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SIS strikes major 24/7 content deal with Betsson Group

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SIS strikes major 24/7 content deal with Betsson Group
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Operator’s brands to launch SIS’s 24/7 Live Betting Channels

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 betting services, has secured a landmark deal to supply its range of 24/7 Live Betting Channels to Betsson Group.

The agreement marks the company’s first group-wide deal, demonstrating the flexibility of its service with Betsson’s brands including RaceBets, Betsson, Betsafe and NordicBet all set to receive tailored versions of the channels for their respective territories, to maximise revenues while also meeting a multitude of regulatory requirements.

Betsson will receive a range of Mixed Racing, Greyhound and Horse Racing 24/7 Live Betting Channels, delivered by SIS as an end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices.

The launch will provide Betsson’s brands with profitable short-form content throughout the day, with a high-margin betting event taking place every three minutes. The channels will include first-class British and Irish horse racing, along with international races from Australia, Dubai, Latin America, US and Korea, as well as UK and Irish greyhound racing events.

Partnering with Betsson Group, one of the leading operators in Europe, further extends SIS’s international presence and highlights the growing appeal of its 24/7 live offering to companies across the globe.

Paul Witten, Commercial Director at SIS, said: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.

“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead.”

Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.

“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with an enhanced racing experience.”


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SIS strikes major 24/7 content deal with Betsson Group

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Levy announcement: GamCare statement and data

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Statement:

Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented: “We welcome today’s announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.

“At GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.

“With 27 years’ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.

“Just as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. That’s why we welcome the Government’s emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits – an important step in preventing future harm.”

Additional new data from GamCare

  • Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
  • The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
  • The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.

 

Activity 2020-2021 2021-2022 2022-2023 2023-2024
Online Slots 33.6% 45.8% 43.9% 44.6%

 

The post Levy announcement: GamCare statement and data appeared first on European Gaming Industry News.

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Play’n GO announces exclusive game launch with Hard Rock Bet

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.

Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.   

The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.” 

Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.” 

To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com 

 

The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.

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Stretch Network announces Black Friday Weekend Tournament

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Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

  • Players register for special phase tournaments at a reduced cost.
  • These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
  • After the phase tournament ends, players are automatically registered for the main event.
  • Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

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