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Exclusive interview with GAMING1: “Our online operations in Belgium have grown beyond all expectations”
Belgian omni-channel expert GAMING1 has proven itself as a worthy partner during the pandemic, especially when it comes to transitioning operators’ offline operations to online. We sat down with Sylvain Boniver, COO and co-founder to talk through GAMING1’s market outlook for Europe over the coming months – this one’s not to be missed!
GAMING1’s services were certainly in demand during 2020 as land-based operators sought to establish their presence online – can you give us a quick snapshot of what that’s looked like?
The outbreak of Covid-19 has accelerated the transition online for most businesses, and that includes the gambling industry. For us, helping partners navigate the unprecedented circumstances caused by the pandemic was priority number one.
Lockdown restrictions forced land-based casinos to shut up shop, and even in countries where they’ve reopened, visitor numbers remain a long way off their pre-pandemic levels. The longer outlets wait to go digital, the greater the loss of their market share – it really is that simple.
Fortunately, our model is designed to help facilitate that shift, allowing players to continue using their favourite brand in an online format. We help retail and land-based partners digitise their operations – a service which, for many, is urgently necessitated by the current situation, and we’re here to deliver.
How has the last year changed the European landscape? Comparing to the way the market looked last January, how much would say has shifted in terms of growth and expectations?
The widespread closure of land-based establishments has underlined the imperative for operators to expand their digital activities. Our partners have enjoyed tremendous success when it comes to re-directing offline customers online, thereby curbing the financial impact of the pandemic.
Self-evidently, operators without an online outlet are struggling to succeed right now. Those who have a synergised land-based and digital offering, on the other hand, are much better equipped to weather the storm that is sweeping the global economy. For those in the former category, our company is ready and waiting to help deliver an omnichannel experience to their players.
Where has growth been particularly strong for GAMING1 on the continent? Where should our readers be looking at for potential expansion?
Our online operations in Belgium have grown beyond expectations. Of course, that can partially be attributed to the Covid-induced shift of all land-based activities to the online sphere. But it also reflects the sky-high quality of our digital products, and the operational efficiency of which we are so proud.
In addition, our status as a Portuguese market-leader remains undisputed, with valued local partners Estoril continuing to grow at an impressive rate. Our Iberian reach has also expanded in Spain, with 777.ES going from strength to strength by outperforming the competition – a pattern which we are confident will continue in the year to come.
Your home markets are very much across Belgium and France – do you see the current French approach to online gaming changing anytime soon?
There’s a world of difference between the two markets. Looking at regulation, in Belgium you must own a land-based casino to open a betting shop, and there is a €500 weekly deposit limit in place. Neither of those rules apply in the French market – and yet, France is still the more restrictive of the two.
French laws prohibit the existence of any private sector in the entire gambling industry, except for land-based casinos. Little wonder, then, that the country’s black market is the most significant in Europe. Regulation would not provide an overnight solution, such is the scale of the exposure of unregulated sites. It would, however, be a giant leap in the right direction – not just for France’s gambling industry, but for its players and economy too.
Looking to the year ahead, a lot’s been talked about in terms of engagement and retention, as well as acquisition of land-based players to the online world – what should operators be spending their money on to make that happen?
As a land-based operator, having the right partner by your side is paramount. That’s how to deliver a world-class digital product to players, and marketing your offering in the most effective way possible is paramount.
Beyond the cross-selling acquisition and retention tools that we’ve implemented, my strongest recommendation is to develop a 360o strategy that maximises the synergy between your different channels. Ensuring that staff genuinely buy into your vision is also critical – without them on board, even the best-planned projects won’t get very far.
Last but not least, can you give us a few insights for staying ahead this year? What’s going to be the GAMING1 approach for ensuring your partners can succeed?
We strengthened our senior management team over the course of 2020 with an impressive string of industry heavyweights. Our peerless 50-50 business model, in which we win or lose alongside our partners, continues to reap the rewards, and we’ve got an ambitious set of expansion plans in place. I’m very proud by our hard-earned reputation for excellence, and we’re all very excited for the decade ahead. This is especially the case for the growth of our existing operations in Europe and Colombia, as well as developing markets such as France and Holland. Safe to say, we’re in for another busy year!
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Digitain Announces New Slogan and Vision Ahead of ICE Barcelona
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North Star Network acquires Soccernet.ng to strengthen Nigerian presence
North Star Network (NSN) has announced its acquisition of Soccernet.ng, a prominent Nigerian sports media platform, marking a significant expansion into the Nigerian sports scene and underscoring its ambition to solidify its footprint in the African media landscape.
Founded in 2014, Soccernet.ng has become a trusted authority on Nigerian football, providing in-depth daily coverage of local football alongside trending stories from the global soccer world. Known for its quality journalism and passionate team of football enthusiasts, the platform has achieved significant recognition, including the Sport Blog of the Year award at the Nigerian Blog Awards.
A Strategic Move into Africa
The acquisition of Soccernet.ng is part of North Star Network’s strategy to expand its portfolio in Africa. The platform joins NSN’s roster of over 30 respected sports media brands, which includes Afrik-Foot, Top Mercato, Football Whispers, Sportsmole, and Vringe.
Julien Josset, Co-founder of North Star Network, expressed enthusiasm about the acquisition:
“We’re excited to welcome Soccernet.ng into the North Star Network family. Their passion for Nigerian football and commitment to quality journalism align perfectly with our global vision of bringing fans closer to the game they love.”
Preserving Soccernet.ng’s Legacy
Soccernet.ng will retain its original team of dedicated journalists, ensuring the platform’s authenticity and unique voice remain intact. The website currently engages readers not only in Nigeria but also across over 150 countries, including the UK, USA, Canada, and Spain.
Biyi Akangbe, Founder of Soccernet.ng, reflected on the platform’s journey:
“We started as a small website 10 years ago with a passion to deliver news about Nigerian footballers to readers. We’ve since grown into a globally recognized source for Nigerian football news. This acquisition by North Star marks an exciting new chapter for our brand.”
Co-founder Lolade Adewuyi will continue to contribute to the site as a columnist, maintaining the brand’s strong connection with its loyal readership.
Expanding Global Reach
The acquisition of Soccernet.ng reinforces North Star Network’s dedication to amplifying local voices in key regions while offering unparalleled sports coverage. With its innovative strategies and growing portfolio, the group is poised to drive sustainable growth across its media brands.
North Star Network is a leading global sports media group, operating in over thirty countries and committed to delivering world-class sports content to fans worldwide.
This acquisition sets the stage for a new era in Nigerian sports journalism and highlights North Star Network’s continued efforts to connect fans to the heart of the game.
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GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
GamCare’s National Gambling Helpline received a record 55,228 calls and online chats from people experiencing gambling harm in 2023-24 – a 25% increase from the previous year – according to the charity’s Annual Report.
In a year marked by uncertainty over the future shape and structure of the gambling harms treatment sector following the previous government’s white paper on gambling reform, the charity continued to prioritise those at-risk of, or currently experiencing, gambling harm.
Of all calls and online chats that were responded to on GamCare’s Helpline in 2023/24, 41,070 (74%) were classed as supportive interventions. This includes supporting people with initial guidance and advice as well as delivering a seamless entry point into structured treatment services, with individuals completing treatment reporting a significant reduction in gambling-related distress and financial harm.
In March 2024, the Office for Health Improvement and Disparities published an assessment of the gambling treatment system, highlighting that 57% of individuals engaging in treatment were referred by the National Gambling Helpline. This underscores the Helpline’s critical role in connecting people to the support they need. Over 9,100 free treatment sessions were delivered in the year to April 2024, with an average of just 2.1 days’ wait from point of referral.
GamCare’s targeted programmes aimed at young people, women, and the criminal justice system provided training on how to spot the signs of harms and where to signpost into support for 10,344 professionals, and education for 53,324 young people, children and parents. The Women’s Programme, in partnership with organisations such as Refuge, trained 3,813 professionals to recognise and address gambling-related harm among women.
Margot Daly, Executive Chair of GamCare’s Board, says: “Throughout a challenging year and with heightened demand for our services, GamCare’s staff have got on with the job of preventing harm where possible and treating harm where necessary. While we expect important changes in the gambling harms landscape, we have been determined not to let this uncertainty affect our relentless focus on the people who really matter – those at-risk of or currently experiencing gambling harms.
“I would like to thank and pay tribute to our frontline staff who provide 24/7 support for all those at risk or in distress. I also want to thank GamCare’s senior executive team who have steered GamCare through a period of sustained change, and to my fellow trustees for their guidance, unwavering support and the time each has dedicated to ensuring that the charity stays on course and on mission.
“As we look ahead to how the future of the gambling harms sector is shaped, we are committed to working proactively with the NHS and other partners and commissioners to ensure that people are continually able to receive the right support at the right time.”
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