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Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

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Sportsbet.io redefine match day activations at-home, with new virtual VIP experiences for Southampton FC
Sportsbet.io redefine match day activations at-home, with new virtual VIP experiences for Southampton FCReading Time: 2 minutes

 

As part of their club partnerships with Southampton FC, cryptocurrency sportsbook Sportsbet.io have created a new VIP experience that uses virtual reality (VR) technology to recreate the magic of matchday, at home.

The creative concept aims to leverage Sportsbet.io’s matchday rights with the Saints to educate and engage football fans on cryptocurrency. As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to build their own unique VIP experience, from a stadium tour with a club legend to a front-row seat at the training ground.

Sportsbet.io are using their football partnerships to redefine the fan experience by combining cutting-edge technology with their cryptocurrency expertise, delivering exclusive experiences that reward Southampton’s large global fanbase and Sportsbet.io customers. The initiative is a demonstration of Sportsbet.io’s constant drive to innovate and the sportsbook believe that the role of cryptocurrency in sport is only going to increase.

The first Virtual Reality experience was delivered in December 2020 ahead of Southampton FC’s home fixture against Manchester City, and featured a tour of St Mary’s stadium with Saints legends Franny Benali and Matthew Le Tisser, as well as a penalty masterclass with Le Tissier. More activity is due throughout 2021, with the potential to further expand the experiences on offer across their club sponsorships.

Tim Heath, Founder of the Coingaming Group, said: “We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin. We’re likely to see more of the same – from clubs finding new ways to engage with fans on a match day to the way business is done at the top of the game.”

The initiative was developed by Sportsbet.io’s creative and PR agency Fuse in response to the Covid-19 pandemic, working as a digital solution to activating matchday rights in a behind-closed-doors environment. Production of the 360 live content and immersive storytelling was delivered by award winning VR & AR agency East City Films. The content is delivered to influencers using the Pico neo2 headset by Pico Interactive, who specialise in providing VR solutions for business in the USA, Canada, Europe, Africa, and Asia.

Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “As a club our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team. The work that is currently ongoing is a pleasure to be involved with and we want to ensure as many of our fans are experiencing that St Mary’s nostalgia as possible. We cannot wait for the full return of our fans but in the meantime, Sportsbet.io have found an innovative way to ensure our club and fans can stay connected.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Sportsbet.io redefine matchday activations at-home, with new virtual VIP experiences for Southampton FC

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release

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SlotMatrix, the world’s largest casino content aggregator, invites players to step into the shadowed tombs of ancient Egypt with Shadow Summoner Egypt, an atmospheric slot adventure filled with mystical power and great win potential.

This striking new release is the second title in the Shadow Summoner series, with players tasked with awakening the plagues of Egypt through four magical tomes: the Tome of Locusts, Blood, Sacrifice and Firestorm.

Every tome unleashes a unique feature and transforms the reel in a distinct way, from spreading wilds and explosive symbol upgrades to powerful multipliers that can reach up to 100x. Collecting Golden Scarabs upgrades the tomes into multipliers, adding even greater depth and potential to each spin.

The game’s dual bonus rounds, Sun Free Spins and Moon Free Spins, invite players to gaze into the Eyes of Ra and choose their destiny, with semi-persistent multipliers that can build up to significant wins.

Exclusively available through SlotMatrix, Shadow Summoner Egypt is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Shadow Summoner Egypt builds beautifully on the foundations laid by the previous title in this series.

“We’ve created a world where every spin feels meaningful thanks to the evolving tomes, growing multipliers, and dual bonus paths, making this a premium addition to our exclusive portfolio and a great continuation of a series with huge long-term potential.”

The post SlotMatrix unearths ancient tomes with Shadow Summoner Egypt release appeared first on European Gaming Industry News.

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Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead

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Independent slots studio Thunderkick has given its popular Day of the Dead series a Christmas makeover in Esqueleto Explosivo Feliz Navidead, fusing the spirit of two holidays in a vibrant festive fiesta.

Following the release of standout seasonal titles such as Hot Turkey and Midas Golden Touch Christmas Edition, the launch of Esqueleto Explosivo Feliz Navidead signifies the supplier’s commitment to creating bespoke, holiday-themed content that drives engagement around global celebrations.

Engineered to feel familiar yet fresh, the skulls are decked with holly and the streets lined with gifts in the 5×5 cluster pays slot, brought to life by the iconic mariachi band, which has replaced Latin American-inspired rancheras for Christmas jingles.

Symbols from winning combinations explode to leave behind wilds or exploding wilds for the following tumble, doubling the Mucho Multiplier up to a maximum of 1,024x. During the bonus round, triggered by three scatters, exploding wilds are collected, with every third awarding three extra spins and removing the lowest base multiplier, unwrapping 7,500x win potential.

Esqueleto Explosivo Feliz Navidead elevates a fan-favourite with festive flair, underscoring Thunderkick’s dedication to meeting its partners’ requests and delivering timely, culturally resonant products.

Mike Collins, Game Product Owner at Thunderkick, said: Esqueleto Explosivo Feliz Navidead represents another evolution of the game brand, designed specifically for maximum appeal throughout the holidays.

“We strive to support operators with custom-built content, and by blending one of our most successful IPs with Christmas-themed audiovisual elements, we have given the franchise a new lease of life and produced a slot that is sure to stand out this festive season.”

The post Thunderkick swaps maracas for mistletoe in festive franchise addition Esqueleto Explosivo Feliz Navidead appeared first on European Gaming Industry News.

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PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026

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PopOK Gaming has been shortlisted for the Global Gaming Awards EMEA 2026 in the following two categories: “Product Launch of the Year” and “Crash Game of the Year.”

This recognition reflects the company’s continuous dedication to excellence and its growing influence within the international gaming landscape. Over the past year, PopOK Gaming has introduced a number of successful new titles and innovative features that have strengthened its position as a trusted and creative force in the industry.

The Global Gaming Awards celebrate companies that have shown strong performance, innovation and impact across the EMEA region over the past year. The shortlist is the result of a thorough selection process that highlights those setting high standards in the field.

Final winners will be chosen by a panel of senior industry executives, with KPMG monitoring the voting process to ensure transparency and fairness. The award ceremony will take place on 19 January 2026, during the opening day of ICE at Fira Barcelona Gran Via.

The post PopOK Gaming Shortlisted for Global Gaming Awards EMEA 2026 appeared first on European Gaming Industry News.

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