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LDN UTD Partners with Matchroom

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Esports organisation LDN UTD has entered into a partnership with sports programming supplier Matchroom to merge the world of esports with competitive sport.

Entertainment content appearing on Matchroom and LDN UTD social channels will firstly feature athletes from the Professional Darts Corporation alongside players from LDN UTD’s rosters of FIFA, League of Legends, Valorant and Fortnite. Also, Matchroom’s athletes will appear in LDN UTD campaigns addressing inclusion, diversity and wellness.

The content series entitled “Matchroom Mondays” will commence later this month and feature engaging content across various esports titles, with varying themes to complement the esports players and athletes. Opportunity will also be provided for the community to engage and participate directly throughout the series.

“Esports is the fastest growing consumer industry, and has only become more prominent during the pandemic. It therefore made sense to align with an esports organisation that wants to grow a community by promoting a healthy lifestyle and social issues. We’re looking forward to showcasing our athletes in a different environment and engaging the community,” Matthew Porter, Director of Matchroom, said.

“The trajectory of esports might not be the obvious direction for Matchroom, but as a sports entertainment business, they’ve recognised the growth of esports, its demographic, and potential to continue to bring new fans to their sports. At LDN UTD, we believe in collaboration and look forward to working with Matchroom on creating some original content to entertain the community,” Oliver Weingarten, CEO of LDN UTD, said.

“I am excited for Matchroom Mondays. It is no secret that during lockdown in between my FIFA practice, I have been throwing darts and getting the odd 180. I’m looking forward to competing against the PDC players at FIFA and honing my darts skills at the same time,” Adam Ryan, LDN UTD’s FIFA Pro, said.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sisal Enters Race for Fourth UK National Lottery Licence

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Sisal Enters Race for Fourth UK National Lottery Licence
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Italian gambling operator Sisal, which runs the country’s most popular lottery, has joined the race for the next UK National Lottery licence. Sisal’s bid is being backed by the investment firm CVC Capital Partners.

Sisal is one of Italy’s largest gambling operators. It runs both land-based gaming and betting establishments and online facilities. The company’s products include poker, slots games, wagering and bingo, among others. As mentioned above, it also runs one of its home country’s largest and most popular lotteries, SuperEnalotto.

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UK Ministers to Launch Investigation into Collapse of Football Index

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The UK Ministers are planning to launch an investigation into the collapse of the football player trading exchange company Football Index. Legislators are deeply concerned by the collapse of the operator, after users lost over £100 million following its crash into insolvency.

“This case further reinforces the need for our comprehensive review of gambling laws,” a government source told.

“This independent investigation into Football Index will feed into that work and if we need to make changes to regulation to protect people, we will.”

After making the decision to cut dividends on players from 14p to 3p, the Jersey-based company suffered a player and investor exodus, with some customers losing tens of thousands, and many scrambling to sell their shares and leave the site, prompting a crash.

The firm’s operating licence was subsequently suspended by the UK Gambling Commission (UKGC), whilst standards body the Betting and Gaming Council (BGC) also suspended its membership.

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Betting Shops are Now Open in England and Wales

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Betting Shops are Now Open in England and Wales
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Betting shops in England and Wales reopened yesterday for the first time in 2021 amid the latest easing of Covid-19 restrictions in each country.

Various measures will remain in place in betting shops, with the number of customers allowed inside at any one time dependent on the size of the shop, with that number capped at eight. There will also be a limit on the time that customers can stay in the shop, while there will be no chairs, no live sports pictures and a maximum of two gaming machines in operation. Furthermore, customers will be limited to a maximum of two visits per day, with shops forced to close at 8 pm.

UK Prime Minister Boris Johnson said: “I’m sure it will be a huge relief for those business owners who have been closed for so long, and for everyone else it’s a chance to get back to doing some of the things we love and have missed.

“I urge everyone to continue to behave responsibly and remember ‘hands, face, space and fresh air’ to suppress Covid as we push on with our vaccination programme.”

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