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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

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Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu
format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play
offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Latest News
One month until the N1 Puzzle Promo finale — Barcelona will host the iGaming party everyone is going to talk about
There’s less than a month left until the official end of N1 Puzzle Promo. And while the battle for the top spot on the leaderboard becomes fiercer every day – and the promo leaders eagerly wait for new updates – N1 Partners is preparing an event that will leave no one indifferent, neither N1 Partners affiliates nor the wider iGaming community.
Event: N1 Puzzle Promo award ceremony 🎉
Where: Barcelona, Spain
When: January, 2026
N1 Partners is bringing together top affiliates and industry leaders to announce – live from the stage – the winner of N1 Puzzle Promo and award the grand prize of the promo: the Robinson R22 Beta II helicopter 🚁
What else is the N1 Partners team preparing?
We’re not revealing all the details just yet, but some things are simply impossible to hide:
- exclusive luxury prizes awarding that you’ll definitely want to add to your collection
- performances by top artists and a surprise headliner — who will it be? You’ll find out very soon… 🤫
- special activities available only to guests of the event
N1 Puzzle Promo rules reminder
The promo runs until December 31, 2025. The more puzzles collected, the higher the chance to win the helicopter — we’re almost out of time.
- SEO traffic – 1 puzzle per 10 FTDs
- PPC & ASO – 1 puzzle per 40 FTDs
- FB & other* – 1 puzzle per 100 FTDs
* Social media traffic, SMS, Email, UAC, In-app
Only Tier-1 GEO traffic counts.
Who will take off in the helicopter from sunny Barcelona? Maybe it will be your team!
Stay tuned for updates on the N1 Partners website and social channels — you won’t want to miss the biggest news. See you soon!
Latest News
EGT with two accolades from Golden Spade’s Awards 2025
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EGT received well-deserved recognition at the Golden Spade’s Awards 2025 ceremony. At the event, held on November 25, the company took the Slot Machine of the Year prize, and its CEO, Vladimir Dokov, was honored with a Certificate for Outstanding Contribution to the Development of the Gaming Industry.
EGT has been distinguished for the excellent performance of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. For only several months this year, they had numerous installations and have established themselves as players’ favorites in a number of markets around the world, thanks to the perfect combination of eye-catching design, unmatched comfort, and their compatibility with some of the most popular games from the company’s portfolio.
Mr. Dokov was granted the Certificate for Outstanding Contribution to the Development of the Gaming Industry in recognition of his exceptional impact on the sector in Europe and beyond and his role in positioning Bulgaria among the top gaming solutions providers on a global level.
When accepting the awards, he said: “I am honored to be here tonight among so many industry leaders and to receive these two accolades. They are irrefutable proof that even the most ambitious plans can be accomplished when you work with a team of talented and motivated professionals for whom innovation and technological progress are not just high values, but achievable goals. This success belongs to them.”
The Golden Spade’s Awards ceremony was part of the prestigious Gaming Industry Gala Dinner 2025, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. This year’s edition of the event, which was the third in a row, gathered leading companies and figures from Bulgaria and abroad under the motto “Together in Europe“ and gave them the opportunity to focus on topics like European integration, professional collaboration, and the shared vision for a sustainable future of the industry.
The post EGT with two accolades from Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
Latest News
Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board
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“Everything I do, I do with great passion.” A glance at the life of Michael Gauselmann quickly reveals why the Chairman of the Supervisory Board of the Merkur Group and Chairman of the Board of Directors of the Gauselmann Family Foundation chose these words. He can look back on 70 years dedicated to businesses, products and people – shaped by his passion for gaming, entrepreneurial courage and clear, forward-looking decisions.
Born on 28 November 1955 as the second son of company founder Paul Gauselmann, Michael Gauselmann became familiar with the world of vending machines early on. From the age of 13, he spent every school holiday working in his father’s company – always in different departments. This early mix of hands-on experience and an understanding of processes and figures laid the foundation for his later career.
After completing his A-levels, he studied Business Administration at the University of Hamburg, specialising in IT, statistics and marketing. As a graduate, he combined numerical expertise, technical affinity and market awareness – a combination that would later fuel numerous innovations within the Group. In 1982, he joined Nova-Apparate in Hamburg as Executive Assistant, before becoming Commercial Manager of Franken-Automaten Südvertrieb a year later. With the company’s integration into what was then the Gauselmann Group, his true journey within the family business began.
The years that followed were characterised by rapid advancement and significant responsibility. From 1984 to 1986, Michael Gauselmann served as Commercial Manager of today’s adp Merkur as well as CFO of the Group. He then took over management of the former Merkur Spielothek, now Merkur Operations, until 1992 – during a period of strong expansion with around 250 arcades in Germany.
A year later, his focus increasingly shifted to international markets. The “game designer at heart”, as he describes himself, played a pivotal role in developing the Group’s global activities. He acquired Atronic and turned it into a key business unit for the development, production and distribution of casino machines, drove the acquisition of Bell-Fruit Games in the UK and established Stella Electronic for the European market. His passion for games and keen sense for innovation significantly accelerated the Group’s internationalisation.
From 1994 to 2004, Michael Gauselmann was Deputy Chairman of the Management Board of Gauselmann AG. From 2004 until the establishment of the Gauselmann Family Foundation, he and his father Paul acted as co-spokespersons of the Management Board. While he was mainly responsible for the international business and his father concentrated on domestic operations, their shared responsibility for the Group continued to grow.
At the same time, Michael Gauselmann consciously sought new perspectives. He earned a pilot’s licence and enjoyed the vastness of the skies. He became a hunter and now takes care of wildlife conservation in his adopted home of Austria. Today, he lives in Graz in the province of Styria.
Since 2016, he has been a member of the Advisory Board of the Gauselmann Family Foundation. And when his father stepped down from the top of the Group last year, it was clear who would take the helm: since October 2024, Michael Gauselmann has been Chairman of the Supervisory Board of the Group and Chairman of the Board of Directors of the Gauselmann Family Foundation. He sees his role as that of motivator, overseer and adviser. He knows the industry “inside out” – it is in his blood. At the same time, he does not want to “bring back the Gauselmann face” to the company. The focus today, he says, should be on the Merkur brand, the Management Board and the teams.
Above all, he wants a Management Board made up of strong personalities “who don’t just say ‘Yes, Mr Gauselmann’”. “We are a fantastic corporate group with countless opportunities,” he says. “We create entertainment – and that is something to be proud of.” Restoring this sense of pride among employees is one of his key aspirations. Looking ahead, Michael Gauselmann has set himself a clear personal goal: he plans to step back from his roles no later than the age of 75. Until then, he intends to actively support the continued development of the Merkur Group as a modern, internationally positioned entertainment provider.
The post Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board appeared first on European Gaming Industry News.
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