Connect with us
NSoft

Latest News

East Africa’s iGaming Industry A Prime Opportunity For Growth And Expansion

Published

on

East Africa's iGaming Industry A Prime Opportunity For Growth And Expansion
East Africa's iGaming Industry A Prime Opportunity For Growth And ExpansionReading Time: 3 minutes

 

East Africa is one of the regions in Africa that is garnering the most attraction when it comes to the betting and gambling industry. We meet Alessandro Pizzolotto, STM Gaming’s CEO and Certified Partner of BtoBet in Africa what he thinks about the subject and how the region could further evolve in the short to medium term.

Is it your opinion that sports betting is more rampant in Eastern Africa? Why?

There is no doubt that the popularity of sports betting in the whole of Africa derives from the huge popularity of sports across the entire continent. The popularity of sports, especially football, has been further highlighted in recent years with the huge success of African players in major European leagues. One could make reference to Napoli’s strong Senegalese centre-back Kalidou Koulibaly, Arsenal’s Gabonese striker Pierre-Emerick Aubameyang, and Liverpool’s Sadio Mane, amongst many others.

Nonetheless with numbers at hand, a report published by Dublin based research firm “Research and Report” clearly indicates that the iGaming industry in the Sub-Saharan region is seeing an increase in the number of millenials who make use of mobile phones to place bets. The report states that the eastern region in Africa, with Kenya and Uganda as the primary examples, is at the forefront of the continent’s gambling market.

How did weak laws and regulations offer the perfect environment for the growth of gambling in Eastern Africa?

I wouldn’t state that East African markets are afflicted by weak regulations. The M-Pesa and SMS payments conundrum that resulted in Kenya last year was in effect a demonstration that local regulations do work, and in blocking these vital payment systems to the country’s largest operators the Kenyan government was effectively cutting the operators from millions of customers.

Whilst one can argue to great length regarding the escalating enforcement measures that were introduced by the government, this does not in itself demonstrate a weak regulatory framework that would benefit black or grey markets.

Does East Africa have more nations that participate in sports betting than any other African region? 

To understand why the iGaming industry has registered stronger growth in Eastern Africa than in other regions one has to understand the payment gateways and services available, which are fundamental to the industry. East Africa is undoubtedly at the forefront of the entire continent when it comes to payment gateways, especially mobile money. It is a known fact that from a financial inclusion perspective Africa is still lagging behind more established markets, such as Europe.

Yet when it comes to East Africa, the region – with countries such as Tanzania, Uganda, Kenya and Rwanda – is a global leader in regards to the highest per capita registered and active mobile money accounts, and volume of mobile money. The region has the fastest growth in mobile money accounts and in each country the number of mobile money accounts surpassed the number of bank accounts.

The phenomenon of mobile money has been ongoing in the East African region since 2007. The roots of mobile money lie in Kenya with the launch of M-Pesa by Vodacom . With the lack of financial infrastructure in the region and the cost of mobile phones dropping rapidly in that same period, mobile money spread quickly through the rest of East Africa.

If one were to compare two leading markets in Africa – Kenya from the East African region and Nigeria from its Western counterpart – one would find huge discrepancies from this perspective. Whilst in Kenya 56% of the population aged over 15 years have an account with a financial institution, on the other hand 73% report having a mobile money account. At the same time the situation cannot be more different in Nigeria, with 39% of the population having an account with a financial institution and only 5.6% having a mobile money account. This obviously has a very strong impact on the iGaming industry.

Nonetheless this situation is set to change in the short to medium term, especially with the continuous expansion of companies such as MTN Africa and Airtel Africa across the whole continent. Such an expansion will pave the way for a true pan-African payment gateway facilitating money transfers, deposits and withdrawals when it comes to the regional iGaming industry.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: East Africa’s iGaming Industry A Prime Opportunity For Growth And Expansion

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Latest News

TVBET and Klas Platform Tie Up Partnership

Published

on

Reading Time: < 1 minute

 

The leading B2B provider TVBET has secured the latest stage of its global growth strategy after inking a partnership with the Klas Platform. This partnership is an outstanding achievement extending the companies’ reach and strengthening their positions in the world igaming market. 

TVBET has been providing top-notch live-games for casinos and betting operators since 2016. During this time, the B2B provider has won the trust of 170+ partners and continues to develop and improve its services. The TVBET products are high-quality TV-games with live dealers that attract attention with their simplicity, beautiful image, and round-the-clock performance. The cooperation of TVBET and Klas Platform will allow the companies to strengthen their positions, expand horizons, and provide partners with even more high-quality products.

Klas Gaming Network is a full spectrum company aimed at creating completely modified and flexible software solutions for the igaming industry operators. The company offers its clients a full arsenal of igaming services such as sports betting, CasinoEngine, live casino, risk management, anti-fraud and full odd management software, etc. And recently, live-games from TVBET have become available virtually on all the Klas Gaming Network services. Punters can now stake bets on TVBET’s games on the following Klas Platform sites: Pokerklas, Jestbahit, Caddebet, Monobahis, etc.

TVBET’s top-performing live-games will diversify Klas platform’s products portfolio and offer partners a wide range of exceptional services. This is a spectacular step for both companies that will evolve into a fruitful and successful symbiosis.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: TVBET and Klas Platform Tie Up Partnership

Continue Reading

Latest News

Trading the past for the future – an AllSported white paper

Published

on

Reading Time: 2 minutes

 

Another lockdown has come and gone in the UK and luckily the good news and main difference from the first global shutdown is the continuation of major sporting events, including all racing, taking place behind closed doors. While not only is this good for our own mental health to get through the colder winter days, it is also critical for our industry.

The lack of elite sport throughout March, April and May was crippling for many. AllSported, the leading trading racing trading solution from Racing Post, recently released a research paper – Trading the past for the future – looking at the state of play in the trading industry post lockdown. The paper discusses how the exchanges are playing a huge role in pricing and look at what is next for the trading floor.

The damage from a complete wipeout of sport and of course the wider economic issues resulting from a global pandemic are still to be played out in full. While the gambling world is most definitely not bulletproof to wider economic factors there is a sense that this is not the only cause in the dropoff. As part of the research contributors from Banach Technology and TXODDS, partners in AllSported, take a deep dive into how the pandemic is highlighting changes across the trading landscape.

The paper discusses how horseracing bookmaking is a different beast and the nuances involved aren’t being accounted for with ready-made solutions. The AllSported team spent some time speaking to both operators and platform providers and have come up with what they agree to be the main issues. The panel assembled came up with varying opinions throughout the research paper.

Key researcher and Head of Trading Solutions Alan Casey discussed the depth of the white paper and the effects of 2020 on horseracing trading saying:

‘2020 has been a year like no other but from our research, we’re seeing that this year has accelerated change that was already taking place rather than completely changing the direction of the industry. We now know customers have more time to expect the best customer experience and will no longer accept the norm across any industry and that includes betting.

‘We’ll be discussing the findings at this weeks Betting on Sports America conference and we’re excited to share what we’ve found and how that’s going to shape racing trading going forward.’

Download AllSported, Trading the past for the future from Spotlight Sports Group here.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Trading the past for the future – an AllSported white paper

Continue Reading

Latest News

PRAGMATIC PLAY HAS INKED A NEW AGREEMENT WITH PIN PROJEKT’S SPORTS BETTING BRAND WWIN

Published

on

Reading Time: < 1 minute

 

Pragmatic Play, a leading game content provider to the gaming industry, has signed an agreement with Pin Projekt that will see its full portfolio of award-winning slot content made available on the operators WWin brand.

The European sports betting brand will see its online casino offering boosted by Pragmatic Play’s expansive slot collection, including latest hit Christmas Carol Megaways, as well as the multi-award-winning Wolf Gold and fan-favourite Deluxe series.

Under the agreement, WWin customers will also have access to Pragmatic Play’s suite of player engagement tools, Enhance, which is proven to increase customer retention and acquisition.

Lena Yasir, Vice President at Pragmatic Play, said: “We’re constantly looking to expand our European presence, and are delighted to have signed this agreement with Pin Projekt to supply our slots to its leading sports betting brand, WWin.

“Our slot portfolio continues to grow and adds exciting revenue opportunities for operators through the diverse content which appeals to players of all tastes and demographics.”

Ivan Grkovic, Chief Commercial Officer at Pin Projekt, said: “We’re thrilled to have agreed a deal with Pragmatic Play to take their entire slot offering live.

“We’re always looking for ways to grow our offering and deliver the best possible experiences to our customers and onboarding Pragmatic Play’s slot portfolio will take our casino products to the next level.”

Pragmatic Play currently produces up to five new slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PRAGMATIC PLAY HAS INKED A NEW AGREEMENT WITH PIN PROJEKT’S SPORTS BETTING BRAND WWIN

Continue Reading

Trending

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.