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Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”

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Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”
Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”Reading Time: 3 minutes

 

Belgian omni-channel expert GAMING1 has proven itself as a worthy partner during the pandemic, especially when it comes to transitioning operators’ offline operations to online. We sat down with Sylvain Boniver, COO and co-founder to talk through GAMING1’s market outlook for Europe over the coming months – this one’s not to be missed!

GAMING1’s services were certainly in demand during 2020 as land-based operators sought to establish their presence online – can you give us a quick snapshot of what that’s looked like? 

The outbreak of Covid-19 has accelerated the transition online for most businesses, and that includes the gambling industry. For us, helping partners navigate the unprecedented circumstances caused by the pandemic was priority number one.

Lockdown restrictions forced land-based casinos to shut up shop, and even in countries where they’ve reopened, visitor numbers remain a long way off their pre-pandemic levels. The longer outlets wait to go digital, the greater the loss of their market share – it really is that simple.

Fortunately, our model is designed to help facilitate that shift, allowing players to continue using their favourite brand in an online format. We help retail and land-based partners digitise their operations – a service which, for many, is urgently necessitated by the current situation, and we’re here to deliver.

How has the last year changed the European landscape? Comparing to the way the market looked last January, how much would say has shifted in terms of growth and expectations?

The widespread closure of land-based establishments has underlined the imperative for operators to expand their digital activities. Our partners have enjoyed tremendous success when it comes to re-directing offline customers online, thereby curbing the financial impact of the pandemic.

Self-evidently, operators without an online outlet are struggling to succeed right now. Those who have a synergised land-based and digital offering, on the other hand, are much better equipped to weather the storm that is sweeping the global economy. For those in the former category, our company is ready and waiting to help deliver an omnichannel experience to their players.

Where has growth been particularly strong for GAMING1 on the continent? Where should our readers be looking at for potential expansion?

Our online operations in Belgium have grown beyond expectations. Of course, that can partially be attributed to the Covid-induced shift of all land-based activities to the online sphere. But it also reflects the sky-high quality of our digital products, and the operational efficiency of which we are so proud.

In addition, our status as a Portuguese market-leader remains undisputed, with valued local partners Estoril continuing to grow at an impressive rate. Our Iberian reach has also expanded in Spain, with 777.ES going from strength to strength by outperforming the competition – a pattern which we are confident will continue in the year to come.

Your home markets are very much across Belgium and France – do you see the current French approach to online gaming changing anytime soon?

There’s a world of difference between the two markets. Looking at regulation, in Belgium you must own a land-based casino to open a betting shop, and there is a €500 weekly deposit limit in place. Neither of those rules apply in the French market – and yet, France is still the more restrictive of the two.

French laws prohibit the existence of any private sector in the entire gambling industry, except for land-based casinos. Little wonder, then, that the country’s black market is the most significant in Europe. Regulation would not provide an overnight solution, such is the scale of the exposure of unregulated sites. It would, however, be a giant leap in the right direction – not just for France’s gambling industry, but for its players and economy too.

Looking to the year ahead, a lot’s been talked about in terms of engagement and retention, as well as acquisition of land-based players to the online world – what should operators be spending their money on to make that happen?

As a land-based operator, having the right partner by your side is paramount. That’s how to deliver a world-class digital product to players, and marketing your offering in the most effective way possible is paramount.

Beyond the cross-selling acquisition and retention tools that we’ve implemented, my strongest recommendation is to develop a 360o strategy that maximises the synergy between your different channels. Ensuring that staff genuinely buy into your vision is also critical – without them on board, even the best-planned projects won’t get very far.

Last but not least, can you give us a few insights for staying ahead this year? What’s going to be the GAMING1 approach for ensuring your partners can succeed?

We strengthened our senior management team over the course of 2020 with an impressive string of industry heavyweights. Our peerless 50-50 business model, in which we win or lose alongside our partners, continues to reap the rewards, and we’ve got an ambitious set of expansion plans in place. I’m very proud by our hard-earned reputation for excellence, and we’re all very excited for the decade ahead. This is especially the case for the growth of our existing operations in Europe and Colombia, as well as developing markets such as France and Holland. Safe to say, we’re in for another busy year!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NEXT RELEASE COMING 29th OF JULY!

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Hello from Red Rake Gaming!!!

 

We are thrilled to announce our NEXT RELEASE for Spain, Italy, Colombia, Portugal, Malta, Sweden, Belarus and the United Kingdom MARKETS.

 

Game Name: Max Dangerous and the Lost Relics
RTP: 95.3 %
Volatility: ★★★★★★

Min. – Max Bet: 0,10 – 15 €
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Remember that you have the “PROMOTIONAL MATERIAL” and “GAME ID” available here and in the “Marketing Area”.

Download now!!! https://bo.redrakegaming.com/

 

THE MOST DARING ADVENTURE!

 

Board the plane to help this incredible archaeologist find the world’s most valuable relics. Fill the meters in this slot game and begin the adventure!

 

  • 5X4 reels and 50 payline.
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  • Fill up to 5 different meters and trigger special features.
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Altenar se expande en España a través de JOKERBET

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JOKERBET es la marca de juego online para el mercado español de Grupo Veramatic, un grupo de empresas que comenzó su actividad en el año 1986, y que cuenta con más de 190 salones de juego en España y 1.000 terminales de juego en hostelería.
En 2017, obtiene la licencia para operar en el país mediante su propia página web donde los usuarios pueden disfrutar de lo mejor de las apuestas deportivas, juegos de casino y slots, entre otros.

El proveedor de software de Apuestas Deportivas, Altenar, ha anunciado su expansión de la mano de JOKERBET para el mercado español. Domenico Mazzola, Director Comercial expresó: “Estoy muy emocionado y feliz de anunciar que JOKERBET, un operador español bien establecido, decidió cambiar a nuestra solución de apuestas deportivas totalmente gestionadas.”A su vez, desde JOKERBET se sienten muy complacidos de poder trabajar con uno de los proveedores más importantes de la industria. Su Director, Jorge Justicia, señala: “La actitud, la flexibilidad y el enfoque de Altenar es lo que nos hizo decidirnos por su producto. Estamos seguros de que tenemos todos los elementos adecuados para tener una asociación comercial duradera". Altenar expands in Spain through JOKERBET JOKERBET is the online gaming brand for the Spanish market of Grupo Veramatic, a group of companies that began its activity in 1986, and which has more than 190 gaming halls in Spain and 1,000 gaming terminals in the hostelry channel.In 2017, it obtained the license to operate in the country through its own website where users can enjoy the best of sports betting, casino games and slots, among others.

The Sportbook software provider Altenar has announced its expansion hand in hand with JOKERBET for the Spanish market. Domenico Mazzola, Commercial Director: “I’m extremely excited and happy to announce that JOKERBET, a well-established Spanish operator, decided to switch to our fully managed Sportsbook solution. “In turn, from JOKERBET they are very pleased to be able to work with one of the most important suppliers in the industry. Its Director, Jorge Justicia, points out: “Altenar's attitude, flexibility and approach is what made us decide on their product. We are confident that we have all the right elements to have a long-lasting business partnership.”

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AppGallery Partners with Belka Games to Bring Clockmaker Joy to Huawei Devices

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Gamers can now look forward to embarking on a mystical match-three puzzle adventure with Belka Games’ critically acclaimed Clockmaker, now available on AppGallery.

In a race to find the Mystery of the Maleficent Clockmaker and break curses, gamers must swipe their way through the gem-based puzzles to make repairs to an old, enchanted town. As well as navigating through a mysterious atmosphere, Clockmaker invites gamers to face over a thousand mini games which require tactical thinking and skill to blast the gems away.

As part of the partnership, and in celebration of Clockmaker’s launch, AppGallery and Belka Games are bringing exclusive gifts to players. Gamers who played through AppGallery will receive an exclusive gift pack, which includes 24 hours of unlimited lives, as well as 15 premium rubies to spend within the in-game store. The gift pack is redeemable after completing the first house level at the beginning of the game.

“We are delighted that more gamers around the world can now experience the popular Clockmaker gameplay experience,”said Yuriy Krasilnikov, VP of Business Development at Belka Games. “As we’ve already seen, the game is a huge hit, so we’re thrilled that more gamers will have access as a result of our partnership with Huawei.”

Huawei Offers Technology Support to Partners

Being one of the fastest-growing app marketplaces, and third largest worldwide, AppGallery shows how developers can leverage Huawei’s strong operational support in the lead up to app launch. Clockmaker is a strong example of Huawei’s HMS Core potential, integrating with the IAP Kit and Ads Kit to bring seamless payment solutions and pleasant ad experiences to users.

“Working with Huawei has been an enjoyable experience for the team at Belka Games,” said Mr. Krasilnikov. “We have received a great level of operational and development support from the start and we were pleased with the smooth integration of Huawei’s HMS Core Kits so that we can offer fans of the game the services that they deserve.”

Clockmaker has achieved huge success in the last two years, across various platforms globally, as well as reached top grossing charts due to its interactive and exciting gameplay. Belka Games’ partnership with AppGallery demonstrates an appetite for growth and implies that fans could expect to see much more in the coming months.

Clockmaker is now available for download via AppGallery.

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