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UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games

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UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games
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  • Leamington Spa-based mobile game developer and publisher hits milestone following 2020 successes including Bake It, Let’s Be Cops 3D and Teacher Simulator

  • 90% of downloads have come in past two years, with Kwalee growing rapidly and recently passing 100 employees

  • Many more internally-developed and published titles in the works as the race to a billion begins

Kwalee, a leading developer and publisher of hyper-casual mobile games, has surpassed half a billion downloads across its portfolio of hyper-casual games on the App Store and Google Play.

After a strong year in which the company has grown to more than 100 employees and launched hit games including Bake It, Line Up: Draw the Criminal, Let’s Be Cops 3D, Teacher Simulator and Blade Forde 3D, Kwalee’s 500 million milestone positions it firmly among the world’s premier mobile game publishers.

Underscoring the incredible reach of Kwalee’s games, latest releases Let’s Be Cops 3D and Teacher Simulator have consistently featured alongside one another in the top 5 most downloaded iOS games in the USA, since launching in October and November respectively.

Headquartered in Leamington Spa and with growing teams in Bangalore, India and Beijing, China, Kwalee is led by CEO, founder and games industry legend David Darling CBE. Darling previously co-founded and ran Codemasters, a company reportedly the subject of a $1 billion acquisition, so his track record in the industry is beyond question. He recently won the Outstanding Leadership Award at the 2020 TIGA Awards.

Kwalee has firmly established itself as a leading developer and publisher of hyper-casual games – a style of mobile games that are defined by their accessibility and designed to be played in short bursts – and this half a billion milestone is the ultimate confirmation of that.

The single biggest contributor to the half a billion download total is Draw It, a rapid-fire and evergreen drawing game which has been downloaded 87 million times. Other major releases for Kwalee have included Jetpack Jump (42 million downloads), Bake It (38 million downloads), Shootout 3D (35 million downloads) and Rocket Sky! (30 million downloads).

Kwalee’s varied catalogue of releases includes both those developed internally and by brilliant third-party developers of all sizes, with an equal commitment and investment given to each. The company is always looking to enter partnerships with developers and will offer them genuine support and coaching on all aspects of their games, from game design to monetisation.

And when it comes to internal development, the vast majority of Kwalee hits begin with a pitch on ‘Creative Wednesdays’, a weekly opportunity for anyone in the company to pitch their dream game ideas and vote on which ones get made. This formula has powered Kwalee to 500 million downloads with countless great concepts and there is a firm belief that it will take the company to one billion and beyond.

“Kwalee was founded with a belief in the power of digital distribution and great digital marketing to propel games to a massive global audience,” said CEO David Darling. “That’s not something that can be accomplished overnight, but achieving half a billion downloads by sticking to these principles is a very proud moment for all of us. Our approach to launching hit games is always being refined, we’re getting better all the time and we’re already setting our sights on one billion!”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: UK Game Developer Kwalee Surpasses Half a Billion Downloads of Hyper-Casual Mobile Games

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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