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Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”

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Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”
Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”Reading Time: 3 minutes

 

The Netherlands has long been talked-up as the next premier iGaming market. With the newly regulated market set to open later this year, we sat down with Javier Sacristán Franco, Director of R. Franco Digital, to uncover the strategies being put in place by those suppliers aiming to hit the ground running.

There has been some talk that the Netherlands can become one of Europe’s biggest iGaming markets – does R Franco agree with this statement and if so, why?

There is little doubt in our mind that in time, the Netherlands will become one of the most important iGaming markets in Europe. For that reason, at R. Franco we are aware of the importance in hitting the ground running when the new online regulation comes into force on October 1st, 2021. On that date, we will establish ourselves in the Netherlands armed with all our products and services. Dutch operators will be able to utilise our IRIS platform, which is integrated with more than 40 providers across sports betting and casino, the latter including R Franco Games. We also have sophisticated CRM tools, an array of market-relevant payment providers and leading affiliate programmes. In short, everything an operator could ask for to strike an early blow in a newly regulated market. It is also important to highlight the fact that within the IRIS platform, we have included a control system specified by the CDB (Controle Data Bank), in addition to all the additional requirements of the Dutch Gambling Authority.

How does the impending regulatory regime in the Netherlands compare to Germany?

Clearly, there are several important differences that must be taken into account. At the same time, there are certain truths that hold whichever regulated market you are working in. The most important thing for R Franco is that we satisfy our clients while also working alongside regulators. That way the end result is an online market that benefits everyone, from operators right down to the end user – and of course, the regulator that helps ensure the whole ecosystem is safe, secure and responsible.

How important will the Netherlands ultimately become in terms of R Franco’s overall strategy?

For R Franco, the Dutch market represents a clear opportunity for expansion and business growth in Europe, aligning perfectly with the Group’s established strategy. Thanks to the deals we have already closed with strategic partners in the online sector, we see the opening up of the Dutch market as a chance to strengthen these alliances. It’s also an opportunity for us to provide a high level of technological innovation that will assist any operator aiming to stand out within a market as interesting and attractive as the one in the Netherlands.

What importance do you place on localising content for players within this market?

One of our Spanish mottos translates as “R. Franco is Game”. This means that from our origins as a company dating back to 1965, the key to our growth has been the player. We have always created content based around what a player’s preferences are within any given market. To answer the question, we know that the success of our clients – and in turn, our own success – is based around making games which resonate with players and with which they can have fun in a responsible way.

What sort of games do you foresee Dutch players enjoying?

Without giving too much away at this early stage, we have carried out an extensive market analysis in the Netherlands. Based on the results, we plan to make available to our clients a catalogue of games that tallies with the tastes of players. That means a wide variety of games and themes, with the intention of securing 100% satisfaction from every client.

To what extent will your choice of partnerships determine your success in the Dutch regulated market?

Without a doubt, the choice of partner within a highly competitive iGaming world is crucial. The alliances that are the strongest are those that share a common goal, with each partner bringing out the best in one another. For this reason, R. Franco has pursued and secured partnerships with major players in the industry with whom we work together at a global level. The world has changed and R. Franco is proud to be an integral part of the exciting new iGaming environment we all find ourselves immersed in.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stats Perform co-founder launches social gaming disruptor PickGuru with £2.6m investment round back by leading angels including Paddy Power.

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PickGuru, a brand new social gaming platform, has secured £2.6m in seed funding in their quest to revolutionise the interaction between real-money wagering and live sport. The new platform will allow friends and fans to challenge each other in a wide variety of exciting sports prediction games.

With a concept built and refined by some of the most successful sports entrepreneurs in the UK, PickGuru will allow users to test their knowledge to win big cash pots for small stakes in nationwide leagues or compete with their friends in mini-leagues. Powered by seamless real-time data feeds, PickGuru leaderboards will update dynamically as games progress and reward successful sports gurus with cash prizes.

The funding round will be used to launch and scale PickGuru, set for early 2022.

PickGuru is headed by an experienced founding team including Oliver Slipper (co-founder of Stats Perform/DAZN), Paul Cobley (founder of Matulo Software), Paul Watkins (ex-FP&A director at Stats Perform/DAZN, ex-finance director at Sportquake), Jon Owen and Jon Youell (founders of Pitch International) and Adam Perrin (co-founder of Masomo Games, ex-brand director at Paddy Power).

What began as a competition amongst friends is now set to change the way fans interact with live sports forever. As told by PickGuru’s founders, the platform’s origins started as a manual spreadsheet-based tipping competition which was shared with friends and colleagues during the 2020 Masters tournament. After the game spread across the UK and became a viral sensation, the idea for a new and innovative platform to bring sports fanatics together was born.

PickGuru, is currently looking to fill 10 roles across development, compliance and marketing with a view to recruit a further 20 roles over the next 12 months.

Speaking about the latest fund raise, Oliver Slipper, chairman and co-founder of PickGuru, said: “I certainly didn’t expect things to take off less than a year after sending out a simple game to friends but the massive popularity of it convinced me that I was onto something.

“Following months of hard graft and huge investment, we’re proud to be building the first UK-focused platform that uniquely combines elements of fantasy sports, gaming and live action, and strongly believe users will love the result.”

He continued: “I’m delighted that some of the most successful sports entrepreneurs shared our vision and I thank them for backing our ambitious plans for the business.”

Following a £6m pre-money valuation, PickGuru brought together a list of angel investors including Paddy Power (ex-communications director, Paddy Power), Simon Wear (founder and chairman of Global Cycling Network), Oliver and Alexander Kent-Braham (founders of recent unicorn, Marshmallow) and Will Neale (founder of Grabyo).

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PLANETPAY365 BECOMES AS ROMA NEWEST OFFICIAL PARTNER!

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AS Roma is pleased to announce a new partnership with PlanetPay365, the multi-service platform owned by Planet Entertainment, the SKS365 division for value added services.

The brand will support the club throughout the 2021-22 season, enabling all Giallorossi supporters to benefit from the wide range of products on offer.

As an Official Partner, PlanetPay365 will be supporting AS Roma at all Serie A and Coppa Italia matches scheduled to take place at the Stadio Olimpico – not only through visibility on the sidelines, but also through various initiatives that Giallorossi fans will be able to take advantage of, involving PlanetPay365’s retail network.

PlanetPay365 will also enjoy visibility on the club’s online channels thanks to digital campaigns developed in collaboration with the club, the two parties working together in order to offer the best of its services to Giallorossi fans, from phone top-ups to the purchase of gift cards and digital content.

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Antstream Arcade brings world’s largest library of retro games to the Epic Games Store

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Global leader in cloud gaming Antstream Arcade launches on the Epic Games Store today, bringing its library of over 1200 games to millions of gamers world-wide. Epic’s users will be able to play iconic video games from the arcade era and beyond, for free, through Antstream Arcade’s dedicated platform.

The first pure cloud gaming platform to be added to the Epic Games Store, Antstream boasts the largest library of games of any cloud gaming service, with iconic classics including Space Invaders, Pac-Man and Mortal Kombat. Antstream Arcade provides the best way for players to enjoy a huge range of retro and casual games – from definitive classics to obscure curios – for free, with no downloads or microtransactions.

As part of a 7-day offer to welcome new users to the platform, players will receive a free gem pack worth $14.99, which can be used to enter the many tournaments hosted on Antstream Arcade, and unlock new “challenge modes” for some of the best games of the last 40 years. Antstream will also be offering players a discount on its premium ad-free subscription option in December, with further details to be announced soon.

Steve Cottam, CEO at Antstream Arcade, said: “We are on a mission to bring some of the greatest games ever created to a socially connected global community using the latest in streaming technology. Today’s launch in the Epic Store is a huge step towards achieving that goal. We’re very excited to welcome a brand new audience to the Antstream Arcade platform, and to push the boundaries of what is possible with cloud gaming by making it accessible to everyone. Players can enjoy any of the games on Antstream Arcade for free, on almost any device. With over a thousand titles available and more being added every week, we’re confident everyone will be able to find something they enjoy.”

Antstream Arcade’s library of streamable games includes titles licenced from Disney, Warner Brothers Taito, Atari and Bandai-Namco, as well as a huge range of smaller indie developers and IP owners from across gaming history. Antstream Arcade represents not only the best way for gamers to legally play the games of the past, but also one of the only ways to continually support a game’s original creators and rights holders. In addition to providing gaming rights holders with a revenue stream for the use of their content, Antstream delivers a wealth of gameplay data from players allowing game owners to better decide how to shape their franchises for future audiences.

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