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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company

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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company
BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech CompanyReading Time: 4 minutes

BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.

News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.

But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.

During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.

Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.

It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.

This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.

During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.

Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.

At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.

BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.


Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign

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The gaming operator’s tech-enabled giving system reminds that corporate responsibility can scale without bureaucracy

When a woman in Montenegro called a clinic this October to book a free mammography through a gaming company’s prevention campaign, she didn’t fill out forms or wait for approval. She got an appointment date. The entire process took one phone call.

That simplicity is deliberate.

Meridianbet, operating under the publicly traded Golden Matrix Group (NASDAQ: GMGI), has spent four years building a charitable infrastructure that strips friction from giving.

The breast cancer screening program launched during Breast Cancer Awareness Month under the message “We Are With You” — offering 100 free examinations and 50 mammographies to women over 40 — demonstrates how the company deploys a system that now operates across 18 markets on three continents.

From Local Action to Global Infrastructure

The company completed 293 social responsibility actions in 2024, up from 257 in 2022. But the more revealing number is what happened inside those actions. Through a proprietary platform called Meridian Donate, Meridianbet customers can redirect portions of their activity into direct nonprofit funding. Last year, 43 campaigns ran through the system, reaching 212 organizations. That’s nearly double the 20 campaigns in 2023, when the platform covered eight markets.

The mechanism is straightforward. Customers scan a QR code or click a donation button embedded in the gaming interface. The platform routes funds to pre-vetted causes — maternity hospitals, literacy programs, basketball court renovations, environmental cleanups. No galas, no black-tie pledges, no months-long grant cycles.

Technology Meets Grassroots Execution

The company began testing the model in 2022 with 12 campaigns across six markets. Early projects included equipping maternity wards and funding youth sports programs. By 2024, the platform had expanded to 14 markets and supported work in healthcare, education, culture, and disaster relief.

One campaign tied donations to goals scored during the 2024 European Football Championship. Another linked contributions to Olympic medals won by athletes from countries where Meridianbet operates.

The Meridianbet foundation, established in 2020, now supports more than 40 healthcare facilities. In February 2025, it launched a book donation effort after an employee saw a social media post about underfunded libraries in Serbia. Within weeks, thousands of books had been collected and distributed across all 18 markets.

Employee participation is built into this structure as well. Staff identify needs in their regions, vet partner organizations, and often deliver aid themselves.

In 2024, employees logged 5,027 hours on community projects, compared to 3,084 hours in 2022. The company employs 39 people with disabilities, a figure that has grown modestly but consistently over three years.

Responsibility Embedded Into Business Operations

Meridianbet operates in a sector often scrutinized for social costs. The company has established internal standards that exceed local regulations, including mandatory responsible gambling training and customer-controlled betting limits.

It also participates in the UN Global Compact, aligning its programs with goals around education access, inequality reduction, and sustainable consumption.

The platform’s growth mirrors a broader shift in how corporations approach social responsibility. Traditional CSR often involves writing checks to established charities or hosting annual volunteer days. Meridian Donate embeds giving into the customer experience, creating a feedback loop where user engagement directly funds community projects. The model is scalable because it doesn’t require new infrastructure in each market — the technology travels, and local teams handle execution.

Scaling a Model Built on Simplicity

The company’s roadmap involves expanding health initiatives and environmental programs in 2025, with a focus on regions where it recently launched operations. It’s also exploring partnerships with larger NGOs to scale projects that have worked at the local level.

The breast cancer campaign continues through October and beyond. Appointments fill up as women call the clinic, no paperwork required. It’s a single program in one market, but it runs on the same infrastructure that moved aid to 212 organizations last year. That’s the model: build it once, deploy it everywhere, and let the numbers prove it works.

The post Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign appeared first on European Gaming Industry News.

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QTech Games goes live with CT Interactive

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QTech Games, the leading game aggregator for all emerging markets, has now gone live with CT Interactive. As a result, this successful integration grants its platform customers access to a distinctive catalogue of innovative slots, alongside classic and non-traditional content, which is capturing the hearts and minds of varied demographics.

CT Interactive now looks forward to enhanced distribution across assorted emerging markets from Asia to Africa, Europe and Latin America where growth is at its zenith.

CT Interactive is a leading content provider that has a portfolio of 200+ games, developed to appeal to different groups of players. The company is certified for 18 markets and is actively working on increasing this number.

QTech Games already provides a diverse wealth of games and unique features for players and operators, offering seamless integration with third-party content providers. The aggregator exerts a strong influence across Asia and other global emerging markets, such as LatAm, CIS and Africa.

Antonio Donov, Head of Business Development EMEA and Asia at CT Interactive, said: “This deal is helping us step into new markets in Asia, thus expanding our presence by reaching new clientele in different markets, which is our long-term goal. We are very proud that we were able to sign such an important deal with one of the leading game distributors worldwide.”

“It is a milestone for our business that will lead to a significant expansion, bringing benefits such as increased revenue, improved brand recognition, and access to new markets.”

“Our company is honoured to have the best quality games of CT Interactive, which have won prestigious awards, now live on our platform. This company has proved the standard of its products over the years, and we are sure that this move will be very beneficial for us,” added Philip Doftvik, CEO at QTech Games.

The post QTech Games goes live with CT Interactive appeared first on European Gaming Industry News.

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Feel the power of the moon in Midnight Queen from ICONIC21

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When the moon rises, the Queen awakens, and big wins can be triggered in the latest slot release from the in-demand iGaming content provider

Online casino operators can give their players the fright of their lives with Midnight Queen, the latest slot launch from in-demand iGaming content provider, ICONIC21.

Midnight Queen is a Vampire-themed slot that’s perfect for entertaining players during the Halloween season and beyond.

It brings vampire mystique to a 5×4 gameboard, where every Moon symbol feeds the hunger for even bigger wins. But this is a game where power doesn’t strike at random; it accumulates.

Player engagement is high thanks to the anticipation built into the game.

Glowing Frames lock onto the reels and wait. Each Moon that lands inside then pushes the Global Multiplier higher, building tension across a 10-spin cycle.

On the final spin, all the Glowing Frames transform into Wilds, delivering the bite – and big win potential – that players have been waiting for.

This combination of anticipation and frighteningly big wins – the game’s max win is 5,000x – allows operators to draw players in and then deliver the thrills (and chills) they are seeking.

As with all ICONIC21’s online slot games, Midnight Queen is available in both real money and sweepstakes formats.

Edvardas Sadosvkis, CPO at ICONIC21, said: “Spooky season is very much upon us, and in Midnight Queen, operators have a slot game they can use to frighten players through spine-tingling gameplay and big win potential.

“The best thing about Midnight Queen is that the theme is enjoyed long after Halloween has ended, and the team has done a great job of producing a gameplay experience that draws players in, builds anticipation and then has the potential to deliver the big wins they are seeking.

“This is a great addition to our portfolio, and we look forward to seeing our operators add it to their lobbies and to benefit from the repeat play, high engagement and consistent revenue growth that Midnight Queen provides.”

The post Feel the power of the moon in Midnight Queen from ICONIC21 appeared first on European Gaming Industry News.

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