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Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouch

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Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouch
Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouchReading Time: 2 minutes

 

We sat down with Petra Maria Poola, Head of Business Development and Operations at the mobile-first casino game developer OneTouch, to discuss how suppliers should adapt their products to the geographic regions which they are targeting.

Is content localisation a myth?

No – for those who get it right, it’s an invaluable acquisition and retention strategy. What do we mean when we talk about localised games? Put simply, it’s a title that’s tailored to a specific geographic audience.

And it takes a lot more than just changing the language to do that. From both a visual and technical perspective, adapting your content to individual target markets can do wonders for engagement.

For example, there are obviously still places lacking in internet coverage, particularly in growth regions such as Latin America. For suppliers trying to enter those territories, that makes it all the more important to ensure that your games don’t take up too much storage, and can be easily downloaded by those with an older smartphone model or a slower internet connection.

Do you localise your games? If so, how? And which regions are they tailored to?

Here at OneTouch, we think it’s all about striking the right balance between creating international hits with cross-cultural appeal, while also producing content for specific local audiences.

Our recent release, Ganbaruto Battle, draws inspiration from the great Japanese tradition of sumo-wrestling. It features a renowned Estonian wrestler called Baruto Kaito, so its appeal is likely to include, without being limited to, players from that country.

Equally, classic casino themes such as Ancient Egypt and Vegas-style fruit symbols often generate global popularity. Our timeless slot title, Forgotten Pharaoh, has achieved tremendous and widespread success by drawing on the former theme.

One might expect that our basketball-based slot MVP Hoops performs especially well in markets where that sport is popular, but it’s actually proved a hit in regions where basketball is not generally followed by the wider population.
Finally, we expect our upcoming title Live Crash to reach a transnational audience, because it is a crash-style title similar to those enjoyed in the crypto-gambling space – which is rapidly gaining followers from around the world.

We research every market diligently to understand what its players want in precise detail. Localisation has proved a successful strategy for OneTouch!

Are there any aspects of game development which are internationally uniform, and do not vary based on where you are in the world?

Some aspects of content development require more localisation than others. Failing to geographically adapt your game from a visual perspective might mean that customers might not want to play it. Failing to do so from a technical perspective, meanwhile, could mean that they are not able to play it.

However, there are other stages of the game development process which are not subject to regional variation. With the exception of a game’s volatility, mechanics do not tend to vary all that much on the basis of geography, unlike technical and visual effects.

Similarly, sometimes localisation isn’t just about adapting to cultural or infrastructural differences, it’s simply a case of knowing the ratio of land-based to online players within the market you are targeting. It’s all about creating an enjoyable entertainment experience for the end user by paying heed to their specific cultural context. Get that right, and you could be onto a winner.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Ancient mysteries await in 3 Oaks Gaming’s 3 Egypt Chests: Hold and Win

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Distributor’s newest release exhibits powerful Progress symbols

3 Oaks Gaming, an established distributor of iGaming content, has gone live with 3 Egypt Chests: Hold and Win, an action-packed adventure showcasing a trio of colourful Progress symbols alongside unique Boosters, paving the way to dig for hidden treasures.

Across 10 paylines, the slot’s biggest prizes lay within the fabled 3 Pots mechanic, with the Progress symbols the key to unlocking the riches on offer in this title.

Once the Hold and Win bonus round is activated, a red, blue or green Progress symbol uncovers one of the three modifiers – Multi Feature, Extra Feature and Double Feature.

Filling the Treasure Chest Meter with red Progress symbols begins the Multi Feature, where random multipliers boost the Bonus symbols, turbocharging the way for enhanced wins, while Blue Progress symbols grant access to the Extra Feature, increasing respins and prolonging the gametime.

The Double Bonus game transports users to an additional board, doubling the prize amount including two Grand Jackpots, worth 10,000x a player’s bet.

Additionally, when a Progress symbol appears alongside a Boost symbol, it collects all visible monetary values, bolstering a player’s winning prize pool.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “3 Egypt Chests: Hold and Win is a pulsating journey into ancient Egypt where pharaohs roam and guard the ancient treasure.

“The return of our 3 Pots Mechanic will undoubtedly prove popular once again with users as the trio of captivating Boosters elevates the gameplay and the overall player experience.”

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Stakelogic Live Signs Partnership with betFIRST in Belgium

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Popular Betsson Group brand becomes the latest Belgium operator to host Stakelogic Live’s full suite of games

betFIRST, a leading online casino and sport betting brand in Belgium owned by the Betsson Group, has put pen to paper on a deal with in-demand live casino content provider Stakelogic Live.

Stakelogic Live already has a strong presence in the Belgium market, working with several leading operators. It will now add the hugely popular betfirstcasino.be website to its roster of partners, with the site gaining complete access to its live casino content.

As a result of this deal, players at betFIRST will now have a huge selection of exciting live casino games at their fingertips. Stakelogic Live has established itself as a must-have live casino provider, serving up a unique brand of thrilling live casino action broadcast live from state-of-the-art studios in The Netherlands and Malta.

Stakelogic Live’s catalogue of games includes immersive takes on popular classics such as American Blackjack, Speed Baccarat, and Auto Roulette, as well as a plethora of game-show-style titles, all of which can now be enjoyed in betFIRST s live casino lobby.

There is also the opportunity for players at betfirst.be to experience the exciting Super Wheel prize feature. This innovative prize, when triggered, gives players the chance to spin a giant money wheel, with instant-win prizes and a selection of action-packed up for grabs. 

Neil Tanti, Senior Sales Manager at Stakelogic, said:” betFIRST is an operator with a tremendous reputation and is an excellent partner to work alongside as we continue to cement our position as the leading live-casino content provider in the Belgium market.

As a studio, we go to great lengths to ensure our products are head and shoulders above the competition, priding ourselves on the highly engaging and immersive experiences we are able to offer players. Partnering with us enables betFIRST to stand out in what is a very competitive market. “

Julien Roux, CPO at betFIRST, said: At betFIRST, “We pride ourselves on knowing exactly what our customers want and providing them with it. This is why we have chosen to work with a leading provider like Stakelogic Live.

Live casino is an extremely important vertical for us, and by partnering with Stakelogic Live, we can now add one of the best providers in the business to our lobby, ensuring the best possible experience for our fans. “

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Playson goes on an Arabian adventure with 3 Magic Lamps: Hold and Win

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Hold and Win round enhanced by special lamp modifiers in mystical game

Playson, the fast-growing digital entertainment supplier, is uncovering spellbinding prizes with 3 Magic Lamps: Hold and Win, a slot stacked with unique features including a trio of powerful Bonus rounds.

Set within a world of Arabian luxury and grandeur, this title is elevated by the appearance of three distinctive features that are unlocked by the presence of green, red and blue coins within either the main game or Free Spins round.

The green coin awards the Double Feature, with a prize of up to x50, thanks to a selection of multipliers, whilst the Mystery Feature is granted when red coins are visible, rewarding players with a win of up to x150. If a blue version lands, this uncovers the Collect Feature, gathering the values of all the symbols on show and adding them to the total win.

During the Hold and Win feature, the appearance of Major, Mini or Minor coins the corresponding jackpots of x15, x50 or x150. The Grand Jackpot worth x5,000 is awarded should all 15 cells be filled with symbols.

3 Magic Lamps: Hold and Win’s Free Spins mode is triggered when three Scatter icons grant eight turns, with that number doubled if a trio of Scatters reappear during the round. A Wild symbol can double a win if it appears on a specific payline.

This latest release, with highly-detailed graphics, an upbeat soundtrack and alluring characters follows the success of Playson’s two 3 Pots Riches releases, which have proven the studio’s power to take a well-loved mechanic and add exciting new twists.

Tamas Kusztos, CCO at Playson, said:3 Magic Lamps: Hold and Win is a captivating addition to our portfolio, giving players the chance to meet the Genie and hope he propels them to extravagant riches.

“The creative enhancements to the Bonus round truly boost the overall player experience and we believe that this slot will be a huge success for us, offering differentiation to the market.”

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