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TikTok Partners with Tundra Esports

TikTok Partners with Tundra Esports
TikTok Partners with Tundra EsportsReading Time: < 1 minute

 

Chinese short-video platform TikTok has partnered with the London-based esports organisation Tundra.

As part of the new partnership, which comes in line with the release of the popular video game FIFA 21, TikTok will be displayed on the front of Tundra’s new jersey.

“FIFA has over 3.3 billion views on TikTok to date. The appetite for esports, and particularly FIFA content is already proven, so the partnership is a natural fit,” Michael Munro, co-founder of Tundra, said.

“Esports has found a natural home on TikTok, with gaming content already proving to be hugely popular in our community. We can’t wait to see what team Tundra has in store for us for FIFA 21,” Jana Ulaite, TikTok Europe’s Head of Brand and Partnerships Marketing, said.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: TikTok Partners with Tundra Esports

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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