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Sports Betting News Around the Globe
Sports Betting Growing Worldwide
Let’s face it, with nowhere to go and few places open during the global pandemic, it’s been tough to find something to do in your spare time, of which most of us have had plenty. Even professional and recreational sports bettors had few options after the North American leagues shut down in mid-March. No NBA, NHL, MLB, NASCAR, and to make matters worse, football wasn’t even on the horizon.
It was a desolate wasteland and those who wanted to scratch their itch couldn’t even find a casino open to roll some dice, spin a roulette wheel, pull a slot, or play a little blackjack. But as they say, necessity is the mother of invention and soon sportsbooks began offering eSports, simulations, and video game battles, like League of Legends, to sate the appetites of its starving clientele.
And suddenly, there was rabid interest in Taiwanese paddle ball, Belarusian soccer, Japanese baseball, cockroach racing in Istanbul…okay, the last one was a bit of hyperbole but you get the drift. If there was an event that was being listed by the books then there were plenty of people willing to wager on the outcome.
If we scour the betting industry news and listen to those who are considered experts in the field, we soon realize that the advent of legalized sports betting both in the United States and around the world has been a boon to the market.
The sports betting stigma of decades ago has increasingly dissipated, to the point where it has virtually vanished, now that millennials have embraced fantasy sports which broke down the door for sports betting in particular. What’s the difference if you bet on a player versus the team he plays on? Nothing.
And that reality became so painfully apparent that even the most hypocritical of all, Roger Goodell and the National Football League, could no longer take a hard line after they partnered with DraftKings to get a piece of the lucrative DFS market. The NFL has been sports betting’s harshest critic, stating its very existence could impeach the integrity of the game, yet has been its biggest beneficiary due to the soaring ratings that having a vested financial interest by the bettors who watch it, renders.
The sports betting market was estimated at north of $85 billion last year and despite the dearth of betting options for the five months that the North American leagues were dark, not to mention a lack of preseason NFL games, coupled with a staggered U.S. economy, the global numbers will again be enormous. But whether it even approaches last year’s number, it’s quite possible that 2021 – assuming things return to pre-pandemic normal – will be the biggest sports betting year of all.
Sportsbooks Rely on Affiliates
Whether the sportsbook is located offshore or based in the good, ol’ USA, they need customers, like any other business, to keep the wheels spinning. And a major part of attracting customers is through either direct or affiliate advertising. Affiliates are simply websites that promote these sportsbooks and often provide the reader with incentives to click and join.
Below is a DraftKings affiliate program and what to expect if you are interested in becoming an affiliate in a booming market segment which includes both daily fantasy sports and sports betting.
- The DraftKings Affiliates Program is free and there is a DraftKings Sportsbook & DraftKings Daily Fantasy program.
- DraftKings is already a leader in the daily fantasy sports industry.
- They are a visible name in the sports world, with direct partnerships with professional sports leagues.
- DraftKing’s websites continue to explore innovative technological improvements.
- They too provide a secure website with pages that are easily navigated on a desktop or mobile device.
- The commission structure pays 40% of the net gaming revenue inside the first 30 days and 25% from 31 days on.
- You can choose to be paid your earnings by check or through PayPal.
- Links and materials are provided in your DraftKings Affiliates account.
- You cannot, however, use outside promotional codes or referrals that are not approved by DraftKings.
- The DraftKings Affiliates Program is both managed and paid internally by DraftKings. There are no third-party fees or associations.

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FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance
Mastercard just announced the latest cohort of Start Path, its award-winning startup engagement program, and FairPlay has been selected as one of the eight companies pioneering the next generation of financial technology.
Why does this matter? AI is playing an increasingly critical role in financial decision-making—determining who gets approved for a loan, what terms they receive, and even how compliance is maintained. But without the right infrastructure, AI models can reinforce old biases instead of driving better, more inclusive outcomes.
“My vision for the future of financial technology is to build fairness infrastructure for financial services, allowing all financial institutions to de-bias their digital decisions in real time,” says Kareem Saleh, CEO of FairPlay.
As part of the Start Path New Networks program, FairPlay will work with Mastercard and its partners to scale solutions that help financial institutions refine their AI models, fix blind spots, and ultimately improve both revenue and outcomes for consumers.
With AI decision-making under increasing regulatory and public scrutiny, this collaboration raises important questions about the future of financial technology that Saleh can speak on:
- How can AI-driven decisioning improve financial inclusion without increasing risk?
- What role will open banking play in making AI models more accurate and transparent?
- How should financial institutions prepare for a future where AI accountability is a market expectation, not just a regulatory requirement?
The post FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance appeared first on European Gaming Industry News.
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Official Game Titles for 2025 IESF Season
The International Esports Federation (IESF) is thrilled to unveil the official game titles for the 2025 IESF Season.
This year’s tournaments will feature five of the most popular Esports titles: Counter-Strike 2, Dota 2, eFootball™ series, Mobile Legends: Bang Bang, and PUBG MOBILE. This marks the third consecutive year that IESF has maintained the same lineup, reflecting the consistency and popularity of these titles in the Worls of Esports.
With 136 member federations organizing National Qualifiers, the road to the 2025 IESF Season is set to be bigger and more competitive than ever. Around the world, national tournaments are already underway, as each federation seeks to crown their nation’s champions who will go on to compete at the highest level.
Igor Nedeski, Esports Manager at IESF, said: “We are proud to continue our collaboration with leading game publishers to ensure the highest quality of competition for the 2025 season. The excitement among athletes is already incredible as they prepare to represent their nations on the grand stage. This year, we anticipate an even higher level of competition as teams and players push the boundaries of Esports.”
The 17th edition of the IESF Season will not only highlight the competitive excellence of esports athletes but also reinforce IESF’s commitment to inclusivity, diversity, and fair play within the Esports ecosystem. Stay tuned as IESF continues to bring together the best esports talent from around the world for an unforgettable tournaments. For more updates, follow IESF’s official channels and witness the journey to the 2025 season unfold!
The post Official Game Titles for 2025 IESF Season appeared first on European Gaming Industry News.
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Imagine Live Receives ONJN License
Imagine Live, the live casino provider has been approved by ONJN – the Romanian regulator
Imagine Live is thrilled to announce that it has successfully obtained the Class II license in Romania through its subsidiary ImagineLive Ro for the streaming of Live Casino games.
Martin Martirosyan Imagine Live Group CEO, commented: “Imagine Live is an established brand committed to delivering exceptional products and gaming experiences by putting the player at the centre of the live gaming experience. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our Romanian operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities.
The successful regulatory Class II approval from the Romanian ONJN regulatory authority further underpins our company’s growth plans and investments for state-of-the-art live dealer studios and customised live dealer product experiences.”
The post Imagine Live Receives ONJN License appeared first on European Gaming Industry News.
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