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Meet new Global Esport Brand Ambassador – “Сoldzera” Joins Parimatch team

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Coldzera joins Parimatch team
Coldzera joins Parimatch teamReading Time: 2 minutes

 

Parimatch, the international betting tech company, signs up Marcelo Augusto David (better known as “Coldzera”) as its Global Esports Ambassador.

Marcelo Augusto David is a Brazilian professional at Counter-Strike: Global Offensive, famous for being the best CS:GO player 2 years in a row (2016 and 2017).

As part of the contract, Coldzera will support Parimatch initiatives in social networks. To celebrate the signing, Marcelo had a small talk with Stepan Shulga, Head of Esports at Parimatch.

Marcelo Augusto David says:
“Happy to announce my partnership with Parimatch and meet my battle CS:GO comrade Daniil “Zeus” Teslenko on one side, together with such global sport legends as Mike Tyson and Conor McGregor – this is such an honour. I have known Parimatch as a responsible company that is truly immersed in esports and makes a significant contribution – both in technology and in entertainment. And, being grateful to esports for a lot, I want to make my contribution not only at the arena – so, together with Parimatch, we’ll boost esports in Brazil. Let’s try distracting them a little from football!”.

Stepan Shulga, Head of esports at Parimatch says:
“Great news for the Parimatch and esports community. My company aims to become a global brand and this partnership with Marcelo displays us for Brazillian esports fans, opening the door to the global markets. Marcelo will help us with communication – it is very important that esports pros share their inspiring experience with fans. Welcome aboard, amigo! Let’s make the esport planet spin faster!”.

Parimatch has long been at the forefront of the burgeoning esports industry, recognising its growth potential early on, paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be on of the top esports bookmakers.

Parimatch is the global betting partner of the popular esports team Fnatic and the title partner of Virtus.pro. In 2019 was the official partner to Ukraine’s biggest Counter-Strike competition Logitech G National Cybersports League (NCL) and the EPICENTER Counter Strike: Global Offensive (CS:GO) tournament. Parimatch recently established its own major Dota2 competition “Parimatch League”, the first time that a betting company has organized its own tournament. Following this success, Parimatch launched Parimatch League CS:GO, an online league for Counter-Strike: Global Offensive teams.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Meet new Global Esport Brand Ambassador – “Сoldzera” Joins Parimatch team

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MARCA Named Official Strategic Partner for Legends Charity Game 2025

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Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market.

Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.

The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.

The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.

Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.

“Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”

As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.

The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.

“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.

 

About the Legends Charity Game

The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.


About MARCA


Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.

In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.

The post MARCA Named Official Strategic Partner for Legends Charity Game 2025 appeared first on European Gaming Industry News.

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Digitain Strengthens Romanian Market Presence Through KingCasino Partnership

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Digitain has entered a new partnership with KingCasino, further solidifying its active role and growing presence in the Romanian market.

Digitain, the leading sportsbook and iGaming solutions provider, proudly announces its latest partnership with KingCasino, marking another step in its Romanian growth journey. This partnership also strengthens Digitain’s footprint across Eastern Europe, reflecting the company’s ongoing commitment to equipping operators in the region with advanced sportsbook and iGaming solutions.

KingCasino is a fast-growing operator in Romania, offering players a wide range of slots, live casino, and sports betting opportunities. Known for its user-friendly platform, localized offering, and strong customer focus, KingCasino continues to build a loyal player base in the competitive Romanian iGaming landscape.

Through this partnership, KingCasino will gain access to Digitain’s award-winning Sportsbook, featuring thousands of monthly events, as well as Digitain’s Centrivo platform – a state-of-the-art solution for online casino and sports betting operators. In addition, KingCasino will benefit from advanced gamification and built-in bonus engine, real-time tournament engines, and customizable multi-layer progressive jackpots that enhance player engagement, along with access to dozens of casino providers available in the Romanian market.

Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Partnering with KingCasino is not only about expanding our footprint in Romania — it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”

Thanos Karakostas, Head of Product at KingCasino, added: “As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.”

With this latest agreement, Digitain further expands its network of partners across Eastern Europe, reaffirming its position as a trusted technology provider committed to supporting operator growth in regulated markets worldwide.

The post Digitain Strengthens Romanian Market Presence Through KingCasino Partnership appeared first on European Gaming Industry News.

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Mars Attracts hits Early Access on September 16

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The upcoming park management sim Mars Attracts will hit early access on Steam on September 16, 2025. 

The release date announcement came with a new teaser trailer which highlights some of the never-before seen maps, missions, buildings and characters that have been crammed into the Early Access build. 

Following a highly successful visit to Gamescom as part of the Indie Arena Booth, developers Outlier are keen to open up their twisted management sim to a wider audience. Visitors to the Gamescom booth praised the game’s deep management mechanics, gruesome experiment system and dark sense of humor. 

Fans of the game will also have a chance to pick up a very special Supporter’s Edition of the game which includes an hour long behind the scenes featurette, the game’s soundtrack, and an 56 page artbook packed full of never-before seen concept art, illustrations and character design. Supporters will also have access to a bonus human enclosure and special character – the Space Age! 

Early Access for Mars Attracts is expected to last about nine months, with development following a player-guided approach. Fans can have their say on new features and tweaks to existing elements through the studio’s Discord. This input will play a major role in shaping the development roadmap, with the Outlier team keen to let the community have their say in shaping the game they want to play. 

The post Mars Attracts hits Early Access on September 16 appeared first on European Gaming Industry News.

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