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Betsafe Officially Launches in Kenya

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Betsafe Officially Launches in Kenya
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Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

[youtube https://www.youtube.com/watch?v=Q2QkC7w9H2I?feature=oembed&w=740&h=416]

“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsafe Officially Launches in Kenya

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll

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Million Games has announced the launch of Million Dice, a streamlined, fast-play betting game designed for modern casino lobbies. Simple to learn yet endlessly engaging, it puts players in control with one clear question: will the dice land over or under your number?

Each round is immediate — players set a target between 1 and 100, choose their direction, and roll. The odds and multipliers update automatically, creating transparent gameplay that balances risk and reward in real time.

With an RTP of 98%, instant outcomes, and a responsive mobile interface, Million Dice delivers short, engaging sessions that fit perfectly into today’s high-velocity iGaming environment.

“Million Dice is proof that simplicity can be powerful,” said Thomas Nimstad, CEO of Million Games. “It’s a straightforward, transparent game that appeals to casual players while still offering strategic depth for those who enjoy balancing risk and reward. It’s designed to perform across any device and every audience.”

Million Dice joins the Million Games portfolio of simple, skill-infused titles like Million HiLo, expanding the brand’s reach into the fast-play category where clarity and excitement go hand in hand.

Now live on www.milliongames.com, Million Dice is available for integration across partner networks and operators worldwide.

The post Million Games Launches Million Dice – Fast-Paced Over/Under Betting in a Single Roll appeared first on European Gaming Industry News.

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Atucha Strategic Advisory Announces Immensity.AI as First Client

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Atucha Strategic Advisory, the consultancy founded by gaming industry veteran Ramiro Atucha, has announced its first official client partnership with Immensity.AI. The data intelligence company is redefining how iGaming operators manage marketing efficiency and player acquisition.

Immensity.AI, originally developed for digital marketing across multiple verticals, has tailored its AI-powered attribution and decision intelligence platform for the iGaming sector. The solution enables operators to calculate true CAC, optimise spend for FTDs, and unlock measurable growth through unified, adaptive analytics. The platform empowers operators to maximize marketing ROI and focus every investment on real, deposit-driven results.

Atucha, co-founder and former CEO of Vibra Gaming and Leander Games, joins Immensity.AI as Board Advisor, guiding its go-to-market strategy and helping align the technology with the realities of regulated gaming markets worldwide.

“Our industry has struggled to calculate true Customer Acquisition Cost and optimise for First-Time Depositors for years – until now,” said Atucha. “Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten. Immensity.AI gives operators better visibility, smarter tools, and faster decisions.”

Tim Mathews, Immensity.AI co-founder, added: “Ramiro’s expertise and perspective from inside the iGaming ecosystem are invaluable as we scale this solution globally. His experience guiding companies through growth, regulation, and innovation perfectly complements our vision of turning data into an always-on growth engine.”

The post Atucha Strategic Advisory Announces Immensity.AI as First Client appeared first on European Gaming Industry News.

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EGT Digital Shines at BEGE Expo 2025

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Fresh off its success at SiGMA Central Europe EGT Digital is set to make a strong impression at BEGE Expo 2025, showcasing its award-winning games, enhanced X-Nave platform, and newest iGaming innovations.

Visitors to the EGT Digital booth will experience a full spectrum of entertainment and gaming content – from its 150+ in-house developed slot titles and popular jackpots like Bell LinkClover Chance, and Gods & Kings Link, to the Aggregator platform, which now provides seamless access to over 13,000 games from 200+ global providers.

A central highlight of the showcase will be the X-Nave Platform – EGT Digital’s all-in-one modular iGaming ecosystem built for speed, scalability, and total control. Integrating Casino, Sportsbook, Payment Gateway, and streamlined compliance support, the platform empowers Оperators to elevate player engagement, deliver personalized user journeys, and accelerate business growth across all channels.

With its recent international accolade and a rapidly expanding global footprint, EGT Digital continues to strengthen its position as a key force in shaping the future of digital gaming.

Visit EGT Digital at stand 2.22 at BEGE Expo 2025 to discover innovation in motion.

The post EGT Digital Shines at BEGE Expo 2025 appeared first on European Gaming Industry News.

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