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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Latest News
ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences
Ela Games signs strategic partnership with Rootz
ELA Games is excited to announce its new strategic partnership with Rootz, an iGaming platform that focuses on exciting tech and automation.
Rootz is an all-encompassing iGaming solution built to help operators manage all aspects of their online casinos and power the brands of the future. Some innovative brands in the Rootz portfolio include Wildz, Chipz Casino and many more.
This strategic partnership will see ELA Games’ catalogue being hosted on many of Rootz’s brands. As a result, more players can experience ELA Games’ unique and innovative games like Cash Crab, Joker Cashpot and more. With many of the studio’s games implementing engaging gamification engines, Rootz’s brands can experience increased player acquisition, retention and engagement.
David Fall, ELA Games’ Business Development Manager and spokesperson, commented on the partnership, “We’re proud to announce this significant strategic partnership and are excited about the positive implications it will have on our growth. ELA Games will increase its market presence by being hosted on Rootz’s various platforms, and Rootz will experience increased player engagement from our innovative games. This partnership will prove to be a mutually beneficial one and a meaningful development for our studio.”
Sam Brown, Rootz’s CEO, added, “At Rootz, our players come first, so we’re always thrilled to augment our lobbies with top-quality casino content, like the titles in ELA Games’ catalogue. We’re sure our players will enjoy them, and we look forward to this mutually beneficial collaboration.”
ELA Games continues to experience expansive yet sustainable growth, as evidenced by this recent significant partnership. The studio continues its commitment to producing games with attractive UI and design that enhances the player experience.
The post ELA Games Signs Exciting Partnership with Rootz to Introduce Its Portfolio to New Audiences appeared first on European Gaming Industry News.
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CryptoWins Celebrates One-Year Milestone with Birthday Month Bonuses and New Slot Launch: Wild Alaska
This month marks the one-year anniversary of CryptoWins, a cutting-edge cryptocurrency-only casino that has quickly made an impact in the gaming world since its debut.
To celebrate, CryptoWins is rolling out a month of birthday bonuses and gifts for both new and returning players. Earlier this month, players already enjoyed an 80% VIP Match bonus, and the celebration continues with even more rewards, including a 66% match bonus for players who’ve made at least one deposit during the month, as well as a $20 freebie!
To kick off its birthday month, CryptoWins.com has introduced its latest video slot, Wild Alaska, created by Slotland Entertainment. This high-energy 5×3 slot game is packed with adventure and features a max multiplier of 750x, a $20 max bet, and 20 paylines. A standout feature is the Free Spins round, where all winnings are tripled, and Grizzly Wilds become Extended Wilds, giving players even more opportunities for massive payouts.
“This milestone wouldn’t be possible without the support of our incredible players. To show our gratitude, we’ve released a month of exclusive bonuses and a cool new game,” said Michael Hilary, CryptoWins manager. “We’ve built CryptoWins around the values of transparency, fairness, and player freedom. Our provably fair gaming technology ensures every player can verify game results for complete peace of mind, while our no withdrawal limits policy allows players to enjoy our platform to the fullest.”
In keeping with its commitment to providing regular rewards, CryptoWins has continued to deliver ongoing promotions throughout the year, including reload bonuses and cashback offers. The casino also boasts a dedicated VIP loyalty program, designed to reward consistent play with exclusive perks.
NOVEMBER BIRTHDAY GIFT BONUSES:
1/ THANKSGIVING $20 FREEBIE
Available Nov 26 – Dec 1
* $20 free
* Max cashout: 3x
* Valid for: SE all games
* Wager: 37x
* BONUS CODE: BIGTHANKS
2/ 66% LOYAL MATCH
Available Nov 26 – Dec 1
* 66% for players who deposited at least once in November
* Redeem: 1x per day
* Valid for: SE all games
* Wager: 35x
* BONUS CODE: LOYAL66
The future is bright for this forward-thinking cryptocurrency online casino, and players can look forward to even more developments in the months ahead.
CryptoWins, a cryptocurrency casino operated by Slotland Entertainment offers 500+ games from Slotland Entertainment S.A. and eight other game providers: ELA Games, EvoPlay, Felix Gaming, KA Gaming, Rival Gaming, SmartSoft, Spinthon, and Vibra Gaming. Fast deposits and withdrawals are done using Bitcoin, Litecoin, Ether, Monero, Tether, Binance Coin, and USD Coin. Support is available around the clock via live chat and email.
The post CryptoWins Celebrates One-Year Milestone with Birthday Month Bonuses and New Slot Launch: Wild Alaska appeared first on European Gaming Industry News.
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CT Interactive Achieves A1 Certification for Greece
CT Interactive has achieved A1 Supplier Certification in Greece, awarded by the Hellenic Gaming Commission. This significant milestone underscores the company’s strategic commitment to expanding its presence in regulated European markets. The A1 certification enables CT Interactive to offer its top-tier gaming portfolio to licensed operators across Greece.
Focused on enhancing the player experience, CT Interactive delivers a meticulously curated selection of games that have proven successful in the market, including titles like Win Storm, Lucky Clover, The Big Chilli, Chilli Fruits and many others. By prioritising quality and player satisfaction, each game is designed to provide immersive, engaging experiences.
Continuously evolving to meet player preferences and utilising cutting-edge technology, CT Interactive ensures a seamless and rewarding gaming journey. This commitment not only fosters long-term player loyalty but also reinforces the company’s dedication to creating lasting value while maintaining the highest standards of performance and entertainment.
The post CT Interactive Achieves A1 Certification for Greece appeared first on European Gaming Industry News.
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