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Sportradar Group Acquires Fresh Eight

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Sportradar Group Acquires Fresh Eight
Sportradar Group Acquires Fresh EightReading Time: 2 minutes

 

Acquisition of marketing personalization platform complements Sportradar’s ad:s programmatic technology and strengthens marketing services offering

 Sportradar, a global provider of sports betting and sports entertainment products and services, today announces the acquisition of Fresh Eight Ltd (“Fresh Eight“), the operator of a personalized messaging platform in the global betting and gaming market-place, through Sportradar Management Ltd. Completion of the acquisition occurred on 2 March 2021.

Through the acquisition, Sportradar will strengthen its digital marketing services platform with a DCO personalization technology in both display and paid social, enabling sportsbook operators to fully optimise their media investments. The technology also allows sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

The acquisition complements Sportradar’s existing ad:s platform offering which provides highly targeted programmatic advertising capabilities to a significant number of betting and gaming businesses.

The newly combined offering will widen the ad:s platform’s marketing channel access and enhance its overall performance efficiency proposition, built around reduced operator CPAs, higher ROAS and significant work-flow improvements. In particular, in addition to enhancing the ad:s platform’s display channel capabilities, it will also allow ad:s customers to benefit from the same data-driven personalization within the increasingly important paid social channel, where significant media investment is now being focused.

Fresh Eight is a highly regarded technology provider in the global market and has made significant progress in the US, with both tier one operators and publishers. Current operator clients include FanDuel, Entain, William Hill and LeoVegas, as well as major sports publishers ESPN, CBS Viacom, NBC Sports and News UK.

Carsten Koerl, Sportradar Group CEO, said: “We have developed ad:s into a substantial business for Sportradar with its platform offering and a significant portfolio of sportsbook clients. But the market doesn’t stand still, and we must continually innovate and grow. The acquisition of Fresh Eight will accelerate that growth, as we add this personalization technology to our marketing services offering.

Andrew Sharland, founder and CEO, Fresh Eight, said: “We founded the business with the ambition to substantially improve advertising efficiency and returns for the world’s leading gambling operators and media groups. Today we partner with some of the industry’s biggest brands in Europe and the US.

“Data is the core DNA of both companies with a shared vision of how intelligence and automation can transform marketing efforts in the betting and gaming vertical. The combination of Fresh Eight’s machine decisioned personalization tools and Sportradar’s proprietary marketing technology and access to real time sports and pricing data presents customers with a compelling digital marketing offering. I’m looking forward to working with Sportradar.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sisal Enters Race for Fourth UK National Lottery Licence

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Sisal Enters Race for Fourth UK National Lottery Licence
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Italian gambling operator Sisal, which runs the country’s most popular lottery, has joined the race for the next UK National Lottery licence. Sisal’s bid is being backed by the investment firm CVC Capital Partners.

Sisal is one of Italy’s largest gambling operators. It runs both land-based gaming and betting establishments and online facilities. The company’s products include poker, slots games, wagering and bingo, among others. As mentioned above, it also runs one of its home country’s largest and most popular lotteries, SuperEnalotto.

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UK Ministers to Launch Investigation into Collapse of Football Index

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UK Ministers to Launch Investigation into Collapse of Football Index
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The UK Ministers are planning to launch an investigation into the collapse of the football player trading exchange company Football Index. Legislators are deeply concerned by the collapse of the operator, after users lost over £100 million following its crash into insolvency.

“This case further reinforces the need for our comprehensive review of gambling laws,” a government source told.

“This independent investigation into Football Index will feed into that work and if we need to make changes to regulation to protect people, we will.”

After making the decision to cut dividends on players from 14p to 3p, the Jersey-based company suffered a player and investor exodus, with some customers losing tens of thousands, and many scrambling to sell their shares and leave the site, prompting a crash.

The firm’s operating licence was subsequently suspended by the UK Gambling Commission (UKGC), whilst standards body the Betting and Gaming Council (BGC) also suspended its membership.

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Betting Shops are Now Open in England and Wales

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Betting Shops are Now Open in England and Wales
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Betting shops in England and Wales reopened yesterday for the first time in 2021 amid the latest easing of Covid-19 restrictions in each country.

Various measures will remain in place in betting shops, with the number of customers allowed inside at any one time dependent on the size of the shop, with that number capped at eight. There will also be a limit on the time that customers can stay in the shop, while there will be no chairs, no live sports pictures and a maximum of two gaming machines in operation. Furthermore, customers will be limited to a maximum of two visits per day, with shops forced to close at 8 pm.

UK Prime Minister Boris Johnson said: “I’m sure it will be a huge relief for those business owners who have been closed for so long, and for everyone else it’s a chance to get back to doing some of the things we love and have missed.

“I urge everyone to continue to behave responsibly and remember ‘hands, face, space and fresh air’ to suppress Covid as we push on with our vaccination programme.”

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