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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company


BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.
News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.
But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.
During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.
Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.
It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.
This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.
During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.
Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.
At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.
BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company

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The anatomy of a high-performing iGaming platform: a guide from Slotegrator
Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.
In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.
So what are they?
Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.
Key frontend elements include:
- Branding (visitors should understand the idea from the first glance)
- Navigation (everything should be simple and easy to find)
- Transparency (players must have easy access to relevant information)
- Localization (adoption of language, currency and cultural norms).
If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.
New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.
“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.
Slotegrator’s guide also includes several key checklists:
- Essential frontend functions
- Key backend features
- Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.
Download the guide via the link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.
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PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS
In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.
The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.
“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.
“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”
The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).
The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.
“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.
“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”
The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.
The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.
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Week 28/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has released its latest title, Queen of Oasis. Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.
TaDa Gaming has released Golden Bank 2, a sequel to the popular Golden Bank slot. With a 10,000x max win and exciting features, Golden Bank 2 engage players with its immersive gameplay and the potential for substantial payouts. Set in a golden vault, Golden Bank 2 combines the simplicity of classic slots with the thrill of modern mechanics. With vibrant graphics and a dynamic soundtrack, the game immerses players in an exciting, high-stakes atmosphere.
Evoplay has launched Belfry Bliss Hold and Win, a fiery 5×3 slot that blends retro-inspired visuals with a darker twist on the fan-favourite Hold and Win mechanic. Set against a backdrop of flames and ringing bells, the game reintroduces Evoplay’s mischievous Devil character, not as a foe, but as a Wild symbol, lighting the way to potential wins. Classic slot icons like sevens, bars and cherries return, but the real action begins when the bells drop.
Brute Force: Alien Onslaught reunites the original Brute Force members… with a surprise addition. Joshua and Jason have recruited the help of Jade, a fearless mercenary, who doesn’t know defeat. This game joins the ranks of signature Nolimit City slots like Fire In The Hole 3, Highway To Hell and most recently Flight Mode. It’s time to lock and load, once again! Unlike the prequel, Brute Force: Alien Onslaught features a 6 reel setup, wilds and a new baddie, Xylox, who can steal multipliers from Joshua, Jason and Jade.
Push Gaming has returned to the deep blue with Fish ‘n’ Nudge Big Catch, a reimagined follow-up to one of its most beloved recent titles. Building on the charm and success of the originalFish ‘n’ Nudge, Big Catch brings fresh energy to the series with a new take on free spins and added layers of excitement designed to engage both loyal fans and new players.
Play’n GO unveils Rise of Orpheus, a mythical slot that takes players deep into the Underworld in pursuit of love, light, and powerful gameplay features. Following in the footsteps of mythology-inspired favourites like Gates of Troy and Rise of Olympus, Rise of Orpheus brings the tragic tale of Orpheus and Eurydice to life through emotionally charged mechanics and immersive storytelling.
Playson welcomes the return of its mischievous trickster in Super Pink Joker: Hold and Win, who features as a Wild during base play before shapeshifting into a lavish Multiplier for the renowned Hold and Win Bonus. Set in a dazzling pink world full of energy, the release cranks up the heat with dynamic animations and upbeat audio, with the jester taking his place on the enlarged 5×3 grid alongside electrified coins and cartoon-style fruits.
Blueprint Gaming™ reignites the prehistoric fun in its latest major branded IP release, The Flintstones™ Bedrock Riches, led by two lavish bonus games and an intriguing base play trail. The series’ original, The Flintstones™, enjoyed a strong initial uptake in users following its launch in May 2024, with players gravitating towards the familiarity of the brand and series. The renowned slot studio now feels confident the latest offering has built on key features and aims to retain players long term.
ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics. The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.
Players get to dig deeper with every spin as they search for gems and big wins in Wild Gold Mine, the latest slot release for iGaming content provider, ICONIC21. Wild Gold Mine promises a glistening player experience thanks to a cart-load of features, including a unique bonus that makes an appearance for the very first time in an ICONIC21 slot.
“Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games. This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize!
Tom Horn Gaming is kicking off July with Panda Rica, a fast-paced 3×3 video slot that delivers simple yet captivating mechanics and vibrant visuals. From expanding wilds and multiplier wins to Star Gamble Ladder, the game is a standout addition to the supplier’s growing portfolio of slot titles. Designed for quick sessions and high engagement, Panda Rica combines classic slot appeal with clever gameplay that elevates the player experience.
Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick. She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
The post Week 28/2025 slot games releases appeared first on European Gaming Industry News.
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