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Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”

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Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”
Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”Reading Time: 3 minutes

 

The Netherlands has long been talked-up as the next premier iGaming market. With the newly regulated market set to open later this year, we sat down with Javier Sacristán Franco, Director of R. Franco Digital, to uncover the strategies being put in place by those suppliers aiming to hit the ground running.

There has been some talk that the Netherlands can become one of Europe’s biggest iGaming markets – does R Franco agree with this statement and if so, why?

There is little doubt in our mind that in time, the Netherlands will become one of the most important iGaming markets in Europe. For that reason, at R. Franco we are aware of the importance in hitting the ground running when the new online regulation comes into force on October 1st, 2021. On that date, we will establish ourselves in the Netherlands armed with all our products and services. Dutch operators will be able to utilise our IRIS platform, which is integrated with more than 40 providers across sports betting and casino, the latter including R Franco Games. We also have sophisticated CRM tools, an array of market-relevant payment providers and leading affiliate programmes. In short, everything an operator could ask for to strike an early blow in a newly regulated market. It is also important to highlight the fact that within the IRIS platform, we have included a control system specified by the CDB (Controle Data Bank), in addition to all the additional requirements of the Dutch Gambling Authority.

How does the impending regulatory regime in the Netherlands compare to Germany?

Clearly, there are several important differences that must be taken into account. At the same time, there are certain truths that hold whichever regulated market you are working in. The most important thing for R Franco is that we satisfy our clients while also working alongside regulators. That way the end result is an online market that benefits everyone, from operators right down to the end user – and of course, the regulator that helps ensure the whole ecosystem is safe, secure and responsible.

How important will the Netherlands ultimately become in terms of R Franco’s overall strategy?

For R Franco, the Dutch market represents a clear opportunity for expansion and business growth in Europe, aligning perfectly with the Group’s established strategy. Thanks to the deals we have already closed with strategic partners in the online sector, we see the opening up of the Dutch market as a chance to strengthen these alliances. It’s also an opportunity for us to provide a high level of technological innovation that will assist any operator aiming to stand out within a market as interesting and attractive as the one in the Netherlands.

What importance do you place on localising content for players within this market?

One of our Spanish mottos translates as “R. Franco is Game”. This means that from our origins as a company dating back to 1965, the key to our growth has been the player. We have always created content based around what a player’s preferences are within any given market. To answer the question, we know that the success of our clients – and in turn, our own success – is based around making games which resonate with players and with which they can have fun in a responsible way.

What sort of games do you foresee Dutch players enjoying?

Without giving too much away at this early stage, we have carried out an extensive market analysis in the Netherlands. Based on the results, we plan to make available to our clients a catalogue of games that tallies with the tastes of players. That means a wide variety of games and themes, with the intention of securing 100% satisfaction from every client.

To what extent will your choice of partnerships determine your success in the Dutch regulated market?

Without a doubt, the choice of partner within a highly competitive iGaming world is crucial. The alliances that are the strongest are those that share a common goal, with each partner bringing out the best in one another. For this reason, R. Franco has pursued and secured partnerships with major players in the industry with whom we work together at a global level. The world has changed and R. Franco is proud to be an integral part of the exciting new iGaming environment we all find ourselves immersed in.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NEXT RELEASE COMING 29th OF JULY!

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Hello from Red Rake Gaming!!!

 

We are thrilled to announce our NEXT RELEASE for Spain, Italy, Colombia, Portugal, Malta, Sweden, Belarus and the United Kingdom MARKETS.

 

Game Name: Max Dangerous and the Lost Relics
RTP: 95.3 %
Volatility: ★★★★★★

Min. – Max Bet: 0,10 – 15 €
Game Model: 5×4

GAME ID: * partneridmaxdangerous

*Please substitute partnerid with the prefix associated during integration process if you don’t see correctly your partnerid here.

 

Remember that you have the “PROMOTIONAL MATERIAL” and “GAME ID” available here and in the “Marketing Area”.

Download now!!! https://bo.redrakegaming.com/

 

THE MOST DARING ADVENTURE!

 

Board the plane to help this incredible archaeologist find the world’s most valuable relics. Fill the meters in this slot game and begin the adventure!

 

  • 5X4 reels and 50 payline.
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  • Fill up to 5 different meters and trigger special features.
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Altenar se expande en España a través de JOKERBET

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JOKERBET es la marca de juego online para el mercado español de Grupo Veramatic, un grupo de empresas que comenzó su actividad en el año 1986, y que cuenta con más de 190 salones de juego en España y 1.000 terminales de juego en hostelería.
En 2017, obtiene la licencia para operar en el país mediante su propia página web donde los usuarios pueden disfrutar de lo mejor de las apuestas deportivas, juegos de casino y slots, entre otros.

El proveedor de software de Apuestas Deportivas, Altenar, ha anunciado su expansión de la mano de JOKERBET para el mercado español. Domenico Mazzola, Director Comercial expresó: “Estoy muy emocionado y feliz de anunciar que JOKERBET, un operador español bien establecido, decidió cambiar a nuestra solución de apuestas deportivas totalmente gestionadas.”A su vez, desde JOKERBET se sienten muy complacidos de poder trabajar con uno de los proveedores más importantes de la industria. Su Director, Jorge Justicia, señala: “La actitud, la flexibilidad y el enfoque de Altenar es lo que nos hizo decidirnos por su producto. Estamos seguros de que tenemos todos los elementos adecuados para tener una asociación comercial duradera". Altenar expands in Spain through JOKERBET JOKERBET is the online gaming brand for the Spanish market of Grupo Veramatic, a group of companies that began its activity in 1986, and which has more than 190 gaming halls in Spain and 1,000 gaming terminals in the hostelry channel.In 2017, it obtained the license to operate in the country through its own website where users can enjoy the best of sports betting, casino games and slots, among others.

The Sportbook software provider Altenar has announced its expansion hand in hand with JOKERBET for the Spanish market. Domenico Mazzola, Commercial Director: “I’m extremely excited and happy to announce that JOKERBET, a well-established Spanish operator, decided to switch to our fully managed Sportsbook solution. “In turn, from JOKERBET they are very pleased to be able to work with one of the most important suppliers in the industry. Its Director, Jorge Justicia, points out: “Altenar's attitude, flexibility and approach is what made us decide on their product. We are confident that we have all the right elements to have a long-lasting business partnership.”

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AppGallery Partners with Belka Games to Bring Clockmaker Joy to Huawei Devices

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Gamers can now look forward to embarking on a mystical match-three puzzle adventure with Belka Games’ critically acclaimed Clockmaker, now available on AppGallery.

In a race to find the Mystery of the Maleficent Clockmaker and break curses, gamers must swipe their way through the gem-based puzzles to make repairs to an old, enchanted town. As well as navigating through a mysterious atmosphere, Clockmaker invites gamers to face over a thousand mini games which require tactical thinking and skill to blast the gems away.

As part of the partnership, and in celebration of Clockmaker’s launch, AppGallery and Belka Games are bringing exclusive gifts to players. Gamers who played through AppGallery will receive an exclusive gift pack, which includes 24 hours of unlimited lives, as well as 15 premium rubies to spend within the in-game store. The gift pack is redeemable after completing the first house level at the beginning of the game.

“We are delighted that more gamers around the world can now experience the popular Clockmaker gameplay experience,”said Yuriy Krasilnikov, VP of Business Development at Belka Games. “As we’ve already seen, the game is a huge hit, so we’re thrilled that more gamers will have access as a result of our partnership with Huawei.”

Huawei Offers Technology Support to Partners

Being one of the fastest-growing app marketplaces, and third largest worldwide, AppGallery shows how developers can leverage Huawei’s strong operational support in the lead up to app launch. Clockmaker is a strong example of Huawei’s HMS Core potential, integrating with the IAP Kit and Ads Kit to bring seamless payment solutions and pleasant ad experiences to users.

“Working with Huawei has been an enjoyable experience for the team at Belka Games,” said Mr. Krasilnikov. “We have received a great level of operational and development support from the start and we were pleased with the smooth integration of Huawei’s HMS Core Kits so that we can offer fans of the game the services that they deserve.”

Clockmaker has achieved huge success in the last two years, across various platforms globally, as well as reached top grossing charts due to its interactive and exciting gameplay. Belka Games’ partnership with AppGallery demonstrates an appetite for growth and implies that fans could expect to see much more in the coming months.

Clockmaker is now available for download via AppGallery.

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