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The Betegy story: “With a click of a button, we enable marketing teams to create entire campaigns in just a few seconds”
Reading Time: 5 minutes
When it comes to the future of B2C marketing for sports betting and casino – personalisation and automation is going to be the name of the game. We caught up with Alex Kornilov, Founder and Managing Director of content and data specialists Betegy, to talk about his pioneering work in transforming the marketing operations for the likes of Parimatch, Sportsbet.io, ESPN and Yahoo Sports.
Congratulations on Betegy’s deal with Parimatch – can you take us through the agreement and what you’ll be doing for their teams?
It’s a relationship that has been in progress for some time, starting with us initially having a conversation about what we wanted to achieve. Parimatch was looking to optimise its offering to deliver a truly revolutionary style of marketing and this was something we were determined to deliver. Rather than being off-the-shelf, our discussions began with the premise of discovering the challenges Parimatch was facing and offering a bespoke solution.
Our Betegy product overcomes those pain points to engage their customers. Following the exploratory phase, we built a roadmap and a vision. It is vital that nothing is omitted at any stage, because all building blocks are essential in allowing us to create a unique product, vision and brand of the future –one that can truly resonate with players’ values.
With a click of a button, Parimatch’s marketing teams can now create compelling, personalised campaigns using Betegy’s proprietary automated content generation platform in a matter of seconds, rather than the old timeframe of two to three days.
Tell us about Betegy’s in-house technology – what was the development process behind it and how did you start out in 2012?
Back then, Betegy was working within data analytics and we had number-crunching algorithms that produced accurate predictions of football matches. We were coming up with predictions for media companies who wanted access to our feed, and this is how we ended up working with the likes of ESPN and Yahoo.
We subsequently realised that data and APIs were one thing, but that there was also a strong need for visualisation. From that starting point, we understood that we needed to create a variety of marketing tools out of that – including social, banners, landing pages and videos, for example – all driven by the APIs connected to our system. When we added odds to this mix, we realised that what we had produced could be very useful for betting operators.
Before we went live with sports betting in 2018, we had been working under the radar to help develop and hone our delivery with operator partners. This learning experience was invaluable as it allowed us to build the product in real time and only after two years of careful preparation, were we really ready to deploy with operators as a true product.
As well as the ‘revolutionary’ aspects mentioned for Parimatch, what other operators does Betegy work alongside? Does your delivery go beyond sports betting operators?
Every new client in our family benefits from our product and our growth strategy is based around continuous improvement. We work with various operators and each has their own unique pathway, allowing us to create a fully bespoke experience. Our online client Sportsbet.io has a very different strategy to German retail leader Tipico, for example.
We also work with casino products. It’s something we have been developing for a while behind the scenes but are only really starting to shout about just now. Out work with 22Bet is a great example of this – in many ways what we have created in this instance is a very similar style of visual generation, only in a new vertical, which shows that we are not simply all about sports betting.
On-air graphics, such as a Bloomberg-style trading experience from the world of finance, is also an area which we envisage as a major growth sector for us. Our platform is all about enhancing the visual experience and we believe that this is something we can certainly bring to the table for media companies in the future.
Looking globally and beyond Europe – what other key markets will you be targeting in the year ahead?
Our attention has already turned towards the Americas. This is definitely a big growth area for us with significant investment. It’s very different in scope to our home markets in Europe, which have proven to be highly valuable as learning grounds.
Asia is also a very interesting place for us, having worked closely with the China Sports Lottery previously. India as a market holds big potential too, which is understandable due to its sheer population size. When it comes to that all-famous national sport, cricket, there are some cracking creatives that can be produced to really make things look exciting. While LatAm is also on the horizon, we’re not there yet, Africa is interesting too – but we’re focusing on energies on other geographies first.
There’s a lot of talk about personalisation nowadays,but few companies aside from Betegy are bringing AI-based content personalisation to market. How do you see this changing through 2021 and beyond?
Our product came about based on client feedback. It was built upon what is needed now and also, what will be required in the future. Naturally, we have a first-mover advantage and the more we publicise and grow, the more we know where the value creation lies going forward.
We expect competitors to arrive on the scene, but we are confident in our leadership within this sphere, in relation to the typical innovation and adoption curve. We are still three to five years of creation ahead of mass market adoption, so there is plenty of time to capture more market share. Given the expertise we’ve been able to deploy already, as well as the relationships we have built and the understanding we have forged in what engages customers, we are happy to welcome additional players on the field.
What’s the case for automated content personalisation being a true gamechanger aside form cost savings? What can it enable your partners to do beyond efficiency?
Automated content personalisation allows for specialisation – bonuses and big events, for example – which can then be segmented by country. Additionally, and more pertinently, it allows for the quick testing of what is effective and what is not, with improvements deployed immediately wherever needed. This allows us to constantly test with creative teams and analyse, together, in real-time to see the effects of certain campaigns, making the tweaks needed.
Tailor-made offers and conversion tools for every single customer also allows us to generate content based on individuals. Machine generated content is another very significant growth area, which I look forward to speaking plenty more about soon enough.
Last but not least, looking ahead at 2021, and especially with the Euros on the horizon, how do you see sports betting playing out this year?
Retail is likely to be open again as we get closer to summer, and this will be welcomed by players – especially those who value the social element of betting. I also expect plenty of co-operation between media and betting companies, working together for mutual benefit and engaging players.
Taking a wider look at the market, I expect popularity of football to drop slightly, just as we saw at the start of the pandemic. When we talk about the younger generation, football has less of a passionate following. This is partially due to a changing mentality, where content is all about swipe-and-scroll and bitesize chunks– quicker gratification for driving higher engagement, rather than sitting to watch a match for 90 minutes.
Other sports offer a far faster format that appeals to younger players. Esports for example, offers lightning-fast gameplay and results and younger generations love this speed and fast action. While football can seem sterile right now, being played out as it is in front of empty stadiums, esports offers interactivity and engagement. This is where betting comes into play, enhancing the overall experience.
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JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
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JioBLAST today announced the launch of JioBLAST All Stars vs India powered by Campa Energy, an exciting new creator-led, competitive entertainment format featuring BGMI, that brings gaming icons and fans together on one stage. The high-octane event will take place on 29th–30th November 2025 at NESCO, Mumbai, with registrations open on the JioGames app.
JioBLAST All Stars marks JioBLAST’s debut in India’s rapidly growing gaming and esports entertainment landscape and will headline GamingCon Bharat 2025, one of the country’s premier gaming festivals. Designed for India’s massive gaming audience base, All Stars vs India is a unique format that allows fans to either team up with or take on their favourite creators, transforming audiences into participants in an immersive, interactive show experience.
The tournament is a first-of-its-kind creator-led esports entertainment format featuring two fan-driven competitions, including a Jio Solo Tournament, exclusive for Jio customers to play with their favourite stars and an open Team Tournament for squads across India to play against the All stars.
Speaking on the announcement, Charlie Cowdrey, CEO, JioBLAST, said: “We’re thrilled to launch JioBLAST All Stars vs India, a fan-first, creator-powered format designed to bring India’s next wave of gamers into the spotlight. This is just the beginning of how JioBLAST will redefine competitive entertainment in India – more events, bigger line-ups, and new formats that level up every season. We’re thankful to KRAFTON for enabling us to bring this experience to the BGMI community.”
On the partnership, Megha Raturi, CMO, Reliance Consumer Products Ltd, said: “Campa Energy is more than a beverage; it’s an attitude. By partnering with JioBLAST, we’re tapping into the spirit of India’s unstoppable youth, those rewriting the rules of competition and resilience through gaming. All Stars vs India is a celebration of that unbreakable drive.”
At its core, JioBLAST All Stars represents a new era of competitive entertainment, where creators, fans, and communities converge in a format that celebrates participation. With open online qualifiers for players, JioBLAST is enabling aspiring gamers to share the stage with some of India’s most followed and respected gaming content creators at GamingCon Bharat.
Star-Studded Creator Line-up
- Payal Gaming
- Shreeman Legend
- Soul Regaltos
- Snax Gaming
Fans can qualify through open tournaments hosted on JioGames, leading to the Creator vs Community showcase matches on the main stage. The live event will feature professional production, live shoutcasting, fan meet-and-greets, and exclusive creator-driven content, ensuring a premium experience both on-ground and online.
JioBLAST All Stars vs India Registration Details:
- Event: JioBLAST All Stars vs India powered by Campa Energy
- Venue: GamingCon Bharat, Nesco, Mumbai
- Dates: 29–30 November 2025
- Game: Battlegrounds Mobile India
- Registrations to compete: Open until November 14th on the JioGames app
- Team Tournament: Open for all players across India
- Jio Solo Tournament: Exclusive for Jio users
- Total tournament Prize Pool : INR 10,00,000
Gaming enthusiasts can buy GaminCon Bharat 2025 tickets from District by Zomato. JioBLAST is a joint venture between Jio, BLAST, and RISE Worldwide Limited, combining Jio’s 500+ million-strong digital ecosystem with BLAST’s global expertise in esports entertainment and RISE’s leadership in sports and event management. Together, they aim to build India’s most engaging and scalable esports IP ecosystem – from world-class tournaments to creator-driven entertainment formats.
With India emerging as one of the world’s largest gaming markets and the Online Gaming Bill 2025 actively supporting industry growth, JioBLAST is set to accelerate the nation’s journey towards becoming a global esports powerhouse.
The post JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment appeared first on European Gaming Industry News.
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Rapidly-expanding software provider enters its 13th regulated market following Italian regulator’s approval of Elysium Studios – Driven by Swintt titles
Having previously outlined its intentions to enter more regulated markets throughout 2025, sought-after software provider Swintt has announced that it has now officially been greenlit by Italy’s Agencia delle Dogane e dei Monopoli (ADM) to offer its slots in the country.
The new certification has initially been granted for Elysium Studios – Driven by Swintt titles, and though further approval is planned for both SwinttPremium and SwinttSelect releases in the not-too-distant future, the provider has already put pen to paper with two of Italy’s leading operators.
Launched in 2024 following Swintt’s acquisition of Elysium Studios, Elysium Studios – Driven by Swintt is a cutting-edge collection of releases that incorporates elements of social, mobile and casino gaming to deliver a more engaging experience that’s custom-made for the modern player.
Featuring inventive themes, innovative features and intuitive, mobile-first game mechanics, some of the biggest hits to come from the collaboration to date include the quirky, folk lore-inspired I Hate Fairytales and the swashbuckling skull and bones epic, Pirate Pledge Hold & Win.
Given both titles boast a cast of characters that includes everything from punk rock princesses to salty sea dogs and a huge selection of rewarding bonus rounds, the two games and many more from the Elysium Studios line-up are certain to prove a popular addition among Italian audiences.
With Swintt’s successful acquisition of ADM certification now paving the way for the provider to enter its 13th regulated market, the decision will significantly expand the company’s European footprint and enable it to form further partnerships with Italian operators in the months to come.
David Mann, Chief Executive Officer at Swintt, said: “At Swintt, our focus has always been on ensuring that our content gets put in front of players in as many regulated markets as possible – and acquiring ADM approval to offer our games in Italy is another significant step on this journey.
“As an established iGaming market with a huge emerging player base, we feel our Elysium Studios – Driven by Swintt line-up can make a big impact in the region and we look forward to being able to roll out our other core line-ups very soon.”
The post Swintt games go live in Italy after receiving ADM certification appeared first on European Gaming Industry News.
Reading Time: 6 minutes
Here are this weeks latest slots releases compiled by European Gaming
Relax Gaming is diving to the ocean floor for Treasure Tumble Dream Drop, an 8×8 cluster-pays adventure in the hit Tumble series starring fearless explorer Scarlett Spinz. Momentum is everything as position multipliers build, cluster wins cascade and a suite of blocker-busting power-ups keeps the action flowing, with a maximum win potential of 10,000x.
Get ready for a fresh, fruity adventure with Amusnet’s newest slot – 20 Bulky Fruits Buy Bonus! This colourful game brings classic fruit symbols to life across 20 paylines, offering plenty of ways to hit winning combinations and enjoy nonstop excitement. The Buy Bonus feature lets you jump straight into the action, unlocking bonus rounds whenever you want for instant thrills.
TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck. The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments.
Spinomenal has released Demi Gods VII Ultra Mode as part of its hugely successful Demi Gods Series. This is a 5×4 reel 50 lines video slot that takes players on an epic journey through the realm of the immortals, where financial fate rests with the gods. A powerful, surging soundtrack amplifies the gameplay and makes for a thunderous reels experience.
Endorphina has released its newest Halloween title, 3 Witch Pots. The slot features 5 reels, 4 rows, and 40 fixed paylines. This Halloween addition to the Endorphina slots portfolio takes players on a mystical journey to help a skillful witch’s lair.
Witness the downfall of John, a man of order, a devoted father, a loyal husband and a pillar of routine. Nolimit City’s latest release, Disorder, unearths the twisted origin story of Mental and Mental II. This highly anticipated slot falls under the extreme themed category of Nolimit City slots such as Serial and Disturbed.
BGaming invites players to saddle up and head to the Wild West in the brand-new Wild Wick online slot. The game is the latest to be developed in collaboration with Strmlytics, a leader in live-streaming data analytics. Wild Wick introduces players to a charismatic bounty hunter inspired by classic Western Heroes from Clint Eastwood’s Man with No Name and Terence Hill’s Lucky Luke to the animated cowboys of the Soviet cartoon Treasure Island.
Stakelogic is closing out spooky season in style with Soul Slayer, a gripping slot experience where every spin becomes a battle for survival. Set in a world consumed by demonic forces, Soul Slayer challenges players to embrace their inner warrior and strike back with precision, fury, and Wild-filled rewards.
Red Rake Gaming presents Get the Coins!, a slot that combines gold coins with Major, Minor, and Grand prizes in a dynamic, fast-paced experience. This release offers rapid gameplay and an exclusive Mini-Game that delivers unique reward opportunities in every session. With its 3×3 reel format, each spin can generate coins and trigger the “Get the Coins!” Mini-Game with collectible coins whenever at least one coin appears on each reel.
Spinmatic announced the launch of Elemental Fusion, a revolutionary title that fuses the mechanics of Video Slots with the engaging features of Plinko games. This innovative product release highlights Spinmatic’s commitment to developing unique and compelling gaming experiences for the igaming market.
Amusnet has released 20 Golden Coins: Reel Fishing, a next-generation video slot that combines the charm of the game classics with the thrill of modernity. This 5-reel, 20-payline release brings the joy of fishing to life with vibrant visuals, engaging features and a soundtrack that fully immerses players in a sunny day by the water.
Evoplay has launched Sky Sentinels, a new slot that lets players decide their fate under the Egyptian sky. Every spin offers a choice between the Sun and the Moon. The radiant Sun guides wins from right to left, while the mysterious Moon moves them from left to right, each creating a unique way to play and win.
Million Games has announced the launch of Gatsby Gold, a 5×3, 243-ways video slot that combines the elegance of 1920s art deco with dynamic modern gameplay. The game offers 243 ways to win, a 96.3% RTP, and a maximum payout of 8,100x the bet, making it as rewarding as it is stylish.
Evoplay has launched Young Deer Song, a festive high-volatility slot that takes players deep into a mystical forest where nature’s creatures lead the way to great rewards. As the moon rises over the treetops, the reels come alive in this Christmas themed title with the fox, owl, raccoon, and wolf, each carrying their own charm and fortune.
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x. Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot.
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win! Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines.
The post Week 45/2025 slot games releases appeared first on European Gaming Industry News.
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