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Sports Betting News Around the Globe

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Sports Betting Growing Worldwide

Let’s face it, with nowhere to go and few places open during the global pandemic, it’s been tough to find something to do in your spare time, of which most of us have had plenty. Even professional and recreational sports bettors had few options after the North American leagues shut down in mid-March. No NBA, NHL, MLB, NASCAR, and to make matters worse, football wasn’t even on the horizon.

It was a desolate wasteland and those who wanted to scratch their itch couldn’t even find a casino open to roll some dice, spin a roulette wheel, pull a slot, or play a little blackjack. But as they say, necessity is the mother of invention and soon sportsbooks began offering eSports, simulations, and video game battles, like League of Legends, to sate the appetites of its starving clientele.

And suddenly, there was rabid interest in Taiwanese paddle ball, Belarusian soccer, Japanese baseball, cockroach racing in Istanbul…okay, the last one was a bit of hyperbole but you get the drift. If there was an event that was being listed by the books then there were plenty of people willing to wager on the outcome.

If we scour the betting industry news and listen to those who are considered experts in the field, we soon realize that the advent of legalized sports betting both in the United States and around the world has been a boon to the market.

The sports betting stigma of decades ago has increasingly dissipated, to the point where it has virtually vanished, now that millennials have embraced fantasy sports which broke down the door for sports betting in particular. What’s the difference if you bet on a player versus the team he plays on? Nothing.

And that reality became so painfully apparent that even the most hypocritical of all, Roger Goodell and the National Football League, could no longer take a hard line after they partnered with DraftKings to get a piece of the lucrative DFS market. The NFL has been sports betting’s harshest critic, stating its very existence could impeach the integrity of the game, yet has been its biggest beneficiary due to the soaring ratings that having a vested financial interest by the bettors who watch it, renders.

The sports betting market was estimated at north of $85 billion last year and despite the dearth of betting options for the five months that the North American leagues were dark, not to mention a lack of preseason NFL games, coupled with a staggered U.S. economy, the global numbers will again be enormous. But whether it even approaches last year’s number, it’s quite possible that 2021 – assuming things return to pre-pandemic normal – will be the biggest sports betting year of all.

Sportsbooks Rely on Affiliates

Whether the sportsbook is located offshore or based in the good, ol’ USA, they need customers, like any other business, to keep the wheels spinning. And a major part of attracting customers is through either direct or affiliate advertising. Affiliates are simply websites that promote these sportsbooks and often provide the reader with incentives to click and join.

Below is a DraftKings affiliate program and what to expect if you are interested in becoming an affiliate in a booming market segment which includes both daily fantasy sports and sports betting.

  • The DraftKings Affiliates Program is free and there is a DraftKings Sportsbook & DraftKings Daily Fantasy program.
  • DraftKings is already a leader in the daily fantasy sports industry.
  • They are a visible name in the sports world, with direct partnerships with professional sports leagues.
  • DraftKing’s websites continue to explore innovative technological improvements.
  • They too provide a secure website with pages that are easily navigated on a desktop or mobile device.
  • The commission structure pays 40% of the net gaming revenue inside the first 30 days and 25% from 31 days on.
  • You can choose to be paid your earnings by check or through PayPal.
  • Links and materials are provided in your DraftKings Affiliates account.
  • You cannot, however, use outside promotional codes or referrals that are not approved by DraftKings.
  • The DraftKings Affiliates Program is both managed and paid internally by DraftKings. There are no third-party fees or associations.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Game Lounge Injects Kawaiiness to Flagship Japanese Website

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Malta-based Game Lounge rebranded and redesigned its Japanese online casino affiliate website to target the local audience better and stay ahead of competitors.

The rebranding saw the brand name change from JapaneseCasino to JAPACASI as a commitment to Japanese users’ tendency towards word blends.

Japanesecasino .com was first launched in Japan in 2016 with the vision of a European product embedded in Japanese ideas. Following a market growth spurt, it was apparent to the company that the current Eurasian UI/UX of the website had to undergo an extensive redesign to stay ahead of its competitors in this ultra-competitive market.

Game Lounge’s Team Japan, consisting of seven native Japanese nationals, felt the new design should capture the overwhelming sensory experience that Japanese consumers are accustomed to with animated banners, clashing colours, vivid images, and a more central focus on the current Kawaii characters.

Jonas Cederholm, CEO of Game Lounge, said: “Localisation is crucial for any international company operating in a variety of countries. While this has always been at the forefront of our approach, we felt we could go further by rebranding and redesigning.

“At Game Lounge, we are privileged to have seven Japanese working for the company, and it made sense for us to listen to the team and work on how we should adapt to attract more local punters with our understanding of the nuances of the market.”

Rika M., Site Manager for Japan, said: “I received much intimate feedback from our partner casinos about the type of advertising they want for their brands in this unique market, which has allowed us to create a new website that has better conversion elements in this market.”

The website already has an established collection of Kawaii characters, which have become recognisable mascots for the brand in Japan. With the new JAPACASI, these characters are further developed with more affluent personalities and more prominence to resonate with the local culture.

JAPACASI is a testament to the chemistry between the Japanese team and the brilliant European and international minds of Game Lounge’s Malta office.

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Update of the Danish Gambling Authority’s guide on responsible gambling

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The Danish Gambling Authority’s guide on responsible gambling has been updated on 6 December 2022 to version 1.4. The changes primarily include information for players and the duty to pay attention. In addition, there are minor changes to the general information on responsible gambling, for example figures from the latest prevalence survey on gambling have been added.

Information for players

The guide on the Danish Gambling Authority’s labeling scheme and on the information licence holders must provide to players has undergone an update. For online casinos and online betting, the information on deposit limits is detailed and for land-based casinos there is, among other things, additional guidance on information for players and marketing in case of self-exclusion from the casino.

Duty to pay attention

The section on the duty to pay attention and interventions towards players has also been updated, among other things the guidance on VIP programs and use of bonus offers has been expanded.

Finally, the guidance has undergone a general revision.

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Esports Entertainment Group Announces Leadership Changes and Business Update

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Esports Entertainment Group, Inc. announced the departure of Grant Johnson from his position as Chairman and Chief Executive Officer, effective December 3, 2022. The Board of Directors has identified several candidates to be the Company’s next CEO, and these candidates are currently going through the evaluation process. The Company has identified a preferred candidate for interim/acting CEO, and we will make a formal announcement naming this individual in the coming days pending a formal approval by the Nominating and Corporate Governance Committee. The Company has also announced Jan Jones Blackhurst as Chair of the Board of Directors.

“Grant recognized the value of esports and online gambling and founded EEG on that basis. On behalf of the Board, we wish him well,” said Ms. Jones Blackhurst. “The Company is looking forward to bringing in new leadership to work with Board to realize the full potential of our acquired esports businesses.”

Sale and Restructuring in the iGaming Business

The Company has made significant progress in recent months reducing costs and considering strategic options for iGaming assets that do not contribute to profits and cash flow. The progress includes:

  • Sale of the Company’s online casino business in Spain. The sale of the online casino business in Spain is expected to close on December 12, 2022. The proceeds from the sale, net of commissions, will be used primarily to pay down the principal on the Senior Convertible Note.
  • Closing of the Argyll iGaming operations in the United Kingdom and Ireland on December 7, 2022, due to high costs to operate in these markets and an inability to generate profits.
  • Initiation of a process to evaluate the strategic options for the iGaming business, including exploring a sale of iGaming assets due to increasing regulatory burdens and competition. Our new CEO will be tasked with assessing the value of the iGaming assets and determining next steps.

Other Key Announcements

The Company continues to execute on its plan to be publicly listed on Nasdaq, while restructuring its debt and capitalizing on its esports assets:

  • The Company announced that it obtained approval for continued listing on the Nasdaq. The Company’s continued listing on Nasdaq is subject to evidencing compliance with Nasdaq requirements by March 31, 2023.
  • The Company is in discussions with its debt holder to restructure its payment obligations, including but not limited to eliminating the derivative liability on its consolidated balance and addressing the Company’s default status under the debt. The Company is optimistic that an agreement can be reached to the benefit of both parties in the near term.
  • The Company recently received a non-binding letter of intent from a third party that offered to merge its assets, including intellectual property, with that of the Company. The combined company would focus on growing esports revenues. The proposal is currently under consideration by the Company.
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