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“My vision was to create a game that can deliver excitement and anticipation with every spin” – Exclusive interview with Toby Woolhouse, PO at Push Gaming

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Exclusive interview with Toby Woolhouse, PO at Push Gaming
Exclusive interview with Toby Woolhouse, PO at Push GamingReading Time: 5 minutes

 

Push Gaming has made a name for itself as a supplier that always looks to deliver on quality over quantity. In one of our latest exclusive interviews, we sat down with Push Gaming’s youngest PO to talk through his vision for their latest slot, Wheel of Wonders, as well as how we should expect player preferences to evolve this year when it comes to entertainment.

Wheel of Wonders marks the final slot released by Push Gaming in 2020, what made this title your favourite? 

As one of the younger POs on the team, I’m very much drawn to providing a gaming experience that can really offer something different. As a passionate gamer, I’ve always been into Ways and the Cascading style of games, so I really wanted to deliver something that matched the same aesthetics, but also offered a real twist with something fresh and exciting.

The mathematics behind the game also provide something entirely new, especially when it comes to balancing the gameplay. My vision was to create a game that can deliver excitement and anticipation with every spin. As a result, Wheel of Wonders is absolutely crammed with exciting features that ensures that every single part of the game can bring in massive wins of over 1000x! But more importantly, anything can happen along the way, which is what makes the game hugely unpredictable and fun. For me, Wheel of Wonders is a truly entertainment-first product. Every feature is there to engage the player, rather than the usual mode of waiting for free spins to trigger.

Can you tell us a bit about the inspiration behind the game’s features?

Features were a massive part of the thought process behind Wheel of Wonders, and we wanted to develop something that would really stand the test of time. I’ve used a lot of the cascading influences from our games – and rather than your usual 5×3 slot, it instead dynamically expands through each spin, bringing layers ever-changing win possibilities for each spin to really keep things interesting.

To a certain extent it’s a relatively new concept, but it’s something I really think players will buy into given what we’ve seen from games with similar ideas. Elk’s Gold series has plenty of shared characteristics, as well as Cygnus – which makes me confident that players will really enjoy the hugely changeable gameplay as the fundamentals of the game continue to shift throughout.

Last but not least, for the theme, we wanted to do something that centred around the best of the ancient middle east. Mesopotamia, Babylon, Assyria – we were influenced by them all. Our team put in some serious research into the music and sounds to ensure we could really bring together a disparate set of cultures, and I’m absolutely delighted by the result.

Are there any particular features that you wanted to incorporate that would particularly resonate with current player preferences?

I’m very excited about Wheel of Wonders’ variable reel set because it provides the player with a fantastic level of additional engagement. Games with progressive elements such as these are proving particularly popular right now, and I believe the inclusion of gamified features is something that is resonating very strongly with players.

Whether that’s randomised sequences that evolve as the game continues, or the expansive selection of completely new combinations of elements, there was a gameplay flow that we wanted to capture, and expanding reels proved to be a great option for doing that.

We took the slot through plenty of rigorous tests and we actually refocussed the game on this mechanic during the creation process. We saw what would make the game even more exciting and we incorporated it into the development, which really allowed us to elevate the parts that were entertaining. For me, the key learning is that we didn’t start out looking to tap into a fundamental formula, but rather evolving the title as we created it to come out with a game we were really happy with, and ready to share with our players.

Can you give us some insight into some of the standout moments players can expect in Wheel of Wonders?

For me, there’s two things players should look for. The first, and this is the same as any top-quality cascading game; a really fantastic element of unpredictability that will keep you engaged throughout each stage.

The second, and it’s something I’m really excited about, is the Base Game wheels – you can effectively work out the prizes you want to see. Because of how variable the game is, and the raft of different prizes and multipliers that come with it, there’s just so many ways you can move advance through the slot and begin to really understand what will be the most valuable on the reel at any moment. I think this type of entertainment will really keep players hanging on to their seats, and we’ve had some really great feedback since its launch.

When it comes to development, is there a signature style at Push Gaming and one that players can recognise across your catalogue?

On one hand, we put a lot of stock into the elements that go into the gameplay experience, as we want to make sure it emotionally satisfies the moment that comes with the pay-out.

When we’re making a game, the Push team is always looking to be as flexible as possible during the development process to find ways we can make our games deliver that little bit extra. We’re always ready to leverage that during production, and we do everything we can to ensure our games can deliver something that is truly fun to play. Key here is to make sure that our games can still be broadcast years later as a flagship for the brand. Jammin’ Jars, Fat Rabbit and Razor Shark are great examples of this from our catalogue, and I’m proud to be part of a brand that really pulls all the stops out to make sure we deliver a premium level of gameplay.

How do you think player preferences towards slots have changed this year?

There are a few conflicting schools of thought here. For me, two things are really popping off right now. I’m a big believer in ‘in your face potential’ when it comes to the gaming experience, and I think super-clear, big numbers, exciting gameplay and a clear understanding of the mechanics are what’s needed right now. Easy-to-understand gamified elements are really taking off too, such as progressive jackpots and the like, and players are really buying into it.

Games crammed with plenty of different mechanics and a wealth of symbols to choose from can create massive wins – which is the holy grail for many, but with it comes plenty of challenges for design and mathematics. From what I’ve seen over the last few years, there’s a strong risk that players may find too many instructions as a barrier to engagement, but I also think that’s really opened the door for a massive variation of elements that players can connect with.

Players always look for new experiences and shifting preferences are starting to open the door for mechanic-driven titles, as well as feature-rich slots that offer multiple additional levels of gameplay. As a PO, I’m going to be very happy if that is the case, because it opens the door for us to get even more creative with our content.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “My vision was to create a game that can deliver excitement and anticipation with every spin” – Exclusive interview with Toby Woolhouse, PO at Push Gaming

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casino Guru breaks down Gamalyze Campaign data and success

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Casino Guru, the leading online casino database and advocate for responsible gambling, has taken a further look into the success of the Gamalyze campaign it ran on the occasion of Safer Gambling Week 2024.

Hosted as a joint effort and collaboration with Mindway AI, a respected data science company with a particular focus on analyzing gambling behavior and integrating seamless technology-driven consumer protection measures.
The Gamalyze game, which sought to analyze and inform consumers about their gambling habits, was launched by 10,479 visitors, Casino Guru News previously reported, and 7,116 of the launched games were completed through the end.

Now, Casino Guru has dug into the newly surfaced data the collaboration has revealed and has carefully studied feedback from the campaign to help improve future iterations of the ambitious player protection initiative, discovering that the actual results were better than what was previously thought to be the case.

A total of 279,000 people saw the Gamalyze campaign on the Casino Guru’s website, with 65% of the people who visited the game detail deciding to play it – or some 13,000. Casino Guru was not only able to calibrate its initial numbers for how many people visited the game, or played it, but also derived other vitally important metrics.
First, the number of high-risk players has dropped to 15.6%, down from 17% in the previous campaign’s iteration. In contrast, the number of high-risk players, according to overall data, is 17.3%.

Upon completing the game, the players received advice and feedback on how to improve their gambling behavior.
Another interesting trend that Casino Guru noted was that for the most part, players were able to accurately predict the level of risk they were taking.

For example, only 15.6% of all players had underestimated their risk level – the same as the prior iteration of the Gamalyze campaign. In contrast, the overall average number is 15.2%. These players had too received advice on how to improve their gambling behavior and avoid unnecessary risk-taking.
51.7% of all players showed signs of normal loss sensitivity, which was down from 61% in the previous iteration of the campaign, indicating that players during this campaign showed less concerns over increased losses.

These findings highlight the meaningful impact of the Gamalyze campaign and reinforce the value of data-driven responsible gambling initiatives.

Encouraged by these results, Casino Guru and Mindway AI remain committed to refining their approach, expanding their reach, and continuously improving player protection efforts.
Each iteration presents new opportunities for Casino Guru and Mindway to empower consumers to make responsible gambling decisions.

The post Casino Guru breaks down Gamalyze Campaign data and success appeared first on European Gaming Industry News.

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Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy

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Paul Gatt, who has played a crucial role in the company’s strategic expansion and corporate transition, will lead Gentoo Media’s legal and compliance function, reporting directly to CEO Jonas Warrer.

His promotion marks an important step in the company’s evolution, reinforcing its ability to navigate complex regulatory landscapes while supporting M&A activity and revenue-generating opportunities.

Paul has been instrumental in shaping our legal framework during a period of rapid growth and strategic acquisitions,” said Jonas Warrer, CEO of Gentoo Media. “His leadership, legal expertise, and deep understanding of complex regulatory landscapes have been invaluable. We are confident that, as General Counsel, he will continue to steer our legal and compliance strategy with precision and foresight.

Since joining Gentoo Media in 2022, Gatt has played a key role in supporting the company’s expansion, working closely with the corporate development team on M&A transactions and ensuring the seamless integration of acquired businesses. He was also instrumental in guiding Gentoo Media through its corporate separation from Gaming Innovation Group (GiG), securing a smooth legal and regulatory transition.

I am thrilled to take on this role at such an exciting time for Gentoo,” said Paul Gatt. “Having been part of the company’s journey over the past few years, I look forward to continuing to support its growth and working alongside our talented team to navigate the evolving media and regulatory landscape.

Gatt brings a wealth of legal expertise, having previously served as Legal Counsel at Lombard Bank and as a legal associate at Fenech & Fenech Advocates, specialising in corporate law. He is an Executive Committee member of the Malta IT Law Association and an Affiliate member of the International Masters of Gaming Law (IMGL).

He holds a Doctor of Laws degree from the University of Malta and is a qualified advocate admitted to the Maltese Bar. Additionally, he is an alumnus of the London School of Economics and the University of Glasgow, where he pursued further studies in sports, business, and corporate law.

The post Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy appeared first on European Gaming Industry News.

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Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces

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Scientific Games has been named one of Jombay’s WOW Workplaces of 2025 in the Information Technology, Information Technology Enabled Services and Global Capability Center category at its Bangalore, India, location. This prestigious accolade reaffirms the company’s commitment to fostering a culture of innovation, collaboration and inclusivity. The award highlights the global lottery leader’s dedication to providing an exceptional environment where employees thrive personally and professionally.

The WOW Workplace Awards are an annual listing of organizations with the most WOW reviews. The award substantiates how “great,” “best” or “exceptional” a company is through testimonials and feedback across the web (including employee review websites) using Jombay’s AI engine.

 

Pat McHugh, CEO of Scientific Games, said, “Being recognized as one of Jombay’s WOW Workplaces is an incredible honor and a true reflection of the remarkable culture our team in India has built. Our India team’s relentless dedication to innovation and excellence is inspiring and helps fuel our success with employees and customers worldwide.”

Scientific Games’ Bangalore operations, established in 2015, recently expanded to a new, state-of-the-art facility, underscoring the company’s growth and investment in its workforce. The center is a hub for research and development, software innovation, quality assurance and technology operations, contributing significantly to the company’s global mission.

Mahesh Nanjundappa, Managing Director of Scientific Games India, added, “This recognition is a testament to our employees’ hard work, creativity and commitment to making Scientific Games a fantastic workplace. At the heart of our success is the inspiring environment we’ve cultivated where every team member feels valued and empowered to achieve their best.”

Scientific Games operates across five continents, delivering a comprehensive range of retail and digital lottery solutions and lottery sports betting products and services to 150 lotteries in 50 countries.

The post Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces appeared first on European Gaming Industry News.

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