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UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games


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Leamington Spa-based mobile game developer and publisher hits milestone following 2020 successes including Bake It, Let’s Be Cops 3D and Teacher Simulator
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90% of downloads have come in past two years, with Kwalee growing rapidly and recently passing 100 employees
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Many more internally-developed and published titles in the works as the race to a billion begins
Kwalee, a leading developer and publisher of hyper-casual mobile games, has surpassed half a billion downloads across its portfolio of hyper-casual games on the App Store and Google Play.
After a strong year in which the company has grown to more than 100 employees and launched hit games including Bake It, Line Up: Draw the Criminal, Let’s Be Cops 3D, Teacher Simulator and Blade Forde 3D, Kwalee’s 500 million milestone positions it firmly among the world’s premier mobile game publishers.
Underscoring the incredible reach of Kwalee’s games, latest releases Let’s Be Cops 3D and Teacher Simulator have consistently featured alongside one another in the top 5 most downloaded iOS games in the USA, since launching in October and November respectively.
Headquartered in Leamington Spa and with growing teams in Bangalore, India and Beijing, China, Kwalee is led by CEO, founder and games industry legend David Darling CBE. Darling previously co-founded and ran Codemasters, a company reportedly the subject of a $1 billion acquisition, so his track record in the industry is beyond question. He recently won the Outstanding Leadership Award at the 2020 TIGA Awards.
Kwalee has firmly established itself as a leading developer and publisher of hyper-casual games – a style of mobile games that are defined by their accessibility and designed to be played in short bursts – and this half a billion milestone is the ultimate confirmation of that.
The single biggest contributor to the half a billion download total is Draw It, a rapid-fire and evergreen drawing game which has been downloaded 87 million times. Other major releases for Kwalee have included Jetpack Jump (42 million downloads), Bake It (38 million downloads), Shootout 3D (35 million downloads) and Rocket Sky! (30 million downloads).
Kwalee’s varied catalogue of releases includes both those developed internally and by brilliant third-party developers of all sizes, with an equal commitment and investment given to each. The company is always looking to enter partnerships with developers and will offer them genuine support and coaching on all aspects of their games, from game design to monetisation.
And when it comes to internal development, the vast majority of Kwalee hits begin with a pitch on ‘Creative Wednesdays’, a weekly opportunity for anyone in the company to pitch their dream game ideas and vote on which ones get made. This formula has powered Kwalee to 500 million downloads with countless great concepts and there is a firm belief that it will take the company to one billion and beyond.
“Kwalee was founded with a belief in the power of digital distribution and great digital marketing to propel games to a massive global audience,” said CEO David Darling. “That’s not something that can be accomplished overnight, but achieving half a billion downloads by sticking to these principles is a very proud moment for all of us. Our approach to launching hit games is always being refined, we’re getting better all the time and we’re already setting our sights on one billion!”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games

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ZITRO DIGITAL CONTENT LAUNCHES ON GAMES GLOBAL AGGREGATION PLATFORM, GAMES GLOBAL PLUS
Partnering with Games Global marks a significant milestone in Zitro Digital’s global expansion strategy.
Zitro Digital, the online division of global gaming powerhouse Zitro, has announced a strategic partnership with Games Global, a leading supplier of iGaming content, to distribute its digital portfolio through Games Global Plus.
This partnership will introduce a curated selection of Zitro Digital’s most popular game titles—adapted from its successful land-based offerings—including the ‘Legendary Sword’, ‘Fu Frog’, ‘Link King’ and ‘Link Me’ series, among others, into Games Global’s extensive network of operators across multiple regulated markets.
Andy Booth, Chief Product Officer at Games Global, commented: “Welcoming Zitro Digital to Games Global marks an exciting step forward. This partnership represents not only a significant expansion of our aggregated content offering but also aligns with our vision of expanding our network of innovative partners that are shaping the future of iGaming.
Zitro’s proven success in land-based gaming, now translated into the digital space, brings fresh momentum to our portfolio. We look forward to growing together and delivering exceptional experiences to players around the world.”
Jose Javier Marti, COO at Zitro Digital, added: “Partnering with Games Global is a significant step in our digital growth strategy. Their world-class aggregation platform perfectly showcases Zitro’s distinctive game portfolio, allowing us to accelerate our global reach and bring our proven titles to new audiences. We’re confident this collaboration will deliver exceptional value for both companies and the operators we serve”.
The post ZITRO DIGITAL CONTENT LAUNCHES ON GAMES GLOBAL AGGREGATION PLATFORM, GAMES GLOBAL PLUS appeared first on European Gaming Industry News.
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Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game
FBMDS proudly announces the release of Arctic Jumper, the second title in its Momentum Series of crash games.
Following the successful debut of Magical Garden, this new release continues the series’ focus on dynamic gameplay, configurable mechanics, and engaging visual storytelling — all optimized for seamless cross-platform performance.
In Arctic Jumper, players join Snowball, a brave penguin on a mission to recover his lost glacier. Each round invites players into a frosty world of risk and reward, where the multiplier climbs higher with every moment, and the challenge is to cash out before the crash.
With visually captivating graphics, smooth animations, and immersive environments, Arctic Jumper offers a refreshing twist on the traditional crash experience. In terms of features, the Momentum Series offers players an immersive gaming experience, based on:
- Single crash base game with high-paced action;
- Stunning visuals and charming arctic narrative;
- Manual and auto-bet functionalities for customized play;
- Auto cashout option for strategic wagering;
- Dual bet system – place up to two simultaneous bets;
- Configurable maximum multiplier: 100x to 1000x;
- Optimized for Desktop, Tablet, and Mobile;
- RTP: 97.00%
Whether players prefer full control with manual bets or hands-off efficiency with auto-play and auto cashout, Arctic Jumper provides a smooth and intuitive interface. The Momentum Series is designed to balance simplicity and depth, giving operators a competitive edge in the evolving crash category.
As the second title of Momentum Series, Arctic Jumper continues the FBMDS mission to offer flexible, engaging, and mobile-friendly crash titles tailored to different player profiles, from casual gamers to high-risk strategists. Contact FBMDS to add this product to your portfolio today!
The post Online casino players can now step into frosty wins with FBMDS’ Arctic Jumper new crash game appeared first on European Gaming Industry News.
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Medallia Go to Be Powered by ComOps Starting July 1
ComOps, a strategic consulting firm specializing in support-as-a-service for commercial operations, today announced that Medallia Go, Medallia’s rapid-deployment solution for hospitality brands, will now be powered by ComOps, the Preferred Hospitality Partner of Medallia.
The organization has teamed up with Medallia to ensure that hotels receive the strategic guidance and operational support needed to accelerate performance and success on the Medallia Go platform.
ComOps is a leading Medallia partner with decades of experience in the hospitality industry. The team brings deep knowledge of the Medallia ecosystem and a proven track record of helping hotels, resorts, and casinos achieve impactful results through elevated service delivery, employee engagement, and customer-centric operations.
“We’re proud to expand our partnership with Medallia and take on this role in supporting Medallia Go,” said Robert Levine, CEO of ComOps. “Our team understands the unique challenges hospitality brands face today. By pairing that knowledge with Medallia’s powerful technology, we’re helping hotel operators turn guest feedback into meaningful action and long-term loyalty.”
“Medallia Go is designed to deliver experience insights to hospitality brands quickly and without unnecessary complexity,” added George Polyard, COO of ComOps. “With ComOps leading the charge, hotels gain not just data, but the operational and strategic support needed to actually do something with it—because insights are only useful if they lead to action.”
“This collaboration with ComOps empowers organizations with powerful technology focused on creating meaningful outcomes,” said Sid Banerjee, Chief Strategy Officer at Medallia. “ComOps brings deep hospitality expertise and a proven track record of driving results, making them a natural extension of our mission. Together, we’re helping Medallia Go customers activate impactful experience programs from day one and turn insights into action faster than ever.”
ComOps will begin supporting the entire portfolio of Medallia Go properties on July 1.
Medallia and ComOps are officially launching the collaboration at the Hospitality Industry Technology Exposition and Conference (HITEC), the world’s largest, longest-running hospitality technology event, June 16-19, 2025. Attendees can stop by ComOps at Booth #2019 for more information.
The post Medallia Go to Be Powered by ComOps Starting July 1 appeared first on European Gaming Industry News.
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