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Everton agree Parimatch partnership

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Everton agree Parimatch partnership
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Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’.

The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK.

The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays. Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions.

Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories.

In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports.

Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.

“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.

“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”

Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.

“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

 


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Everton agree Parimatch partnership

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3

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Leading iGaming content provider Spinomenal is celebrating  the holiday season by inviting players for a festive journey with The North Star Express – Hold & Hit 3×3.

Unfolding against a wintry backdrop, North Star Express arrives to present a fun, festive adventure as players race through snowy forests. Adding to the festivities is a feel-good soundtrack – a cheerful blend of seasonal notes and upbeat rhythms that keeps the mood uplifting.

An ornate golden pocket watch represents the Wild symbol and substitutes for all symbols except the Bonus and Bonus Collect. The North Star Express – Hold & Hit 3×3 features two Special Bonus symbols, the Bonus only lands on reels one and three, while the Bonus Collect lands only on reel two.

Players who unwrap the Bonus Collect along with one or more Bonus symbols, will launch the Bonus game. Symbols that triggered the feature remain in place during the move to the Bonus Game, which begins with three spins. During the feature, only Bonus symbols and Bonus Collect symbols can land on the reels. Each spin has the chance to award multipliers ranging from x1, x2, x5, x7, x10, and x15, as well as any of the in-game jackpots.

Every time a Bonus symbol hits, it is collected by all Bonus Collect symbols, disappearing from the reels while its value tops up the Bonus Collect symbol’s total. Each Bonus Symbol or Bonus Collect symbol returns the spin counter to three. The round finishes once three winless spins land or when the total collected winnings hit the maximum x5000 multiplier.

Grand, Major, Minor and Mini in-game Jackpot symbols have the chance to appear during the game and will launch the corresponding in-game Jackpot.

The Bonus Blast Feature can randomly activate, adding extra Bonus and Bonus Collect symbols to the reels to help trigger the Bonus Game.

A Bonus Collect symbol with one or more Bonus symbols, including in-game Jackpot symbols, that do not initiate the Bonus Game will collect the values and add to the total win.

Spinomenal CO-CEO, Omer Henya commented: “The North Star Express – Hold & Hit 3×3 arrives at the perfect time to deliver a fun, festive game for the holiday season. This new title brings joy and festive spirit in equal measure, giving players a ticket to ride the reels in search of jackpots and more.”

The post Spinomenal celebrates the holiday season with The North Star Express – Hold & Hit 3×3 appeared first on European Gaming Industry News.

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The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025

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The SOFTSWISS Sportsbook has been named Best Online Sportsbook Provider at the SiGMA South Asia Awards 2025. The awards ceremony took place on 30 November in Colombo, Sri Lanka, recognising outstanding achievement and meaningful contributions to the region’s iGaming landscape.

This award comes at a milestone moment for the SOFTSWISS Sportsbook, which has just marked its fifth anniversary. Built on a flexible, platform-agnostic architecture, the solution seamlessly integrates with any casino platform on the market in under 14 days.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, celebrates the milestone: “Winning Best Online Sportsbook Provider in South Asia is meaningful because it reflects the trust and results we deliver for operators in one of the world’s fastest-growing betting regions. Our priority is to give clients a stable, scalable platform backed by reliable technology and strong service support. This award shows that our approach works perfectly.”

Coming in the same year as the product’s fifth anniversary, this milestone follows a series of significant achievements in 2025, including:

  • The launch of the industry’s first Sportsbook Network Jackpot, with a prize of over 80,000 euro from a 166 euro combo bet with total odds of 4.38.
  • A major technical overhaul of API 2.0, enabling faster onboarding and more scalable integrations.
  • A renewed CMS, giving operators deeper control over content, branding, and event management.

Beyond daily operations, the SOFTSWISS Sportsbook team is actively shaping the future of the betting industry. In the recently released 2026 iGaming Trends report, the team shares its insights on emerging microtrends, including the rise of microbetting and the increasing integration of sportsbooks into online casino projects.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post The SOFTSWISS Sportsbook Wins SiGMA South Asia Awards 2025 appeared first on European Gaming Industry News.

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Just Slots Takes Centre Stage with New Circus-Themed Slot ‘Dynamo’s Show’

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Just Slots, the Malta-based iGaming software developer, has announced the exclusive launch of its newest title, Dynamo’s Show, available today on Gamdom and Stake. A full network release will follow on 11 December 2025. This vibrant new slot transforms the classic Hold & Collect experience into a full theatrical performance, inviting players into a colourful mechanical circus led by a charismatic robot ringmaster and his fearless hamster assistant.

Stepping inside the grand circus tent, players find themselves at the centre of an electrified show where numbers, movement and spectacle blend into one seamless performance. Dynamo’s Show combines nostalgic circus energy with a charming mechanical twist, creating a world filled with animation, personality and momentum. The robot ringmaster acts as the heart of the experience, reacting dynamically to anticipation moments, celebrating wins and guiding players through feature transitions with character and humour.

Building on Just Slots’ signature approach of evolving familiar mechanics into fresh, cinematic experiences, Dynamo’s Show expands the studio’s portfolio with a bold new direction. While its foundation is the classic Hold & Collect respin format, the game introduces a progression-based layer through its innovative Booster symbols. These Boosters charge meters between reels which, when filled, flip the mathematical operator from addition to multiplication. This shift dramatically elevates win potential and creates the kind of pivotal, high-drama turning points that resonate with streamers, bonus hunters and high-volatility players.

The climax of the bonus plays out in true theatrical fashion. Rather than revealing a total instantly, Dynamo’s Show performs the final calculation step by step, visually animating each operation to build tension and pace. This transparent, deliberately staged reveal was designed with streaming and shareable moments in mind, amplifying emotion as the sequence unfolds. With a max win of 25,000x, the game’s structure supports both explosive outcomes and consistently engaging feature pacing.

The artistic direction reinforces the showmanship at the core of the design. Bright colours, vintage circus motifs and polished character animation bring the world to life, while the mechanical elements and expressive ringmaster add personality and charm. The robot presenter physically embodies the game’s rhythm, stretching his mechanical neck to display remaining respins and reacting instantly to symbol drops, turning each spin into part of the unfolding performance.

Josué Agüero, Senior Game Producer at Just Slots, commented: “Dynamo’s Show began with the idea of creating a circus experience, but we wanted to add a unique twist. The robot presenter brings the world to life, guiding players through every stage of the feature and reacting dynamically to what happens on screen. It turns the gameplay into a real performance. We wanted players to feel like they’re part of a show, not just spinning reels, but watching a performance unfold.”

Dynamo’s Show continues Just Slots’ tradition of turning familiar mechanics into fresh new experiences. The title adds a bold, colourful theme to the studio’s portfolio, from the underwater intrigue of Fish Mafia to the mystical depths of Book of Lilith. The title will receive full post-launch support, including free spins, instant cash prizes and leaderboard events. A playable demo is available from today, inviting players to experience the spectacle first-hand.

The post Just Slots Takes Centre Stage with New Circus-Themed Slot ‘Dynamo’s Show’ appeared first on European Gaming Industry News.

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