Latest News
New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe


A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.
Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.
When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.
The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).
Significant increase in gaming time across all EU5 territories
Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.
Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”
Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe

Latest News
Soaring Eagle Casino & Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Soaring Eagle Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Chatalytics, an AI-based platform, to transform casino operations and enhance guest satisfaction.
The QCI Chatalytics package—encompassing Slot Copilot, Player Copilot, the Dashboard, and the Robot Button—integrates OpenAI technology for real-time insights and efficient decision-making across the gaming floor.
Designed to boost both player and slot management, QCI Chatalytics delivers an advanced combination of AI-driven features. Slot Copilot empowers operators with live slot machine performance monitoring, predictive analytics, and automatically assigned tasks. Player Copilot focuses on personalized engagement by analyzing guest data to guide service strategies and reward offerings. With the Dashboard, teams benefit from an easy-to-read, real-time overview of key performance metrics, enabling swift, data-informed insights. Additionally, the Robot Button automates routine tasks, freeing up staff to concentrate on more valuable responsibilities and boosting overall productivity.
Dr. Michael Lynch, Director of Database Marketing at Soaring Eagle Casino & Resort, conveyed his enthusiasm: “Bringing QCI Chatalytics on board represents a vital step in leveraging AI to enhance our operations. With cutting-edge tools like the Robot Button, Slot Copilot, and Player Copilot, we can offer more tailored guest experiences while gaining a clearer understanding of our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, outlined his perspective on the new partnership: “We are thrilled to introduce QCI Chatalytics to Soaring Eagle Casino & Resort. By weaving OpenAI’s capabilities into our solution, we deliver an unprecedented degree of automation and clarity. We believe Chatalytics will be a key factor in refining casino floor management and boosting guest satisfaction through instantaneous, data-driven decision-making.”
The QCI Chatalytics suite is part of Quick Custom Intelligence’s broader mission to spur innovation in the gaming sector, offering a robust set of tools that streamline operations and enhance the overall player experience.
The post Soaring Eagle Casino & Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions appeared first on European Gaming Industry News.
Latest News
THE MONEYMAKER TOUR EXPANDS ITS SCHEDULE WITH A NEW STOP AT MGM NATIONAL HARBOR IN APRIL
The Moneymaker Tour’s first venture to the Northeast set to guarantee $400,000 across the series
Poker legend Chris Moneymaker today announced that he is bringing his new live tournament to Baltimore when The Moneymaker Tour comes to MGM National Harbor, Maryland next month.
American players from the mid-Atlantic and Northeast will get their shot at greatness and to follow in the footsteps of Moneymaker, the 2003 WSOP Main Event winner who came from amateur obscurity to beat the best poker players in the world.
Scheduled from April 21-28, this will be the fourth Moneymaker Tour stop for 2025 and will guarantee more than $400,000 across 12 trophy events, including a $1,500 Main Event which has $300,000 guaranteed.
This event marks the second partnership between The Moneymaker Tour and MGM, building on the success of The Moneymaker Tour stop at MGM Grand Las Vegas in July 2024, where the Main Event prize pool reached $2,163,830 – more than double its $1M guarantee.
“We’re thrilled to bring the Moneymaker Tour to the Northeast for the first time, kicking things off at MGM National Harbor,” said Tony Burns, Executive Manager. “As we continue to grow our partnership with the MGM brand, this stop marks an exciting milestone in expanding our reach and bringing an unforgettable experience to a new audience.”
“We’re excited for the Moneymaker Tour’s debut at MGM National Harbor,” said Alex Alvarado, VP of Casino Operations for the resort. “This tournament is sure to be filled with high-stakes action and unforgettable moments. We can’t wait to welcome players and fans to what promises to be a great event.”
Established in 2023 by 2003 WSOP Main Event Champion and ACR Poker Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns, the Moneymaker Tour was conceived as a way to offer poker players their own ordinary-to-extraordinary moments, much like Moneymaker did. Since then, the tour has expanded across the US, with stops in Florida, Cincinnati, Houston, Ohio, and now Maryland, along with international events in Aruba and the newly announced stop at Playground, Canada.
After a milestone 2024 featuring 10 stops across the US and its first international series in Aruba, the Moneymaker Tour continues its rapid growth. Recent highlights include successful events in Florida, such as Palm Beach Kennel Club, and upcoming stops at Dania Beach on March 6 – 9 and Daytona Beach on April 2 – 14 before heading to the MGM National Harbor, Maryland. Next, the tour makes its debut in Canada with a CAD$1 million series guarantee from May 7 – 20 before returning to Aruba from September 18 – 28, alongside the Caribbean Poker Series.
2025 Moneymaker Tour Schedule:
- The Casino at Dania Beach, Florida, March 6 – 9
- Daytona Beach Racing & Card Club, Florida, April 2 – 14
- MGM National Harbor, Maryland, April 21 – 28
- Palm Beach Kennel Club, Florida, April 30 – May 13
- Playground Poker, Quebec, May 7 – 20
- The Casino Aruba at Hilton, Aruba, September 18 – 28
For more information visit: moneymakerpt.com
The post THE MONEYMAKER TOUR EXPANDS ITS SCHEDULE WITH A NEW STOP AT MGM NATIONAL HARBOR IN APRIL appeared first on European Gaming Industry News.
Latest News
ZITRO’S CONCEPT CABINET LINE AND NEW GAMES ARRIVE AT CLOVER CASINO IN MEXICO
Clover Casino in Aguascalientes is now home to Zitro’s CONCEPT cabinet line, courtesy of renowned operator Golden Lion Entertainment Group.
The CONCEPT line is a marvel of modern design, seamlessly blending ergonomics, comfort, and state-of-the-art multimedia features. A spectacular light show, synchronized with the game sequences, creates a visually stunning atmosphere. The giant Screen Deck touchscreen further elevates the user experience, providing unparalleled convenience and functionality for both players and operators.
Beyond the striking new cabinets, Clover Casino has also bolstered its game library with the addition of Legendary Sword, Triple Charm Journey, and Fairyland Quest. These three titles are celebrated for their breathtaking graphics, innovative gameplay mechanics, and enticing prizes.
“We are absolutely delighted with this addition and confident it will transform the gaming experience at our casino,” says Golden Lion. “We already feature a wide array of Zitro products and are committed to regularly expanding our offerings to consistently provide our players with the very best.”
Zitro founder Johnny Ortiz Viveiros added, “The introduction of CONCEPT empowers us to offer operators a wider selection of hardware for our extensive game library, fostering a more diverse and engaging gaming environment. We are certain that CONCEPT will be a tremendous asset for Golden Lion, a true leader in Mexican entertainment.”
The post ZITRO’S CONCEPT CABINET LINE AND NEW GAMES ARRIVE AT CLOVER CASINO IN MEXICO appeared first on European Gaming Industry News.
-
Latest News3 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News3 months ago
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News2 months ago
Imagine Live Partners with King.rs
-
Latest News3 months ago
Gambling.com Group Enters into Definitive Agreement to Acquire Odds Holdings, Parent Company of OddsJam, a Fast-Growing Technology Platform for Real-time Odds Data, in Accretive Transaction
-
Latest News1 month ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
You must be logged in to post a comment Login