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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

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Tell us about the CEE region for you in 2020 – what’s been your major highlights?
We’ve watched with interest as iGaming within the CEE region has developed in recent years, with a number of different countries choosing to regulate. Our games have now been certified in Croatia, Bulgaria, the Czech Republic, Romania, Latvia, Lithuania and Estonia. We’ve seen player engagement rise as a result. Numbers have been steady, in spite of the pandemic, which is encouraging, and it is definitely an area with potential growth, particularly as we look to replicate our larger presence in neighbouring western Europe and the Nordics.
To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?
The key for Lightning Box has been to build up a catalogue with a wide range of innovative and entertaining slots that have broad appeal. We’ve found recently that players are enjoying a new spin on some of our classic games, particularly when we add new features. A case in point is our recent release Chicken Fox5x Skillstar, which now has an added skill feature and a leader board. This has made it more engaging for players as they look to compete against one another. It is also a popular element of social gaming and can be a good way of introducing new customers to real money gaming as countries regulate. Slovenia may be one of the next in the CEE region and we are monitoring it alongside a few others at the moment.
How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?
Our approach remains the same for all regions and hasn’t been guided by the pandemic, to be honest. We want to build entertaining slot games that appeal to all demographics. That will continue in spite of external factors which are beyond our control. As statistics have shown, there has been an overall increase in iGaming activities since the pandemic began in March last year. Due to restrictions and betting venues remaining shut, players who like to play in land-based venues have transitioned online. The trick for suppliers like us is to keep them engaged and to make sure they enjoy the experience whilst they’re here in order that they stay.
Looking to the future – what should our readers be watching out for in the next 12 months?
Hopefully will see more entertaining and innovative slots coming out from our studio and others around the world. Popularity in iGaming during the pandemic has increased worldwide due to the ease of access to online casino entertainment and retail businesses being shuttered. We feel as more regions open, there will be more and more players coming online. That’s an opportunity that we need to manage responsibly by working within each jurisdiction’s regulations to ensure player protection.
And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?
I’ve been impressed with the progress of a number of fintech companies recently and the Dutch ecommerce payments specialists Adyen have really caught the eye. Not only were they able to sustain traffic during the global pandemic they also increased it, as well as tailoring their services to businesses so they were still able to operate effectively and efficiently online. To adapt so quickly and with a minimum of fuss is no mean feat. There is a lot that gaming companies can learn from some of these more dexterous fintech giants.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box
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Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
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ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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