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Exclusive CEE interview with Evoplay Entertainment 

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Exclusive CEE interview with Evoplay Entertainment 
Exclusive CEE interview with Evoplay Entertainment Reading Time: 5 minutes

 

With the CEE region no doubt set to be one of Europe’s biggest growth stories this year, we caught up with Evoplay Entertainment’s CBDO, Vladimir Malakchi, to talk through the region’s demographics, opportunities and hottest markets through 2021 and beyond.

The CEE region has become an increasingly important factor for growth on the continent, which markets do you see being the main drivers?

It’s all about the big-hitters that have an established framework in place, whether that be Bulgaria, Romania, Lithuania, Croatia or any of the other regulated markets. What we’ve seen in the last few years has been exponential in terms of growth, and that’s undoubtedly a good thing. Solid, concise frameworks that allow a safe and level playing field for both player and operator has created a wide berth of entry for multiple international brands across the region. Given the windfall on revenue for governments, rather than seeing GGR go offshore, will undoubtedly prove to be a good thing for local economies, and has already proven to be a significant contributor to national budgets.

In hand with that development comes a surge in the quality of gaming available – as well as a more advanced menu of entertainment experiences – whether that be table games, instant games or slots. I’m fully confident that the advantages of a safe, regulated market will continue to be felt by countries that have established a steady GGR growth rate and a favourable environment for doing business.

In general, how would you define the typical CEE player’s profile towards slots, instant and table games? What kind of entertainment are players looking for?

The typical CEE player mainly shares characteristics with those you’d find elsewhere in Europe. Having said that, the transition to online has indeed come later than in the West, so it is inevitable that we see games that have a lot in common with the land-base sector to appeal to players. We’re also seeing plenty of interest in instant games (especially when it comes to our stable of titles), which I believe to be a massive growth area. Why? The clue’s in the name – they give players a chance to enjoy instant entertainment, lighting-fast game rounds and a quickfire result.

Are there any particular territories that stand out for you as having a unique player demographic?

While we’re certainly not a brand that believes in a ‘one size fits all’ approach when it comes to global delivery, from personal experience I can say that the extent that one sees unique player demographics vary from country to country is relatively minimal. A greater factor that shapes delivery of product, and in effect defining the demographics of the players you deliver to in each market – is the infrastructure and accessibility. For example, with rural or highland areas, slower internet speeds are inevitable and therefore require more adaptable content that can either be leveraged via game engines to enhance the download speed, or alternatively through the application of light technical requirements for the game itself.

Having said that, CEE is digitising at an impressively fast pace. Heavy investment in high-speed broadband coverage can be observed throughout Europe, with 86% of the Czech Republic’s rural locations now connected to the internet, for instance, while Romania (as I’m sure any citizen there will be fast to tell you), has one of the fastest internet speeds in the world!

How should operators in the region be looking to tailor / customise their content to further drive retention and engagement?

There’s really no substitute for analysing the market in depth. That means closely studying the preferences of local players and the state-of-play for any potential competitors. Operators who get that process right can adapt their offering accordingly, thus driving revenue in the long-term.

We know that while session durations are relatively consistent across Europe, the average stake value is not. This is especially the case in the CEE region, where arguably the economic fallout from COVID-19 can be felt harder than most, which requires a gaming experience that can provide extended entertainment without draining player’s bank balances in minutes. This is especially the case for what is a hugely tech-savvy demographic – who are far more discerning than many outsiders would assume – and therefore require a solid product with the maths to back it up. Success here is all about authenticity, and players will recognise a lack of it from a mile off.

Gamification’s going to be a hot topic in the months ahead given the need for entertainment – as a market expert, what types of features do you believe will be key in 2021?

Tournaments are very strong right now – and formats that allow players to compete against each other in real time are going to be a mainstay in gaming development this year. I see this as being indicative that providing players with an additional sense of competition, such as pitting players against players through formats like multiplayer gameplay, is a whole new level of gamification in itself that can do wonders for making your products more interesting for your audience locked down at home.

I’m particularly excited about what multiplayer can offer, and we’re taking this area very seriously. They’re going to be a serious asset when it comes to providing an additional dimension of gameplay. Combine that with faster rounds with instant games (which are very hot right now), as well as the opportunity for more varied stakes – and you have a lightning-fast experience that can create a hugely exciting betting environment and really drive engagement and retention.

Ukraine of course is going to be very closely watched – how would you rate the regulation process so far and do you believe we’re on track to go live by mid-next year?

We’ve seen good progress in Ukraine since July last year when online gambling was officially made legal – and the government has been working hard to get a regulatory framework in place, with a commission already formed to monitor the issuing of licenses to casino operators.

It is also expected that the number of licences that the authorities choose to grant will be limited – this, just like we’ve recently seen in Argentina, means that we have a queue of foreign operators waiting for certification, and I predict will start seeing the results show in around six months. I look forward to contributing towards the creation of a safe and regulated gaming environment for all, as well as seeing the benefits that gaming revenue will bring to our national economy – just as it has for other regulated CEE territories. The future is certainly looking bright!

And last but not least, are there any leading figures or businesses you can recommend to our readers for 2021 inspiration?   

The biggest source of inspiration to me personally continues to be the fantastic team of staff we’ve got right here at Evoplay Entertainment. The tremendous success we’ve enjoyed as a company drives me to strive for more, and I genuinely believe that when we work together as a company, there is almost nothing we can’t achieve.

Don’t be afraid to take inspiration from your own accomplishments, no matter how large or small. It’s a reminder that your greatest days lie ahead – something that’s particularly important to remember in the current circumstances!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ESA Gaming elevates aggregation platform through Stakelogic collaboration

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ESA Gaming, the innovative games provider, has announced the go live of its latest partner, Stakelogic.

As part of the agreement, Stakelogic has seamlessly integrated its extensive array of cutting-edge casino games into ESA Gaming’s Game Aggregator System (GAS).

Stakelogic’s portfolio boasts over 250 slots, characterised by memorable designs and unique gameplay. In addition, the provider offers a variety of innovative bonus features, including the industry-first Super Wheel bonus.

GAS customers will now be able to enjoy an array of engaging titles, such as Wild Wild Bass 3, Tiki Tiki Hold ‘N’ Win and their upcoming title Manimals, alongside content from a strong portfolio of the industry’s leading providers, as the platform recently celebrated its 60th supplier being onboarded.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Integrating Stakelogic into our GAS offering is a significant enhancement to the platform, introducing a diverse range of high-quality titles.

“In addition to developing our own content, partnering with industry leaders and fortifying our aggregation platform is pivotal to our strategy.”

Daniele Fricchione, Head of Account Management at Stakelogic, added: “We’re excited about our partnership with ESA Gaming, joining their aggregation offering enables us to broaden the accessibility of our games in Italy.

We’re confident that our distinctive titles will offer a fresh perspective, and we eagerly anticipate advancing our collaboration.”

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Ancient mysteries await in 3 Oaks Gaming’s 3 Egypt Chests: Hold and Win

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Distributor’s newest release exhibits powerful Progress symbols

3 Oaks Gaming, an established distributor of iGaming content, has gone live with 3 Egypt Chests: Hold and Win, an action-packed adventure showcasing a trio of colourful Progress symbols alongside unique Boosters, paving the way to dig for hidden treasures.

Across 10 paylines, the slot’s biggest prizes lay within the fabled 3 Pots mechanic, with the Progress symbols the key to unlocking the riches on offer in this title.

Once the Hold and Win bonus round is activated, a red, blue or green Progress symbol uncovers one of the three modifiers – Multi Feature, Extra Feature and Double Feature.

Filling the Treasure Chest Meter with red Progress symbols begins the Multi Feature, where random multipliers boost the Bonus symbols, turbocharging the way for enhanced wins, while Blue Progress symbols grant access to the Extra Feature, increasing respins and prolonging the gametime.

The Double Bonus game transports users to an additional board, doubling the prize amount including two Grand Jackpots, worth 10,000x a player’s bet.

Additionally, when a Progress symbol appears alongside a Boost symbol, it collects all visible monetary values, bolstering a player’s winning prize pool.

Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said: “3 Egypt Chests: Hold and Win is a pulsating journey into ancient Egypt where pharaohs roam and guard the ancient treasure.

“The return of our 3 Pots Mechanic will undoubtedly prove popular once again with users as the trio of captivating Boosters elevates the gameplay and the overall player experience.”

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Stakelogic Live Signs Partnership with betFIRST in Belgium

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Popular Betsson Group brand becomes the latest Belgium operator to host Stakelogic Live’s full suite of games

betFIRST, a leading online casino and sport betting brand in Belgium owned by the Betsson Group, has put pen to paper on a deal with in-demand live casino content provider Stakelogic Live.

Stakelogic Live already has a strong presence in the Belgium market, working with several leading operators. It will now add the hugely popular betfirstcasino.be website to its roster of partners, with the site gaining complete access to its live casino content.

As a result of this deal, players at betFIRST will now have a huge selection of exciting live casino games at their fingertips. Stakelogic Live has established itself as a must-have live casino provider, serving up a unique brand of thrilling live casino action broadcast live from state-of-the-art studios in The Netherlands and Malta.

Stakelogic Live’s catalogue of games includes immersive takes on popular classics such as American Blackjack, Speed Baccarat, and Auto Roulette, as well as a plethora of game-show-style titles, all of which can now be enjoyed in betFIRST s live casino lobby.

There is also the opportunity for players at betfirst.be to experience the exciting Super Wheel prize feature. This innovative prize, when triggered, gives players the chance to spin a giant money wheel, with instant-win prizes and a selection of action-packed up for grabs. 

Neil Tanti, Senior Sales Manager at Stakelogic, said:” betFIRST is an operator with a tremendous reputation and is an excellent partner to work alongside as we continue to cement our position as the leading live-casino content provider in the Belgium market.

As a studio, we go to great lengths to ensure our products are head and shoulders above the competition, priding ourselves on the highly engaging and immersive experiences we are able to offer players. Partnering with us enables betFIRST to stand out in what is a very competitive market. “

Julien Roux, CPO at betFIRST, said: At betFIRST, “We pride ourselves on knowing exactly what our customers want and providing them with it. This is why we have chosen to work with a leading provider like Stakelogic Live.

Live casino is an extremely important vertical for us, and by partnering with Stakelogic Live, we can now add one of the best providers in the business to our lobby, ensuring the best possible experience for our fans. “

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