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Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”

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Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”
Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”Reading Time: 3 minutes

 

Belgian omni-channel expert GAMING1 has proven itself as a worthy partner during the pandemic, especially when it comes to transitioning operators’ offline operations to online. We sat down with Sylvain Boniver, COO and co-founder to talk through GAMING1’s market outlook for Europe over the coming months – this one’s not to be missed!

GAMING1’s services were certainly in demand during 2020 as land-based operators sought to establish their presence online – can you give us a quick snapshot of what that’s looked like? 

The outbreak of Covid-19 has accelerated the transition online for most businesses, and that includes the gambling industry. For us, helping partners navigate the unprecedented circumstances caused by the pandemic was priority number one.

Lockdown restrictions forced land-based casinos to shut up shop, and even in countries where they’ve reopened, visitor numbers remain a long way off their pre-pandemic levels. The longer outlets wait to go digital, the greater the loss of their market share – it really is that simple.

Fortunately, our model is designed to help facilitate that shift, allowing players to continue using their favourite brand in an online format. We help retail and land-based partners digitise their operations – a service which, for many, is urgently necessitated by the current situation, and we’re here to deliver.

How has the last year changed the European landscape? Comparing to the way the market looked last January, how much would say has shifted in terms of growth and expectations?

The widespread closure of land-based establishments has underlined the imperative for operators to expand their digital activities. Our partners have enjoyed tremendous success when it comes to re-directing offline customers online, thereby curbing the financial impact of the pandemic.

Self-evidently, operators without an online outlet are struggling to succeed right now. Those who have a synergised land-based and digital offering, on the other hand, are much better equipped to weather the storm that is sweeping the global economy. For those in the former category, our company is ready and waiting to help deliver an omnichannel experience to their players.

Where has growth been particularly strong for GAMING1 on the continent? Where should our readers be looking at for potential expansion?

Our online operations in Belgium have grown beyond expectations. Of course, that can partially be attributed to the Covid-induced shift of all land-based activities to the online sphere. But it also reflects the sky-high quality of our digital products, and the operational efficiency of which we are so proud.

In addition, our status as a Portuguese market-leader remains undisputed, with valued local partners Estoril continuing to grow at an impressive rate. Our Iberian reach has also expanded in Spain, with 777.ES going from strength to strength by outperforming the competition – a pattern which we are confident will continue in the year to come.

Your home markets are very much across Belgium and France – do you see the current French approach to online gaming changing anytime soon?

There’s a world of difference between the two markets. Looking at regulation, in Belgium you must own a land-based casino to open a betting shop, and there is a €500 weekly deposit limit in place. Neither of those rules apply in the French market – and yet, France is still the more restrictive of the two.

French laws prohibit the existence of any private sector in the entire gambling industry, except for land-based casinos. Little wonder, then, that the country’s black market is the most significant in Europe. Regulation would not provide an overnight solution, such is the scale of the exposure of unregulated sites. It would, however, be a giant leap in the right direction – not just for France’s gambling industry, but for its players and economy too.

Looking to the year ahead, a lot’s been talked about in terms of engagement and retention, as well as acquisition of land-based players to the online world – what should operators be spending their money on to make that happen?

As a land-based operator, having the right partner by your side is paramount. That’s how to deliver a world-class digital product to players, and marketing your offering in the most effective way possible is paramount.

Beyond the cross-selling acquisition and retention tools that we’ve implemented, my strongest recommendation is to develop a 360o strategy that maximises the synergy between your different channels. Ensuring that staff genuinely buy into your vision is also critical – without them on board, even the best-planned projects won’t get very far.

Last but not least, can you give us a few insights for staying ahead this year? What’s going to be the GAMING1 approach for ensuring your partners can succeed?

We strengthened our senior management team over the course of 2020 with an impressive string of industry heavyweights. Our peerless 50-50 business model, in which we win or lose alongside our partners, continues to reap the rewards, and we’ve got an ambitious set of expansion plans in place. I’m very proud by our hard-earned reputation for excellence, and we’re all very excited for the decade ahead. This is especially the case for the growth of our existing operations in Europe and Colombia, as well as developing markets such as France and Holland. Safe to say, we’re in for another busy year!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PG Soft sponsors Manila’s Waterbomb 2025

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PG Soft, a world-class digital mobile games company, is thrilled to sponsor the highly anticipated Waterbomb World Tour 2025 in Manila, taking place on February 22-23, 2025, at the Quirino Grandstand in Rizal Park Luneta.

Known as the “best summer experience,” Waterbomb promises an unforgettable blend of dazzling K-POP performances, vibrant HIP-HOP acts, and explosive sets by Korean DJs, delivering a sensory spectacle like no other.

 As part of the sponsorship agreement, PG Soft will gain significant brand exposure, with its logo featured on the Waterbomb Official Poster and Official Homepage ahead of the event. On-site, the brand will be prominently promoted across the venue, including a special Main Artist visit to the VVIP Booth and the hosting of VVIP Tables to elevate attendee experiences.

PG Soft’s spokesperson commented: “PG Soft is excited to be part of this iconic event, blending the worlds of cutting-edge gaming and electrifying live entertainment.”

The post PG Soft sponsors Manila’s Waterbomb 2025 appeared first on European Gaming Industry News.

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NOVOVISION™ casino management solution celebrates fantastic ICE in Barcelona

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The year started excellent for the NOVOMATIC systems unit: After successful recent installations with renowned customers in Portugal and the UK, the NOVOVISION™ casino management system celebrated its “best ICE ever” at the new show venue in Barcelona. Perfectly integrated in the comprehensive NOVOMATIC product portfolio, but also as a standalone solution, NOVOVISION™ has become a CMS force to be reckoned with.

Visitor interest was accordingly high at the NOVOVISION™ sector of the NOVOMATIC stand as international operators took a deep dive into the manifold functionalities that combine casino management, efficiency optimization and player satisfaction in one powerful and yet highly scalable CMS solution. The system was presented at ICE in two distinct set-ups, showcasing the different functionalities and choices for club operations and for casino venues. A biometrically supported NOVOVISION™ access installation with elegant flap gates served as a divider between the two demo-venues.

Especially the casino side focused on a high-traffic architecture with options for TITO, Cashless or biometrically supported wallet solutions, highlighting detailed player tracking and attractive loyalty functionalities across a player journey that is highly individualized, appreciative and fully compliant with Responsible Gaming protocols.

A highlight in both demo set-ups was the triple version of a highly accessible new self-service station demonstrating its uses as a loyalty kiosk, as a promotional service point and as a Self-Registration Terminal (SRT), that turns customer registration into an intuitive, fast and secure self-service. The new NOVOVISION™ SRT uses 32” Full HD screen with PCAP touch that serves as an intuitive customer interface with customized language selection and clear menu navigation. It can be equipped with a customized registration set-up according to the individual operator preferences and prevailing regulatory requirements, fully satisfying detailed player tracking or anonymous play environments with a variety of optional components such as OCR document scanner, ID card reader, camera, QR code printer and more.

Another popular product premiere was the NOVOVISION™ panorama picture-in-picture feature that transfers the PTM player interface to the bottom game screen to enhance the usability, along with any other streaming content inserts. But also, the sophisticated NOVOVISION™ tournament solution as well as the latest functionalities for in-depth BI, jackpot management and powerful loyalty features drew large crowds.

Jens Einhaus, Head of Sales and Marketing NBS, says: “I am not exaggerating, when I say that this was the best ICE ever for us. Many factors have added to that. Apart from the excellent new location in Barcelona, the superb venue and well-planned show layout according to industry sectors as well as the new stand, it is definitely our product that is now attracting a lot of attention. And the reason is quite simple: it is an excellent solution for today’s and tomorrow’s CMS requirements. While many legacy casino management systems are approaching end-of-life and lack support for modern loyalty and jackpot programs, NOVOVISION™ has been developed from the ground up, by operators for operators. As a visionary state-of-the-art CMS platform, it is the sustainable and future-proof choice for operators who now need to assess whether their current CMS can comply with the increasingly complex gambling regulations. And, NOVOVISION™ has been designed as a solution.”

The post NOVOVISION™ casino management solution celebrates fantastic ICE in Barcelona appeared first on European Gaming Industry News.

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QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology

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Quick Custom Intelligence (QCI) is revolutionizing data exploration and visualization with the launch of QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data.

This release represents a unique modernization of classic data visualization techniques, reimagined using state-of-the-art graphics processing, machine learning, and QCI’s proprietary intellectual property.

A Modern Take on a Proven Approach

Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualizations, sluggish responsiveness, and an inability to scale dynamically. With QCI Heatmap, we have re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration, and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.

According to Andrew Cardno, QCI’s CTO and a two-time Smithsonian Laureate for Heroism in Information Technology: “The fundamental principles of heatmapping have remained relevant for decades, but previous implementations lacked the speed, depth, and interactive flexibility needed for modern, data-driven decision-making. With today’s powerful graphics processing engines, we can now dynamically render images at over 60 frames per second, making QCI Heatmap the most responsive and flexible data exploration tool I’ve ever built. This new approach seamlessly integrates with the QCI Enterprise Platform, offering unparalleled real-time insights.”

Patented IP Meets High-Speed Data Exploration

QCI Heatmap is built on a unique combination of proprietary intellectual property (IP) and modern visualization technology, setting it apart from legacy heatmapping tools by:

  • Leveraging GPU Acceleration: for real-time heatmap rendering, eliminating lag and increasing user engagement.
  • Integrating Machine Learning Algorithms: to enhance pattern detection and predictive slot performance analysis.
  • Enhancing Customization & Flexibility: allowing casino operators to interactively explore multiple data layers and adjust visual perspectives instantly.

Replacing QCI Slots View & Expanding Capabilities

With the introduction of QCI Heatmap, QCI is retiring the legacy QCI Slots View module and elevating data visualization to the next level. This tool provides:

  • Full Gaming Floor Visibility: Real-time interactive overlays of slot performance, customer behavior, and revenue patterns.
  • Seamless Multi-Platform Use: Optimized for both desktop and iPad, ensuring a fluid experience across devices.
  • Advanced Metric-Driven Exploration: Deep integration with the QCI Enterprise Platform, unlocking multi-dimensional analysis for decision-makers.

To ensure customers can fully leverage this next-generation tool, QCI College will offer specialized training courses on QCI Heatmaps, covering both desktop and iPad applications.

Industry Leaders Praise QCI Heatmap’s Unprecedented Performance

The impact of QCI Heatmap is already being felt across the industry. Tony Toohey, CEO of Gaming Dynamics, shared his experience: “The ability to see and interact with an entire gaming floor through a dynamic heatmapping tool is game-changing. Our Australian deployments have seen an overwhelmingly positive reception, and working alongside the QCI development team has ensured this tool delivers maximum impact upon release.”

Pioneering the Future of Casino Data Visualization

QCI Heatmap is more than just an update—it’s a paradigm shift in how casinos leverage visualization technology. By combining time-tested heatmapping concepts with modern rendering engines, AI, and proprietary QCI innovations, Quick Custom Intelligence has redefined what’s possible in gaming data exploration.

The future of casino intelligence is visual, interactive, and powered by QCI Heatmap.

 

The post QCI Heatmap: A Modern Evolution of Classic Data Visualization with Cutting-Edge Technology appeared first on European Gaming Industry News.

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