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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments


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iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.
TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.
The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.
It revealed five significant trends:
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Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.
“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.
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Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.
“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.
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Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.
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Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.
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Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.
“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.
For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.
Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.
“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”
About the Research methodology
The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.
For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

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GGPoker Unveils Massive Weekly $100K Freeroll, Kicking Off October 18
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Play your way to a share of $100,000 each week
GGPoker, the World’s Biggest Poker Room, today announced the launch of an exhilarating new promotion designed to give players even more chances to win big: the Weekly $100K Freeroll. Starting on October 18, poker enthusiasts can compete for a share of a guaranteed $100,000 prize pool every single week, completely free of charge.
The Weekly $100K Freeroll offers a straightforward path for players to turn their everyday poker action into significant winnings. Players can claim tickets to both the Daily Freeroll tournaments or the main Weekly Freerolls in a variety of ways. The Daily Freerolls run twice every day, with thousands of Weekly Freeroll tickets up for grabs in each event.
Every Saturday at 08:00 (UTC-8), the main $100,000 freeroll tournament will take center stage, promising thrilling action and substantial payouts for hundreds of players.
How to Enter the Daily and Weekly Freerolls
GGPoker has made qualification easily accessible:
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Daily Freerolls (Run Twice Daily): Players can secure a ticket by:
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Fully completing their sign-up at GGPoker
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Making a deposit
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Playing 100 cash game hands
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Weekly $100K Freeroll (Every Saturday): Players can earn their spot in the big weekly event by:
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Winning a ticket in a Daily Freeroll
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Making a cumulative deposit of $500 or more during the week
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Refer a Friend Bonus: Successfully referring a friend (via GGPoker’s new Refer Your Friend feature) who registers and makes their first deposit will also grant a direct ticket to the Weekly $100K Freeroll for both players
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Playing 1,000 cash game hands
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“We are incredibly excited to launch the Weekly $100K Freeroll, offering our players an unparalleled opportunity to compete for a massive prize pool with no buy-in required,” said Sarne Lightman, Managing Director of GGPoker. “This promotion is designed to both reward our loyal community and welcome new players, making poker more accessible and exciting than ever. With multiple ways to qualify daily, everyone has a shot at playing for a tasty score each Saturday.”
To learn more about the Weekly $100K Freeroll, please visit: ggpoker.com/promotions/weekly-freeroll/
The post GGPoker Unveils Massive Weekly $100K Freeroll, Kicking Off October 18 appeared first on European Gaming Industry News.
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Important Information regarding Fast Track services
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Fast Track is issuing this statement regarding an isolated incident that occurred in early October.
Fast Track experienced a highly sophisticated cyber attack that specifically targeted two clients operating on the Fast Track Platform.
Upon detection of the breach, Fast Track immediately ceased the attack and informed the affected parties.
Fast Track confirms that no other clients have been impacted by this incident.
Further details will be provided as they become available and appropriate to release.
If you have any questions regarding this incident, please email [email protected].
The post Important Information regarding Fast Track services appeared first on European Gaming Industry News.
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Week 41/2025 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming
GAMOMAT is taking players on a colourful adventure with its new title, Frooty Troupe Sun Splash. This feel-good game launches the new Frooty Troupe series, transporting players to exciting worlds, with more to be revealed in time.
Relax Gaming has launched Masked Treasures, a volatile Aztec-inspired slot packed with mystery symbols and free spins. Set deep in the jungle on a 5×3 reel layout, Masked Treasures invites players to uncover sacred rewards hidden behind ornate gold masks, with a maximum win potential of 5,000x the stake.
Evoplay has launched Hocus Pocus Sorcery, where the night comes alive with glowing gems, enchanted books, and mischievous black cat. Hocus Pocus Sorcery captures the Halloween spirit with a supernatural flair. Players are welcomed into a moonlit world of bubbling cauldrons and mysterious symbols, where each spin offers a chance to unlock powerful features and hidden rewards.
Players will feel the power of the herd and find strength in every spin in Buffalo Wild Collection, the latest slot from in-demand iGaming content provider, ICONIC21. Buffalo Wild Collection takes players to the Great Plains, where they follow these magnificent beasts towards potentially big wins.
TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines. Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
Endorphina has announced the release of its newest title, Sloteus Gold. Featuring 5 reels, 4 rows, 25 fixed paylines, and a royal treasure narrative, Sloteus Gold is now available in online casinos. This new Endorphina slot invites players on a royal adventure for King Sloteus’ Gold, where valuable coins with multipliers up to x15 are in play.
Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential. Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement.
Million Games, together with Million Stars partner studio Yugo Workshop, has announced the launch of FreakShow Hotel, a Halloween-themed 5×3 video slot designed to deliver both festive fun and serious win potential. Set inside Count Drac’s haunted hotel, the game invites players to join a supernatural banquet filled with ghosts, monsters, and high-paying surprises.
Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.
Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.
Evoplay has launched Trick or Treat Joker, a spooky slot where mischief and mayhem rule the night. Led by the sinister yet charming Joker, this Halloween-themed release blends spooky visuals with classic fruit symbols for a mischievous twist on conventional gameplay. Pumpkins, cobwebs, bats, and glowing symbols create a haunting setting for an eerie adventure.
Spinomenal is celebrating this year’s Halloween with the release of its new title, Spooky Halloween. Spinomenal’s chilling slot is set within a forest cloaked in fog, surrounded by twisted trees and glowing candles illuminating the 5×4 layout. Adding to the haunting experience is an atmospheric soundtrack, echoing with eerie chimes that builds anticipation with every spin.
Amusnet has released its latest video slot, Wild Fortune. This 5-reel, 40-fixed-payline video slot features nine beautifully designed symbols. The Wild symbol expands on all reels and positions, helping players to complete winning combinations and unlock hidden treasures.
The post Week 41/2025 slot games releases appeared first on European Gaming Industry News.
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