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AvatarUX becomes latest YG Masters studio to select revolutionary GATI technology
Yggdrasil has expanded its YG Masters partnership with AvatarUX with the studio recommitting to the programme after great success. The extended deal will see the studio employ Yggdrasil’s ground-breaking GATI (Game Adaptation Tools & Interface) technology designed to allow for swift scalability and growth.
Yggdrasil’s GATI platform stands alone in the industry due to its standardised, language agnostic interaction which allows developers to swiftly and safely create content, with easy distribution across the supplier’s entire distribution network.
Through the GATI technology, YG Masters partners can adopt the interface to cross-sell all titles to any YG Franchisee, leading to a new avenue of collaboration on a global scale, aimed at growing revenue streams for multiple parties.
All YG Masters partners have access to GATI and use the preconfigured, regulation-ready, standardised development toolkit to develop and distribute games.
AvatarUX has released three games since joining the YG Masters programme. Its inaugural title Lilith’s Inferno was followed by two games in their PopWins series: PopRocks and WildPops. Another two titles from the series will be released in 2020. In late September, AvatarUX will release a new YG Masters game via GATI for the first time.
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Our proprietary GATI technology has seen partners have a smooth route to market across the globe through our Franchisees.
“Our YG Masters partners will be able to use GATI to further enhance their growth and enjoy the benefits of a unified system which highlights the importance of collaboration in a crowded marketplace.”
Marcus Honney, Managing Director at AvatarUX, said: “Being part of the YG Masters programme has enabled AvatarUX to successfully distribute our games across a broad network of operators. We envision that GATI will further enhance opportunities for our studio and allow us to continue developing unique, high quality and innovative games. We are excited about all possibilities the technology brings forth and we look forward to continuing to work closely with the Yggdrasil team to achieve our business goals.”
Source: Latest News on European Gaming Media Network
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: AvatarUX becomes latest YG Masters studio to select revolutionary GATI technology
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CT Interactive Appoints Vasil Parvanov as its New Commercial Manager
CT Interactive has appointed Vasil Parvanov as its new commercial manager.
With a rich background in marketing and customer relationship management, Vasil has mastered his skills in driving business growth and optimizing customer engagement strategies. His expertise spans diverse industries, including online gambling, hospitality and retail, where he has consistently demonstrated the ability to innovate and deliver impactful results.
Vasil’s career highlights include his role as a CRM Specialist, where he developed customer segmentation strategies, designed onboarding journeys and engagement initiatives, and significantly improved retention and churn reduction metrics. His ability to create data-driven marketing calendars and implement cross-selling and upselling strategies has consistently enhanced customer loyalty and lifetime value.
He holds a Bachelor’s degree in Property and Facilities Management from the University of National and World Economy (UNWE) and has enhanced his skills through advanced certifications in Digital Marketing.
The post CT Interactive Appoints Vasil Parvanov as its New Commercial Manager appeared first on European Gaming Industry News.
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Push Gaming blends legacy success with good fortune in Dragon Hopper
B2B gaming supplier Push Gaming has leveraged its past successes to drive the creation of its latest feature-rich cluster pays slot, Dragon Hopper.
Boldly combining the best elements of the hit game Fire Hopper, with a sprinkling of flavour from some of its other fan favourite slots such as Retro Tapes, Dragon Hopper provides an exhilarating journey through a far-eastern lantern festival.
Highlighting the studio’s ability to evolve the elements of its existing popular games to refine player engagement, Dragon Hopper incorporates dynamic mechanics such as the Dragon Feature and Mystic Flare Feature, designed to make each spin unpredictable and captivating.
Other new gameplay elements in this latest release include the Bubble Feature, which significantly boosts winning possibilities.
Alongside the studio’s proprietary Push Bet™, which empowers players to enjoy the slot in a variety of ways, increasing retention. The slot is also home to the Cluster Link™ mechanic, which offers players a dynamic way to combine paying symbols into wins.
Dragon Hopper is the latest title in Push Gaming’s elevated 2025 roadmap. It heralds an eclectic Q1 of releases that operators and players can look forward to, including Mad Blast and Power Vault.
Monika Lukowska, Game Producer at Push Gaming, said: “Dragon Hopper takes us on a journey through the mystical orient and treats players to a combination of well-known and unique features.
“Big win potential is ever present via the Dragon Symbol, which allows for the multiplication of wins in the base game, along with features like the Mystic Flare, which can appear on the reels unexpectedly.
“The bonus game combines the Cluster Link™ and Dragon Feature with a new Bubble Feature mechanic that increases the value of symbols and makes for an incredibly engaging play session.
“We’ve taken the best of a host of previous games and used that winning formula to create Dragon Hopper, and we’re delighted to present another hit title.”
The post Push Gaming blends legacy success with good fortune in Dragon Hopper appeared first on European Gaming Industry News.
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Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut
Aristocrat Leisure Limited (Aristocrat) is set to bring an impressive portfolio of gaming content, solutions and technologies that combine land-based and online gaming, for the premiere year of ICE in Barcelona later this month. Aristocrat Gaming and Aristocrat Interactive will deliver a modern experience that highlights the company’s commitment to innovation, connected experiences and player engagement for the EMEA market.
Aristocrat Gaming will display its latest lineup of top-performing games including Eilers & Krejcik’s most anticipated premium lease game, Phoenix Link, and core cabinet, The Baron Upright.
Featuring player-favourite mechanics, Phoenix Link is the next evolution of the international hit game, Dragon Link, with all-new themes, features, and bonuses on the Neptune Single and MarsX Portrait cabinets. Additionally, and fresh from its North American debut, The Baron Upright cabinet brings with it impressive new technology for the region alongside a portfolio of new iterations of player-favourite games like Ju Cai Jin Gui and more. Mo’ Mummy, Fortune Harmony, and Bao Bao Riches will also feature on The Baron Upright for the first time at the show.
“We’re excited to showcase the latest line-up of content and hardware for the EMEA market. ICE is a fantastic opportunity for us to engage with our customers and display our comprehensive technological innovations and solutions to ensure they get the most out of their casino floor,” said Craig Toner, CEO of Aristocrat Gaming.
The strength of Aristocrat Gaming’s cabinet portfolio will be evident in the company’s booth which will be complete with show-stopping content and a diverse offering of form factors. New and innovative content for the MarsX Portrait will be on display, including Coin Trio Royal, Crazy Chickens, Bao Zhu Zhao Fu Wheel Blast, Whisker Wheels, Reign of Gold, Ultimate Fast Cash and more. The MarsX Dual Upright will feature player-favourite brands like Bao Zhu Zhao Fu Link and Diamond Age to round out the exhibit.
A wide portfolio of multi-games brings big action, including Aristocrat Gaming’s Winner’s World with over 30 games, Fortune’s Choice with eight game titles from the Asia region, and the first original game made for the EMEA and LATAM markets, Royal Collection.
Complementing the land-based content, Aristocrat Interactive will demonstrate its capabilities across online gaming, lottery and sports betting. With four of its key business units displaying content – Content & Aggregation, iGaming & Sports, iGaming White-Label, and iLottery – Aristocrat Interactive will bring to life the seamless player journey from land to online.
“The new frontier of connected experiences is here, and we are excited to showcase all that we have to offer at ICE for the first-time as Aristocrat Interactive. From the best-in-class content to innovative solutions and services, we’re excited to engage with our customers and share our new offerings now available to help them on their online journey,” said Moti Malul, CEO of Aristocrat Interactive.
The post Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut appeared first on European Gaming Industry News.
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