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Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouch

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Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouch
Exclusive interview with Petra Maria Poola, Head of Business Development and Operations at OneTouchReading Time: 2 minutes

 

We sat down with Petra Maria Poola, Head of Business Development and Operations at the mobile-first casino game developer OneTouch, to discuss how suppliers should adapt their products to the geographic regions which they are targeting.

Is content localisation a myth?

No – for those who get it right, it’s an invaluable acquisition and retention strategy. What do we mean when we talk about localised games? Put simply, it’s a title that’s tailored to a specific geographic audience.

And it takes a lot more than just changing the language to do that. From both a visual and technical perspective, adapting your content to individual target markets can do wonders for engagement.

For example, there are obviously still places lacking in internet coverage, particularly in growth regions such as Latin America. For suppliers trying to enter those territories, that makes it all the more important to ensure that your games don’t take up too much storage, and can be easily downloaded by those with an older smartphone model or a slower internet connection.

Do you localise your games? If so, how? And which regions are they tailored to?

Here at OneTouch, we think it’s all about striking the right balance between creating international hits with cross-cultural appeal, while also producing content for specific local audiences.

Our recent release, Ganbaruto Battle, draws inspiration from the great Japanese tradition of sumo-wrestling. It features a renowned Estonian wrestler called Baruto Kaito, so its appeal is likely to include, without being limited to, players from that country.

Equally, classic casino themes such as Ancient Egypt and Vegas-style fruit symbols often generate global popularity. Our timeless slot title, Forgotten Pharaoh, has achieved tremendous and widespread success by drawing on the former theme.

One might expect that our basketball-based slot MVP Hoops performs especially well in markets where that sport is popular, but it’s actually proved a hit in regions where basketball is not generally followed by the wider population.
Finally, we expect our upcoming title Live Crash to reach a transnational audience, because it is a crash-style title similar to those enjoyed in the crypto-gambling space – which is rapidly gaining followers from around the world.

We research every market diligently to understand what its players want in precise detail. Localisation has proved a successful strategy for OneTouch!

Are there any aspects of game development which are internationally uniform, and do not vary based on where you are in the world?

Some aspects of content development require more localisation than others. Failing to geographically adapt your game from a visual perspective might mean that customers might not want to play it. Failing to do so from a technical perspective, meanwhile, could mean that they are not able to play it.

However, there are other stages of the game development process which are not subject to regional variation. With the exception of a game’s volatility, mechanics do not tend to vary all that much on the basis of geography, unlike technical and visual effects.

Similarly, sometimes localisation isn’t just about adapting to cultural or infrastructural differences, it’s simply a case of knowing the ratio of land-based to online players within the market you are targeting. It’s all about creating an enjoyable entertainment experience for the end user by paying heed to their specific cultural context. Get that right, and you could be onto a winner.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch

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Franco Digital, the Spanish gaming provider, is to power the launch of new Spanish casino TikiTaka Play, after the operator selected the supplier’s IRIS platform to launch and manage its new online gaming operation.

This strategic partnership, which reinforces R. Franco Digital’s commitment to delivering cutting-edge technology to regulated markets, means TikiTaka Play will be provided with a fully integrated, scalable, compliant platform.

IRIS will centralise essential operational functions for TikiTaka Play, including player account management (PAM), KYC/AML, payments, product administration, promotions, CRM, affiliate activity, fraud prevention, and real-time analytics. This will ensure TikiTaka Play begins its digital journey with strength, reliability, and support to optimise its growth in Spain.

This latest deal is a new milestone in R. Franco Digital’s technological roadmap as the company continues to reinforce its successful presence in regulated markets globally.

Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “We are proud that TikiTaka Play has selected our IRIS platform to underpin its new online gaming operation.

“This partnership reinforces our growth in our home market and is a testament to the platform’s power, security, and scalability. It marks a solid beginning for what is set to be a highly successful collaboration.”

Jesús Muñoz, CEO and founder of Tiki Taka Games group, added: “The choice of platform was paramount for launching our new online operation, and R. Franco Digital’s IRIS solution stood out.

“It provides us with a fully integrated and regulation-ready environment, ensuring we enter the market with confidence and efficiency.”

The post R. Franco Digital reinforces growth in Spain with new TikiTaka Play launch appeared first on Gaming and Gambling Industry Newsroom.

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Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria

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Wazdan, the gain-focused developer, has partnered with WINBET to launch its acclaimed Jackpot Rain feature in Bulgaria for the first time, alongside 10 of its top-performing titles.

The agreement marks a major step forward for Wazdan’s growth in the Bulgarian iGaming market, bringing a mix of innovation and proven performance to one of the country’s leading operators.

Through the partnership, players at WINBET can now enjoy a host of Wazdan player favourites, including Burning Sun Extremely Light, Mighty Wild: Panther, 9 Coins Grand Platinum Edition, 15 Coins, Hot Slot: 777 Coins, 20 Coins, Hot Slot: 777 Crown, 12 Coins Grand Gold Edition, Black Horse Cash Out, and Mighty Symbols: Diamonds.

In addition to the slot lineup, Jackpot Rain will make its long-awaited debut in Bulgaria, bringing with it a new layer of excitement. The feature gives players the chance to trigger four progressive jackpots, adding a dynamic and rewarding dimension to gameplay across multiple Wazdan titles.

WINBET, the leading Bulgarian operator, offers a premium online experience with more than 300 casino slot games, live casino options, and a comprehensive sportsbook. Known for its generous promotions, seamless mobile experience, and variety of payment methods, WINBET continues to set new standards in the Bulgarian market.

This latest collaboration underscores Wazdan’s commitment to expanding its footprint in regulated territories by delivering next-generation features that enhance both player satisfaction and operator performance.

Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, said: “This collaboration marks another exciting milestone as we continue expanding our presence in regulated markets across Europe.

“WINBET has built a strong reputation for quality and player engagement, and we are confident that our portfolio, together with the excitement of Jackpot Rain, will deliver outstanding results.”

Henrieta Nikolova, Head of Casino at WINBET said: “Partnering with Wazdan allows us to enrich our online casino offering with a series of titles known for their innovation and entertainment value.

“The exclusive launch of Jackpot Rain in Bulgaria is a great addition to our portfolio, and it is exciting to become the first operator in the country to deliver this experience to our players.”

The post Wazdan debuts Jackpot Rain™ and 10 new titles with WINBET in Bulgaria appeared first on Gaming and Gambling Industry Newsroom.

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Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network

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‘Rising Star’ provider integrates retention-driving portfolio with flexible branding capabilities

Hub88 has broadened its network of studio partners by integrating InOut Games’ full suite of high-converting crash, instant and slot titles.

InOut Games has carved out a niche with its rapid-cycle gameplay and internationally appealing titles, including Chicken Road Race, Squid Gambler, Forrest Arrow and many others. Each game is built using HTML5, supports multiple currencies and crypto, and is localised into more than 15 languages – ensuring operators can cater to their target markets with ease.

Hub88’s operator network has now gained access to more than 47 InOut Games releases, which are developed to boost retention with an average user lifetime of up to 12 months. The provider offers high levels of flexibility with its complimentary branding service, while an automated onboarding system allows for seamless integration.

The addition of InOut Games represents an injection of creativity, energetic mechanics and lively themes into Hub88’s line-up, delivering adaptable titles designed for commercial success.

Ollie Castleman, Managing Director at Hub88, said: “InOut Games brings a distinctive energy to fast-play, with a portfolio built on punchy mechanics, vibrant characters and easy-to-understand concepts. Their ability to combine rapid-fire gameplay with expert localisation makes them a natural fit for operators seeking to capture attention quickly.

“As we continue prioritising partnerships that help brands stand out, integrating a studio as versatile and ambitious as InOut Games is a major win for our network.”

Ilya Rybasov, Head of AM Department at InOut Games, said: “Joining forces with Hub88 is a pivotal leap for us. Their success in putting innovative content in front of leading operators at scale gives us the perfect basis to accelerate our global ambitions.

“Hub88 understands the power of instant-play entertainment as much as we do, and we’re thrilled to deliver a new calibre of instant games to their network.”

The post Hub88 delivers InOut Games’ award-winning crash and instant titles to operator network appeared first on Gaming and Gambling Industry Newsroom.

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