Latest News
Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Meeting in plenary session on January 21, the members of the National Gaming Authority (ANJ) examined the 2021 promotional strategies of gambling operators, both in competition and monopoly, with particular regard to the objectives of prevention of excessive or pathological gambling and protection of minors. In view of the points of vigilance that were identified during this review, such as increased advertising pressure and the targeting of young audiences, the approval of these strategies is in most cases subject to conditions in their implementation.
Reminder of the legal framework
Since the reform of gambling regulation in 2020, all operators must submit their promotional strategies to the National Gaming Authority for approval each year. The latter examines it in the light of the objectives of the State’s policy on gambling and chance, and more specifically, the prevention of excessive or pathological gambling and the protection of minors.
This first exercise of approval of promotional strategies should allow the ANJ to progressively build its analytical grid to maintain a recreational game and for operators to become familiar with these new provisions. It is also on the basis of this analysis grid that the ANJ will be able, if necessary, to mobilize its power to withdraw from a particular advertising campaign that encourages gambling by minors or that contains excessive encouragement to gamble.
The ANJ’s analytical grid takes into account the balance to be struck between the legitimate use of advertising by operators to promote the legal offer and differentiate themselves in a highly regulated market, and its necessary channelling to counter the risk of problem gambling and protect minors. It will be regularly updated in the light of the observations or developments observed by the ANJ and the work carried out with the CSA and the ARPP, in the framework of the implementation of an observatory on gambling advertising.
It is in line with the reference framework for the prevention of excessive and pathological gambling and the protection of minors published in December 2020, which proposes an operational manual for operators in the implementation of their new obligations.
Points of vigilance common to operators for the 2021 strategies
The ANJ conducted a comparative analysis of the promotional strategies of the 14 licensed operators and the 2 operators under exclusive rights (FDJ and PMU). This analysis revealed points of vigilance, common to all these operators, which justify attaching conditions to approval decisions:
- A substantial increase in advertising budgets of 26% compared to 2019*, with large-scale campaigns around major sporting events planned for this year (notably the Euro Football Championship and the Tokyo Olympic Games);
- A reinforced targeting of young people with the use of digital marketing strategies on the social networks Snapchat and TikTok particularly followed by minors;
- Active stimulation of the player with the effect of intensifying gambling practices and the recruitment of new players (bonuses, personalization of the offer).
The particular case of monopoly operators (FDJ and PMU)
An examination of the promotional strategies of these two operators under exclusive rights shows that the Authority has serious concerns about them, particularly in light of the case law of the CJEU and the Conseil d’Etat, which reminds us that the monopolies’ advertising efforts must remain measured and strictly limited to what is necessary to channel consumers towards controlled gambling networks. Moreover, in connection with this jurisprudence, the ANJ will be vigilant to ensure that any advertising or promotional campaign by these operators does not hide behind arguments of general interest to give a positive image of gambling or to justify it.
The ANJ will be very attentive to ensure that the points of vigilance it has identified are the object of particular attention on the part of operators with regard to their obligations in terms of prevention of excessive gambling and protection of minors.
*Since the 2020 budgets are not significant, 2019 will be the last fiscal year carried out under normal market conditions.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Promotional strategies of gambling operators: what points of vigilance has the ANJ identified?
Latest News
Oddsgate launches 2025 trend guide for the iGaming market
The post Oddsgate launches 2025 trend guide for the iGaming market appeared first on European Gaming Industry News.
Latest News
Quick Custom Intelligence and Modulus Celebrate Success at ICE
Quick Custom Intelligence (QCI), a leading provider of cutting-edge business intelligence solutions for the casino industry, and Modulus, an innovator in advanced gaming system technology, are pleased to announce a successful showcase at the International Casino Expo (ICE).
Throughout the event, both companies met with dozens of current customers and new prospects, demonstrating the latest in AI technology and data-driven business intelligence tools.
By joining forces in the Modulus booth, QCI and Modulus underscored the synergy of their combined technologies, generating excitement among attendees. The live demos highlighted how these next-generation solutions can empower casinos to make data-driven decisions, enhance customer engagement, and streamline operations.
“The energy at this year’s ICE was truly inspiring,” said Marc Attal, COO of Modulus. “Our newest technology received an exceptional response, and our digitalization strategy for slots and tables resonated deeply with clients who clearly saw the benefits of optimization it brings. Showcasing QCI’s solutions in our booth amplified our message and created an immersive experience that highlighted the potential of the cutting-edge AGI55 platform. The excitement and enthusiasm from both existing and prospective clients made this one of our most successful shows yet, reaffirming our commitment to innovation and excellence.”
“It was fantastic to be part of the show,” remarked Andrew Cardno, CTO of QCI. “Meeting so many new customers and prospects has sparked a sense of excitement and optimism for what lies ahead for QCI in the global casino market. We are grateful to Modulus for the opportunity to partner in showcasing how our integrated solutions can help casinos operate more efficiently and profitably.”
Both companies look forward to expanding their footprint in international gaming markets, fueled by the success and enthusiasm generated at ICE. QCI and Modulus remain committed to developing innovative technologies that drive real-world results for casino operators everywhere.
The post Quick Custom Intelligence and Modulus Celebrate Success at ICE appeared first on European Gaming Industry News.
Latest News
TEAM VITALITY PRESENTS ITS NEW ROSTER VALORANT THROUGH THE LEGACY CAMPAIGN
- After achieving an exceptional end to the 2023-2024 season, Team Vitality returns with strong European and International ambitions.
- Since the start of the season, two superstars have joined the ranks of the Team Vitality roster: Derke and Less, alongside Sayf (IGL), Kicks and Trexx. The club’s new ambassador: Ardiis, will cast their matches all year round. With this team, the goal is simple but audacious: lay the foundations for a new legacy, make history on this new stage and qualify for the VALORANT Champions.
- Thus, Team Vitality is preparing to write a brand new FPS game story supported by the LEGACY campaign. And its first Ice & Fire chapter begins today!
Team Vitality proudly presents its VALORANT roster for the 2025 season. After securing a second European place and qualification for the VALORANT Champions 2024 at the end of last season, the team will endeavour to maintain its high standards and continue to shine on the European (VCT) and international scene. The first key meeting for this team is at the VALORANT Bangkok Masters 2025 on February 27th.
With a combination of youth, talent and experience, Team Vitality is proud to welcome two new international talents to the roster, with an already established track record in the game: Finnish-Russian Derke, the Brazilian powerhouse Less, and a new coaching staff.
A FIVE STAR ROSTER TO CONQUER THE WORLD
Team Vitality returns more determined than ever to the VALORANT scene. With two new players joining Kicks, trexx and Sayf (IGL and Team Captain), hoping to win a VCT title. In addition to this brand new roster, Team Vitality also integrates a new experienced coaching staff with the arrival of Faded.
New players and coaching staff
- Nikita “Derke” Sirmation (Finnish-Russian) – 21 years old: Former Counter-Strike player who switched to VALORANT. Considered one of the top three duelists of all time, Derke is known for his exceptional skills and decisive impact during matches and dominated the VCT:2023 LOCK//IN and the VCT Masters Tokyo in the same year – a feat never achieved before. With his international experience, Derke is ready to bring his strategic vision and talent to the team.
- Felipe “Less” Basso (Brazilian) – 19 years old: A true VALORANT prodigy, Less quickly gained attention with his excellent mechanics and superhuman reflexes. At the age of 17, he won the VALORANT Champions in 2022 and the VCT Americas League in 2023 and is considered one of the best players in his role as Sentinel.
- Daniel “Faded” Hwang (American) – 30 years as Head Coach: Faded has already coached within the TSM organisation and qualified for Ascension Finals in Mexico – all in his first year as a head coach! He has proven himself capable of developing talent and achieving exceptional results.
The new 2025 roster now stands as:
- Kimmie “Kicks” Lassner
- Saif “Sayf” Jibraeel (IGL)
- Nikita “trexx” Cherednichenko
- Nikita “Derke” Sirmitev
- Felipe “Less” Basso
For this new season, the talented Sayf has taken on the key role of IGL within the team. Elected duelist of the 2024 season in VCT, Sayf will have the important task of leading his team to victory.
With the arrival of two additional superstars to the team, Team Vitality sends a strong message: VALORANT is a priority for the club. While the VALORANT Champions will take place in Paris, the club’s homeland, Team Vitality hopes to make an impression at home.
“VALORANT is a vital scene for us. We were keen to strengthen the existing team with even more experienced profiles as we seek performance and aim for excellence. And this season is special: we hope to be able to defend our chances of victory at home, in Paris.” explains Fabien “Neo” Devide, President and co-founder of Team Vitality.
LEGACY CAMPAIGN: AN ICE & FIRE ROSTER [CHAPTER 1]
Team Vitality is embarking on this new season with a clear and unwavering ambition: to write a new legacy on a key FPS game and shine at the VALORANT Paris Champions. To support this, Team Vitality is launching LEGACY, a campaign that will follow the team in three key chapters until the Champions next September.
https://x.com/TeamVitalityVAL/status/1879931306143887621
The first chapter of this campaign begins at the Bangkok Masters on February 27th and will notably feature the two new stars of the team. The campaign will play on the elements of the roster: Derke, a Finnish player, known for his exemplary composure, embodies serenity and concentration. Less, a Brazilian player, with an explosive style of play, flamboyant actions and an energy capable of igniting his teammates. Together, they symbolise a complementarity of qualities essential for the roster’s goal of reaching the top.
VCT BUNDLE VITALITY: PLAY LIKE LESS OR DERKE!
Team Vitality is proud to announce that its official VCT bundle is now available for purchase via the in-game shop. These exclusive bundles embody the club’s unique identity and allow fans to proudly wear Hive’s colours, while supporting the team in its quest for glory on the VALORANT scene.
Each piece has been carefully designed to reflect Team Vitality’s competitive spirit and boundless ambition.
https://x.com/TeamVitalityVAL/status/1876293118762315799
|
The post TEAM VITALITY PRESENTS ITS NEW ROSTER VALORANT THROUGH THE LEGACY CAMPAIGN appeared first on European Gaming Industry News.
-
Latest News3 months ago
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
-
Latest News2 months ago
The 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals Arrive in London!
-
Latest News1 month ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News2 months ago
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
-
Latest News2 months ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News2 months ago
Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble
-
Latest News2 months ago
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
-
Latest News3 months ago
Booming Games Partners with Hollywoodbets to Launch Immersive Slots Games in South Africa
You must be logged in to post a comment Login