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Casino Guru reports a successful year of 2020 marked by new features and improvements


Casino Guru has had a busy year of 2020, spanned by website redesigns, new features and functionality, as well as just continuing what they do best – objectively reviewing online casinos, broadening their database of casino website, bonuses, and games, helping players with their complaints about online casinos, and trying to change online gambling for the better.
Here are some noteworthy milestones signifying the progress made by the Casino Guru team in the previous year.
1. Launching a multilingual forum and community
Perhaps the largest step forwards in terms of functionality is the creation of a community forum for online casino players, which was launched back in March 2020. And, as Casino Guru is a multilingual website, this is no ordinary forum.
Casino Guru didn’t want to split the forum into individual sections for each supported language, so they came up with an innovative idea to implement automatic translation functionality that allows users to communicate even if they don’t speak the same language. It works surprisingly well, and, as automatic translations are getting better and better, things are only set to improve going forward.
Despite its young age, the Casino Guru community has grown to almost 20,000 registered users that have collectively added several thousands of posts to the forum, earning a place amongst top 3 casino-related forums in terms of user activity.
2. Surpassing 1000 resolved complaints about online casinos
Casino Guru launched a complaint resolution center, in which players can submit a complaint about an online casino and get assisted for free by the Casino Guru team, back in August 2019. The objective of this endeavor is, of course, to assist players that have been mistreated by online casinos.
The number of submitted complaints has been growing ever since, and Casino Guru has very recently surpassed a milestone of 1000 successfully resolved complaints.
3. Surpassing 3000 reviewed online casinos
Casino Guru boasts about having the biggest up-to-date database of online casinos on the internet. Therefore, it’s no surprise that the number of casinos in their database has been growing over the previous year.
With increased interest in online gambling caused by the Covid-19 pandemic attracting new companies to venture into this business, Casino Guru has been keeping track of it all and continually reviewing and evaluating all new casino websites, surpassing 3000 reviewed casinos in the process.
4. Persuading over 50 online casinos to rework their unfair terms and conditions
Another part of Casino Guru’s agenda is to make online gambling safer and fairer for players. Any unfair practices discovered during the casino review process or when helping players with their complaints are used to decrease the casino’s rating. Casino Guru started putting more emphasis on this, as their activities in complaint resolution brought unfair practices to their attention more than ever before.
Casino Guru leverages its position to try to get casinos to create a better environment for players. Thanks to this effort, over 50 online casinos have already altered their terms and conditions by rewriting or removing clauses that are simply not fair on players.
5. Finishing a series of articles about problem and responsible gambling
Related to making online gambling safer is Casino Guru’s mission to spread awareness of gambling addiction and everything related to it, including prevention (responsible gambling), diagnosis, ways to get help, as well as how to help someone close that has fallen victim to problem gambling.
Casino Guru has set out to create in-depth, really helpful content to provide online casino players or their friends and relatives with instructions on how to minimize the negative impact of gambling on their lives. The year of 2020 has seen this series of articles being finalized.
Casino Guru also started working on a detailed global database of problem gambling help centers that will allow people to find the right kind of help for them.
6. Redesigning the database of casino bonuses
Many people come to Casino Guru looking for casino bonuses. That’s why a lot of effort has been put into redesigning their bonus database. The new design is making great use of the vastness of data they have about each bonus, highlighting all the important bonus terms that players should be aware of before playing.
The new layout also offers detailed explanation of these terms, as well as examples, allowing players to understand should and shouldn’t do while playing with a bonus. This is especially helpful for beginner players that are not well-versed in casino bonus terminology and have a hard time navigating the casinos’ complicated terms and conditions.
7. Getting more visitors and becoming one of top 5 websites about online casinos
All of this has been happening over a year that has seen a big growth in online gambling overall. Because of worldwide lockdowns that caused brick-and-mortar casinos to close their doors, as well as people having more free time and looking for new activities, more and more people have been experimenting with online gambling.
Casino Guru has seen a roughly 50% overall growth of traffic compared to 2019, combining the market growth with their strengthening position and gaining edge over competing websites. This growth has helped Casino Guru become one of top 5 websites about online casinos on the internet. A great achievement, especially when considering the fact that Casino Guru exists for much shorter than much of their competition.
What lies ahead?
The team behind Casino Guru plans to continue improving their website and the value brought to people that visit it, as well to keep working on ambitious projects that aim to improve the entire industry. They are going to zoom in on player safety and ways to improve it, as well as expanding their educational goals to also educate casino employees instead of just focusing on players.
It’s a lot of work, but the team sees these issues as extremely important for the online gambling industry. Allowing players to gamble in a safe way and making sure that casinos know what they are doing is key, and Casino Guru hopes to make things improve over time for all involved parties.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Casino Guru reports a successful year of 2020 marked by new features and improvements

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
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WOWPartners Launches Spinbara: The Couch King of Spinning
WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.
Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.
This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.
A spokesperson for WOWPartners shares:
“Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”
In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.
Play lazy, win crazy!
For partnership opportunities and more information, contact [email protected].
The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.
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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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