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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

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Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box
Q&A with Michael Maokhmphiou, Operations Manager at Lightning BoxReading Time: 3 minutes

 

Tell us about the CEE region for you in 2020 – what’s been your major highlights?

We’ve watched with interest as iGaming within the CEE region has developed in recent years, with a number of different countries choosing to regulate. Our games have now been certified in Croatia, Bulgaria, the Czech Republic, Romania, Latvia, Lithuania and Estonia. We’ve seen player engagement rise as a result. Numbers have been steady, in spite of the pandemic, which is encouraging, and it is definitely an area with potential growth, particularly as we look to replicate our larger presence in neighbouring western Europe and the Nordics.

To give readers a view of how you see the market – where’s been key for you and what regions are you keeping a close eye on?

The key for Lightning Box has been to build up a catalogue with a wide range of innovative and entertaining slots that have broad appeal. We’ve found recently that players are enjoying a new spin on some of our classic games, particularly when we add new features. A case in point is our recent release Chicken Fox5x Skillstar, which now has an added skill feature and a leader board. This has made it more engaging for players as they look to compete against one another. It is also a popular element of social gaming and can be a good way of introducing new customers to real money gaming as countries regulate. Slovenia may be one of the next in the CEE region and we are monitoring it alongside a few others at the moment.

How have events in since last March changed your approach to the region? Would you say it’s changed the landscape and demographics?

Our approach remains the same for all regions and hasn’t been guided by the pandemic, to be honest. We want to build entertaining slot games that appeal to all demographics. That will continue in spite of external factors which are beyond our control. As statistics have shown, there has been an overall increase in iGaming activities since the pandemic began in March last year. Due to restrictions and betting venues remaining shut, players who like to play in land-based venues have transitioned online. The trick for suppliers like us is to keep them engaged and to make sure they enjoy the experience whilst they’re here in order that they stay.

Looking to the future – what should our readers be watching out for in the next 12 months?

Hopefully will see more entertaining and innovative slots coming out from our studio and others around the world. Popularity in iGaming during the pandemic has increased worldwide due to the ease of access to online casino entertainment and retail businesses being shuttered. We feel as more regions open, there will be more and more players coming online. That’s an opportunity that we need to manage responsibly by working within each jurisdiction’s regulations to ensure player protection.

And last but not least, looking outside of the gaming industry, can you name an industry figure or company that we’d do well to learn from in the year ahead?

I’ve been impressed with the progress of a number of fintech companies recently and the Dutch ecommerce payments specialists Adyen have really caught the eye. Not only were they able to sustain traffic during the global pandemic they also increased it, as well as tailoring their services to businesses so they were still able to operate effectively and efficiently online. To adapt so quickly and with a minimum of fuss is no mean feat. There is a lot that gaming companies can learn from some of these more dexterous fintech giants.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Q&A with Michael Maokhmphiou, Operations Manager at Lightning Box

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Betano Becomes New Official Betting Partner of the 3F Superliga

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Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.

“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).

“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.

The post Betano Becomes New Official Betting Partner of the 3F Superliga appeared first on European Gaming Industry News.

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Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences

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This new partnership brings Neosurf’s trusted prepaid voucher solution to Paysecure’s global operator network – offering cash-preferred players a secure, flexible way to pay online

Neosurf, a global leader in cash-to-digital payment solutions, has announced a strategic partnership with Paysecure, a leading payment orchestration platform. The integration allows operators using Paysecure’s orchestration platform to quickly add Neosurf’s prepaid voucher solution to their payment methods giving players greater control over how they pay, securely, privately, and without the need for a bank account.

Founded in 2004, Neosurf operates in 31 countries, helping underbanked and cash-preferred players engage confidently in the digital economy. Its vouchers, readily available at retail locations across Europe, Africa, Asia, and Australasia, provide a fast, trusted alternative to card payments. Now part of Paysecure’s global      marketplace of connections, Neosurf enables operators to diversify their checkout options, reduce cart abandonment, and better serve privacy-conscious players.

Andrea McGeachin, Group CEO at Neosurf, said: “Today’s digital consumers want choice and when it comes to paying online, one size doesn’t fit all. Our prepaid voucher model provides an accessible, fraud-resistant and highly flexible option for players across a wide range of markets. By partnering with Paysecure, we’re making it easier than ever for operators to surface Neosurf at checkout, giving players more control and creating a better experience for everyone.”

Paysecure’s powerful orchestration platform connects over 500 PSPs, acquirers and over 200 APMs globally, enabling merchants to optimise their payment workflow through smart routing, and enhance the consumer experience through a dynamic and fully customisable cashier. With Neosurf as the latest partner to join the Paysecure ecosystem, operators can attract and retain players who favour cash-based or privacy-first payment options, especially in regions where traditional banking is less prevalent.

Viktoriia Degtiarova, Co-Founder and CCO at Paysecure, said: “At Paysecure, we empower operators with the tools they need to create truly user-centric payment journeys. By integrating Neosurf, we’re adding another high-impact, low-friction solution to our global ecosytem of connections. It’s a win for operators, and most importantly, a win for players.”

The post Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences appeared first on European Gaming Industry News.

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Aviatrix expands Africa footprint with Spotika deal

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Award-winning crash game Aviatrix is now available to even more players in Africa, following a partnership with leading brand Spotika.

The deal will see Aviatrix integrate with Spotika, which already has a strong following in Kenya, Zambia and Tanzania.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re thrilled to partner with Spotika and bring Aviatrix to even more players across Africa. The region is full of energy, passion and a growing appetite for next-generation casino gaming. Spotika is an ideal partner as we continue to expand across the continent.”

Derick Shango, Project Management at Spotika said: “Aviatrix is one of the most exciting crash games on the market today, and we’re proud to be among the first operators to offer it in Africa. This partnership aligns perfectly with our mission to deliver innovative, engaging content to our players in Kenya, Zambia and Tanzania.”

Last November, Aviatrix launched in South Africa for the first time, and is continuing to focus on growth opportunities across the continent.

The post Aviatrix expands Africa footprint with Spotika deal appeared first on European Gaming Industry News.

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