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Sports Betting Growing Worldwide

Let’s face it, with nowhere to go and few places open during the global pandemic, it’s been tough to find something to do in your spare time, of which most of us have had plenty. Even professional and recreational sports bettors had few options after the North American leagues shut down in mid-March. No NBA, NHL, MLB, NASCAR, and to make matters worse, football wasn’t even on the horizon.

It was a desolate wasteland and those who wanted to scratch their itch couldn’t even find a casino open to roll some dice, spin a roulette wheel, pull a slot, or play a little blackjack. But as they say, necessity is the mother of invention and soon sportsbooks began offering eSports, simulations, and video game battles, like League of Legends, to sate the appetites of its starving clientele.

And suddenly, there was rabid interest in Taiwanese paddle ball, Belarusian soccer, Japanese baseball, cockroach racing in Istanbul…okay, the last one was a bit of hyperbole but you get the drift. If there was an event that was being listed by the books then there were plenty of people willing to wager on the outcome.

If we scour the betting industry news and listen to those who are considered experts in the field, we soon realize that the advent of legalized sports betting both in the United States and around the world has been a boon to the market.

The sports betting stigma of decades ago has increasingly dissipated, to the point where it has virtually vanished, now that millennials have embraced fantasy sports which broke down the door for sports betting in particular. What’s the difference if you bet on a player versus the team he plays on? Nothing.

And that reality became so painfully apparent that even the most hypocritical of all, Roger Goodell and the National Football League, could no longer take a hard line after they partnered with DraftKings to get a piece of the lucrative DFS market. The NFL has been sports betting’s harshest critic, stating its very existence could impeach the integrity of the game, yet has been its biggest beneficiary due to the soaring ratings that having a vested financial interest by the bettors who watch it, renders.

The sports betting market was estimated at north of $85 billion last year and despite the dearth of betting options for the five months that the North American leagues were dark, not to mention a lack of preseason NFL games, coupled with a staggered U.S. economy, the global numbers will again be enormous. But whether it even approaches last year’s number, it’s quite possible that 2021 – assuming things return to pre-pandemic normal – will be the biggest sports betting year of all.

Sportsbooks Rely on Affiliates

Whether the sportsbook is located offshore or based in the good, ol’ USA, they need customers, like any other business, to keep the wheels spinning. And a major part of attracting customers is through either direct or affiliate advertising. Affiliates are simply websites that promote these sportsbooks and often provide the reader with incentives to click and join.

Below is a DraftKings affiliate program and what to expect if you are interested in becoming an affiliate in a booming market segment which includes both daily fantasy sports and sports betting.

  • The DraftKings Affiliates Program is free and there is a DraftKings Sportsbook & DraftKings Daily Fantasy program.
  • DraftKings is already a leader in the daily fantasy sports industry.
  • They are a visible name in the sports world, with direct partnerships with professional sports leagues.
  • DraftKing’s websites continue to explore innovative technological improvements.
  • They too provide a secure website with pages that are easily navigated on a desktop or mobile device.
  • The commission structure pays 40% of the net gaming revenue inside the first 30 days and 25% from 31 days on.
  • You can choose to be paid your earnings by check or through PayPal.
  • Links and materials are provided in your DraftKings Affiliates account.
  • You cannot, however, use outside promotional codes or referrals that are not approved by DraftKings.
  • The DraftKings Affiliates Program is both managed and paid internally by DraftKings. There are no third-party fees or associations.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Expanse Studios Announces Media Collaboration with Renowned List.Casino



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Expanse Studios, a leader in developing innovative online gaming products, is proud to announce a strategic partnership with List.Casino, a trusted casino comparison site known for its meticulous user reviews and game recommendations.

List.Casino has made a mark in the online gaming community by providing players with a reliable guide to hundreds of licensed, safe, and thoroughly vetted online casinos. Reflective of their name, the platform specializes in curating specific lists tailored to each page’s content. This meticulous approach ensures that players are presented with casinos that truly match the promised payment services, games, bonuses, and other unique features, making the search for the ideal gambling destination easier and more efficient.

But List.Casino doesn’t just stop at vetting online casinos. They’ve also offered access to intriguing gambling news and in-depth analyses, the latest casino promotions, and, more recently, a keen focus on slot games and other casino-based entertainment. Each game on their platform undergoes a comprehensive review, encompassing all vital information, allowing players to make informed choices about suitable games.

Expanse Studios’ collaboration with List.Casino is a testament to both brands’ commitment to excellence. The partnership will see Expanse Studios’ range of games, notably the brand new ‘Pinjata Loca’, featured and reviewed on the platform.

Commenting on the partnership, a spokesperson from List.Casino said, “We are elated to collaborate with Expanse Studios and delve deep into reviewing their remarkable slots. After a close look at their top-notch products, it was an easy decision to spotlight ‘Pinjata Loca’ as our game of the month.”

This collaboration aims to bring the best of both worlds to the gaming community, ensuring that players have access to top-tier games in an environment that prioritizes safety, transparency, and user experience.

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Enrich Gaming content now live with Betsson



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Enrich Gaming, a newly launched game developer of high-quality slots, has today announced that it has integrated its content onto Tier 1 operator – Betsson.

This latest integration means that players will now have access to Enrich Gaming’s exciting new titles such as 20 Lines of Fire, 40 Lines of Fire and Clover on Fire and that will be available across multiple markets around the world.

The team behind Enrich Gaming has accumulated a wealth of experience over the years in creating slots that will truly engage the player, and this knowledge has resulted in a fantastic portfolio of low volatility games that include high quality graphics with an assortment of bonus features.

A spokesperson for Enrich Gaming said, “We couldn’t be happier that our first industry announcement is that we’ve launched on Betsson and we’re only getting started. Producing the optimum player experience is what drives us. We want to ensure that our games deliver an unparalleled end-user experience, which is why we are excited to collaborate closely with our partners and we can’t wait to release our next batch of games on the Betsson platform soon.”

Paul Malt, Head of Games at Betsson, said: ““We’re delighted to have partnered with Enrich Gaming. We know their growing collection of games are going to be a hit with our players and make a fantastic addition to our market-leading portfolio.”

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EveryMatrix first iGaming provider to achieve WLA Safer Gambling certification



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EveryMatrix has become the first iGaming supplier to be awarded World Lottery Association (WLA) Safer Gambling certification following a rigorous company-wide audit process.

EveryMatrix, the industry’s fastest growing betting and gaming technology provider, joins an exclusive list of iLottery suppliers to have achieved this status.

The WLA has recognised the company’s existing high standards and ongoing and future commitments to go above and beyond its requirements to become a leader in Safer Gambling best practice.

The business underwent a stringent audit process to achieve certification. This included providing evidence that both showcased and pledges to abide by and continually implement the WLA’s guiding principles aimed at protecting players.

EveryMatrix’s Environmental, Social and Governance (ESG) policy includes a strengthened Safer Gambling strategy to ensure all its employees across its 12 global offices and all its clients have the necessary tools available to them and are fully informed of the latest research to operate in a responsible and ethical way.

Ebbe Groes, CEO, EveryMatrix, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognised our work, commitments and pledges to both uphold and drive forward safer gambling best practice across everything we do.

“We entered this process because we firmly believe that to create and maintain a sustainable and successful industry we must ensure that all players are protected and given the right options to play safely and responsibly, and all our customers are informed of any risks and the actions needed to mitigate those risks.

“I’m personally committed to this, believe this is the way forward for both iLottery and iGaming and hope many others join us.”

Naomi Koops, Senior Compliance Counsel & Safer Gambling Co-ordinator, EveryMatrix, said: “This is the beginning of a company-wide commitment to follow the WLA principles, not just for the lotteries we partner with, but also for all our clients. Ensuring our products and services are developed with the very latest academic research, with player protection in mind, is a key priority for the business.

“We are building a safer gambling culture at EveryMatrix and are committed to becoming industry leaders in this space in the years to come.”

Melissa Azam, CSR Senior Manager, WLA, said: “The WLA is pleased to officially recognise EveryMatrix’s adherence to the WLA Responsible Gaming Guidelines for suppliers highlighting their commitment to ensuring player protection and safer gambling is at the core of both their own and their customers’ operations.”

EveryMatrix has a dedicated Global Sustainability section for its customers and their players to access.

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