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“My vision was to create a game that can deliver excitement and anticipation with every spin” – Exclusive interview with Toby Woolhouse, PO at Push Gaming

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Exclusive interview with Toby Woolhouse, PO at Push Gaming
Exclusive interview with Toby Woolhouse, PO at Push GamingReading Time: 5 minutes

 

Push Gaming has made a name for itself as a supplier that always looks to deliver on quality over quantity. In one of our latest exclusive interviews, we sat down with Push Gaming’s youngest PO to talk through his vision for their latest slot, Wheel of Wonders, as well as how we should expect player preferences to evolve this year when it comes to entertainment.

Wheel of Wonders marks the final slot released by Push Gaming in 2020, what made this title your favourite? 

As one of the younger POs on the team, I’m very much drawn to providing a gaming experience that can really offer something different. As a passionate gamer, I’ve always been into Ways and the Cascading style of games, so I really wanted to deliver something that matched the same aesthetics, but also offered a real twist with something fresh and exciting.

The mathematics behind the game also provide something entirely new, especially when it comes to balancing the gameplay. My vision was to create a game that can deliver excitement and anticipation with every spin. As a result, Wheel of Wonders is absolutely crammed with exciting features that ensures that every single part of the game can bring in massive wins of over 1000x! But more importantly, anything can happen along the way, which is what makes the game hugely unpredictable and fun. For me, Wheel of Wonders is a truly entertainment-first product. Every feature is there to engage the player, rather than the usual mode of waiting for free spins to trigger.

Can you tell us a bit about the inspiration behind the game’s features?

Features were a massive part of the thought process behind Wheel of Wonders, and we wanted to develop something that would really stand the test of time. I’ve used a lot of the cascading influences from our games – and rather than your usual 5×3 slot, it instead dynamically expands through each spin, bringing layers ever-changing win possibilities for each spin to really keep things interesting.

To a certain extent it’s a relatively new concept, but it’s something I really think players will buy into given what we’ve seen from games with similar ideas. Elk’s Gold series has plenty of shared characteristics, as well as Cygnus – which makes me confident that players will really enjoy the hugely changeable gameplay as the fundamentals of the game continue to shift throughout.

Last but not least, for the theme, we wanted to do something that centred around the best of the ancient middle east. Mesopotamia, Babylon, Assyria – we were influenced by them all. Our team put in some serious research into the music and sounds to ensure we could really bring together a disparate set of cultures, and I’m absolutely delighted by the result.

Are there any particular features that you wanted to incorporate that would particularly resonate with current player preferences?

I’m very excited about Wheel of Wonders’ variable reel set because it provides the player with a fantastic level of additional engagement. Games with progressive elements such as these are proving particularly popular right now, and I believe the inclusion of gamified features is something that is resonating very strongly with players.

Whether that’s randomised sequences that evolve as the game continues, or the expansive selection of completely new combinations of elements, there was a gameplay flow that we wanted to capture, and expanding reels proved to be a great option for doing that.

We took the slot through plenty of rigorous tests and we actually refocussed the game on this mechanic during the creation process. We saw what would make the game even more exciting and we incorporated it into the development, which really allowed us to elevate the parts that were entertaining. For me, the key learning is that we didn’t start out looking to tap into a fundamental formula, but rather evolving the title as we created it to come out with a game we were really happy with, and ready to share with our players.

Can you give us some insight into some of the standout moments players can expect in Wheel of Wonders?

For me, there’s two things players should look for. The first, and this is the same as any top-quality cascading game; a really fantastic element of unpredictability that will keep you engaged throughout each stage.

The second, and it’s something I’m really excited about, is the Base Game wheels – you can effectively work out the prizes you want to see. Because of how variable the game is, and the raft of different prizes and multipliers that come with it, there’s just so many ways you can move advance through the slot and begin to really understand what will be the most valuable on the reel at any moment. I think this type of entertainment will really keep players hanging on to their seats, and we’ve had some really great feedback since its launch.

When it comes to development, is there a signature style at Push Gaming and one that players can recognise across your catalogue?

On one hand, we put a lot of stock into the elements that go into the gameplay experience, as we want to make sure it emotionally satisfies the moment that comes with the pay-out.

When we’re making a game, the Push team is always looking to be as flexible as possible during the development process to find ways we can make our games deliver that little bit extra. We’re always ready to leverage that during production, and we do everything we can to ensure our games can deliver something that is truly fun to play. Key here is to make sure that our games can still be broadcast years later as a flagship for the brand. Jammin’ Jars, Fat Rabbit and Razor Shark are great examples of this from our catalogue, and I’m proud to be part of a brand that really pulls all the stops out to make sure we deliver a premium level of gameplay.

How do you think player preferences towards slots have changed this year?

There are a few conflicting schools of thought here. For me, two things are really popping off right now. I’m a big believer in ‘in your face potential’ when it comes to the gaming experience, and I think super-clear, big numbers, exciting gameplay and a clear understanding of the mechanics are what’s needed right now. Easy-to-understand gamified elements are really taking off too, such as progressive jackpots and the like, and players are really buying into it.

Games crammed with plenty of different mechanics and a wealth of symbols to choose from can create massive wins – which is the holy grail for many, but with it comes plenty of challenges for design and mathematics. From what I’ve seen over the last few years, there’s a strong risk that players may find too many instructions as a barrier to engagement, but I also think that’s really opened the door for a massive variation of elements that players can connect with.

Players always look for new experiences and shifting preferences are starting to open the door for mechanic-driven titles, as well as feature-rich slots that offer multiple additional levels of gameplay. As a PO, I’m going to be very happy if that is the case, because it opens the door for us to get even more creative with our content.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: “My vision was to create a game that can deliver excitement and anticipation with every spin” – Exclusive interview with Toby Woolhouse, PO at Push Gaming

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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DigiPlus Partners with Pay&Go

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DigiPlus Interactive Corp. (DigiPlus), the pioneer and leading digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a strategic partnership with Pay&Go, one of the leading providers of self-service payment kiosks, to expand secure and convenient wallet-loading options for its players.

Through this new payments partnership, DigiPlus and Pay&Go, the self-service payment kiosks operated by BTI Payment Philippines, a subsidiary of Australia-based Banktech, will enable users to fund their e-wallets with utmost ease by way of its growing network of 3500 self-service kiosks. With a cash-out feature also being eyed early next year, this collaboration kicks off with BingoPlus and will expand soon to ArenaPlus and GameZone.

“Our commitment at DigiPlus has always been to deliver digital entertainment that is engaging, trustworthy, and service-oriented. Achieving that requires strong partnerships with organizations that share our commitment to customer trust and service excellence. This partnership with Pay&Go is grounded in innovation, accessibility, and a shared mission to serve more Filipinos through secure and convenient payment touchpoints. This means more access, more convenience, and more ways for our community to enjoy the DigiPlus experience wherever they are,” said Jasper Vicencio, President of AB Leisure Exponent Inc. and Total Gamezone Xtreme Inc.

Formally signed on November 26, this partnership agreement was led by Vicencio together with Danilo Ibarra, CEO of BTI Payments Philippines and its COO Mariel Medina, pairing the former’s growing digital ecosystem with the latter’s operational expertise.

“We are excited to support DigiPlus with Pay&Go’s nationwide footprint. Together, we’re making trusted payment access available to more BingoPlus players across the country and soon with ArenaPlus and GameZone. DigiPlus sets a high bar on player trust and Pay&Go is determined to meet it,” said Ibarra.

DigiPlus partners only with payment channels certified by the Bangko Sentral ng Pilipinas in accordance with the requirements set by the Philippine Amusement and Gaming Corporation (PAGCOR). In partnering with BTI Payments, a certified Operator for Payment System (OPS) and Independent ATM Deployer (IAD) whose breadth of experience spans for over 25 years, DigiPlus taps into decades of expertise in transaction processing and payment device management.

The Pay&Go payment kiosks partnership significantly expands DigiPlus’ comprehensive customer service and player support network. This existing network currently includes dedicated in-house 24/7 customer support, over 130 physical BingoPlus stores nationwide, over-the-counter payment channel options and a surety bond protecting player wallets. The expansion of these service touchpoints is a testament to DigiPlus’ ongoing commitment to providing safe, reliable and accessible digital entertainment to the Filipino market.

The post DigiPlus Partners with Pay&Go appeared first on European Gaming Industry News.

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Regulators Call for Stronger Measures Against Illegal Online Gambling

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Regulators of Austria, France, Germany, Great Britain, Italy, Portugal and Spain issued a joint institutional statement.

The fight against illegal online gambling is one of the paramount tasks facing regulated jurisdictions. Its borderless nature and the speed of technological innovation make it easier for illegal operators to evade regulatory oversight. This creates significant risks for consumer and public health protection, endanger public order and harms the activity of legitimate operators. In short, illegal online gambling undermines the entire regulatory framework designed to protect the public interest.

The statement reads: “We express our common concern regarding the increasing proliferation of advertising targeting our jurisdictions by unauthorised operators, particularly through digital channels such as social media, video platforms, and affiliate networks. These activities not only violate our national laws but also expose citizens — including minors and vulnerable individuals — to significant risks associated with illegal gambling.

“We wish to express our strong commitment to consumer protection, market integrity, and compliance with national and international regulations within the respective legal framework by:

• sharing information on illegal operators among us

• calling on digital platforms and social media networks to strengthen their control mechanisms to prevent the dissemination of advertising content from unauthorised operators

• reaffirming our commitment to share knowledge and better practices in identifying, investigating, and sanctioning operators acting outside the law.

This statement marks a renewed and united commitment by our jurisdictions to strengthen the integrity of the regulated gambling sector and to protect citizens from the risks posed by illegal gambling activities.”

The post Regulators Call for Stronger Measures Against Illegal Online Gambling appeared first on European Gaming Industry News.

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IGT Debuts 4 Fortunes Link MLP Game for Spain

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IGT presented its localised 4 Fortunes Link multi-level progressive to operators in Spain’s salones sector during a customer event in Madrid on November 20, introducing the title on the BINTIA 27 cabinet within the company’s Salones España portfolio.

The presentation took place at the Ginkgo Restaurant and Sky Bar and was co-hosted with gaming distributor Orenes Grupo. Attendees from the salones segment were invited for product demonstrations and discussions on the 4 Fortunes Link game configured for the country’s Amusement with Prize (AWP) environment.

During the event, IGT representatives showcased the gameplay of 4 Fortunes Link running on the BINTIA 27 cabinet. The cabinet is the newest component of the company’s offering for salones in Spain, and the session provided operators with a look at the features that define the MLP title.

Marilu Aldana, IGT Director of Sales for Western Europe and Africa, said: “IGT was excited to bring our customers in Spain’s salones sector together for the debut of the market-attuned 4 Fortunes Link MLP. We continue to grow our Salones Espana portfolio with innovative MLP solutions aligned with localized player preferences, and the well-attended event provided an excellent platform to showcase the entertainment value of the 4 Fortunes Link game.”

The post IGT Debuts 4 Fortunes Link MLP Game for Spain appeared first on European Gaming Industry News.

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