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Digital & Entrepreneurship in Sports: Former sport’s pro taking Sport Integrity and Management lessons for a new career in the digital economy

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Digital & Entrepreneurship in Sports: Former sport's pro taking Sport Integrity and Management lessons for a new career in the digital economy
Digital & Entrepreneurship in Sports: Former sport's pro taking Sport Integrity and Management lessons for a new career in the digital economyReading Time: 3 minutes

 

The training program launched by SKS365 through its brand dedicated to CSR, Training Program, and LVenture Group, a listed VC operator among the main startup accelerators at European level, gets to the heart. The goal is to transform the former professional sportsmen who are taking part at the Digital & Entrepreneurship in Sports course, into digital business managers.

After the first two workshops organized by the LVenture Group’s Open Innovation division, dedicated to personal branding and the entrepreneurial ecosystem, the third appointment, which is going to take place on Monday the 19th April, is entirely dedicated to Corporate Social Responsibility and Sport Integrity. The experts of the SKS365 team, one of the leading players in the Italian betting and gaming market, will lecture on these matters, with the valuable contribution of ex football player and example of sporting integrity Simone Farina as special speaker.

The 30 former professionals participating in the course comes from different disciplines (volleyball, swimming, athletics, football, tennis, rowing and rugby) including sportsmen of the likes of Stephen Makinwa, 120 appearances and 16 goals in Serie A with Lazio, Chievo Verona, Reggina, Palermo, Genoa and Atalanta; Giovanbattista Venditti, 44 caps and 8 tries with the Italian Rugby team; former baseball and modern pentathlon Olympians Roberto Cabalisti and Stefano Pecci.

The main theme and purpose of the workshop is to provide an overview about the “behind the scenes of the sport system”, to understand the main risks that lie behind a business project in the sports world. Illicit phenomena such as match-fixing are concrete and serious dangers that anyone who wants to start a business in this market must be able to recognize, using the tools that regulate the sector.

We wanted to set up this workshop to offer valuable information for those who are planning their professional future within the sports industry”, explains Brian Dean, Chief People Officer of SKS365. “As part of the gaming and sports betting sector, we are focused on providing a safe and compliant form of entertainment for our customers. We are fully committed to protecting our customers and upholding these values, and, as a consequence, we provide support in defending the regularity of competition. We see training and education of staff as well as customers as fundamental, as knowledge and information are the most effective weapons to tackle similar dynamics. Each sport has its rules, but awareness and responsibility are common to all disciplines. We will use our corporate social responsibility initiatives to build awareness around integrity in support and to tackling undying legacy issues associated with our industry.”

For example, the match fixing, which occurs when a match is played to a completely or partially pre-determined result, is an integral part of a circle of illegal business, that is worth 120 million euros globally [Europol data, 2020]. Antonio Papa, Director of Business Analysis of SKS365 will explain the dynamics and methods to preserve the integrity of the whole system. The seminar will go on with the speech of Farina, who in 2011 reported an attempt of match fixing and whose testimony kicked off the second part of the “Last Bet” operation on clandestine bets and settled matches. Farina will talk about his personal path and the goals he has achieved internationally after his sporting career ended.

Training contributes to the progress, and the growth for the new generationsFarina added – Attending this workshop on defending the values of sport, represents for me an important opportunity for development. I am happy to bring my contribution to the understanding of match-fixing, one of the main dangers for the sport integrity. I firmly believe that in-depth knowledge and sharing of information, experiences and thoughts are the best tools in defence of the sports world, which must transmit healthy and positive values.

Regarding the CSR and entrepreneurial management topics, there will be also a session about HR and resource management. Alessia Casonato, Group HR Operations Director of SKS365 will analyse the life cycle of a typical employee within a company.

Thanks to LVenture Group expertise in the digital field and SKS365‘s deep understanding of the sports world, Digital & Entrepreneurship in Sports responds to the need of many ex professional athletes to have a second opportunity, once their sport career ends. Most of them, in fact, find it difficult to reintroduce themselves into the labour market, without the appropriate skills or knowledge. The training program will end in June with the presentation of the best projects created by the participants during the course, which will be ready to be launched on their respective markets.

More information is available at: https://www.digitalinsportstraining.com/.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gaming Realms Signs Licensing Agreement with Pragmatic Play

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Gaming Realms Signs Licensing Agreement with Pragmatic Play
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Gaming Realms has signed a licensing agreement with Pragmatic Play to produce Pragmatic Play-themed Slingo games.

Under the terms of the agreement, Gaming Realms is to license market-leading brands from Pragmatic Play’s expansive game portfolio, including Sweet Bonanza and Wolf Gold, to create Slingo games.

Michael Buckley, executive chairman of Gaming Realms, said: “This licensing partnership with Pragmatic Play opens up a range of cross-sell benefits to both parties. The collaboration between two organisations with a key focus on content innovation in the digital space is truly exciting.

“Pragmatic Play creates engaging and immersive gaming content that fits perfectly with Slingo; we’re hoping this announcement should excite both operators and players.”

Yossi Barzely, chief business development officer at Pragmatic Play, said: “Creating memorable gaming experiences is a priority for us and Gaming Realms has an excellent reputation through its Slingo portfolio.

“We have an extremely positive feeling about the potential for Pragmatic Play-themed Slingo games and are eager to see this partnership realise its potential.”

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Betway and Surrey CCC announce partnership

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Betway and Surrey CCC announce partnership
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Global online betting and gaming company Betway and Surrey County Cricket Club are proud to announce their new partnership agreement.

As one of the leading counties in English cricket, Surrey showcases some of the best international and English cricket talent at the globally renowned Kia Oval. Producing the likes of Rory Burns, Ollie Pope and Jason Roy, this announcement will see Betway gain access to Surrey CCC talent.

The agreement will also see venue branding at all domestic and international matches, as well as the bookmaker’s logo on all Vitality T20 Blast shirts.

Joining Betway’s impressive cricket portfolio which already includes Cricket South Africa, Cricket West Indies and Kevin Pietersen, this announcement solidifies the brand’s status as the leading online bookmaker within cricket globally.

Anthony Werkman, CEO of Betway said: “We are extremely happy to be announcing our partnership with the Surrey County Cricket Club. It enforces our continued commitment to cricket and we can’t wait to watch the team compete in the Vitality T20 Blast, LV= Insurance County Championship and Royal London One Day Cup.”

Kevin Pietersen, Brand Ambassador for Betway said: “It’s great to see Betway and my old county Surrey going into partnership. I had a great time at the Oval. The atmosphere there is fantastic and always helps to make the cricket an exciting spectacle.

“Surrey are competing for three different county titles, as well as hosting the fourth match of a blockbuster Test series between England and India. It looks set to be a memorable summer of cricket.”

George Hampson, Head of Corporate Sales at Surrey County Cricket Club and The Kia Oval, said: “As we look forward to a hugely exciting season at The Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies.”

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Star Entertainment Submits Proposal to Merge with Crown Resorts

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Star Entertainment Submits Proposal to Merge with Crown Resorts
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Australia’s Star Entertainment Group has submitted a conditional, non-binding, indicative proposal to merge with Crown Resorts.

According to details released via the ASX, the proposal values Crown’s shares in excess of AU$14 per share – exceeding the value put forward by competing bids in recent weeks which value Crown at closer to AU$12 per share.

Those competing bids include a revised offer from American multinational private equity and hedge fund giant The Blackstone Group, received over the weekend, which increases its bid from an original AU$11.85 per share to AU$12.35 per share.

US global asset management firm Oaktree Capital Management L.P. has also proposed a AU$3 billion offer to acquire the 37% stake in Crown currently held by James Packer’s Consolidated Press Holdings.

However, Star has outlined its case for a merger, with the offer representing a share exchange ratio of 2.68 The Star shares per Crown share with a cash alternative of AU$12.50 per Crown share for up to 25% of Crown’s issued share capital.

“Based on recent trading values of The Star and the substantial value that would be unlocked by a merger, The Star estimates its pro forma share price to be more than AU$5 per share, implying potential value of the Scrip Consideration in excess of AU$14 per Crown share,” it said.

The Star said it believes a merger represents a “compelling value proposition for all shareholders by creating a national tourism and entertainment leader with a world-class portfolio of integrated resorts with enhanced scale and geographic earnings diversification, significant balance sheet strength and free cash flow generation.”

It would also allow for AU$150 million to AU$200 million in cost synergies per annum with an estimated net value of AU$2 billion.

“A merger of The Star and Crown would result in significant scale and diversification and unlock an estimated AU$2 billion in net value from synergies,” Star Chairman John O’Neill said.

“With a portfolio of world-class properties across four states in Australia’s most attractive and populated catchment areas and tourism hubs, the combined group would be a compelling investment proposition and one of the largest and most attractive integrated resort operators in the Asia Pacific region.”

According to Star, a merger would also open the door for potential sale and leaseback opportunities on some of the group’s enhanced property portfolio – leaving the door open for the likes of Blackstone and Oaktree to acquire assets in the future.

Crown said it has not yet formed a view on the merits of the proposal and will commence an assessment process on its merits.

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