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Exclusive Interview with Blanka Homor, Sales Director at Playson

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5 years ago

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Exclusive Interview with Blanka Homor, Sales Director at Playson
Exclusive Interview with Blanka Homor, Sales Director at PlaysonReading Time: 3 minutes

 

– Tell us about the CEE region for you in 2020 – what’s been your major highlights?

Throughout 2020, the CEE region was hugely important for Playson. It was the year when our games were certified in Croatia, Republic of Srpska, Serbia, Greece and Montenegro, which increased our foothold within the region significantly. We signed a raft of major commercial deals and were often among the first suppliers to partner with operators upon entering a newly-regulated territory.

That success is testament to our credentials as one of the region’s most exciting suppliers, and we can’t wait to continue expanding our CEE reach with a string of new agreements in 2021.

– To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?

Germany remains a key market of focus for us. Despite a decline in gaming revenue caused by tougher restrictions on domestically licensed operators, we believe the market will continue to grow. Further west, neighboring Netherlands, which is set to bring in regulated online gambling later this year, is also of strong interest to us, and we’re keeping a close eye on any regulatory developments coming out of Switzerland.

We plan to apply for local licences and secure comprehensive operator partnerships in both of those territories, which will further cement our position among the region’s fastest-growing content developers.

– How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?

Businesses across the globe continued to reel from the shockwaves caused by Covid-19, and our industry is no different. The closure of land-based casinos and retail betting outlets took its toll, as did the pause on sporting fixtures.

One sector that has surged, however, is online casino. The coronavirus outbreak and ensuing lockdown caused a spike in activity, with demand for our content hitting record highs. Nevertheless, we’ve continued to adapt to the changing circumstances, with the pandemic causing delays and interruptions to regulatory processes in markets across the globe.

– Looking to the future – what should our readers be watching out for in the next 12 months?

Even more thrilling Playson content! New games, bonus features and engagement tools are all on our agenda, with the aim of increasing retention rates and dwell time for operator partners.

Our upcoming release, Wolf Power: Hold and Win, is a glowing case in point. The slot showcases in-game jackpots including the Grand Jackpot worth x500, with stacked Wilds, Hold and Win mechanics and Free Spins also making an exciting appearance.

Overall, 2020 will see us maintain the impressive content rollout that attracted so many fans last year, with an emphasis on unique gameplay features tailored to key markets.

– And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?

We continue to learn from colleagues in the blockchain space, which has gone from strength to strength in recent months.

As an open and transparent ledger of actions and information, blockchain allows regulators to monitor the funds going in and out of a casino, and how much and how frequently players bet. From a player protection standpoint, that could be extremely promising.

Given that a large percentage of our revenue comes from mobile, we also keep track of new smartphone releases from the likes of Samsung and Apple. That’s a vital part of ensuring our content is optimised for the full spectrum of devices, which is a high priority for Playson.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Exclusive Interview with Blanka Homor, Sales Director at Playson

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

4 hours ago

on

December 11, 2025

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Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.

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Latest News

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

4 hours ago

on

December 11, 2025

By

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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Latest News

SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide

Published

5 hours ago

on

December 11, 2025

By

SCCG Management, a global leader in advisory, business development, and strategic partnerships for the gaming industry, announced a strategic global distribution partnership with Yellow Elephant Studios (YES), a rising force in casino, charitable gaming, and iGaming content development.

The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.

A Studio Built for the Next Generation of Gaming

Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.

“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”

Accelerated Global Reach Through SCCG’s Network

By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.

“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”

The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.

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