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Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying

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Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying
Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media BuyingReading Time: 2 minutes

 

Kaizen Gaming, is further expanding its core team by welcoming its new member, Mr.Claus Jansson, the newly appointed  Head of Affiliate Marketing and Media Buying of the company. The move is part of the company’s strategic approach for local and international growth, including both Stoiximan and Betano brands.

This new addition to the team reflects the company’s growing focus on creating a global strategy with regards to Affiliate Marketing and Media Buying. Mr. Jansson will be responsible for the planning and implementation of this project that involves both Stoiximan and Betano brands, across all markets. He is part of the group’s senior management team and reports to Mr. Panos Constantopoulos, CMO, Kaizen Gaming.

Claus Jansson previous post was Head of Commercial for Better Collective an internationally sports betting media company, with 12 offices around the world and a portfolio that includes more than 2,000+ websites and products across 30+ languages. He has also worked as a consultant in Betfair Denmark and other companies in the industry. He is a graduate of Roskilde University in Denmark.

Mr. Panos Κonstantopoulos, CMO, Kaizen Gaming, stated: ‘we are pleased to welcome Claus to Kaizen Gaming family. I am sure he will thrive in communicating the company’s great dynamics and values while developing new, innovative ideas. Along with Claus, we hope to further enhance our approach regarding Affiliate Marketing across all markets of operation. His knowledge and experience in the sector offer great value to our company and is a testament to our growth.

Mr. Claus Jansson said: ‘It’s a great honor for me to be part of one of the most prominent and fast-growing GameTech companies in Europe. Kaizen Gaming is among the industry leaders, having achieved many great things and received accolades and awards over the past years. It is my firm belief that Kaizen Gaming will become even greater, at an international level and I am excited to be part of this process.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Kaizen Gaming welcomes Claus Jansson as Head of Affiliate Marketing and Media Buying

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.

Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.

In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.

It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”

Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.

“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”

The post PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON appeared first on European Gaming Industry News.

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Evoplay bolsters presence in Lithuania with Betsafe deal

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Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.

The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.

Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.

The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.

Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.

“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”

Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.

“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”

The post Evoplay bolsters presence in Lithuania with Betsafe deal appeared first on European Gaming Industry News.

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EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

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