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AdInMo SDK launches on the Unity Asset Store

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AdInMo SDK launches on the Unity Asset Store
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New Design Clinic invites developers to benchmark InGamePlay Brand Advertising monetization potential

AdInMo’s InGamePlay™ brand advertising SDK from is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.

Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game developers to earn incremental revenue placing InGamePlay brand advertising.

The lightweight SDK is 100% dedicated to mobile with Android and IOS features fully optimized for high and low-end handsets including caching and the ability to monetize in airplane mode. Crucially, developer A/B Testing consistently demonstrates no impact on game performance.

AdInMo’s SDK enables ad placements to seamlessly blend into gameplay without interrupting game flow or the player experience like other in-game formats. Brand advertising works for all game genres and has a positive impact on player retention because InGamePlay brand ads are click-free and do not force players to leave the game.

According to a recent study by Pocketgamer.biz over a quarter of developers are expected to trial monetizing with this new immersive ad category in H1 2021.

AdInMo’s recently released V1.0 of its Integration Guide to help mobile game developers designing for InGamePlay ad placements. Unity’s developers are also invited to participate in AdInMo’s free game design clinic to have their game reviewed by the in-house team in order to benchmark its monetization potential.

The guide features best practices for monetizing with InGamePlay brand ads based on game design theory to optimise implementation and the virtual design clinic offers tailored advice to developers how to earn incremental revenue.

CEO and Co-Founder Kristan Rivers said: “It’s fantastic that the AdInMo SDK is now available directly via Unity’s global game developer community. It comes right at the time when developers are actively seeking new monetization channels as part of developing post IDFA strategies and will help accelerate immersive InGamePlay brand advertising on mobile.

“The Unity launch coincides with the roll out of AdInMo’s Design Clinic. Integrating with our developer friendly SDK takes no time; the clinic run by our in-house design team has been set up to support developers learn more about how best to balance optimizing monetization and player immersion to earn incremental revenues from InGamePlay brand ads.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sisal Enters Race for Fourth UK National Lottery Licence

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Italian gambling operator Sisal, which runs the country’s most popular lottery, has joined the race for the next UK National Lottery licence. Sisal’s bid is being backed by the investment firm CVC Capital Partners.

Sisal is one of Italy’s largest gambling operators. It runs both land-based gaming and betting establishments and online facilities. The company’s products include poker, slots games, wagering and bingo, among others. As mentioned above, it also runs one of its home country’s largest and most popular lotteries, SuperEnalotto.

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UK Ministers to Launch Investigation into Collapse of Football Index

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The UK Ministers are planning to launch an investigation into the collapse of the football player trading exchange company Football Index. Legislators are deeply concerned by the collapse of the operator, after users lost over £100 million following its crash into insolvency.

“This case further reinforces the need for our comprehensive review of gambling laws,” a government source told.

“This independent investigation into Football Index will feed into that work and if we need to make changes to regulation to protect people, we will.”

After making the decision to cut dividends on players from 14p to 3p, the Jersey-based company suffered a player and investor exodus, with some customers losing tens of thousands, and many scrambling to sell their shares and leave the site, prompting a crash.

The firm’s operating licence was subsequently suspended by the UK Gambling Commission (UKGC), whilst standards body the Betting and Gaming Council (BGC) also suspended its membership.

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Betting Shops are Now Open in England and Wales

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Betting shops in England and Wales reopened yesterday for the first time in 2021 amid the latest easing of Covid-19 restrictions in each country.

Various measures will remain in place in betting shops, with the number of customers allowed inside at any one time dependent on the size of the shop, with that number capped at eight. There will also be a limit on the time that customers can stay in the shop, while there will be no chairs, no live sports pictures and a maximum of two gaming machines in operation. Furthermore, customers will be limited to a maximum of two visits per day, with shops forced to close at 8 pm.

UK Prime Minister Boris Johnson said: “I’m sure it will be a huge relief for those business owners who have been closed for so long, and for everyone else it’s a chance to get back to doing some of the things we love and have missed.

“I urge everyone to continue to behave responsibly and remember ‘hands, face, space and fresh air’ to suppress Covid as we push on with our vaccination programme.”

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