sir Keith Mills and team. Allwyn is bidding for the Fourth National Lottery Licence to operate the UK National Lottery.

During a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape. During the Coronavirus pandemic, he has placed Twitter UK at the centre of the future of work debate through the launch of its “New Business As Usual” framework, while also leading the UK’s internal work rules to protect the mental health of staff who have been working remotely.

By working closely with quality technology partners, SAZKA Group, Allwyn’s parent company, has invested in digital platforms to grow and scale at pace across Europe. By recognising trends towards online play early, SAKZA Group’s lotteries adapted their product offerings long before the pandemic disrupted the retail sector. Online sales of draw based games increased by 134% between 2015 and 2019, with sales continuing to grow during the pandemic and maintaining momentum as restrictions eased. This includes Austria, where a 42% rise in online draw based sales coincided with a 9% increase in funding for good causes between 2015 and 2019, while Sazka Czech’s ‘Digital Entertainment Hub’ boosted lottery sales via mobile phone by 820% during the same period.

Commenting on his appointment, Mr. Nasr said: “How companies communicate with customers is evolving thanks to the disruptive rise of social media platforms. Brand communications, advertising, and marketing has become more exciting due to the complementary and unique ability of digital to engage with the consumer. As I’ve seen during my time at Twitter, mobile means there is huge potential to establish a close 24/7 relationship between company and customer. I’ve teamed up with Allwyn and their parent company SAZKA Group because they understand the importance of digital to lotteries. I can’t wait to get started.”

Allwyn’s U.K. Bid Chair Sir Keith Mills added: “For many years, Allwyn’s parent company SAZKA Group have pursued a digital- approach to lotteries across Europe. Not only has this produced impressive online sales growth, making their lotteries resilient to the challenges of the pandemic, but it has also translated to consistently strong sales growth in the retail sector too. Regardless of whether a player purchases their lottery ticket online or in-store, we’ve seen overall player participation only increases if people feel more connected to their lottery. Allwyn’s sister companies are a testament to the powers of digital in the lottery world and I can’t wait to work with Dara and apply his knowledge of the digital and social media landscape.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release

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SlotMatrix, the world’s largest casino content aggregator, has launched Tiki Baka Boom Boom, a tropical explosion of fun and fiery rewards where the Tiki gods rule the reels.
Set on a volcanic island paradise, Tiki Baka Boom Boom delivers a blazing blend of visuals, high-energy mechanics, and big win potential, offering prizes up to 10,000x a player’s bet.
Players will feel the heat and hunt the BOOM across a dynamic game with non-stop action.
The game’s signature feature is Cash Ladder, awarding payouts based on how many BOOM symbols land, from 3 to 15, with rewards that rise to the GRAND prize at the top.
Complementing this is the Growing Ladder, where BOOMs boost the value of ladder star positions, increasing the potential prizes with every spin.
Landing 1 or 2 BOOMs triggers the Lava Wheel, drawing all ladder position values and the GRAND prize for even bigger wins. Hitting between 3-5 Bonus symbols in the base game launches the Hold & Win Free Spins, where every new BOOM that lands resets the respins and increases the rewards.
Exclusively available through SlotMatrix, Tiki Baka Boom Boom is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Tiki Baka Boom Boom celebrates energy and exciting gameplay. With its explosive BOOM mechanics and dynamic gameplay, it is designed to deliver an engaging experience players will keep coming back to.”

The post Volcanic thrills await in SlotMatrix’s Tiki Baka Boom Boom release appeared first on European Gaming Industry News.

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ANESAR Holds its 43rd Ordinary General Assembly

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The Spanish Association of Gaming and Recreational Hall Entrepreneurs (ANESAR) has held its 43rd Ordinary General Assembly this Tuesday, November 4, in the Carlos Ferret Salat room of CEOE, in Madrid, where it once again brought together a large representation of members, in a meeting marked by reflection, collaboration and the firm will to continue working with data, arguments and responsibility.

Following the institutional opening by Javier Calderón, Director of Companies and Organisations of CEOE, aspects of mandatory statutory compliance were addressed, such as the approval of minutes, the explanation and approval of accounts and budgets, or the approval of the Annual Report of Activities.

Next, José Vall presented the president’s report, in which he emphasised that, although political decisions are often difficult to understand, “our duty is to continue providing arguments and evidence to defend the sector with rigor, knowledge, and sound judgment.” In this regard, he stressed the need to anticipate events, prepare information and coordinate common messages that reinforce the image of a sector committed to legality, prevention and responsible gaming.

For his part, Juan Lacarra, technical general secretary of ANESAR, reviewed the main current issues from a regulatory and operational perspective, addressing relevant aspects such as sanctioning procedures, opening hours, biometrics and hiring difficulties.

During the Assembly, the “Key Data and Sector Dynamics” were also presented, highlighting that there are currently 3600 gaming arcades (more than 240 have closed in the last four years) and 30,060 slot machines. It was also specified that the average spend per visit is €16, that 85% of people are accompanied by family and friends, and that 60% are men around 30 years old. Regarding employment data, it was explained that the sector supports more than 47,000 jobs, including both direct and indirect workers, making it a significant driver of employment. The ANESAR Training Plan was also emphasised, with 8725 students and 16,539 formal enrollments (data as of October 15, 2025). Furthermore, it was noted that, with a real estate investment of €260 million, gaming arcades represent one of the largest private investments in the leisure sector. A sector that, as was recalled, collects more than 320 million euros in taxes annually, which benefit hundreds of thousands of people, as well as society as a whole.

The Assembly also included the participation of experts in politics and institutional relations, such as Jaime Criado, from the firm ACENTO, who provided insights into the current political situation and its potential impact on the sector. ANESAR Vice Presidents Enric Sanahuja, Raúl Rubio and Antonio Fornés also offered their perspectives on current issues affecting the sector. Finally, Ramón Cubián, Director General of Land and Delegate for Gaming Regulation and Management of the Community of Madrid, accompanied by Gracia Martín Duarte, Deputy Director of Gaming Management and Regulation, and their team, officially closed the 43rd ANESAR Assembly.

The post ANESAR Holds its 43rd Ordinary General Assembly appeared first on European Gaming Industry News.

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CreedRoomz Launches New Game Show: Mr. First Live

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CreedRoomz, a leading provider of live casino content, has officially launched its new game show, Mr. First Live. This thrilling, fast-paced bouncing ball game show takes place in a vibrant, adventure-themed studio, blending the excitement of gumball machines with an innovative, endless-runner-style bonus game.

In the main game, players match numbers on up to eight game cards, which are randomly enhanced to one of three types: Normal, Safe or Risk. Players can also choose from three bonus ticket levels Sprint, Trailblaze and Marathon, each offering a different path to the bonus round and a bigger potential win. What truly sets this game apart is its unique bonus round, where players are launched into an exhilarating, interactive adventure, collecting coins to boost their prize with up to a 10,000x multiplier.

This launch is a significant milestone that validates the provider’s strategy to create a new generation of game shows. Mr. First Live is designed to not only captivate players but also serve as a powerful new tool for the partners to drive acquisition and retention in a competitive market.

The post CreedRoomz Launches New Game Show: Mr. First Live appeared first on European Gaming Industry News.

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