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Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”

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Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”
Exclusive interview with R. Franco Digital: “Our success is based around making games which resonate with players”Reading Time: 3 minutes

 

The Netherlands has long been talked-up as the next premier iGaming market. With the newly regulated market set to open later this year, we sat down with Javier Sacristán Franco, Director of R. Franco Digital, to uncover the strategies being put in place by those suppliers aiming to hit the ground running.

There has been some talk that the Netherlands can become one of Europe’s biggest iGaming markets – does R Franco agree with this statement and if so, why?

There is little doubt in our mind that in time, the Netherlands will become one of the most important iGaming markets in Europe. For that reason, at R. Franco we are aware of the importance in hitting the ground running when the new online regulation comes into force on October 1st, 2021. On that date, we will establish ourselves in the Netherlands armed with all our products and services. Dutch operators will be able to utilise our IRIS platform, which is integrated with more than 40 providers across sports betting and casino, the latter including R Franco Games. We also have sophisticated CRM tools, an array of market-relevant payment providers and leading affiliate programmes. In short, everything an operator could ask for to strike an early blow in a newly regulated market. It is also important to highlight the fact that within the IRIS platform, we have included a control system specified by the CDB (Controle Data Bank), in addition to all the additional requirements of the Dutch Gambling Authority.

How does the impending regulatory regime in the Netherlands compare to Germany?

Clearly, there are several important differences that must be taken into account. At the same time, there are certain truths that hold whichever regulated market you are working in. The most important thing for R Franco is that we satisfy our clients while also working alongside regulators. That way the end result is an online market that benefits everyone, from operators right down to the end user – and of course, the regulator that helps ensure the whole ecosystem is safe, secure and responsible.

How important will the Netherlands ultimately become in terms of R Franco’s overall strategy?

For R Franco, the Dutch market represents a clear opportunity for expansion and business growth in Europe, aligning perfectly with the Group’s established strategy. Thanks to the deals we have already closed with strategic partners in the online sector, we see the opening up of the Dutch market as a chance to strengthen these alliances. It’s also an opportunity for us to provide a high level of technological innovation that will assist any operator aiming to stand out within a market as interesting and attractive as the one in the Netherlands.

What importance do you place on localising content for players within this market?

One of our Spanish mottos translates as “R. Franco is Game”. This means that from our origins as a company dating back to 1965, the key to our growth has been the player. We have always created content based around what a player’s preferences are within any given market. To answer the question, we know that the success of our clients – and in turn, our own success – is based around making games which resonate with players and with which they can have fun in a responsible way.

What sort of games do you foresee Dutch players enjoying?

Without giving too much away at this early stage, we have carried out an extensive market analysis in the Netherlands. Based on the results, we plan to make available to our clients a catalogue of games that tallies with the tastes of players. That means a wide variety of games and themes, with the intention of securing 100% satisfaction from every client.

To what extent will your choice of partnerships determine your success in the Dutch regulated market?

Without a doubt, the choice of partner within a highly competitive iGaming world is crucial. The alliances that are the strongest are those that share a common goal, with each partner bringing out the best in one another. For this reason, R. Franco has pursued and secured partnerships with major players in the industry with whom we work together at a global level. The world has changed and R. Franco is proud to be an integral part of the exciting new iGaming environment we all find ourselves immersed in.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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$1M Thunderpick World Championship 2024: Teams and Finals Details Announced!

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Thunderpick World Championship 2024 Announces Finals Dates and Teams

HEROIC, M80, Fnatic, and Falcons Among Teams to Compete for $1,000,000 Prize Pool in Championship Finals Commencing on Oct. 21

Thunderpick World Championship, a global professional CS2 tournament with a record-setting $1 million (USD) prize pool, announced today it will bring together the best players and teams in the world, including HEROIC, M80, Fnatic, and Falcons, to compete in its 2024 Finals, culminating in a two-day live event in Berlin, Germany on Nov. 2.

Leading up to the Grand Finals, teams — which also include Bestia, BIG Clan, BLEED, Cloud9, Imperial and Team Legacy — will compete in the online Group Stage on Oct. 21 to 25; and the Quarterfinals on Oct. 26. This follows six qualifier rounds across three global regions – Europe, North America and South America – which started in April.

“The Thunderpick World Championship 2024 is shaping up to be one of the most exciting tournaments of the year,” said Kelly Sanders, Head of Strategy for Thunderpick. “With the caliber of teams and record-setting prize pool, we can expect intense competition and high-quality gameplay that will captivate fans and players around the world.”

GRID is the official esports services provider and data partner of the Thunderpick World Championship. GRID’s comprehensive suite, featuring cutting-edge tournament tools, data visualization, and robust infrastructure, will be pivotal in enhancing the integrity, security, and commercial potential of the Thunderpick World Championship 2024.

This is the second year of the Thunderpick World Championship. In 2023, the total prize pool was $600,000 and FaZe Clan won the Grand Final.

 

The post $1M Thunderpick World Championship 2024: Teams and Finals Details Announced! appeared first on European Gaming Industry News.

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Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, a recognized expert in data analytics and gaming technology, will be a featured speaker at the upcoming Mid-Year Indian Gaming Association (IGA) conference at the Tulalip Resort Casino in Tulalip, Washington. He will deliver a presentation on the critical topic of “Safeguarding Data in AI-Enabled Tribal Casinos.”

As Artificial Intelligence (AI) continues to revolutionize the gaming industry, its integration into casino operations has opened new avenues for enhancing player experiences, optimizing business strategies, and improving overall security. In his session, Cardno will explore how AI is not just a tool for innovation but also a pivotal element in maintaining the integrity and safety of tribal casinos.

Cardno’s presentation will delve into several key areas:

  • Personalized Player Experiences: Demonstrating how AI can tailor game recommendations to individual players, creating more engaging and customized gaming experiences.
  • Advanced Security Measures: Highlighting AI’s capabilities in detecting and preventing fraudulent activities, ensuring a secure gaming environment.
  • Optimized Pricing Strategies: Discussing how AI can help casinos adjust pricing dynamically to maximize revenue and enhance profitability.
  • Enhanced Customer Service: Showcasing the use of AI-driven chatbots to provide efficient and personalized customer support, improving player satisfaction.
  • Refined Marketing Approaches: Examining how AI can refine marketing strategies for more targeted outreach, ensuring the right messages reach the right audiences.

Cardno will also provide insights into how AI-driven efficiencies can significantly reduce operational costs, allowing tribal casinos to allocate resources more effectively and make data-informed decisions that boost overall profitability.

“AI is transforming the landscape of casino operations, offering unprecedented opportunities for growth and innovation,” said Cardno. “However, with these advancements comes the critical responsibility of safeguarding data. My session will focus on how tribal casinos can leverage AI to enhance their operations while ensuring that data security remains a top priority.”

Victor Rocha, Conference Chair of the Indian Gaming Association, expressed his enthusiasm for Cardno’s participation. “We are thrilled to have Andrew Cardno speak at this year’s Mid-Year IGA conference,” said Rocha. “His expertise in AI and data analytics is unparalleled, and his insights on safeguarding data in AI-enabled tribal casinos come at a crucial time for our industry. This is an important topic that impacts the future of gaming, and we are excited to offer our attendees the opportunity to learn from one of the best in the field.”

The Mid-Year IGA conference is a premier event that brings together industry leaders, tribal gaming executives, and technology experts to discuss the latest trends and challenges in the gaming sector. Andrew Cardno’s presentation, on Wednesday September 18th at 9am, is expected to be one of the highlights of the conference, providing attendees with actionable insights into the future of AI in tribal casinos.

The post Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos appeared first on European Gaming Industry News.

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Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’

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MyAffiliates, a leading affiliate tracking software platform in the iGaming market, announces that their Group CEO, Clemence Dujardin, will be a key speaker at the forthcoming SBC Summit in Lisbon this month – providing insightful words on the future of the gaming industry as part of a highly coveted inspirational panel.

In 2023 Clemence Dujardin was recognised by iGB as one of the top 10 most influential women in the iGaming industry. Joining MyAffiliates in 2012, she is today their Group CEO, and highly well regarded across the industry. Her background spanned a number of  industry sectors, including affiliate management and affiliate software technology companies before joining MyAffiliates, based in Malta.

Her exceptional leadership and contributions have been recognised with prestigious awards, including Malta’s Best Gaming Woman Leader of the Year in 2018 and 2019 and CEO Woman Of The Year at SiGMA in 2021. .

Her panel speaker slot at the SBC Summit, Lisbon will take place on the Super Stage – MEO Arena at 11.30-12.15pm on Thursday 26th September. It will answer ‘The Big Question: What is Next for the Gambling industry?’

Clemence will explore the future of sports betting, casinos, and affiliations as the panel will delve into the latest trends shaping the gambling industry. Experts predict significant digital integration and regulatory shifts that will redefine the landscape – and something Clemence will articulate in order to provide invaluable insights into these transformative trends.

Clemence Dujardin, Group CEO at MyAffiliates comments, “With ever tighter regulation, combined with increasingly enhanced digital capabilities, the gambling sector continues to provide exciting opportunities across the industry for business and growth. We’re witnessing this in affiliate marketing for the sector, and have done for some time. I’m thrilled to be joining this inspiring panel at the SBC Summit. Lisbon and look forward to a valuable discussion.”

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007. In April 2024 it was publicly named as the ‘most used affiliate marketing software’ within the gaming industry following StatsDrone research.

As well as Clemence Dujardin, she will be accompanied at SBC Summit, Lisbon throughout by Milan Vucicevic, Head of Sales and Kurt Caruana, Brand Manager, both at MyAffiliates.

The post Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’ appeared first on European Gaming Industry News.

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