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Betsafe Officially Launches in Kenya

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Betsafe Officially Launches in Kenya
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Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

[youtube https://www.youtube.com/watch?v=Q2QkC7w9H2I?feature=oembed&w=740&h=416]

“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betsafe Officially Launches in Kenya

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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RankRadar Announces New Partnership with PG Soft

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RankRadar, the #1 analytics tool for iGaming Account Managers, announced a new partnership with PG Soft, the award-winning Malta-based developer of mobile-first casino games.

The collaboration will give PG Soft access to RankRadar’s advanced tracking and positioning tools, enabling the studio to monitor the performance and visibility of flagship titles like Medusa II, Tree of Fortune, and Candy Burst across global operators

With over 200 developers worldwide, PG Soft has built a reputation for cinematic graphics, innovative mechanics, and mobile-optimized gameplay, while holding licences from the MGA and Gibraltar, and certifications from BMM Testlabs and Gaming Associates.

Gjorgje Ristikj, RankRadar CEO, said: “PG Soft’s commitment to creative, mobile-first gaming aligns perfectly with RankRadar’s mission of delivering trusted and actionable insights to providers. This partnership will empower PG Soft to maximize visibility, optimise strategy, and expand its global footprint in the highly competitive iGaming market.”

The post RankRadar Announces New Partnership with PG Soft appeared first on European Gaming Industry News.

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INSPIRED ENTERTAINMENT LAUNCHES A DUO OF THRILLING SLOTS: KING KONG CRASH CLIMBER™ & WOLF IT UP! AGAIN™

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, has announced the release of two new online slot titles across UK and Malta iGaming  jurisdictions: King Kong Crash Climber™ and Wolf It Up! Again™. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.

King Kong Crash Climber is a bold new take on the crash-style genre that takes crash games and puts players in control of the action with the world’s most iconic ape at its centre. The game lets players decide how high King Kong climbs a skyscraper. It balances risk and reward by offering players the choice between collecting wins or pushing for bigger prizes, with the ultimate rooftop reward offering up to 1000x a player’s stake. Featuring five selectable risk tiers, colourful animations, and cinematic visuals that bring King Kong to life, the title combines edge-of-your-seat gameplay with player choice to drive engagement and retention across regulated markets.

Wolf It Up! Again is the highly anticipated sequel to Inspired’s hit title Wolf It Up!™, bringing brand new thrills to an exceedingly popular franchise. Retaining the charm of the original’s fairy tale setting, the game builds on proven success with enhanced features, including two new Cash Bank Free Spins Bonus rounds, an upgraded Wolf Wheel Bonus, and an enhanced mechanic designed to heighten player anticipation and drive extended gameplay. With medium volatility, configurable gameplay features including Fortune Bet, Fortune Spins, Gamble, and Bonus Buy, Wolf It Up! Again combines accessibility with excitement, offering casino operators a feature-rich release primed to deliver their players strong entertainment value and the very best in casino entertainment.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said “With King Kong Crash Climber and Wolf It Up! Again, we’re giving players two very different, but equally exciting experiences. King Kong Crash Climber brings a new twist to the crash-style genre, giving players the choice on when to cash out. Meanwhile, Wolf It Up! Again builds on the charm and success of one of our biggest ever games, adding fresh mechanics and exciting new ways to win. Together, these games show creativity while delivering fun casino content that keeps players engaged.”

The post INSPIRED ENTERTAINMENT LAUNCHES A DUO OF THRILLING SLOTS: KING KONG CRASH CLIMBER™ & WOLF IT UP! AGAIN™ appeared first on European Gaming Industry News.

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Why Maintaining Regulatory Compliance is More Complex Than a Simple iGaming License Acquisition?

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Securing an iGaming license is a non-negotiable condition to start offering services to players in almost any country. This can only be achieved after completion of thorough regulatory vetting, where a business is required to provide a clear source of funds and business plan, pay license fees, and meet other requirements.

Just as no traveler can cross a border without a valid international passport, no gambling business can run in the UK, France, Spain, or other regulated markets without first securing a license, the iGaming industry passport. Unlike with the international passport, however, the license may be revoked at any time if businesses fail to comply with the ever-evolving regulations.

After going through all the rigorous checks and becoming a license holder, most operators mistakenly assume they are legally protected for life; yet, many of them soon find this was an illusion. Regulations rarely stay still, with new rules introduced constantly, often forcing operators to completely restructure the way they operate.

Getting a gaming license is just the beginning of a long story. For a business, maintaining compliance over the long term requires a far greater effort than simply starting.

The main reason is the need to always keep a finger on the pulse. What was a gray zone today may require operators to obtain a local license and comply with international standards tomorrow to avoid being subject to criminal prosecution. This is too often the case in the industry, with iGaming companies putting everyday compliance as their first priority to avoid risks involved with not doing so.

Ongoing monitoring and decoding regulatory change come hand in hand with rising expenses, which only tend to increase over time. Companies spend more on compliance, including investments in advanced KYC systems, transaction oversight, reporting, responsible gaming protocols, and others. Compliance is not a one-time investment but “an ongoing business concern,” according to Inteliumlaw, a team of legal professionals specialized in advising iGaming businesses in both license acquisition and ongoing compliance.

Furthermore, regulators in multiple jurisdictions require iGaming operators to regularly advance their compliance systems by performing annual internal and external audits designed to identify and address any potential weaknesses or gaps. If any significant compliance defects are identified, operators are required to both eliminate them promptly and report the corrective measures to the regulator in a very specific way.

Entering new jurisdictions during scaling also introduces additional layers of regulatory complexity. The fragmented nature of gambling regulations across the world translates into significant investment of both time and money for companies to decode and comply. In the process, firms often need to open a local branch, align their terms and conditions with applicable laws, and fulfill other country-specific requirements.

From new marketing restrictions and self-exclusion rules to additional obligations for a whole gaming vertical, the emergence of a local licensing framework, and a complete ban on specific gambling activity in a targeted jurisdiction(s) – everything can disrupt companies’ operations.

Failing to adapt or simply deciding to ignore new rules, however, can trigger regulators and ultimately lead to news headlines like “[…] fined $1.5M for failing to […],” “[…] license revoked by gambling regulator,” or “[…] regulator orders […] to shut down.”

Therefore, ignoring is not the way, but seeking professional assistance is. Maintaining compliance post-licensing is best done with the help of expert gambling law advisors, who make this process seamless and risk-free, allowing iGaming operators to focus on growth rather than regulatory hurdles. While many of them are limited to assistance with license acquisition, law firms like Inteliumlaw provide comprehensive ongoing legal support and genuinely invest in businesses’ long-term success.

In a landscape where ignoring compliance is impossible and in-house legal staff proves inefficient, relying on expert iGaming lawyers at Inteliumlaw or other industry advisory firms is the most effective way to maintain compliance while sleeping well at night.

The post Why Maintaining Regulatory Compliance is More Complex Than a Simple iGaming License Acquisition? appeared first on European Gaming Industry News.

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